In this episode we cover:

The exciting rebrand currently underway and why it feels like the grown-up version of my business
Working with branding specialist Sheridan Burns and photographer Sophie Jane Photography
Why we're moving away from Kajabi after five years
The shift to ConvertKit, Squarespace, Airtable and purpose-built platforms
Preparing the business for two months of travel across the United States
How I'm "bulletproofing" client delivery while working across multiple time zones
My current thoughts on AI, ChatGPT and Claude
Why I'm using AI more for systems, automation and strategy than content creation
The difference between workshops and masterclasses, and why workshops are becoming a core part of my business model
What's working with trial reels and recent social media growth
The growth of The Regional Experts and the impact clients are creating across regional Australia
Navigating the first year without having a child at home full-time
Finding balance between business growth, motherhood and personal fulfilment
What's coming next on the podcast

Resources mentioned

ConvertKit
Squarespace
Airtable
ThriveCart
Claude
ChatGPT
The Regional Experts
Monthly workshops

Connect with Tori

Come and say hello on Instagram and let me know what questions you'd love answered in future behind-the-scenes episodes. This new series is your chance to peek inside the business, ask questions and hear what's really happening as we grow, scale and navigate the realities of running a regional business.

Apply to join the Regional Experts here.

Connect with me on Instagram here.