If you followed me for very long, you know that storytelling is a big part of my nonfiction work. Stories change a dry, boring, put-this-book-down read to an engaging, transformative experience for the reader.

In this week’s episode, I address a question from a listener about the differences between memoir and leadership genres and how personal narratives are used differently in each. Both have commonalities in how to use stories, such as enhancing core ideas without overshadowing them and being flexible with where to place stories to support thematic flow and reader connection.

I also talk about how to balance the content in each genre and how much of a chapter could include personal stories—all with the audience in mind.

Join me if you’re interested in learning more about using stories to transform lessons into memorable experiences, keeping those readers reading and strengthening your book’s impact.

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