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In the next episode of Beyond The Article, we will explore an essential topic for those working with technology and digital products: understanding that not all Artificial Intelligence needs to be generative.

The conversation dives into the different ways of applying AI strategically — without falling for the hype — and shows how to balance the use of analytical and generative technologies to achieve real business results.

Topics covered:

➡️ The difference between analytical AI (which interprets data) and generative AI (which creates new content).

➡️ How to identify when each type of AI makes sense within the product development cycle.

➡️ Practical examples, such as the Zapando app, which combines both types of AI to deliver more value and efficiency.

➡️ Why understanding the difference between "analyzing" and "creating" is essential for product teams aiming to innovate with purpose.

Learn how to apply AI strategically, knowing when to create and when to analyze, to develop products that truly meet customer needs and generate meaningful results for your business.