We’re unpacking the latest in sports and social media: Unwell Hydration signs a deal with the NWSL, and Instagram is testing a new algorithm. Plus, we explore the frenzy of NFL free agency and what happened when X went down. Is it too soon to be talking about football?

More from us:

Mitzi Payne @mmmitzi
Mike Payne @mmmiiike

Timestamps:

03:40 – Decision fatigue: It’s real, let’s talk about it.
08:30 – Mitzi is making her 17-year-old self proud.
10:00 - Thing 1: NWSL signs a sponsorship deal with Alex Cooper’s Unwell Hydration.
13:50 – Can makeup brands and NWSL athlete relationships be authentic?
23:10 – Thing 2: Instagram is testing a new blend algorithm creating a shared feed for you and your friends.
36:30 – Is LinkedIn the hottest social media platform?
38:00 – Thing 3: X went down on the first day of NFL free agency causing chaos.

Show notes:

The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Is It Too Soon to Talk About Football? X Causes Chaos (E21)

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