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A
Ruby, my son is so congested right now. What can I do to make his breathing a little easier?
B
I need to give my baby her medication and I'm not sure how to do that. Can you help?
C
My daughter plays a lot of sports.
B
Would an energy drink benefit her performance or should we be cautious about those?
A
The box says this medication is for children.
B
Does that include toddlers?
A
We all have a lot of questions when it comes to our health. And when it comes to our kids health, those questions can feel even bigger. That's why iheartradio has teamed up with CVS for Beyond the Script to get real questions answered by real pharmacists, the healthcare professionals who hear them every day in communities across the country. I'm Dr. Jake Goodman, a board certified psychiatrist and health educator. And in today's episode of beyond the Script, I'll be joined by a CVS pharmacist to talk all about pediatric health and how pharmacists support children, parents and caregivers at every stage.
B
Foreign.
A
We talk about pediatric health. Many people think of it as something that only matters when a child is sick. But the truth is children's health is about much more than treating symptoms. It's also about safety and prevention. From medication dosing and over the counter products to fevers, colds, allergies and everyday concerns, kids health can be complicated, especially since children can't always explain how they're feeling. And for parents, it's easy to wonder whether you're doing the right thing or whether something needs medical attention. The good news is you don't have to navigate it alone. Pharmacists are among the most accessible healthcare professionals for families. They are trained to help with safe medication use and helping counsel caregivers on on when it's okay to treat symptoms at home and when it's time to see a doctor. Today we'll break down how pharmacists can be a trusted partner in caring for your children's health, answering questions and helping families feel more confident every step of the way. And to help me talk about all of this is Heidi Martinez, a CVS pharmacist with over 10 years of experience and a mom of two energetic girls and ages 7 and 9. She works in Edinburgh, Texas, in the Rio Grande Valley, serving a predominantly Hispanic community. She's bilingual, speaks Spanish with her patients, and has the unique perspective of working and raising her family in the same community where she grew up. Heidi, welcome to beyond the Script.
B
Thank you Jake. Thanks for having me today. Completely excited just to be here and to share this with you?
A
Absolutely. Same here. You are both a pharmacist and a mom of two. How does being a parent shape the way that you talk to families about their kids health?
B
Being a parent definitely gives me an insight to what they are going through because we all go through the same battles, we all go through the same problems, we all go through the bedtime struggles. And so it gives me an insight and helps me better help them.
A
Absolutely. And as a new dad, I totally understand the bedtime struggles. So you've been a pharmacist for 10 years? For a decade. I'm sure by now you've heard so many questions. What are the most common pediatric health questions that you hear from parents right now?
B
The most common ones that I do hear are regarding allergies, colds and viruses. And when I talk to parents, I address them because we're the ones that are chasing after them with the tissue paper, trying to get them to blow their nose. And so we have to be very attentive. And one of the concerns that parents have is, does my child need an antibiotic? Because my child is struggling and I need them to get better. And one of the things that I tell my parents is it could be different things. If it's a virus, it does not need an antibiotic. It can be just a regular cold that they may be having and they're fighting through, but it can also be allergies. And so those are things that we have to keep in mind. But I do recommend for my parents to see a pediatrician to make sure that the doctor makes that determination on what the child is going through at that time.
A
There's no shame in seeing the pediatrician as often as you'd like. We took my son to the pediatrician five times in the first month, even though we, myself and my wife are both doctors. So don't feel bad. Take him to the pediatrician. Nothing wrong with that. So you're bilingual, you support patients in both English and Spanish. How does that build trust with parents, especially around pediatric medications?
B
When it comes to the Latino or Hispanic population that's only Spanish speaking, there can be some language barriers that do arise, but that's mostly because maybe the physicians or the offices don't have personnel that speak their language. And so they'll just send out a prescription to the pharmacy and they might not even get a chance to ask questions, follow up questions, or have specific answers on what's going on. But at least with my patients, they can say, you know what? Heidi's going to be at the pharmacy. So I'm going to go ahead and ask her. And if they have questions that I can't answer, I call the doctor's office, and I try my best to be able to help them answer those questions.
A
That's one of the greatest parts about having pharmacists out there in the community. It's an accessible place for people to get questions answered in multiple languages. So let's talk about pediatric health.
B
Foreign.
A
Let's start just big picture here. Why is pediatric health such an important focus even when most kids seem healthy?
