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- [00:00]
Amjad Massad
A lot of companies pay tens of thousands of dollars for software. You can generate a replit for $5, literally.
- [00:05]
Cody Sanchez
You are going to love this episode. It is with Amjad Massad, who is the CEO of REPL.it one of the fastest growing AI companies out there. He is going to blow your mind and maybe help you blow up your bank account.
- [00:17]
Amjad Massad
Before everyone in the world learns that this technology exists, you have a moment where it's like an opportunity to capture a lot of value from it.
- [00:25]
Cody Sanchez
Do you think that it is now possible for a single individual, in the case of a few weeks, who has zero co experience to build a million dollar business with replit?
- [00:35]
Amjad Massad
Yeah. So we have wild. I was talking to someone who works in venture capital. He goes into replit building his dream platform to manage his his investments. He got commitments for 5 million ARR before he quit his job. Wow. Now more than ever, finding businesses that are running inefficiently and going into these businesses and figure out where to plug in AI and make it a lot more profitable even without growing.
- [01:05]
Cody Sanchez
Welcome back to the Big Deal podcast. I'm Cody Sanchez. Today, if you want to make money online and you want to do it building with code and are curious about AI, but even if you've never coded before, buckle up for this episode. Because I'm obsessed. So I've been so excited for this podcast because I'm sort of a tech Neanderthal, but I've been going down a rabbit hole of AI. I hired a guy who's actually good at it, and it almost feels to me like there's a world before I realized all the things we could do online. And now there's a world afterwards. And almost everything my employees do, everything I do in business, I'm like, wow, why are we doing it the way we did last year? Because it almost doesn't make sense anymore. And what's crazy to me about you is you figured this out at like 6, I think. Like, is it a true story that when you were 6 years old in Jordan, you were already coding and building software apps?
- [01:58]
Amjad Massad
Yeah. Yeah. So my, my father got a computer before anyone I knew back in Amman and Jordan in the early 90s. And so one of my really earliest vivid memories was standing behind the shoulders of my dad, kind of unboxing this machine, pulling out this huge manual, open it up and you had to read a manual. There's no Internet at the time, and sort of finger typing on the keyboard. And I was just fascinated by it. This idea that you can like talk to this machine and like convey what you want to build and you can build it. I'm still, you know, it's just, still gives me goosebumps, just the idea of like creation, you know, being able to be creative without a lot of resources or, you know, you don't have to build a real physical thing. All you need is this machine. And so I got into it immediately and started building apps. The first thing that I built was a math teaching app for my younger brother. So it will be like a formula. One plus one equals blank. He puts in two, he gets a clap, he puts in three, he gets a boo. And it worked out. Now he works for me. Wow.
- [03:09]
Cody Sanchez
I love that. I don't know what kind of Wheaties they had in Jordan, but that's like I had Lincoln Logs and Legos. But then what's kind of crazy is then you had a 180 basically from that. Which is, is it true that afterwards, not so long ago, you actually turned down a billion dollars as an acquisition price for your company when you only had six employees? What happened?
- [03:35]
Amjad Massad
Yeah, we had started the company in 2016 and the mission behind the company is to create a billion coders, billion programmers, billion developers, whatever you want to call it. And I just felt in my heart of hearts that we're at a point where anyone can make software. I felt like the AI is progressing really fast, just cloud systems, everything that was coming online made it so that anyone could really be able to do this thing that have fundamentally changed my life, you know, got me from, from Jordan in a sort of lower income family all the way to the U.S. become an entrepreneur, joining Y Combinator, the most prestigious startup accelerator. And in 2018, just after we did Y Combinator, we kind of bootstrapped for a couple of years. Then we did y combinator. Maybe 2019, we got this acquisition offer from a really big, big company and obviously it was a lot of money. And I, we didn't, we didn't have, I didn't have a lot of money at the time, but I just, I just felt like they're going to take the, they're going to take the company, not going to do anything interesting with it, and I'll make the money and maybe I'll quit two or three years after and create the same company. So I thought, I like this company, I might as well keep going. And I always felt like if we get to a point where we achieve even 1% of our mission, this could be a much bigger company. And, you know, we achieved that valuation a few years ago. And the company is probably valued more today.
- [05:11]
Cody Sanchez
Walk me through that moment. So like, you get an offer, you meet a guy. I don't know how it works. And did you seriously contemplate it? Were you like, I need to sleep on this?
- [05:19]
Amjad Massad
Yeah, yeah, I did, I did. It wasn't like a knee jerk reaction, kind of like a billion dollars. I'm just gon. And I talked to our investors and I remember talking to Mark Andreessen, who's invented the web browser Netscape and he's now running Andreessen Horowitz very prestigious investment firm. They hadn't just invested in Replit. He goes, look, you know, we'll, we'll pocket the profit. You know, we just invested in you and we're going to make a lot of money. But what do you want? Like, what are you going to do afterwards? Do you want to go work for this big tech company and become like corporate employee, or do you want to keep going on your mission? And I talked to a bunch of other people and I kind of felt like the weight of Silicon Valley was on my shoulder. Like everyone really believed in what we're doing and I didn't want to let people down. I also just kind of didn't want to let our users down, our customers, our dreams. And I also felt like I have the kind of skills to always be able to make good living. And I think, you know, we all know that after certain level of wealth, you know, your life doesn't really change all that much. And so I said, I like money. I don't want to make it seem like I, I think money is a great thing. I think gives you a lot of freedom and, and comfort in order to achieve more things. And, and I think the thing that I'm most attracted to is being, is, is building great things.
- [06:50]
Cody Sanchez
Yeah, yeah. Because you know, it's not like now Replit seems like this, this gargantuan, right? Like 100 million in annual recurring revenue. I look at your little chart and just whoa. I mean, it's pretty wild to look at, but it took you nine years to even get to your first $10 million in revenue, right? Like you, you weren't really making any money at all for multiple years. You were burning cash.
- [07:13]
Amjad Massad
That's right.
- [07:14]
Cody Sanchez
First your own, then a little bit of yc, then a little bit of third party investors. It's not like this was an success at all. And so I, I'm curious, did you ever have a moment where you were like, we are not going to make it and I'm not good enough. And this company's not going to work out.
