3d:I[58016,["/_next/static/chunks/0jjo8hz~ewue4.js","/_next/static/chunks/0abq8zp15pmva.js","/_next/static/chunks/05gz47kazl1ze.js","/_next/static/chunks/139o5utivfajl.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0d1e9m2ig9v3v.js","/_next/static/chunks/0fg30bidui1gn.js","/_next/static/chunks/0rizq9ux3s1w3.js","/_next/static/chunks/0bbc2ioe2xmkf.js","/_next/static/chunks/0z7avafhgjcyr.js"],"ProcessEpisodeButton"] 3f:I[185,["/_next/static/chunks/0jjo8hz~ewue4.js","/_next/static/chunks/0abq8zp15pmva.js","/_next/static/chunks/05gz47kazl1ze.js","/_next/static/chunks/139o5utivfajl.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0d1e9m2ig9v3v.js","/_next/static/chunks/0fg30bidui1gn.js","/_next/static/chunks/0rizq9ux3s1w3.js","/_next/static/chunks/0bbc2ioe2xmkf.js","/_next/static/chunks/0z7avafhgjcyr.js"],"SendEmailButton"] 40:I[45269,["/_next/static/chunks/0jjo8hz~ewue4.js","/_next/static/chunks/0abq8zp15pmva.js","/_next/static/chunks/05gz47kazl1ze.js","/_next/static/chunks/139o5utivfajl.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0d1e9m2ig9v3v.js","/_next/static/chunks/0fg30bidui1gn.js","/_next/static/chunks/0rizq9ux3s1w3.js","/_next/static/chunks/0bbc2ioe2xmkf.js","/_next/static/chunks/0z7avafhgjcyr.js"],"SignupCTA"] 35:["$","path",null,{"strokeLinecap":"round","strokeLinejoin":"round","strokeWidth":2,"d":"M8 7V3m8 4V3m-9 8h10M5 21h14a2 2 0 002-2V7a2 2 0 00-2-2H5a2 2 0 00-2 2v12a2 2 0 002 2z"}] 36:["$","time",null,{"dateTime":"2021-01-24T00:05:17.000Z","children":"Sun Jan 24 2021"}] 37:["$","p",null,{"className":"text-base text-foreground/80 leading-relaxed","children":"Welcome back. \n\nLesley and her team at The Engine Room, a strategic brand consultancy making positive impact by design, and Vapour Cloud have been working with each other for about 8 months on a project. \n\nI wanted to discuss with Lesley her..."}] 3e:T41a,Welcome back.

Lesley and her team at The Engine Room, a strategic brand consultancy making positive impact by design, and Vapour Cloud have been working with each other for about 8 months on a project.

I wanted to discuss with Lesley her thoughts around companies brands, design, what do they do well - and not so well.

I find understanding brand intriguing and wanted to know more.

While researching I find out that Lesley has a degree in Psychotherapy and I start analysing our meetings in my mind !
Not great.

We discuss what is a brand, what should we think about, is it just visual or does a brand touch other parts of our brain and how do we react with brands and why.

A thought provoking podcast, I loved listening to Lesley’s thoughts and interpretations of how she tries to understand what a company is wanting from a brand and why.
Enjoy.

~

www.engineroomdesign.com

14. Lesley Gulliver