B
It's such a big focus because our kids will not share their snacks, but they will share their germs. And so that's why pediatric health is so important, because when they're in close proximity with each other, whether it's at daycare, at school, family functions, the way that these bacteria and germs can spread, can. Can be just at a high rate. And so we want to make sure that, you know, if our kids are being exposed to something that we do, teach them, you know, proper hygiene, making sure that they're aware of how to take care of themselves as well as others around them.
A
Yeah, that's so important. And you've been a pharmacist for 10 years. So how does caring for children differ from caring for adults in a pharmacy setting?
B
So what we have to keep in mind as adults, we are developed, our bones are formed, our teeth have come in. We have all the nest necessary things to be able to process medications as children, kids, whether they're babies, toddlers, preteens, teens, they're still developing. And so all medications that are indicated for adults does not necessarily mean that they're safe for children, just because it can interfere with the way that they grow and they develop.
A
You know, a lot of parents, they may not even realize how much pharmacists in the community at CVS can help. So what services can CVS pharmacists offer families when it comes to pediatric health?
B
My patient's favorite one is the flavoring of the medications. We all have, like I said, the same struggle. How is my kid going to drink this medications, especially the liquid ones with the flavoring. And that is the one where I personally prefer to ask the child what flavor they want because it makes them feel very much in control of their own health. It really does give them a sense of also a little bit of autonomy, of I prefer bubblegum rather than grape. And so one of those things that makes them feel better taking the medication as well.
A
I just had a flashback of Me being, I don't know, four years old and my parents trying to hold me down to give me this medicine that was bubblegum flavored, and I just remember spitting it up all over them and having them push my cheeks in to make sure that I took the medication. Mom and dad, you guys were just trying to support me. I'm not blaming you, and I know I'm gonna be in those shoes pretty soon here with my son. So I'm really glad that you brought that up. And giving the kids some choice in the matter, that's super important. So medication safety is a huge concern for parents. What are the most common mistakes that you see?
B
The most common one that I see is parents trying to give their child medication with a regular kitchen spoon. That is not what we use. We have to be able to be precise in the medication that we do administer to our children to make sure that the patient is getting the right dose to hit the bacteria at that time. If you underdose it, there's different issues that can arise from it, even from having to do another visit to the doctor because the antibiotics not working. And so one of the things that we always discuss with our patients is, would you prefer a syringe, or can they use a measuring cup? If you need extra, please let me know. I'm a mom, too. My kids go through those syringes when they're sick. They go through a lot of them. And so I always ask, you know, make sure that you're using these, and how many do you want?
A
As a new parent, I am taking so many notes right now. This is amazing. Okay, so what should parents do before giving a new med?
B
I would say making sure that they know how much to administer. I would say right there in the pharmacy, hey, can you show me? Honestly, I would prefer I show you, then you go home and have questions, and I can't show you. The other thing as well is, do I need to be aware of any side effects that can occur? So, for example, there's some medications that can change the color of the stool. And so, especially with the baby, you don't want to open up that type of surprise and then have other concerns.
A
I just had a memory of being in medical school and having a parent bring in one of their kids who had their tongue was discolored, and they were, you know, so worried about this. And that was actually a side effect of a medication that they were taking. And so it's important to know what to expect if there are side effects. So what would you say, Heidi if someone comes up to the counter and says, hey, my kid seems better, how important is it that I actually finished this course of medication that was recommended by my doc?
B
That is one of the best questions I can ever have from a patient. And the answer is, you have to be able to give them the full course of the medication because we have to make sure that we completely eradicate the bacteria that they have within them. If we leave a few bacteria in the body and we've given them the antibiotic, we so called tickled that bacteria that we left there. And when we tickled bacteria, they kind of laughed and then they multiply again. And then we try to give them the same antibiotic and it doesn't work because they laughed at the first one that we gave them because we didn't get rid of them. And so that's what we call antibiotic resistance, which is why it's important that we do finish that course of antibiotics.
A
You do not want to tickle bacteria. If you tickle the bacteria, they will laugh at you and they will multiply and become resistant. Okay, so let's say someone comes to you and they finish the course of medication, but they've got extra. What's the best way to dispose of surplus medication?
