"To me it's about the consistency of being as goo at it [content] as you can be consistently forever. It's not about going viral, that may or may not happen. When I think about the viral video that I had, where I'm talking to a woman about self-esteem with her daughter, as you know, that's something I've said a bunch of times. It was just that one was ready to have its moment. I try not to ever tell anyone to overly focus on virality. Attempting virality is a good as a strategy, but it's not a requirement, and nor should it be an expectation,"

Gary Vaynerchuk is a serial entrepreneur, Chairman of VaynerX, CEO of Vaynermedia, CEO of Veefriends, and 6X New York Times Best-selling author.

Outside of his businesses, "GaryVee" has spent the last decade pioneering the practice of building a personal brand online through his series of original pilar shows.

He documents his life and career through his YouTube vlog series, "DailyVee" and "WeeklyVee," builds community and offers advice through Q&A shows, "AskGaryVee" and "Tea with GaryVee," conducts value-packed interviews with other leaders and experts in the "GaryVee Video Experience" and "GaryVee Audio Experience," gives hot takes on a variety of different topics in culture in "Overrated/Underrated," and teaches people how to make extra cash on the weekends through garage sale flipping in "Trash Talk."

In today's episode you'll discover:

The truth about going "viral" on social media and what the proper strategy should be
Where to focus your attention if you want underpriced attention.
Gary's take on paid traffic on social media and the best platforms for it
How he views e-mail marketing and other marketing strategies
And so much more!

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