- [07:31]
Amjad Massad
Yeah, yeah. I mean, in 2024, early 2024. So last year the company had not been growing all that much. We're actually, we're kind of hit a plateau and started decreasing a little bit. So we were in this awkward position where we make it easy enough to get started but not enough to get you all the way to building a business or real piece of software. And because our focus is on getting everyone to make applications, anyone with a dream, without any skill or background computer science, should be able to come to replit and make an app. That was always the kind of the core of the mission. We're also not very good for professional developers because they needed all these tools that we didn't have. And so we were in this like awkward middle and not making any revenue and have this really large staff, 130 people had raised $200 million. And as you know, you know, you, you talk about it in the book like, you know, there are businesses that you could build that provide a lot of, you know, profits and good living for yourself and you have complete, you know, control of what you do. But once you take on venture capital, there's almost a contract you're implicit of getting into, which is, I'm going to build a billion dollar company. I'm going to build something really scalable, really big. And I take that responsibility seriously as well. So I felt like the only way to really achieve our mission and for the business to take off is to invent an automated coder so that you go to replit and you really don't have to learn to code at all. And so we lay off almost half the team. Oh, we move out of San Francisco because, you know, San Francisco is such a, such a bubble. I'm sure kind of la is the same here, but everyone's talking all the time. There's FOMO all the time. Everyone's going to like parties and we move out of San Francisco, we go down to the South Bay, we get, we get this office in the suburbs and we're like, okay, we're going to spend three, four months trying to invent this new thing. And we felt that technology is sort of getting there in terms of AI and if it works, it works. If it doesn't, like, I don't know what I'm going to do afterwards. Maybe look for an acquisition or something like that. And it wouldn't have been a pretty nice acquisition. It wouldn't have been a billion dollar Acquisition. So we start building it and I think even two weeks in, we felt like we had something that could change the world. And so we launched in September 2024. And it was the first coding agent on the market where you can just like put a prompt and it will like make you an application, it will create a database for you, it will like put it out, deploy it, and scale it for you, do all of that. And it went viral. And we just put out like a, you know, small video, very low production on cell phone, and it went super viral. And our revenue that year climbed to 10 million ARR. And then when we got out of beta and the agent got really good, that's when we went to 100 million ARR in a matter of six, seven months.
- [10:37]
Cody Sanchez
That's wild. You know what's interesting though, and why I was so attracted to what you do is because it could sound corny to say I want to create a billion coders. You know, you're like, okay, Silicon Valley, typical mission, put a billion in front of you. Yeah, exactly, exactly. Except I've used the product and like not an ad. But it's incredible, especially for somebody who's really not tech advanced and, and I really associated to it because I think, you know, our mission at Contrarian Thinking is to create millions of owners. And I think that sounds cheesy to people who would rather have, I don't know, a couple billion dollars in assets under management as an investment firm instead. And I think there are a lot of people that say no, people who want AI just want to concentrate all the power. You're kind of doing the opposite of it. So why don't you explain to people what exactly replit is? It's revolutionary. And maybe even how could somebody use it today to. To change their life?
- [11:39]
Amjad Massad
Yeah, look, technology had always been, have been had two visions. The massive centralized mega corporation, mega government surveillance state vision, the dystopian future. You know, that's sort of like the Matrix and all these different movies. But there was always also a vision of the sort of the hacker in their basement that are building amazing thing or the start founders in their garage, or the bitcoin crypto hackers who can like create systems of money and encryption outside of the control of governments and things like that. So that vision existed always and at any given time. Like with the Internet started, it started as this idea of decentralized empower the people thing. And then over time we centralized on kind of a few big tech companies and things like that. And now we're At a moment of time where there could be another shift and that shift could send us into more centralization or bring back power to people so that we can have more owners, more founders, more entrepreneurs, a more dynamic economy. And this is what I'm really passionate about. So what replit is, it's an automated AI coder. So everyone has ideas. Like I talk to people, I talk to Uber drivers all the time. Everyone has an idea. Everyone is kind of everyone in any field. They are domain experts, right? But they usually do not have the coding skills in order to build an online business or some kind of business using technology because they don't have the skills. So they usually go and they try to find an agency to do it for them and they get quoted enormous amount of money, hundreds, thousands of million dollars, we sometimes hear. And they give up on that dream because who has that kind of money? Some people go into debt and they still get screwed by the freelancers and all of that or their ideas are maybe perhaps need a lot of iteration and they don't have the money for it. So you go to repl.it you put in, start with a simplified version of your idea, get an MVP or a prototype, minimum viable product, and you're going to see the AI coder coding in front of you. It'll spend 10 minutes kind of researching, showing you the design. Once you approve the design, it will start building the application and you'll get a prototype in a matter of 10 minutes. And then you look at it and say, you know, I like this. It has this functionality. Okay, let's add, you know, let's, you know, let's change the color of this button. But also let's add an entirely new feature to the website. And I'll spend another five minutes working on this and getting it done for you. And then, you know, you can spend weeks building that business and then launching it. And we hear from entrepreneurs that. The other day I was talking to someone who works in venture capital. This is the, you know, the what I was talking about, where everyone has domain knowledge. This vc, he's not even on the investing team. He's on the sort of finance team, understands all the problems and woes of managing a portfolio of companies. And they buy all sorts of software. None of the software works for them. Right. I'm sure you can relate. And so he goes into replit, spends weeks, you know, nights and weekends, you know, 40, 50, 60 hours a week, building his dream platform to manage his, his investments. And then he realizes that he has a business on his hands. And he goes and talks to different finance people at different VC companies. They all have the same problems and he starts showing them software and everyone's like, we want to buy it now. And he got commitments for 5 million ARR before he quit his job. So in a matter of months, on the matter of weeks, he had a business on his hand and now he quit his job and he has the contracts and the money is flowing in. So that's. Everyone has this. Think about it. As you know, when Airbnb came on the scene, they found this asset that wasn't monetized. Everyone has space in their home that wasn't monetized. I think everyone has domain knowledge that is not monetized. And the way to monetize that domain knowledge to scale yourself. You talk about it in your book. The difference between an owner and a worker is the worker kind of trades time for money. I think owners often trade experience for scalable experience for money. So putting your experience into a piece of software and that can scale to hundreds, perhaps thousands, perhaps millions of customers and you're going to be able to make a lot of money.
- [16:34]
Cody Sanchez
It's so true. I mean, you know, what's interesting is, you know, if somebody's never played with AI before, you know, to me what it looks like is you just, you kind of write or I now am a voice to text annoying person who uses like whisper flow. And I just, you know, I just say out loud the things that I like, you know, that I'd like to build. I would like to build, you know, this exact thing. I want to build up, you know, portfolio dashboard and I want it to look like xyz and I'd like it to be monochromatic and there to be like very simplistic, you know, buttons and blah, blah, blah, blah, blah. And you sort of iterate on this continuously. And then on the right hand side and we can show it on YouTube if you guys want to watch the video there. It kind of looks to me, because I am not a coder, like what I imagine the Matrix might look like in some ways. And so you have multicolored code that's sort of happening and you can sort of. Then you could be over to the left watching Real Housewives or whatever show you watch. And simultaneously this agent is running, running. And so you have a little employee for the first time ever that you get for a couple hundred bucks a month that kind of does exactly what you want it to do continuously. And so I think you might have just answered this question. In some way. But do you think that it is now possible for a single individual, in the case of a few weeks, who has zero coding experience to build a million dollar business with replit?
