What if the key to closing more sales isn’t being slick, but being curious?

Today’s guest, Stela Roznovan, breaks down why most people suck at sales and how to fix it through curiosity. Stela went from being an immigrant with zero English knowledge to leading a multi-million-dollar insurance agency in the U.S., and she did it by mastering the mindset most entrepreneurs ignore. A former concert pianist and Taekwondo black belt, she reveals how discipline, curiosity, and obsession with practice shaped her into a high-performing business leader.

We dig into the psychology of money, the immigrant hustle, why most sales conversations fall flat, and how sales isn’t about pitching, but about listening, storytelling, and crafting connection. Plus, Stela shares her 3-part framework for sales success and the exact mindset shift that helped her close deals with confidence.

If you’re tired of pushing harder and still not seeing results, this episode will show you what most are missing.

Tune in!

P.S. Want to get access to Stela’s secret sales vault? Just DM her “BAM” on Instagram 👉 https://www.instagram.com/stelaroznovan/

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This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top!

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Key Takeaways:

00:00:00 Intro
00:01:37 Learning English in thirty days
00:04:37 Learning as an adult
00:07:12 Scarcity mindset and financial behavior
00:15:11 Parallels between being a pianist and being an entrepreneur
00:22:51 The art of asking
00:28:55 Dealing with the pressure of competition
00:36:48 From piano to insurance sales
00:45:35 Why insurance?
00:49:42 The science of sales and building relationships
01:00:11 The challenges of transitioning from sales to management
01:04:29 Advice for aspiring entrepreneurs
01:06:28 Outro

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Additional Resources:

🔹 Stela on Instagram: https://www.instagram.com/stelaroznovan/

🔹 Stela on LinkedIn: https://www.linkedin.com/in/stela-roznovan-6a1b8b118/

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Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

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