B
So I will also say this caveat specifically with the liquids. The liquids are mixed in the pharmacy because they are only good for a certain amount of time and that is dependent on what antibiotic it is. Some of them are good for seven days, some of them are good for 14 days. If it's past that date, do not keep it in your refrigerator just in case, because afterwards that medication, that liquid antibiotic is no longer good. So when we talk about medication disposal of tablets or liquids, you can always see if you have a drug take back program within your city or a date when you could take back these medications. But not only that, but there are some pharmacies, including cvs, that have safe disposal bins within their pharmacy to be able to discard them appropriately.
A
So when you walk into cvs, there's an entire aisle of children's medication and it can be a little overwhelming when you walk through that aisle. Our over the counter products, always safe for kids.
B
No, Just because they're there under the children's aisle does not necessarily mean that they're safe for them. There are plenty of products out there that we call multisymptom medications and we want to make sure that our children are just getting one dose of what they need. You can always come up to my consultation window and Talk with me on what the specific symptoms are, and I can definitely recommend something specifically targeted towards those symptoms and ensure that your child is safe while taking these medications.
A
So parents that are hearing this might think, okay, what about vitamins and supplements?
B
I think what I said, we all go through the same battles. One of the commonalities that we all have is picky eaters, you know, and then we think, well, they're not getting enough nutrients in what they're eating. So I want to supplement with the vitamin. But that's not necessarily a long term solution for the child. When it comes to any type of medication, we want to make sure that we have the right behaviors in place. I'm specifically that parent where one of my kids, the only thing she eats is chicken nuggies. She doesn't want to eat anything else. And so we gradually try to introduce different types of foods, different types of proteins, explore the palate a little bit before we necessarily try and get them to take supplements.
A
I also only ate chicken nuggies. Let me just clarify that. And I turned out okay. So it's going to be okay. The palate will expand. So medication, it's very helpful for certain conditions, but it's not always necessary for some common complaints like a cold, for example. What other ways can a parent support a child through that?
B
There's always the different type of supportive measures that we also have. One of the best supportive things that we can do as parents is making sure that we teach them how to use the Kleenex, how to sneeze properly, properly, as well as being able to communicate when their symptoms are getting worse or if they're getting better. So always having that emotional connection with, with your child can also help with making sure that they get through.
A
Absolutely. And I just want to do a quick plug for some of the sort of essentials that we all need when we're feeling down, when we're feeling sick, sleep, nutrition, hydration, things like that. So, so, so important when you're going through any sort of cold or virus. Okay, Heidi, so what are your recommendations for parents managing fevers and respiratory complaints?
B
When it comes to fevers, it would just depend on the child's behavior as well as the number that the thermometer's kicking back. I'm one of those parents where I want to stick the back of my hand on my child and be like, mm, yes, I think she has a fever. But it's always necessary that we get an exact number of what's going on as well as combining that with how the child is behaving. If the child is behaving normally and they're not having any obstruction to their lifestyle that they usually lead, then maybe a fever reducer might not be necessary. If you see that later on in the day, it progresses to moment. Dad, I'm not feeling well. I need to lay down. And you know, that's not normal for your child. Then it might be time to give them a medication for a fever as well as for the runny noses as well. I have parents coming. I'm saying, look at my kid. They have all of the little boogers all over their chin and all over their nose that they just won't stop running. And so I. I do like to recommend the nasal saline to help clean the nasal passages and to help just bring everything out.
A
When you mentioned boogers, one of the gifts that we got when our son was born was this device that sucks out the boogers. And the booger sucker is very effective. So just shout out for the booger sucker out there.
B
Oh, yes, absolutely. I used it so much and so often. And one of the things that I always tell parents, especially with babies and the congestion, their nasal passages are so small that even the slightest amount of mucus production can just create that blockage. But it's okay. We just have to suction it out a little bit more frequently.
A
So we know that when children are going through changes in environment, like starting at a daycare center or starting school, these are times when they can get sick because they're around a bunch of new kids and they're picking up common ailments. What sort of things should parents be on the lookout for?
B
So they not only get exposed to new friends, new caretakers, but also new germs and bacteria that they may have not been exposed to before. And that's not necessarily a bad thing. We want our children to be able to build the immune system. And so they might have a runny nose, they might get a slight cough. We start getting a little bit more concerned when we start seeing the high fevers in our children acting a little bit different than their usual. But that's when we have to be us as parents, be our kids number one advocate and determine if maybe my child needs to stay home today rather than going to school or daycare and exposing other children to this.
