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Our BTS Live series continues - this time from Shoptalk 2026!

In this minisode, Dave speaks with Manish Sharma from Think Blue about the next phase of AI in digital commerce.

As AI moves beyond experimentation, the focus is shifting toward workflow automation, productivity gains, and measurable business impact.

Manish shares how he’s seeing this evolve across brands, retailers, and technology partners — and why the next step is proving real, scalable value across the ecosystem.

Connect with Manish on LinkedIn

Follow Beyond the Shelf on LinkedIn

Learn More about It'sRapid

Is your PDP ready for AI? Get Your Free PDP Readiness Audit

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

BTS Live from Shoptalk: Manish Sharma (Think Blue)