
Hosted by Jerred Moon · EN

Content marketing isn't about the latest trends, hacks or even going viral. I know this because I have been doing simple content marketing for 15 years and have generated $30M+ in revenue. In this video, I'll share a presentation on content marketing strategy that has worked in scaling brands for 15 years.

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I tackle a question I get all the time: 1099 vs W2 — which should you hire? I break down the real differences, share a story about two moving companies that taught me the lesson, and explain why the choice impacts your company culture more than your bank account. Then, for the first time, I share my own Better Humanness Reporting — what I'm reading, how I'm training, and my biggest wins personally and professionally this past week. This is a new style of episode, going a bit longer and behind the scenes. I'd love your feedback. 💡 Key Takeaways: 1099 contractors may save money in the short term, but they rarely build long-term culture. W2 employees allow you to invest in leadership, development, and a real "crew." Culture is built by consistent teams, not random contractors pieced together. Leadership after the first million in business is about succeeding through people. Better Humanness Reporting: training, reading, and wins help leaders connect at a deeper level. ⏱️ Chapters: 00:00 Intro & New Style of Episode 01:10 1099 vs W2 — The Real Question 03:00 The Moving Company Story (Contractors vs Crews) 06:20 Why W2 Employees Build Better Culture 09:00 Leadership Beyond a Million — Succeeding Through People 11:30 Introducing Better Humanness Reporting 12:15 My Training This Week 13:50 What I'm Reading Right Now 15:10 Personal & Professional Wins 16:30 Asking for Your Feedback Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #leadership #businessgrowth #companyculture #entrepreneurship #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I break down the biggest mistake young leaders make — avoiding confrontation. If you're scared to correct team members when they mess up or say something off, you're accidentally building a weak company culture. As a former military officer and entrepreneur for over a decade, I've seen over and over that leadership (not tactics) is what scales companies. Today, I'll show you how to make effective spot corrections, set real standards, and become the leader your team actually respects. 💡 Key Takeaways: Leadership — not more marketing tactics — is what ultimately scales a business. Culture grows by action or inaction. Avoiding tough talks builds a weak culture. Spot corrections should happen immediately — but with the right tone and setting. Use the "nuclear option" (public correction) only for extreme cases; otherwise, correct privately. Always explain the why behind your corrections to earn respect and drive real change. ⏱️ Chapters: 00:00 The #1 Mistake Young Leaders Make 01:00 Why Leadership — Not Tactics — Scales Companies 02:45 How Avoiding Confrontation Destroys Culture 04:30 When and How to Make Spot Corrections 06:30 The "Nuclear Option" (When Public Correction Is Necessary) 08:20 Why Explaining the WHY Builds Trust Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #leadership #companyculture #confrontation #management #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I unpack the powerful lesson behind doing hard things—through the incredible story of Admiral James Stockdale. Shot down over North Vietnam and held as a prisoner of war for seven years, Stockdale survived by practicing what later became known as the Stockdale Paradox: disciplined thinking, neither blind optimism nor crippling pessimism. His survival was shaped by one seemingly small decision—taking a philosophy class years earlier. You never know which hard thing you choose today will shape who you become tomorrow. 💡 Key Takeaways: Hard things prepare you for the unknown future—before the crisis comes. The Stockdale Paradox: face brutal facts while maintaining belief you'll prevail. Stoicism gave Stockdale the mental armor to endure years of captivity and torture. We all have "easy buttons," but choosing difficulty builds resilience and strength. Daily practice: ask yourself, "What hard thing will I do today?" ⏱️ Chapters: 00:00 Why Doing Hard Things Matters 01:35 The Story of Admiral James Stockdale 03:15 From Fighter Pilot to Philosophy Student 05:00 Shot Down & Captured Over North Vietnam 06:30 Surviving Seven Years of Captivity 08:00 The Stockdale Paradox Explained 09:40 Why Small, Hard Choices Shape Your Future 11:00 Daily Practice: Choose Hard Things Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #stoicism #mentalstrength #stockdaleparadox #dohardthings #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I share my personal journey with resiliency—what it means to "be where your feet are," how to handle anxiety about the future, and why facing life's hardest moments one step at a time is the key to moving forward. I'll talk about my early entrepreneurial days, lessons learned from the military, and the powerful advice from my late best friend Talon that has carried me through some of life's hardest seasons. 