A
And we know that gastrointestinal infections are super common in kids. What do parents need to know about how to treat these and how that treatment may differ from what you would do if you were treating an adult
B
when it comes to kids and having a sort of a stomach bug or virus, we usually do want it to run its course. And of course we do supportive measures. Making sure that the child is well hydrated, that they're eating what they can and not necessarily something that's irritating to their stomach, whether it's a little soup, whether it's a little banana, making sure that we are monitoring our children through that process. If it's to the point where the child is starting to experience. Experience some sort of extreme pain and even maybe some diaper rash is where we want to make sure we take the child to the pediatrician.
A
I want to pivot and talk about immunizations for children. Most parents are aligned on other ways of keeping their children safe, like car seats, for example, or baby gates. But what are some of the main reasons to vaccinate children?
B
It's a great preventative measure. I don't want to see anyone's child extremely sick with the flu. That can be pretty severe and pretty tolling on a child's body as well. And so one of the things I always tell my parents is, I don't want your child to go through this. Let's make sure that we get them protected.
A
And as a pharmacist, I imagine right now you're getting a lot of questions from parents about vaccinations. When parents come up to the counter and talk to you about vaccinations, what kind of conversations do you have?
B
It's been pretty all over the spectrum on the types of questions that I do receive, and I always try to receive it with an open mind and an open heart. I'm just here to provide information and to make sure that you are aware of the benefits of the immunizations and the vaccines. And ultimately, you are your child's advocate and you get to make that decision when it comes to those immunizations. As long as you're making that informed decision decision and you're looking for that information, you're seeking professional guidance. That's all that we can ask for as healthcare professionals as well as parents.
A
And another element that I imagine is important here is it's not just about preventing a disease in your child. But isn't there an element, too, that vaccinations are important when it comes to protecting other children and other people?
B
Yes, correct that as well. It's not just about our own children, but it's also about the other children that they surround and their little friends that they hang out at daycare or at school, making sure that their whole Classroom is also staying healthy.
A
Let's talk about allergies. And allergies are super common. I experienced allergies when I was a kid. I still experience them from time to time.
B
The runny nose that is associated with the allergies is the clear liquid that comes out through the nose in the front. Even though some parents may confuse it for some sort of a cold, that's more than likely allergies. And depending on the age, most allergy medications that are over the counter do have a dose indicated per the age. Some of the most common treatments that we have are antihistamines that we do have over the counter. So for example, we have Claritin, Zyrtec as well as Allegra. If for whatever reason those are not helping alleviate any of the symptoms, that is when we would recommend for the parent to take the patient to the pediatrician to be able to prescribe something additional to that as well.
A
What can parents do in their environment to help mitigate exposure to some allergens?
B
One important thing to take into consideration is making sure that we do take the patient to the physician to be able to identify what the irritant is. That way we can pinpoint what we need to do in our homes and in their environment to make sure that they are more comfortable.
A
So I want to talk about injuries. You know, cut, scrapes, minor injuries, things like that. Because kids are curious. They're crawling around, running around, falling. It happens. I remember when I was a kid and I had a cut, we would just pour hydrogen peroxide on it and I would scream and watch the bubbles. But I think things have evolved a bit since then. So what treatment do you recommend? And what basic first aid items should parents consider keeping at home?
B
It really just depends on the injury as well. So if it's a little scrape, I would say just wash it off with some lukewarm water and a little bit of soap. And in addition to that, if you have any questions regarding any scratch scrape, you can always bring them to my counter, consultation counter. I can always take a look at it and make sure that you have the right medications and the right supplies necessary to be able to help them through that little injury.
A
And what are some signs that parents should seek further medical assistance after a minor injury? Basically, when is a minor injury more than a minor injury?
B
So one thing to keep in mind when you are initially treating the cut, the scrape or the injury is the size as well as the area of redness. If you start seeing that the size is starting to get bigger or the area of redness is starting to spread more, or if you start seeing any sort of oozing or white coming out of it, then that's definitely when you need to go see a pediatrician.
A
Gotcha. Okay. We know that parenting can be really stressful. So are there ways that pharmacists can support parents emotionally?
