How come some businesses can scale, and others can't? Have you thought about advertising, but found it all too complex? On today's show, I sat down with Lauren Swidenbank, Founder of Cali Social and owner of Collabosaurus.

Lauren is truly a guru of all things online advertising, so I was excited to pick her brain on your behalf over Google Ads, Meta Ads, LinkedIn ads and everything in between. We discussed how critical strategy is, the role of content and your wider brand, and how to measure success. Lauren walked me through each step of the process in determining what type of advertising strategy could work, and highlighted some of the key differences between platforms that business owners need to know.

Today you'll learn:

The key basics of Google Search ads and what you need to know
The type of ads she uses now to promote Cali Social
How Cali Social used advertising to expand internationally
How to evaluate whether an ad campaign is working
The importance of strategy and getting your messaging right
Why a good ad campaign can take time to bare fruit and the key time frames to be aware of
The power of collaboration and how Collabosaurus empowers businesses of all sizes
The role of AI in online advertising now and into the future
How Lauren manages to run two businesses and the habits she has had to develop to stay healthy and well.

Thanks for joining us, Lauren!

To find out more about how we help professional services firms with their brand and marketing strategy, brand design, websites and content creation check us out at https://www.beyondbillables.com/