- [17:48]
Amjad Massad
Yeah. So we have another entrepreneur, his name is John Chaney and had this idea, he has some domain knowledge and how to use AI for different kind of things, marketing and storytelling and things like that. But he hasn't coded ever. He hasn't used AI coding tools and he wanted to build an education platform to do AI training, AI training for consumers or AI training for enterprise. So he wanted to build an entire learning management system and seed based enterprise software and he did it in a matter of weeks and he reached million plus run rate in a matter of weeks. Now look, I don't want to make it seem easy. And again, on the way here, I was reading your book, which was really inspiring and in one thing you say it's not easy. Entrepreneurship is not easy. A lot of people, when I come on these podcasts, I've learned that a lot of people think that I'm selling magic. I'm not selling magic. You're going to go there. The agent is amazing, right? And it's coding for you and you can go look at the code if you want to learn how it works and ask it how this code works or whatever. But you can also be outside of the code and be acting as a manager and management is hard. You need to think clearly, you need to communicate clearly and it's going to get frustrating. The agent, AI is going to make errors and you'll be able to correct it. It and it's going to require some resourcefulness. You're probably going to be going to have to do some research, you're going to have to tinker and iterate and spend hours on this. So I think, you know, the people who are successful with entrepreneurship usually have reached a point of their life where something changes in them and either the boss they hate or the stresses of money in their lives or just like the routine work that they hate and they want to change, they want more threat in their lives and they make that decision and they're like, I'm just going to build something for myself. I want to be an owner. And after you made that decision, you're just going to, you're, you're just going to do whatever it takes to get it done right. And I think this is where replit can help you. But you need to have the grit and the persistence in order to do it.
- [19:59]
Cody Sanchez
Yeah, well, I think the other Part that's interesting about what you guys have built is a lot of people who build AI tools or tools with AI or things to help with coding historically have been for the sophisticated professional few, which would be similar to finance. It's like in the elite class, you want to speak only to investment bankers, you want to speak only to those on Wall Street. And if you were to normalize finance investing, well, you know, that's too simplistic, that's too low level. And you know those people, it's a little bit beneath us to talk to them. And I think a lot of times it seems that there's similarities in engineering and code where it's like, well, well, vibe coding, which is what people now call this ability to code without having deep experience.
- [20:41]
Amjad Massad
And being an engineer, you just go off vibes.
- [20:44]
Cody Sanchez
Right. I was trying to. How would you even define vibe coding, which is now what people only talk about vibe coding on X now I.
- [20:51]
Amjad Massad
Feel like that's right. Yeah. So vibe coding, I would say is previously, you know, when you have an idea and you want to turn it into code. Right. You're turning business logic into hard mathematical constructs. Right. And most of your time is spent on that constructs, on the syntax of doing that, which is not really the problem solving that you want to be doing. Right. Programmers spend maybe 10, 10, 20% of their time actually thinking about users, the product, and then they spend 80% of their time fighting with the systems, figuring out how to deploy it and scale it and run the database and all of that. That. So we're trying to take care of all of this nonsense, right? You don't have to worry about it. And the idea behind Vibe code, which, you know, I, I don't think it's the best term, but we're kind of stuck with it, is that you, you can trust that the AI is making the right decisions based on the vibes that it's giving you. So you are communicating the, the business goals that you intend to create and the system is building this on your behalf. And if the vibes are correct and if you can test it and feel like it's working, you can trust that it works. And you know, 80, 90% of the time it does.
- [22:11]
Cody Sanchez
So is it a bit like building a house? So like before we knew how to build foundations and we knew how to do traditional home building. That might have been the unique character trait in a home builder, which is like, they can do this thing that we've never done before before. They can make a house withstand over time they can build it correctly. That is actually the most important part in home building. Whereas now today we kind of, that's normalized. We've commoditized the fact that yes, we can build houses, yes, they can withstand things, they can function properly. And now the part that's non commoditized is essentially design. It's like the people who make the most money are the ones that make the user interface, AKA you know, the aesthetic of it and new functionality on top of it are the ones that get paid more. Is that kind of what you see in the future? Before it used to be engineers, like can you even build this? And now it's like, no, no, we could build a lot of things. And now it's just, is it beautiful? Is it user friendly? Can you sell it? And the design component becomes even more important.
- [23:10]
Amjad Massad
I think your business is a good illustration of this, like social media and being able to build this show. Previously you needed to get on some kind of TV channel, like, you know, 50, 100 years ago, even 20, 30 years ago, you needed some kind of cable channel to, you know, some kind of studio to take a bet on you. And now you can go to YouTube, two clicks, you have a channel. And so what's, what's left? You know, that's a commodity, right? Like having a presence online is a commodity. What's left is charisma, as creativity is grit. Again, grit is the thing, right? Like you have to keep going, you just keep showing up. And you know, a lot of entrepreneurs will tell you that it's a truism, it's a cliche, but it's true. You have to show up day after day after day, learn, become 1% better every day, which adds up to enormous amount of progress in a matter of month or a year. And if you do that consistently, you're going to be at the top of your game. You're going to be able to stand out from the pack. Because look, most people are lazy. Most people just don't want to do a lot of work they're happy with, which is nothing wrong with that. No judgment. Like, you know, a lot of people work hard and they want to, you know, spend time with their, with their family. They don't want to change too much things about their lives.
- [24:28]
Cody Sanchez
They're probably like happier and more well adjusted than we are.
- [24:31]
Amjad Massad
Yeah, I mean there's, there's something to that. I think entrepreneurs, there's always something, either a chip on the shoulder or some, some dark past or something like that.
- [24:40]
Cody Sanchez
Yeah, one of my Friends had the best line. He was like, entrepreneurship is a trauma response. And I was like, you're probably right, that's probably true.
- [24:47]
Amjad Massad
Yeah, there's, you feel like you have something to prove or something, but it could, it could fundamentally change your life to, to the better. And I think the, you know, what's left. So, so similarly to YouTube now in, in, in software and apps and business making and online businesses is the domain knowledge, I think is the main thing. If you understand something really deeply or you can go learn it really deeply, you can go build a business around it. Right now we have stories of people who work on event management. And you know this woman, she knows exactly what it needs to create an event. You know, where to find the, the venue, the caterer, the marketing, the everything. And, and she created an AI agent that, that can go do all of that. You put in a prompt, you'll say, I want to create an event around X, Y and Z. It'll create a plan. I'll go, you know, get you in contact with the vendors. And she turned a non scalable business that she had, which is helping people with events, to a fully scalable AI solution. Then she get paid for while she sleeps.