B
I do get this a lot. Parenting can be overwhelming. And at times, I do have parents that are concerned because whatever medical professional that they've consulted may not have given them any sort of relief or calming of their anxiety when it comes to the health of their child. If the medical professional isn't giving you the attention or the or alleviating your child's symptoms, it's time to get a second opinion, and that's 100% okay. Not every medical professional is going to treat children the same way. They all train differently. They all have different experiences, and that can also shape the way that they see certain things. And so when it comes to parents, it's okay to seek a second opinion and make sure that when you call up the office staff, that you explain to them the level of urgency and that they can try and get you in as soon as possible possible.
A
Yeah, I'm really glad that you brought that up. Parents are the biggest advocates for their kids, and if you don't have a great experience with one physician or pediatrician, it's okay to find another. Okay, so what if a parent comes in and says, heidi, I have a pediatrician appointment in two weeks.
B
One of the things that I do ask is the reason of the visit. Are we doing a regular checkup? If it's regarding an illness or a concern, we gather as much information regarding symptoms to be able to provide to the pediatrician and be able to have the appropriate questions of, this is what's happening. This is what's going on. What can you help me with when it comes to this?
A
Okay, so we're going to take a quick break, but don't go anywhere because up next, we're going to be unpacking some of the most common questions, concerns, and beliefs that we hear about children's health and finding out, are they myth or medicine? We'll be right back.
C
At cvs. It matters that we're not just in your community, but that we're part of it. It matters that we're here for you when you need us, day or night, and we want everyone to feel welcomed and rewarded. It matters that CVS is here to fill your prescriptions and here to fill your craving for a tasty and, yeah, healthy snack. At cvs, we're proud to serve your community because we believe where you get your medicine matters. So Visit us@cvs.com or just come by our store. We can't wait to meet you. Store hours vary by location.
A
Welcome back to beyond the script. I'm Dr. Jake Goodman, and I'm here with CVS pharmacist Heidi Martinez from South Texas. Okay, Heidi, it's time for a little feature we do on every episode where we examine some commonly held beliefs and ask, are they myth or medicine? Today, of course, we're talking about pediatric health. Are you ready?
B
Let's go.
A
Okay. So if my child throws up after medicine, I should just give another dose? Is that myth or medicine?
B
That is a myth. But that is also a loaded question. This is the time where you need to reach out to a pharmacist to ask further questions to determine whether a second dose is necessary. Or you can also call the doctor's office as well. So it depends on a couple of factors, to be honest. So it can be a myth? Yes.
A
Okay. If my child has a fever, they don't always need medication. Is that myth or medicine?
B
That can be medicine. It depends as well on other qualifying factors. Like I said, if your child is acting normally, it's not disruptive to their normal behavior. They might not necessarily need medication. It's where we start to see them get out of their normal personalities, where we would probably consider giving them something.
A
Got it. Okay. You should teach your children that good handwashing is one of the most effective ways to prevent illness. Is that myth or medicine?
B
That is medicine. One of the great ways to make sure that our children are protected as well as those that surround them is that they have a proper hand washing technique. So making sure that, you know, if you're in the restroom with them, getting them to wash their hands, that they're doing everything correctly that they need to. They're getting in between their little fingers and making sure they have the soap all over. And if you want to make it fun, get that extra foaming soap so that they can go ahead and enjoy that process.
A
Germs are bad. Kids should avoid germs. Is that myth or medicine?
B
That is a myth. What many people don't realize is that in everyone's body, we actually have bacteria that are good for our bodies. So, for example, some of the good bacteria that we have are aligning our digestive tract to be able to process food. And not all bacteria is bad. Some of it is actually necessary. Necessary for our life.
A
Okay, got it. If my child plays sports, then supplements like protein powder or energy drinks can help them. Myth or medicine?
B
That is myth. You have so many different programs that are out there, and as parents, we want them to be successful. We want them to be the best football player, the best volleyball player. And I am a sports mom, too. And so I want to make sure that my kids are getting the proper nutrition. Nutrition. And that they're not necessarily drinking it from a protein shake or that they are taking it from any other type of supplements, but that they are. That they're getting the proper food with what they can eat. Not only that, but also making sure that they're getting the appropriate sleep as well, especially if you have them in a rigorous program, whether it's in high school, whether it's in middle school, and even in elementary school.