💡 Key Takeaways: "Be where your feet are" — focus fully on the present moment, not on future unknowns. Only worry about the "closest alligator to the boat" — solve the problem right in front of you. Worry alone is useless; move from anxiety to action by making a plan. Entrepreneurship (and life) is a contact sport — expect challenges and prepare to respond. Resiliency is built through presence, planning, and executing one step at a time. ⏱️ Chapters: 00:00 Why Resiliency Matters for Entrepreneurs 01:20 My Journey Into Entrepreneurship & Self-Development 03:00 The Friendship That Shaped My Perspective 05:00 "Be Where Your Feet Are" — Talon's Powerful Advice 07:10 Learning to Face Anxiety & Worry With Logic 09:05 The Closest Alligator to the Boat: How to Focus 10:40 Planning Your Way Through Uncertainty 11:50 Final Thoughts on Presence & Resiliency Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #resiliency #mentalstrength #entrepreneurship #bewhereyourfeetare #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I break down how to run a sub-6 minute mile—even if you're not a "runner." This framework is built for the well-rounded athlete: strong in the gym, fast on the track, and still fitting training into a busy life. I've used this exact system to hit sub-6 consistently, and I've coached countless others to do the same, all without training for hours a day. 💡 Key Takeaways: You don't need marathon-level mileage—just smart, targeted conditioning. Use the three energy systems: Gain (short bursts), Pain (intense efforts), and Sustain (longer intervals). Interval training is the fastest way to improve mile time when you're limited on time. Consistency across intervals matters more than volume—stop when your performance drops. Combine this with bodyweight strength work (like my pull-up program) for a complete, efficient system. 📌 Example Protocols: Gain: 30s on, 90s off — start with 5 intervals, build up while maintaining consistency. Pain: 2m on, 4m off — very hard efforts, 5–10 intervals max. Sustain: 5m on, 5m off — 3–5 intervals at aerobic threshold or Zone 2. ⏱️ Chapters: 00:00 Who This Is For (Well-Rounded Athletes) 01:05 Why a Sub-6 Mile Matters 02:00 The Simplicity of Energy System Training 03:15 Gain Workouts (Explosiveness & Power) 04:30 Pain Workouts (The Hard Stuff No One Trains) 06:00 Sustain Workouts (Aerobic & Threshold) 07:25 Putting It All Together in a Week 08:20 Why Fitness Fuels Every Part of Life Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #sub6mile #intervaltraining #conditioning #wellroundedathlete #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I show you how to get off your damn phone—so you can take back control of your mind, sharpen your focus, and be more present. The average American spends 4.5 hours a day on their phone, mostly doom-scrolling. I've cut my screen time down to about 29 minutes a day, and the difference in clarity, presence, and enjoyment of life is huge. Here's the system I use and how you can do it too. 💡 Key Takeaways: Most phone time isn't productive—it's addictive by design, draining your energy and focus. I use an app called Opal (no affiliation) to block distracting apps with strict schedules. The key is the Allow List—only keeping essential apps (GPS, camera, Audible, Spotify, kids' sports apps, etc.). Set different rules for weekdays and weekends—block during family time and cut down work distractions. Even if you need Instagram or another app for business, set strict daily limits (15–30 minutes max). Track your average daily screen time to make sure your system is actually working. ⏱️ Chapters: 00:00 Why You Need to Get Off Your Phone 01:05 The Average 4.5 Hours Problem 02:15 The App I Use: Opal 03:45 Building an Effective Allow List 05:20 My Weekday and Weekend Schedules 07:10 Handling Instagram for Business 08:15 Why You Can't "Just Use Discipline" 09:20 Final Thoughts: Protect Your Mind, Be Present Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #digitaldetox #focus #productivity #mindset #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I break down how to build mental toughness—not by waiting for life to throw you hard times, but by deliberately creating them through training. The tool I've used for over a decade is called Meet Yourself Saturday—a weekly workout designed to confront the weakest version of yourself and strengthen the voice that pushes you forward. Mental toughness isn't about never wanting to quit—it's about changing the conversation in your head when you do. 