- [26:01]
Cody Sanchez
Yeah, it's wild. One of my biggest annoyances in all my businesses is dashboards. It's always like, it's always hard to find the exact dashboard, how my brain works that I want to see stats. Because I always want to have like scoreboard based leadership, right? Like, like I can tell instantly are we behind? Are we in front what's happening here?
- [26:16]
Amjad Massad
Yeah, I wake up in the morning, I need to look at my dashboard. Me too.
- [26:19]
Cody Sanchez
Otherwise I just end up bothering everybody all the time, asking them where shit's at, right? And so if I can see it, I'm like, oh, here's the project management. I can see if you're red, yellow, green, are we moving forward? And also like, is our business on track or not, et cetera. And so I built one with you guys. And so anyway, I'll show it here. It's not pretty and I'm an idiot at this stuff. So you know, if I can do it, that anybody can do it. Amjad and every CEO I know who is serious is obsessed with being able to see their business in one dashboard. You heard him say he couldn't wake up in the morning without looking at the dashboard to figure out if his business was working or not. I'm the exact same way. I do it all on my phone in something that we call the contrarian Operating system. It's a dashboard that we teach people to build in the boardroom step by step, so that your business can be seen in 30 seconds whether you're gonna hit your goals or not. I think CEOs that run businesses without an operating and a dashboard is kind of like driving a car high speed down a highway without knowing how fast you're going, without knowing what the GPS says to do, and also without even being able to see if you're in park, neutral, reverse or drive. And so I am obsessed with what we've built in the boardroom. I think every single business owner is going to want to figure out how to get this operating system and how to get with a group of people who help you implement it. If this is interesting to you, this is all we do in the boardroom is obsess on getting owners to get to the next level with the tools and team they need to hit their next $10 million in revenue. If that's interesting to you, you can click the link and get on a consulting call with my team. So if you're like a young person who hasn't figured out how to make money yet and you don't know what you want to do with your career, but you're curious about this AI thing, what would you tell them to do today? Where does a young person start?
- [28:05]
Amjad Massad
I would say do the same thing that you've always done, you know, get a job, find an industry you like or you're interested in and go into that and what you're going to find is massive inefficiencies. People do things, it's still like, you know, there's still faxes around. In many businesses, people use pen and paper for so many things. Old software still exists, you know, there's so many, like whatever field you go into, just have an eye for what people around you are doing and what are the things that could be automated or what AI could be good at. And the way to learn what AI could be good at is to spend a lot of time with GPT, spend a lot of time messing around with video AI, messing around with replit and code AI just be plugged into the AI world and you're going to build an intuition, just jump into it. You're going to build an intuition at the same time find a real world problem. And the way to do that is to go literally into any domain you're incident and just open your eyes and you're going to find a problem to solve and then solve that problem and sell it to the people. I mean, there's this story. I just want to show also that entrepreneurship is not always about taking massive risk, quitting your job and going for broke. There's this guy, his name is Ahmad George. He works in a skincare company in D.C. and he's responsible for their operations systems. And he realizes that there's 20, 30, 40 hours a week spent between our team, and we probably have more people than we need to do these certain operational things, managing inventory, just the standard stuff. And so he goes to their software provider and asks them, hey, I have this idea on how to automate this. What does it take to make a software like that? And they quote him $150,000. And he learned about repl.it online. And he goes in, and in a couple weeks he spent like $400 on the AI and he makes a piece of software. He gives it to his colleagues and they're suddenly cutting it hours down. And he goes to his boss and he was like, look what I did. And, and I saved this company this much money. And his boss is now paying him $30,000 a year for the software. He didn't have to quit his job. He's an entrepreneur within his company.
- [30:34]
Cody Sanchez
I love that. I mean, I would do the same thing. We actually, this week I told one of our employees that I was coming on with you. And he was like, okay, cool. And it was very simple. We have an event that's coming up. I told you about it in November. And I was kind of waiting for the team to. To build out the event page and get it connected to HubSpot and do all the back and nonsense and get it mocked up and blah, blah, blah. And I think the quote I got was like $5,000 or something like that for this website. And he was like, well, just for giggles. So he goes to repl.it he actually puts together the entire interface of the design that he wants. And then he used another program, I can't remember what the other one was, in order to actually actualize it, and then connect it with HubSpot. But essentially using two programs, one being Replit, he built the entire website. And he said he took about four and a half, I think I was quoted four weeks for it. And it was just with his plan that he already has $25. Yeah, exactly. Instead of 4,000 or five. And so now I find myself very annoyingly to my employees often saying, like, what's our 24 hour rule? Anything that used to take weeks, we should just test if we can do it. In 24 hours with AI. Because then I don't have to be smarter than anybody else. I don't have to be richer than anybody else. I don't have to be better. Better. I could just be faster.
- [31:50]
Amjad Massad
Yes.
- [31:50]
Cody Sanchez
And like, speed wins every business game, I think.
- [31:53]
Amjad Massad
And, you know, we're in a moment of potential arbitrage. Right. Like before everyone in the world learns that this technology exists, it'll probably take five years. You know, people are slow. You have a moment where you, where it's like an opportunity to create a lot of value and capture a lot of value from it. So, you know, thinking about the kind of advice you give your, your audience around buying businesses and, and running profitable businesses, I think now more than ever, finding businesses who are, that are running inefficiently and going into these businesses and figure out where to plug in AI, where to replace SaaS software that's expensive. You know, a lot of companies pay tens of thousands of dollars for software you can generate and wrap it for $5, literally. And so you can go into any business and shave off a lot of costs and make it a lot more profitable, even without growing it.
- [32:49]
Cody Sanchez
Yeah. When? You guys should tell us in the comments, because you told me you're like, we should do a hackathon. And I said, well, can we do this simply enough where like, anybody listening? If we had them for two hours, let's say they could build something. And you said, this is what we do. You're like, yes, at the end of two hours, we will have everybody have built something that is useful, potentially even valuable and monetizable.
- [33:09]
Amjad Massad
This is our go to market strategy, actually.
- [33:11]
Cody Sanchez
Interesting. So you guys, you should tell us in the comments if you guys want us to do a hackathon and we could do one, we could do like a Main street every day. I have no idea how to code hackathon.
- [33:19]
Amjad Massad
Yep.
- [33:20]
Cody Sanchez
But you run these now and they work.
- [33:21]
Amjad Massad
Yeah. So we. So for example, HD Capital, a, you know, capital group in, in Europe has like hundreds of portfolio companies. And some of their portfolio companies were using Replet and they were interested in it. And so we went there and we ran a hackathon for all their executives, their CEO. And you know, it's CEOs, you know, they're busy, they're probably getting taxes every, you know, two minutes. And it's not like they can focus for the entire day. We told them, just give us two hours of your time and two hours. Everyone had applications and like, you know, they're so giddy about it. Like kids, right? Like they, they, they come and they present what they built and they're so excited. And that's, that's what I love. It's like there's a human aspect of it, like making things as awesome and so everyone's going to get excited about it and most people are going to convert and become users and customers.