A
And, you know, energy drinks typically contain caffeine in some shape or form. And in general, most kids do not need caffeine. They need good quality sleep. Okay. Screen time right before bed can make it harder for kids to fall asleep. Myth or medicine?
B
That is medicine. There are certain lights in the tablets or in the iPad or any sort of screen that can interrupt the natural rhythm of a child's sleep. So one of the that I like to discuss with my parents is, is there a bedtime routine, even if it involves them, you know, screaming that they don't want to go to bed? Is there a routine in place where we take those stuff away from them and we get them either to take a bath, we get to read with them, we get them to settle down? We also have to take into consideration the external environmental factors that may prevent them from sleeping as well, and make sure that we control them as best as possible so that they can get the best night's sleep that they can get?
A
Absolutely. Adult medication is the same as children's medication, just a smaller dose. Is that myth or medicine?
B
That is myth. So adults, we're fully formed. We're done growing. Our children are not. They may not have everything necessary to be able to process those types of medications and then make sure that they're growing appropriately and we don't introduce something that might stunt that.
A
And from what I understand, there's some medication that's weight based and others that are age based. Right. How would someone know which is weight based and which is age based?
B
Sometimes on the back of the medication labels, it is indicated. When you look at the dosing now, it's not always as obvious on there when it says it. So if you have any questions, make sure that you take it to the pharmacy counter and you ask.
A
Got it? If my child is having trouble sleeping, then I should just give them melatonin. Is that myth or medicine?
B
That is myth. And one of the things that I like to talk about when it comes to melatonin is one of the side effects where we call it vivid dreaming. We want to make sure that we are controlling the external factors, whether it's screen time, whether it's talking on the phone, texting on the phone. Some other things that I always like to recommend to my parents. As kids are growing, what are going on with your friends? You know, I think that as parents, we may not consider certain issues as big because we've gone through them and we're okay, but we always have to make sure that we take it down to their level of our children because their value system is different, the school system is different, and what they experience is real. And so having those conversations of, are you getting along with your friends well? Are you struggling? Do you have a test that's coming up that may be bothering you that you're not prepared for? Let's talk about that. If you see a prolonged sleeping issue,
A
well, that is it for this round of Myth or Medicine. Thank you so much for joining me today, Heidi. As a parent myself, I took a ton of notes and I learned so much from you. So really appreciate you coming out today.
B
Thank you so much, Jake, for having me.
A
Next time on beyond the Script, we focus on women health, from prevention and medication safety to the unique ways conditions can affect women across every stage of life and how pharmacists help close gaps in care. For more information about everything we've talked about on today's episode, Please head to cvs.com pharmacy and for ongoing health and wellness advice you can trust anytime, don't forget to follow CVS on social media and at CVS Pharmacy. Beyond The Script is produced in partnership with CVS Pharmacy and iHeartMedia's Ruby Studio. Our show is hosted by me, Dr. Jake Goodman. Our producers are Sam Walker, Julie Belewski, Carter Wogan and Marina Paez, with original music by Max Hirschenau. Ruby's managing EP is Matt Romano, and our EP of post production is James Foster. Of course, a big thank you to our friends at CVS and their incredible pharmacists. Until next time, don't forget to rate and review the show wherever you get your podcasts. Thanks for listening.
C
At cvs. It matters that we're not just in your community, but that we're part of it. It matters that we're here for you when you need us, day or night. And we want everyone to feel welcomed and rewarded. It matters that CVS is here to fill your prescriptions and here to fill your craving for a tasty and, yeah, healthy snack. At cvs, we're proud to serve your community because we believe where you get your medicine matters. So Visit us@cvs.com or just come by our store. We can't wait to meet you. Store hours vary by location.
Episode: Kids, Colds & Care: A Pharmacist’s Guide to Pediatric Health
Date: February 25, 2026
Host: Dr. Jake Goodman
Guest: Heidi Martinez, CVS Pharmacist
This episode of Beyond The Script dives deep into pediatric health, focusing on the everyday challenges and questions parents face when caring for their children. Host Dr. Jake Goodman is joined by CVS pharmacist (and mom) Heidi Martinez to discuss common concerns about children’s health, from dealing with colds, allergies, and fevers to medication safety, injury first aid, supportive care, and the role pharmacists play as accessible, trusted partners for families. The episode debunks myths, offers practical and empathetic advice, and highlights the importance of prevention, clear communication, and advocacy for children’s health.
