If a machine gave you $3 every time you put in $1, how many dollars would you put in the machine? The answer should be "All of them." In this episode of Beyond The Pump, we break down the exact math behind scaling a fitness business. We share a real-world story of a brick-and-mortar gym owner who spent $15,000 on ads to generate $44,000 in revenue... and then wanted to turn the ads off because it felt "too expensive." We explain why business owners gladly spend $60k on gym equipment but freeze when it comes to a $5k ad budget, what ROAS (Return on Ad Spend) actually means for a coaching business, and how to diagnose exactly where your marketing funnel is broken. Listen now to stop treating marketing as an expense and start treating it as an investment. Follow us here: https://www.instagram.com/officialhcsa/