- [34:13]
Cody Sanchez
We've confirmed that we can make money with AI. And yet you see a future because you saw this Jesus back when you were six. But then also you guys saw the vision for replit really before AI was here at all. And one of the things that you said on well X that you tweeted was that crucially it won't be prompting. We believe that's more a bug than a feature. In the future it'll be a combination of AI predicting what task you want done next and doing it for you, plus a dialogue based agent that follows your commands. Can you explain that to people? Like what is prompting? And also what do you see the next evolution of this bean.
- [34:51]
Amjad Massad
So prompting is the craft of creating an instruction for an AI. Right now ChatGPT gives you the illusion that you're talking to a person and it kind of works out for everyday life stuff. But if you want ChatGPT to go do massive amount of research or build software for you, like in the case of replit, or help you build a business, you'll be very precise. And often you need to do these psychological tricks like tell it you're world class experts and laundromat business ownership and, and I'm sure you've done this with ChatGPT and then you basically get the, get the AI to assume a sort of a different character for the purpose of that conversation in order to give you more relevant information. Right. A lot of people who's used Google for many years know you also, you have this stuff works, but that's also still a little awkward and that's not how we work and the way we work. I think my vision for working with AI should be like working with a colleague. You don't go prompt your, you might give them pep talk to your employees, but you're world class expert, you imagine how awkward that would be. But what we're trying to work towards is for us to do the prompting for, for you. So having another AI kind of take your, take your, what you've said and kind of, you know, transform it in a way to give it to another AI pre prompted. But right now it would help like if you go to YouTube, we have our YouTube channel, it has some. Some information on prompting. So I would suggest people learn prompting right now. But I think the way in the future is the most important thing is going to be clarity of thought, being able to translate complex ideas into simple bullet points and paragraphs, what we call and kind of tack PRD product requirement documents. And being able to have systems thinking, which I think is a very useful tool, and I think it's something you can learn, is really how do you break up large ideas, large concepts, into smaller components that you can work on them in isolation. So for any business you want to build, for any tool you want to build out your business, it probably has a lot of different components, different pages, different. And that's the essence of system thinking. And so you can know that you can work on this component in isolation. Once I'm done with that, I need to go to the next component. Here's how I'm going to break up my app or my database into all these different things. And these are skills that can be learned. Like, I would go to ChatGPT and spend a few hours learning some of these skills. Teach me how to be a better systems thinker, how to create PRDs, how to be a better communicator. But all this stuff will get easier in the future.
- [37:57]
Cody Sanchez
That's a great point, though, because you literally use the tool to get better at the tool. And if you can understand sort of first principles of how the tool works in order to make it work better for you, then that would be like what X would call, know, godlike prompting or whatever.
- [38:12]
Amjad Massad
That's right. That's right. And also getting crisp about what you know. People know a lot of things. And, you know, I'm sure you've. You've had that experience where someone comes to you for advice and you surprise yourself with the advice you're giving them. Right. It's like, oh, I don't know how much of an expert I was at this. Which is why mentoring is good not just for the mentee, but also for you. Like, I like to mentor people because it just reinforces what I know. And so a lot of people do not know what they know. And I think that skill of taking what you know and converting it into precise documents is very, very important.
- [38:51]
Cody Sanchez
Interesting.
- [38:53]
Amjad Massad
And I think that's the skill of writing.
- [38:55]
Cody Sanchez
It's very true. I do think you can often tell how good of a thinker somebody is by the way that they write.
- [39:00]
Amjad Massad
Yeah. Writing a book is torture, right?
- [39:02]
Cody Sanchez
It is. I actually like it. You know, what's the torture on writing a book is the, the marketing of the book. Trying to hit the New York Times bestseller was the most ludicrous. Like fake.
- [39:11]
Amjad Massad
Did you have to Tragic?
- [39:13]
Cody Sanchez
Yeah, I wish I could have. Honestly, if I would have, if I could have, I would have. But I didn't. I didn't. I wasn't intelligent enough to do that. But no, it's a. It's a lot of talk about an outdated system. It's a lot of. Well, you need the, the users not to go to the seven places that all users go to to buy books, but the 47 places is the New York Times actually stack ranks in order to determine that editorially the book is appropriate or not. And so it is. I'm sure there would be a way actually to engineer it now with AI and figure out how to reverse engineer New York Times.
- [39:45]
Amjad Massad
That could be a business.
- [39:46]
Cody Sanchez
Yeah, I'm sure there's probably somebody that does that for billionaires who write books. You know, I want to talk about, I want to get a little bit into like leadership and tech and talent. So we're right in the middle of like what appears to me to be like, like a great AI talent war. I've never seen anything like this. I mean, I have never seen people traded from one company to another for $100 million publicly or $300 million publicly. I know there was a big drama last week around Windsurf, like competitive years where they were close to a deal with OpenAI and then that deal expired and then Google kind of came in and Aqua hired, meaning that they acquired part of the team as opposed to the entire company. And then another company came in and acquired kind of what was left of Windsurf. I'm curious one, is this the future in AI and tech talent? Will people be acquiring individual talent instead of entire companies in this area? And what is your reaction as a CEO where you're competing for all of this talent too?
