This week, Dave speaks with Garima Ahuja, Sr. Partner Development Manager, Creative Partnerships at Walmart Connect.

Garima shares how Walmart Connect is helping brands connect with shoppers across the full funnel — from discovery to purchase — using Walmart’s scale, solutions, and first-party signals. She also breaks down why creative has become one of the biggest opportunities in retail media, but also one of the biggest operational challenges. As brands activate across more placements and formats, they need more creative variations, more customization, and faster workflows.

Garima and Dave also discuss the partnership between Walmart Connect and It’sRapid, including It’sRapid Optix™️ is helping brands streamline creative production, optimize before launch, connect performance data, and publish creative more efficiently.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker