Daniel Webster said, “If all my talents and powers were to be taken from me by some inscrutable Providence, and I had my choice of keeping but one, I would unhesitatingly ask to be allowed to keep the power of speaking, for through it I would quickly recover all the rest”

Our voice is one of the only truly unique parts of our brand. Logos, websites, and colors can all blend together, but our voice is ours alone. If you use AI to replace your voice, whether spoken or written, you are diluting the one part of your brand that is truly unique to you.

Finding the right balance between leveraging AI without diluting your brand can be a challenge. That’s exactly what I discuss with Sam DeLeo, an expert content writer who has composed and published thousands of pieces of content in the financial industry long before AI was widely used, and who now uses AI in a way that doesn’t dilute the brand.

Sam can be reached via LinkedIn at https://www.linkedin.com/in/sam-deleo/ or e-mail: sam.deleo@gmail.com

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Guests and companies featured on Beyond The IMO are selected based on relevance and value to independent advisors. Neither Justin nor Beyond The IMO receive compensation, referral fees, or incentives tied to who appears on the show.