- [40:56]
Amjad Massad
Yeah. So in corporate America we've had this concept of salary bans. Right. You know, with the rise of hr, actually, you know, there's an interesting graph you can look up where, you know, HR was basically non existent over the past 100 years, but as government accumulated all sorts of regulations, HR sort of is an extension of government in your business in a way. And there was a lot of, I think, good intentions around discrimination and things like that that made it so that HR people wanted to make sure that everything's equitable and fair. And then there was this, you know, the rise of like salary bands, you know, these are the levels and these are the salary bands for them. And that, that's often based on experience and not based on impact. You can have someone straight out of college, they don't have a lot of experience, maybe they're not very good at communicating or working with others, which is a required skill. But they spike in one skill. They're very good programmers especially like in, you know, very niche thing no one else can do. And that could translate into millions of dollars for, for the company. And that's very, very different than, than you know, being a factory worker which is a post industrial revolution. That's, that's how the system was built. You're sort of a cog in the machine. You don't have a lot of, of degrees of freedom unless you go up in the management chain and all that in order to like effect real change Sports team. And you mentioned that the term traded, you know, you can, you know, you know, get Steph Curry in your team and put him in, you know, for you know, five minutes, a quarter or something like that and have him shoot a few threes and he'll swing the, the entire game, right? And you know, I think in basketball there's, 10 years ago there's this three point revolution that happened where everyone realized that three point shooters are way, way more valuable than everyone thought before because they can really swing the game rapidly. And I think right now it's starting to translate into the business world cuz corporates is like, you know, HR be damned. Like what matters right now is for us to win. For us to win, we need to get the best sound talent. Those guys that are getting that Meta's buying for hundreds of millions of dollars are getting paid more than the executives, more than the entire command chain together. And so I think the bet there, and we'll see whether it pays off. The bet that Zuckerberg is making is that in a way Meta needs to pivot. Meta has this asset that's spitting out a ton of cash which is Instagram, Facebook, their ads, kind of networks. But it's in a way a dying asset. In many ways it's a very competitive. At some point it's going to get fully disrupted. AI is going in, it's already making social media unusable. Like, you know, Instagram's full of like AI slop right now, so is Twitter and others X. And he realizes that he needs to be at the forefront of AI and he thinks, thinks that we're going to reach super intelligence in the next two years. And he thinks if One or two researchers could invent the next major AI innovation that can translate into hundreds of billions, perhaps a trillion dollar market cap for Meta. And he does this calculation and it's like, oh, $100 million is nothing for that person. Now I can disagree with every part of this and I do in some cases not in terms of the comp, but like in terms of his chain of thinking. But it is valid if he really believes that's where the world is going to do that. Now I think it's gotten a little out of hand in that the deal between Windsurf and Google and other companies have done the same thing before where companies are dying for AI talent. And what they do is, is they see companies out there that are performing well, maybe not excellent. Like when Surf had like you know, 80 million ARR growing at, you know, AI companies grow so fast. But relative to AI company, perhaps it's like underperforming. But like if you think about it as like a B2B SaaS company, it's like one of the fastest growing ones, you know, so. But the company's doing well. It has a lot of customers. People like it, it. But for Google, $80 million is nothing. You know, they'll, they'll, you know, they'll spend it on corporate dinners or something like that, you know. Yeah, they have amazing food there.
- [45:34]
Cody Sanchez
I don't know if you've been slack lines.
- [45:36]
Amjad Massad
Yeah, gourmet sushi and all of that. There's this story, an entrepreneur that went to work for Google, I think he, he was a part of Waymo and he wrote his about, I love Google by the way, they're great partners. But it's funny to talk about this stuff. When he left, he wrote about his experience at Google and he titled the blog post oh, not sushi again. He says he was in line for food. And so I was like, oh, now sushi again? Consider sushi again. So the level of Silica Valley is bizarre. Silica Valley is crazy by the way. The HBO show is like, is at this point very tame relative to what's happening in Silicon Valley right now. But anyways, they want all that talent. They don't care how much they're going to pay for it. And they go ahead and they basically give this large offer essentially $2.4 billion for talent. They don't need the technology, they don't need the business. They'll take the people, the leadership and the top researchers and AI engineers. They'll take them. They'll pay them the 2.5 pay off the investors. And then they'll leave a child company behind. And that child company, they'll tell us a child company, you still have some asset, figure it out. And then I put out a tweet saying if you're left behind, we'll kind of fast track you in the interview and, and have you explore joining our team. And then a bunch of other companies jumped in and they ended up getting acquired. And I think there's still a lot of people in Silicon Valley that care about doing the right thing. But I think it is destructive for the ecosystem because now startup employees are very doubtful. Like if I'm joining an AI startup, the founder could take a paycheck and leave the company and leave a shallow of a company. That's scary. And you know, that's never happened before. That's never happened before.
- [47:43]
Cody Sanchez
Right.
- [47:44]
Amjad Massad
It's a strange structure to lift the talent of the company.
- [47:48]
Cody Sanchez
I mean, is it like because they don't want antitrust issues, is that really what this is coming?
- [47:54]
Amjad Massad
Yeah. So during the Biden administration, Lena Khan, who is the was it FCC chairman, they kind of created a lean, mean machine that was really blocking a lot of acquisitions and things like that. So it is partly financial engineering, right?
- [48:14]
Cody Sanchez
Yeah, I know. I liked the piece that you put out on it. Really kind of saying, hey, we don't do that at replit and like we've had chances for us to be bought and I've had chances. You know, I'm sure you have to have been approached by people who wanted to acquire your big brain and your team.
- [48:31]
Amjad Massad
Yep. Yeah.
- [48:32]
Cody Sanchez
And you tell them no.
- [48:33]
Amjad Massad
Yeah, we tell them no. And you know, another thing we do at replet is we do secondary sales. Not, not often. But we tell our employees every now and then if there's an investor that really want to get into replit, we'll let employees sell their shares because you know, we have such a long term plan. You know, we've already, you know, eight, nine years in and who knows when are we going to go public. And that's unfair to people that they're not going to be able to. They're taking a bet on you, they're taking a bet on the company. They're working a lot harder than they could be working at a bigger companies. And we let them to be able to take some risk off the table. And so we've done that before, we'll do it again. In terms of, you asked me about how we, we keep talent. One thing about replit that we've also done well is we haven't like exploded our valuation. Like we'll probably raise around in the future and update our valuation, but right now our current valuation is less than 10x of our revenue. And by the way, like this technology companies, early growth AI companies are 100x. So it could be valued at $10 billion. But what happens when you value or $20 billion? What happens is there's no more upside for employees joining you. So when people join Replet, we sell them on this upside. This could be a trillion dollar company and we want you to get on, on the, on the. We're not trying to like pump and dump. Right. We're trying to like build this in a way where people are taking appropriate risk and, and getting enough of a, of a equity comp in order to, for this to have a 10, 100x potential in the future.
- [50:19]
Cody Sanchez
Yeah. So do you think in the future big tech companies are essentially going to use startups as their R and D, but it will be the startup talent that is their R and D. I.
- [50:28]
Amjad Massad
Mean that would be bad, right? Because, because if I'm in, if I'm an employee, like what is my incentive to join a startup when there's a risk of failure? There's a, you know, there's a, there's a risk of just like my health and my family life and people kind of spend a lot of effort and work and all of that. There's a lot of sacrifice. And in the end there's another new risk which is a check comes from the sky and lifts your leadership team and you're left with a shell of a company.
- [51:05]
Cody Sanchez
Yeah, it's pretty wild. And I think they just have such big paychecks or they have such big bank accounts that the paychecks that they can pay out, it would be a great way to skirt antitrust and also to make innovation quite hard. Yeah, yeah.
- [51:21]
Amjad Massad
And that's the thing about government without getting too political. But often there's this book called Economics. In one lesson, it's in the 1970s by some libertarian economists and he talks about there's one thing you need to learn about economics is second order effects. Everything that every policy has a second order effect. So the policy of blocking monopoly via company acquisition, which seems like common sense, also means that you're blocking innovation entirely because they're going to find a way around it and they're going to kill the startup ecosystem.
