This week, Dave speaks with John Santaferraro. John is the CEO and Head Research Analyst at Ferraro Consulting LLC. With 30 years of experience in AI, analytics, and data management, he brings a wealth of experiences as an industry analyst, marketing executive at HP and ParAccel, and strategic marketing consultant for companies like Google Cloud, SAP, HP, ThoughtSpot, Informatica, and dozens of startups. He is the host of The Digital Analyst podcast with over a million views in 32 episodes.

John shares how AI is transforming retail, ecommerce, and digital strategy — from the shift from traditional data stacks to AI stacks, to the rise of agentic AI and AI-powered search.

The conversation also explores how leaders can use AI as a strategic thought partner, why AI search is changing discovery and SEO, and what retailers need to rethink as commerce becomes increasingly AI-driven.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker