Hosted by Beverage Trade Network · ENGLISH

In this episode of the Wine Whiskey Weed Podcast, Sid Patel sits down with Matthew McCulloch, Managing Director of Langmeil Winery and Chairman of the Wine Barossa Committee, to explore how wineries can scale their sales and boost profits. Matthew shares insights and game plays on identifying profitable customer segments, breaking into new markets, and navigating the challenges of running a winery. Dive into strategies for top-line revenue growth and boosting net margins while staying competitive in a dynamic wine industry. Matthew also offers advice on leadership, team empowerment, and planning for 2025–26. If you’re a winery owner, manager, or marketer, tune in to learn from one of the wine industry’s most accomplished leaders and gain practical tips to elevate your business.

Episode 53: Paul Chevalier on How To Create A Global Wine Brand by

In this episode of the Wine Whiskey Weed Podcast, Sid Patel is joined by Lulie Halstead, the founder of Wine Intelligence, to discuss the future of the wine industry and how wineries should prepare for 2025. They dive into key trends, including evolving consumer preferences, sustainability, alternative beverages, and innovative marketing strategies. Lulie shares her expert insights on how wineries can adapt to shifting market dynamics and position themselves for success in the coming years. If you're a winery owner, marketer, or industry professional, tune into this episode packed with actionable advice to help you navigate the future of wine.

In this episode of the Wine Whiskey Weed Podcast, Sid Patel sits down with Martin Reid, co-founder of The Gin Cooperative, to explore the future of Scottish gin. From understanding what sets Scottish gin apart to discussing trends, innovative techniques, and sustainability in gin production, this episode dives deep into the strategies that are shaping the global market for craft gin. Whether you’re a brand owner, distributor, or spirits enthusiast, in this podcast you’ll gain actionable insights on how to thrive in the evolving gin industry. Tune in to learn what the future holds for Scottish gin and the exciting opportunities ahead!

In this episode of the Wine Whiskey Weed Show, host Sid Patel returns with a deep dive into the world of beverage business growth, featuring special guest Ian Perez, Brand Execution Manager, and MaryAnn Pisani, Chief Revenue Officer, from MHW Ltd. Sid and Ian discuss the entire commercialization process, breaking it down into key stages like product development, production, and sales distribution, offering invaluable insights for entrepreneurs looking to bring beverage brands to market. Ian and MaryAnn shares essential checklists for each stage and explains how MHW, a leader in the U.S. drinks industry, now provides services for brand development—from market analysis to practical steps for a successful launch. Sid also adds his own experiences with building beverage brands, making this episode a practical guide for anyone in the industry.

In this episode of the Wine Whiskey Weed Show, Sid Patel speaks with Matthew Citriglia, Director of Education at Southern Glazer’s Wine & Spirits, to discuss how hospitality and education form the backbone of successful sales strategies. Learn how to train a strong sales team, the consultative approach to selling, and insights into regional trends that can boost sales. This episode is a must-listen for brand owners, distributors, and sales professionals in the beverage industry.

Philip James is the founder and CEO of Firstleaf, one of the largest wineries in the US, producing wines from around the world and selling them directly to hundreds of thousands of consumers. Philip is a serial entrepreneur who has built a career combining cutting-edge technology, consumer insights, and the talents of world-class winemakers to create and deliver finely crafted wines at affordable prices, with online sales of over $500 million to date.

In this video, we chat with Jessica Kogan, Chief Growth & Experience Officer at Vintage Wine Estates, one of the true digital marketing icons of the drinks industry who built the Cameron Hughes Wine, a digital native business that she co-founded.

In this insightful video, join Sid Patel, CEO of Beverage Trade Network, as he engages in a captivating conversation with Master of Wine, Peter Marks. With a wealth of experience in the wine industry as a professional and educator, Peter, the Vice President and Partner at Napa Valley Wine Academy delves into the vital role of education in the wine business. Discover valuable insights as Peter sheds light on the essential skills worth pursuing for those embarking on a journey in the wine industry, as well as the skills that seasoned professionals can add to enhance their expertise. Learn how wine education plays a crucial role in driving sales and the prerequisites for a successful education path. If you are passionate about wine and eager to gain knowledge from a true industry expert, this video is a must-watch! Don't miss out on the opportunity to expand your understanding of the wine business and take your passion to new heights.

Discover the fascinating world of beverage de-alcoholization with Sid Patel, CEO of Beverage Trade Network, in this exclusive behind-the-scenes tour of BevZero's state-of-the-art facility. Join Sid as he engages in an insightful conversation with Matthew Hughes, Director of US Operations at BevZero, unraveling the scientific process behind de-alcoholization. In this captivating podcast, Matthew guides you through the facility, offering a close-up look at the meticulous process of storing and distilling wines to eliminate alcohol content. Gain a comprehensive understanding of how BevZero's innovative techniques ensure the preservation of flavor while reducing alcohol levels. Witness firsthand as the wines are carefully stored back in the tanks, ready to delight discerning palates. Unlock the secrets of de-alcoholization in the beverage industry and gain valuable insights from industry experts. Don't miss out on this informative and visually stunning exploration of BevZero's facility, where science and craftsmanship converge to redefine the art of producing exceptional alcohol-free beverages.