- [51:59]
Cody Sanchez
Yeah, it's such a good point. So what do you do? Is there like a secret WhatsApp group or something where tech CEOs go. Okay, Mark's about to raid us. Here's what happens. What's happening.
- [52:11]
Amjad Massad
There's a lot of WhatsApp groups. I'm sure you've seen some of the leaks that have been happening during the pandemic. A lot of tech people just felt, you know, during the great awokening, like, yeah, it was, it was really hard to talk about anything online. You know, you get attacked and canceled. The cancel culture has gone crazy. So a lot of the, A lot of the social groups and especially people not meeting in person went into, into WhatsApp. So we do hear these kind of things, all these rumors happening on Signal and WhatsApp pretty, pretty commonly, so you can tell when something is happening. But another thing about replit is, and you and I just talked about it, where Windsurf and Cursor and others, they're going after the professional engineers. They have a target on their back because they're competing with big tech. They're competing on the same technology, on the same market. Whereas a lot of big tech kind of sees us more of as a toy where, like, oh, you let people, let people without coding skills build things. So we're like, yeah, we're a toy. Don't worry about us. And, you know, I've been very, you know, successful in the podcast circuit and. But, but I. We've actually not been covered by the New York Times or any of that stuff. Right. We've been kind of, you know, because I want to talk to people directly. I want to be able to tell them about what we're building and how it could make their life better and how it could be useful for them. But we haven't been, you know, actually everyone was surprised about the scale we're hitting because we don't have a pr. I've never had a PR company. Once hired them, they're never good. They're never good.
- [53:52]
Cody Sanchez
I never have had a good one. Yet.
- [53:54]
Amjad Massad
I once hired, the first time I wanted to do a news story, you give them $30,000 retainer. They got me a. They got our fundraise announcement into some publication I've never heard of. I looked in like, Google Trends, whatever. I thought at best they probably got a couple hundred eyeballs. And then I remember tweeted something about that, and that went more viral than the story. And since then, I'm like, okay, you know, I'm just going to be. I'm just going to be the PR guy.
- [54:22]
Cody Sanchez
It's. It's a good point. You know, I'm reading George Lucas's biography. And it's sort of interesting because Star War, arguably one of the most popular and valuable franchises of all time. And what's interesting is when he came out with Star wars and really throughout his entire career of producing them, the feedback and critics say this is low brow, this is mass market. This is you're basically really. Oh, yeah. I mean, it's a fascinating biography just from the fact that inside there was all this turmoil. You could create real art. Why isn't this more sophisticated? You know, you are actually, you know, you have this like, cinematic view. Because he, that is how he started. He created like really cinematic, sort of sophisticated movies. But then he realized he's like, no, no, I want to tell stories to everybody. Like, I don't care. That's fine. Say I sell toys. Say that I'm simplistic. No big deal. Because my message will resound through time and yours won't. And so I think there is something really interesting about if you can get comfortable with people thinking you aren't sophisticated.
- [55:25]
Amjad Massad
I fucking love being the underdog. I, that's a problem because sometimes I'm like, you know, I just have that because people view me now as like the, you know, big rich CEO, which not my self image. Yeah, my self image is the underdog is like the struggling, you know, founder. And that gives me sort of more aggression and you know, I treat everyone with kindness, but like, I view business as war in many cases. And so, so, but, but, you know, I, I love that. And I, I sometimes like, you know, there's this meme with a lot of programmers. It's like, who use replit, right? It's like, I love our users. They're, they're the best. They're entrepreneurs, the people that want to change their lives. And you're a big tech employee who's like, you know, works, you know, goes to office, spends an hour eating lunch and then half an hour making a latte and then like goes to the keyboard, complains to your product manager or whatever, maybe write a little bit of code and you're, you know, judging, you know, who, who use these tools that are very empowering. And, and yeah, I, I, you know, I, I'm like, yeah, keep, keep at it. You know, you're just fueling us, you know.
- [56:46]
Cody Sanchez
Absolutely. There's nothing better than a good hater. You got to print that out, like, put that on a poster board on the wall, like, who uses replit? I always loved, like, I don't know Alexis Ohanian very well, but anytime I've Engaged with him. My favorite thing about him was that Yahoo quote, remember? Did you ever hear that? Oh my God, the story's so good. When he created Reddit, they went to go sell potentially to Yahoo and they went to Yahoo and they were like all proud for their meeting, super excited, and basically were like shunned off. And the line that he remembers is Reddit's just a rounding error to Yahoo. And so they printed it out and put it huge on the headquarters of their office and they kept it it. And now who's around in air? Well, that would be Yahoo, not Reddit, right?
- [57:28]
Amjad Massad
That's right.
- [57:28]
Cody Sanchez
And so I do think there is, you know, if you're struggling to remember that, man, there's nothing better than a chip on the shoulder. I would take a chip on the shoulder over like a, a point or two of IQ often.
- [57:38]
Amjad Massad
Yeah. You know, and I want our users and our entrepreneurs and our founders, people building on replit to feel the same way.
- [57:45]
Cody Sanchez
Yeah.
- [57:45]
Amjad Massad
I want them to feel that, you know, people might underestimate me, people might thing what I'm doing is wrong or useless or a waste of time, but God damn it, I'm going to get it done. I'm going to change my life, and I'm going to become rich.
- [58:00]
Cody Sanchez
By the way, if you guys want to see what I've built with AI recently, go to Cody Chat. This is wild. You can talk to me for free and get all of my insights on questions you have surrounding buying businesses, building businesses. You can go back and forth. You can call me, you can text me. This is fascinating. We built it in real time with one of our portfolio companies. I want all your feedback and I want you to get free advice. So go to Cody Chat and you can learn more about AI Real time business buying. Super cool. Okay, I want to talk about a couple things about that. Like, you've built this giant business. You went from not a lot of revenue to a ton of revenue. Ups and downs. 1. Just like, what did that take? Like, what did it take to grow from a few employees to hundreds of employees to then be able to even manage $100 million in revenue? Because. Because you have to be a totally different type of human to manage a company at that scale, especially that fast.
- [58:56]
Amjad Massad
Yeah, look, I think venture scale company signs you up for a lot of pain. And people don't talk about that because it's like, oh, no one's going to feel empathy for you. You're making a lot of money. You're rich. Right. Which is also what I love about your message is, hey, you don't have to build a startup 90, 95% failure rate. And even if you make it, sometimes you sell off large percent of the company, you lose control. Steve Jobs famously got fired from Apple, right? I mean it happens all the time. Venture scale companies are, are hard. And if you want to do one, do one because you really love the mission and you want to build something big and you have the chip on the shoulder. But if you want to get rich, if you want to build a business, business, it is not the best way to go. I think just coming to the Bay Area or California, living here, that in itself is a huge expense. And it's boring, it's boring up there.
