BigDeal Podcast Episode #81: How Do You Make It Easier To Win Online?

Release Date: July 28, 2025
Host: Codie Sanchez

Introduction to the Episode's Theme

In Episode #81 of the BigDeal podcast, host Codie Sanchez delves into the strategies and principles necessary to build a successful online presence and monetize it effectively. Titled "How Do You Make It Easier To Win Online?", this episode serves as a comprehensive guide for entrepreneurs and creators aiming to transform their online activities into profitable ventures.

The Importance of Attention and Community

Codie emphasizes that attention is the new currency in the digital age. She states, “[10:45] People pay you money not just when they see you, but when they see that you understand what they want and that you are going to deliver it to them.” This highlights the shift from traditional marketing metrics to the value of genuine engagement and community building.

Key Points:

• Attention as Currency: The real value lies in capturing and retaining attention, which translates to financial success.
• Community Over Followers: Building a dedicated community is more beneficial than merely amassing large follower counts.

Building a Multi-Million Dollar Community

Codie outlines the steps to cultivate a multimillion-dollar community with intentional engagement:

1. Find a Significant Problem to Solve: Identify a pressing issue that resonates deeply with your target audience.
2. Leverage Unique Expertise: Utilize your unique skills or document your journey to establish authority.
3. Niche Down: Focus on a highly specific market segment to become a standout figure within that niche.

She advises, “[14:30] Find a problem so big that you can solve for your people. That almost scary.”

Finding the Right Niche

A critical aspect discussed is the importance of niche selection. Codie explains the necessity of narrowing down to a specific audience to enhance expertise and engagement. She uses the analogy of Where’s Waldo to illustrate how being specific makes your brand easily identifiable:

• Specificity Matters: “I want you to think about your niche the exact same way. The more niche you can go, the more subject matter expertise you can have, and also the cooler takes you can have, and people can become true fans.”

Notable Quote:

“[18:50] The more niche you can go, the more subject matter expertise you can have, and also the cooler takes you can have, and people can become true fans.”

Turning Problems into Products

Codie introduces the Problem to Product Loop, a method to monetize by converting audience problems into viable products:

1. Identify the Problem: Understand the specific challenges your audience faces.
2. Create Content as Solutions: Develop content that addresses these problems, serving as both a solution and a marketing tool.
3. Feedback and Iteration: Use community feedback to refine and develop products that meet the audience’s needs.

Example:

“[19:40] We have a company called Biscout. How did I create Biscout, which now has 71,000 business listings? It started because people said, ‘I don't know how to find a business to buy,’ so we built a solution.”

Creating a Marketing Infinity Loop

Codie explains the concept of the Marketing Infinity Loop, a continuous cycle that leverages free and paid content to sustain and grow the business:

1. Awareness: Generate content that attracts views.
2. Consideration: Engage the audience to consider your products or services.
3. Purchase: Convert interested viewers into paying customers.
4. Advocacy: Encourage satisfied customers to advocate for your brand.
5. Loyalty: Foster ongoing relationships and repeat business.

Key Insight:

“[21:15] As you follow this infinity loop, your little content business turns into a paid ad machine.”

Practical Content Creation Strategies

Codie shares actionable strategies for effective content creation:

• Document vs. Expert: Either demonstrate expertise or transparently document your learning process.
• Content as Marketing: Use content to both educate and market your products seamlessly.
• Iterative Development: Continuously build and refine products based on real-time feedback and engagement metrics.

Avoiding Boredom in Content

One of the standout points of the episode is the emphasis on avoiding boring content. Codie argues that engagement requires creativity and uniqueness:

• Engaging Subject Lines: Craft attention-grabbing subject lines to increase open rates. Example from the episode:

  “[22:50] 'Growing a towering $144,000 tree business' outperformed more conventional subject lines.”

• Creative Design: Utilize compelling visuals and clean designs to enhance the appeal of newsletters and other content forms.

Notable Quote:

“[23:40] The worst thing that you can do in content is be boring.”

Engaging Subject Lines and Design

Codie highlights the critical role of subject lines and design in content effectiveness. She illustrates this with successful versus mundane examples:

• Successful Example: Derek Sivers’ memorable and unique thank-you email that garnered millions of shares.
• Current Best Practices: Crisp designs, bulleted content, and compelling visuals that communicate value instantly.

Understanding Audience Psychology

Delving into the psychology behind audience engagement, Codie advises:

• Psychological Triggers: Utilize psychological principles to influence actions and decisions.
• Call to Actions (CTAs): Move beyond generic CTAs like “Subscribe Now” to more value-driven prompts such as “Click here for a free resource.”

Key Insight:

“[23:15] There is a cheat code to how to become really great at content. And this is for you 202 level people... it's always a who, not a how.”

The Role of 'Who' vs 'How' in Growth

Codie underscores the importance of having the right team or support system (“who”) rather than just focusing on the methods (“how”):

• Leverage Experts: Partner with or hire individuals who excel in areas where you may lack expertise.
• Building a Support System: Surround yourself with a strong team to enhance content quality and business operations.

Notable Quote:

“[23:55] Anytime you want to grow on a platform, the best thing you can do is go find your best who.”

Closing Thoughts: Consistency, Creativity, and Grit

Codie wraps up the episode by reinforcing a formula for online success:

• Consistency: Regularly produce and share content to maintain engagement.
• Creativity: Continuously innovate to keep the content fresh and appealing.
• Grit: Persevere through challenges and maintain focus on long-term goals.
• Intention: Align all efforts with the ultimate goal of monetization and community building.

Final Quote:

“[24:00] The one truth that you'll have to remember over time is this formula which is consistency plus creativity plus grit to intention.”

Conclusion

In this episode, Codie Sanchez provides a roadmap for transforming online presence into a profitable and sustainable business. By focusing on attention, building a dedicated community, finding a precise niche, and leveraging psychological insights, entrepreneurs can navigate the complexities of the digital landscape effectively. The Problem to Product Loop and Marketing Infinity Loop offer structured approaches to content creation and monetization, ensuring continuous growth and engagement.

For those looking to elevate their online strategies, Episode #81 of the BigDeal podcast is a treasure trove of actionable insights and proven tactics to make winning online not just easier but also more lucrative.

Note: Advertisements, intros, outros, and non-content sections of the transcript have been omitted to focus solely on the valuable content presented in the episode.