Podcast
Better Experiences by Design™
Hosted by Susan Quinn · EN
Better Experiences by Design™ is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences.
13episodes
Episodes
Newest firstAll episodes
Competitive Pricing Strategies for Sustainable Business Growth with Casey Brown
Sep 1700:35:04Tap to summarizePricing isn’t just numbers on a page—it’s psychology, strategy, and confidence. In this episode, Susan Quinn sits down with Casey Brown, engineer turned Six Sigma black belt turned pricing expert, to explore how organizations can stop leaving money on the table and start charging what their work is truly worth.Casey shares her journey from spreadsheets at GE to becoming one of the most sought-after voices in pricing strategy. She explains why most businesses make pricing decisions out of fear rather than confidence, and how to flip the mindset so your pricing reflects the real value you deliver.From identifying the two right times to raise prices to shifting conversations into the customer’s language of value, Casey delivers actionable insights for leaders who want to be paid like they’re excellent—because they are.Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.
Transcribe →Beyond the Numbers: Inside the Federal Reserve Bank of Richmond with Sonya Waddell
Aug 2100:42:53Tap to summarizeHow can we make complex economic data more useful and more human? In this episode of Better Experiences by Design, Sonya Waddell, Vice President and Economist of the Federal Reserve Bank of Richmond, is revolutionizing the way economic data is presented to the public. With a focus on clarity, empathy, and accessibility, Sonya offers a fresh perspective on how economic research can better serve real people and real decision-makers.Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.
Transcribe →How High-Performing Firms Build Creative Engines for Growth with Chris Martinez
Aug 7, 202500:38:02Tap to summarizeIn this episode of Better Experiences by Design, host Susan Quinn talks with Chris Martinez, Senior Marketing Manager at KW Landscape Architects, about how his team redefined the role of marketing inside their firm and in the AEC industry at large.Chris shares how they shifted from a traditional, reactive approach to building a creative growth engine that drives business strategy, shapes client experience, and influences pursuit outcomes. He opens up about the challenges of aligning marketing with leadership priorities and creating internal brand clarity to fuel external impact.Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.
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