💡 Key Takeaways: Mental toughness is built by controlling the conversation in your mind. Meet Yourself Saturday is a weekly hard workout designed to expose your inner quitter—and overcome it. The Murph workout (1 mile run → 100 pull-ups → 200 push-ups → 300 squats → 1 mile run with a 20 lb vest) is one of the best mental toughness builders. True grit comes from repetition—doing this every week for years, not days. Visual representations (stickers, bricks, markers) reinforce progress and keep you accountable. ⏱️ Chapters: 00:00 Why Mental Toughness Must Be Practiced 01:20 The Inner Conversation That Defines You 03:00 What Is Meet Yourself Saturday? 04:15 The Murph Workout Example 06:00 Recognizing and Reframing Weak Thoughts 07:20 How Long It Really Takes to Build Mental Toughness 08:30 Visual Bricks & Tracking Progress 09:30 Final Thoughts: Grit Takes Years, Not Days Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #mentaltoughness #grit #resilience #entrepreneurship #tryharder

Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I break down why you need to stop chasing followers and what to do instead to build a successful online business—focused on creating content for builders, not followers. After more than a decade of building businesses online, I've seen how small social followings can still create huge revenue—if you focus on depth and mastery, not vanity metrics. Here's what I cover: The difference between followers and builders—and why you want to serve builders The 4 rules for creating content that resonates with builders The 8-step system to build a successful, profitable newsletter 🧠 Core Concepts: Followers want dopamine and entertainment—builders want depth and mastery Serve builders by creating deep, actionable content Reply to your audience and build real relationships Use social media as a gateway to your newsletter—your owned audience Run ads to your free thing, send weekly emails, and monetize wisely Prune your list regularly—keep only engaged, committed builders Builders want real depth and actionable insights. If you create for them, they will become your most loyal customers—and your biggest supporters. ⏱️ Chapters: 00:00 Stop chasing followers: What to do instead 01:00 Case studies: Low-follower, high-revenue businesses 01:30 Followers vs. Builders: Key differences 03:10 Rule #1: Builders are not mindless 04:00 Rule #2: Builders are not fans—they want to learn 04:30 Rule #3: Builders want depth, not dopamine 05:30 Rule #4: Interact—don't act famous 06:30 Step 1: Set up your email tech 07:00 Step 2: Create your free value-driven lead magnet 08:00 Step 3: Build your 5-email depth sequence 09:00 Step 4: Social media strategy—drive to newsletter 10:00 Step 5: Run simple retargeting ads to your free thing 11:30 Step 6: Weekly depth—write, don't outsource 13:00 Step 7: Monetize quarterly (but do it smart) 14:30 Step 8: Prune your email list quarterly 15:30 Final note: Builders chase mastery. Be one. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Sign up for my newsletter: https://better.biz/newsletter #emailmarketing #audiencebuilding #digitalbusiness #depthoverdopamine #betterhumanbusiness

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I talk about the 3 most powerful things I removed from my life that helped me gain momentum, improve my mindset, and grow as a human and entrepreneur. This isn’t about adding more tactics. It’s about subtracting what’s holding you back. Here’s what I cover: Why complaining keeps you stuck—and how a 7-day no-complaint challenge changed my life The power of extreme ownership and cutting excuses at the root How taking advice from the wrong people slows your growth (and who to listen to instead) 🧠 Core Ideas: Remove complaints—focus on solutions Own everything—stop making excuses Choose your mentors wisely—stop listening to the wrong people Cutting these three habits will free up massive mental space and move you forward faster. ⏱️ Chapters: 00:00 – Why Removing Beats Adding 01:00 – Stop Complaining (Take the 7-Day Challenge) 06:00 – Stop Making Excuses (Extreme Ownership in Action) 12:00 – Stop Listening to the Wrong People (Your Circle Matters) 📲 Connect with Me: Instagram: https://www.instagram.com/jerred.moon/ Website: https://better.biz Book (Killing Comfort): https://bit.ly/killingcomfort Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter #betterhumanbusiness #selfdevelopment #mindsetmatters #entrepreneurmindset