Transcript
Satya Nadella (0:00)
I think the company of this generation has already been created which is OpenAI in some sense. It's kind of like the Google or the Microsoft or the Meta of this era.
Brad Smith (0:24)
Well, it's great to be with you. You know, when Bill and I were talking, Satya, and looking back at your tenure as CEO, it was really quite astonishing. You know, you started at Microsoft in 1992, for those who may not know. You took over online in 2007, you launched Bing Search in 2009, you took over servers and launched Azure in 2011 and you became CEO in 2014. And it was just before that that a pretty now well known essay entitled the Irrelevance of Microsoft had just been published. Now since then you've taken Azure from 1 billion to 66 billion run rate. The total revenues of the business are up 2 1/2x. The total earnings are up over 3x and the share price is up almost 10x. You've added almost $3 trillion of value to Microsoft shareholders. And as you reflect back on that over the course of last decade, what's the single greatest change that you thought you could do then to unlock the value to change the course of Microsoft, which has been just an extraordinary success?
Satya Nadella (1:42)
Yeah, so the way I've always thought, Brad, about sort of that entire period of time is some sense from 92 to now. It's just one continuous sort of period for me. Although obviously 2014 was a big event with the accountability that goes with it. But what I felt was essentially pattern match when we were successful and when we were not and do more of the former and less of the latter. I mean, in some sense it's as simple as that because I've sort of lived through. When I joined in 92, that was just after Windows 3.1 was launched. I think Windows 3.1 was, you know, May of 92 and I joined in November of 92. In fact I was working at sun and I was thinking of going to business school and I got an offer at Microsoft and I said maybe I'll go to business school. And then I somehow or the other, the boss who was hiring me convinced me to just come to Microsoft and it was like the best decision because the thing that convinced me was the PDC of 91 in Moscone Center. When I went and saw the basically Windows nt, it was not called Windows NT at that time and x86 and I said, God, this, you know, what's happening in the client will happen on the server. And this is a platform company and a Partner company and they're going to ride the wave. And so that was sort of the calculus then. Then of course, the web happened. We managed that transition. We got a lot of things right. Like, for example, I mean, we recognized the browser, we competed and got that browser thing eventually. Right. We missed search. Right. We sort of felt like, wow, the big thing there was the browser because it felt more like an operating system. But we didn't understand the new category, which is the organizing layer of the Internet happened to be searched. Then we kind of were there in mobile, but we really didn't get it right. Obviously the iPhone happened and we got the cloud right. So if I look at it and then here we are on the fourth one on AI in all of those cases, I think doing things which are not coming out of because somebody else got it and we just need to do the same. Sometimes it's okay to fast follow and it worked out, but you shouldn't do things out of envy. That was one of the hardest lessons I think we've learned. Do it because you have permission to do this and you can do it better. Like, both of those matter to me, the brand permission. Like, you know, Geoffrey Moore once said this to me, which I say, hey, why don't you go do things which your customers expect you to do? I love that. Right? Which is cloud was one such thing, which is the customer. You know, in fact, when I first remember showing up in Azure, people would tell me, oh, it's a winner take all, it's over and Amazon's won it all. I never believed it because after all, I'd compete against Oracle and IBM in the servers. And I always felt like, look, it's just never going to be winner take all when it comes to infrastructure. And all you need to do is just get into the game with a value proposition. So in some sense, a lot of these transitions for me has been about making sure you kind of recognize your structural position. You really get a good understanding of where you have permission from those partners and customers who want you to win and go do those obvious things first. And I think you could call it, hey, that's the basics of strategy. But that's sort of what I feel, I think at least has been key. And there are things that cultivate it to your point, Brad, which is there's the sense of purpose and mission, the culture that you need to have. All those are the most, I would say those are the necessary conditions to even have a real chance for shots on goal. But I would just say getting that Strategy. Right. By recognizing your structural position and permission is probably what I have hopefully done a reasonable job on Satya.