Prevention vs. Reaction
Children’s health isn’t just about treating illness; it’s about promoting safety, prevention, and empowering caregivers.
Quote:
"Children's health is about much more than treating symptoms. It's also about safety and prevention."
— Dr. Jake Goodman [01:26]
Kids Share Germs, Not Snacks
Heidi humorously notes that kids are great at spreading germs, especially in group settings.
Quote:
"Our kids will not share their snacks, but they will share their germs."
— Heidi Martinez [06:25]
Language & Trust
Heidi discusses how her bilingual skills build trust, especially in communities where language barriers with doctors are common.
Quote:
"At least with my patients, they can say, you know what? Heidi's going to be at the pharmacy. So I'm going to go ahead and ask her."
— Heidi Martinez [05:23]
Accessibility and Approachable Help
Pharmacists often fill in informational gaps for families and guide them through medication safety, dosing, and symptom management.
Avoid Kitchen Spoons!
The most common mistake is imprecise dosing using kitchen spoons rather than appropriate tools.
Quote:
"The most common one that I see is parents trying to give their child medication with a regular kitchen spoon. That is not what we use."
— Heidi Martinez [09:09]
Ask for Dosing Demonstrations
Parents should not hesitate to ask for in-pharmacy demonstrations to ensure correct dosing and understanding of possible side effects.
Tip:
"I would prefer I show you, then you go home and have questions, and I can't show you."
— Heidi Martinez [10:13]
Finish Prescribed Courses
Stopping antibiotics early leads to resistance (aka “tickling the bacteria”).
Quote:
"If we leave a few bacteria...they laughed at the first one that we gave them because we didn't get rid of them...that's what we call antibiotic resistance."
— Heidi Martinez [11:30]
Safe Disposal
Use take-back programs or designated bins in pharmacies—don’t keep old meds, especially expired liquids.
[12:22]
Not All Children’s Products Are Equal
Multi-symptom medicines are not always necessary or safe; consult a pharmacist for tailored advice.
[13:26]
Picky Eaters and Vitamins
Supplements are not a substitute for gradual behavioral changes around diet.
Quote:
"That's not necessarily a long-term solution...explore the palate a little bit before we necessarily try and get them to take supplements."
— Heidi Martinez [14:06]
Basic Support
Sleep, hydration, and teaching children how to blow their nose/go through daily routines are essential support strategies.
[15:09]
Managing Fevers
Behaviour is as important as temperature readings. Medication isn’t always needed if the child seems well.
Quote:
"If the child is behaving normally...a fever reducer might not be necessary."
— Heidi Martinez [16:01]
Tools like Nasal Saline and Booger Suckers
Practical, non-medicinal aids are often best for congestion in babies.
[17:14]–[17:27]
Starting Daycare or School
Expect more colds—this helps children build immunity. Look for behavior changes or high fevers as red flags.
[18:11]
Treating “Stomach Bugs”
Hydration, bland foods, and letting viruses run their course are standard; seek care for severe pain or diaper rash.
[19:05]
Personal and Community Protection
Vaccines protect both the child and other children in their circle.
Quote:
"It's not just about our own children, but it's also about the other children that they surround..."
— Heidi Martinez [21:23]
Informed Decision-Making
Pharmacists provide information so parents feel confident as advocates.
[20:30]
Cold vs. Allergy
Clear nasal discharge often signals allergies; OTC antihistamines are commonly used, but consult when uncertain.
[21:38]
Environmental Controls
Seek physician advice to identify triggers and make needed home adjustments.
[22:36]
First Steps
Clean scrapes with soap and water, and ask your pharmacist for help with supplies.
[23:20]
Red Flags
Spreading redness, swelling, oozing, or pus means a pediatrician visit is needed.
[23:59]
A “lightning round” debunks common pediatric health myths:
On “Tickling Bacteria”:
"If we leave a few bacteria... they laugh at you and they will multiply and become resistant."
— Dr. Jake Goodman (rephrasing Heidi), [12:03]
On Parental Anxiety:
"Parenting can be overwhelming... If the medical professional isn't giving you the attention... it's time to get a second opinion, and that's 100% okay."
— Heidi Martinez [24:30]
On “Booger Suckers”:
"The booger sucker is very effective. So just shout out for the booger sucker out there."
— Dr. Jake Goodman [17:14]