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Dave’s guest this week is Kiri Masters, who hosts and writes Retail Media Breakfast Club, a daily podcast and newsletter summarizing the latest trends in retail media. She’s also a regular contributor to Forbes’ Retail section. Previously she founded Bobsled Marketing, which was acquired by Acadia in 2022.

Kiri shares why it’s so difficult to find a true definition of “retail media” (3:28), why specific RMNs need to be treated as their own channels (13:48), her POV on the incredible success of Beast Games on Prime Video (21:38) and why data people also need to learn how to tell a story (32:40).

Subscribe to the Retail Media Breakfast Club podcast: https://www.retailmediabreakfastclub.com/

Subscribe to the newsletter: https://www.linkedin.com/newsletters/retail-media-breakfast-club-7261657654001909760/

Connect with Kiri: https://www.linkedin.com/in/kiri-masters/

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producers: Sean Leviashvili, Jake Musiker