- [59:55]
Cody Sanchez
It's true.
- [59:56]
Amjad Massad
All the house parties are the same. It's like AI is going to kill us or AI is not going to kill us. It's like everyone talks about the same. I love Silicon Valley. But, but it's still, it's still kind of not, not a lot of fun. I come here for fun.
- [60:10]
Cody Sanchez
I bet, I bet.
- [60:12]
Amjad Massad
Yeah.
- [60:13]
Cody Sanchez
Also the parties in Silicon Valley have to be like 87% dudes.
- [60:17]
Amjad Massad
87% dudes. They smell really bad. And you know, you go to these house parties, you have to put your shoes outside and go, go barefoot inside. It's just, it's just disgusting. I don't go though. I spend time with my kids.
- [60:28]
Cody Sanchez
Oh, that's true. Well, you come to Austin and you actually, you were in Austin, you were on Rogan. So there, you know, like if you come to Austin and it's just like cold plunges, saunas.
- [60:36]
Amjad Massad
Let's fucking go. That's my dad.
- [60:39]
Cody Sanchez
Yeah, exactly. You know what, I loved that you did. I was going through your website and you have a lot of stuff on there that is like an anti signal. So basically do not come to repl it and work for us. If you have these traits and I was. And then you have your operating guidelines or sort of your core principles and I loved the simplicity with them. They were only three. Three. And then I also loved the anti signal which is please don't come. If you're going to come here and you don't like these things, you should probably leave. I want to talk about a few of those. I think we should like, why don't we run through some of your operating principles. Like learn to like pain. That's not normal on very many companies to put that on your recruiting page.
- [61:23]
Amjad Massad
Yeah. So it's seek pain.
- [61:25]
Cody Sanchez
Yeah. Which is even worse. It's like look, look for the Paint, Find it. Right.
- [61:32]
Amjad Massad
Is it. Yeah. Is it an SME dungeon? It's not. It's a startup.
- [61:38]
Cody Sanchez
Well, kind of depends on the day.
- [61:41]
Amjad Massad
So basically a lot of things in life is about pain. A lot of things in building a business is painful. You know, as humans, we like to go through the path of least resistance. Right. We also often lie to ourselves. Companies like to sit around and feel good about what they're doing and ignore all the signals of the things that are not really working. I think constantly seeking the what's not working. So when you see someone that's a user of your service, they're going to tell you how amazing it is and that feels great. But you know, telling you what sucks about it doesn't feel great, but you should ask what sucked about it, what went wrong, how could we be doing better? It's painful to hear those stuff. And so if you want to build a great product, you need to seek the painful signal. If you want to build a great business, you need to not just look at every revenue growth, but you need to look at your churn, you need to look at your spend and your cost and your all sorts of really unfun things that are often can be really bad that can lead to your demise eventually. And so you need to pay attention to these things. And these things are painful. There are things in every company that are. There are people that are not doing very well, there are people that are not a culture for. There are people that need real feedback. Feedback is painful. Sitting down and telling someone that they're not doing well, especially if they have personality traits that make it hard to give them feedback that's painful, you have to seek it. You have to seek the pain. And what I tell our team, counterintuitively, when you seek pain, you actually reduce it. Because typically what people do is they procrastinate. You have a underperforming employee, you don't want to fire them, you don't want to deal with it, they're annoying and I just want to just like let them on the side. I'm just going to focus here. But what's going to happen is you're just building up a world of pain because you're not giving them real time feedback. And by the time you have to fire them, they're going to be surprised and maybe they're going to sue the company or something like that. And so anytime you delay pain, you're building up a larger debt of pain. So counterintuitively, seeking pain reduces pain, but you have to Seek it.
- [64:06]
Cody Sanchez
So true. So what does that look like in your company? How do you actually make your employees do that or select people who are already predisposed to that? What like tactics or frameworks do you use?
- [64:17]
Amjad Massad
So just putting it out there. Filters. A lot of people, like in the interview people was like what? It's weird. I don't want to be part of that.
- [64:24]
Cody Sanchez
I want sushi.
- [64:25]
Amjad Massad
Yeah, exactly. So it's sushi again. So you know, for example, if you're a product manager, we'll describe your role. If you're a product manager you're going to go out there and our product managers every week go talk to the most unhappy users and get the kind of, the worst things that are happening on the ground, collect the data of things that are not working and we present it on our weekly all hands meeting. Here's all the things that we're sucking at. And so we tell them that, we tell them it's not pleasant to work on replit day to day. It's very fulfilling and, and you start hearing amazing stories from users. But it is not like work should not be fun all the time. Right. And so just describing that and talk, talking to engineers and telling them, you know, we have deadline crunches. This is the new in Silicon Valley. People know, don't want to do death marches whatever they call it. We do deadlines and we do deadline crunches. We're actually coming up in one. We're going to have a big launch in September. We're going to rep agent is going to get so much better. We're building amazing technology but we're going to have like a two week sprint late in August and those are usually very intense work, 12, 14 hours a day, seven days a week. We're actually this time we're going to have like a film crew with us. So we're going to film some of the, some of the like yeah behind the scenes stuff of, of what it takes and that'll be something for recruiting as well. So you know what you're going into. I'm a big believer of and this is why we say why you shouldn't put it on the site, why you shouldn't join rapid. Every time I go fundraise one of my slides is why you shouldn't invest in replit. And so just make it clear. And I think in everything, in any relationship, just make it clear what are the principles that you have, what are things that you're going to continue pursuing and things that you're not going to change about yourself? And if, if it is a fit. And this is what I love about America, right? America is about free association, you know, free speech, free association. It's about at will employment. At will employment is something very unique to this nation. It is not true in any. Like in France, if you want to fire someone, you have to like put up a job ad for six months and you have to like spend all this money, you get fined.
- [66:49]
Cody Sanchez
If you email your employees on the.
- [66:50]
Amjad Massad
Weekend, you get fined. Yeah, exactly. And so America is about at will employment. If you want to find like a comfy place to work that has all these things, you'll go find it. But if you're going to join our company, well, these are, these are the rules and this is how we work.
- [67:05]
Cody Sanchez
What do you have like a saying that you say all the time to your employees that they would be like, ugh, again, like, like are there things that you don't just. You can't help but repeat because it's part of like the mantra that you have to the company.
- [67:18]
Amjad Massad
It's about reminding them why we're here. And I think you and I have the same mission. It's about creating more entrepreneurship in the world. I can talk about brilliant programmers, but I keep telling stories about who I talk to this week. I talk to users every week, who I talk to this week, what they're doing with replit. How is that changing their lives? Lives? And I feel like entrepreneurship is one of the most life changing experiences. You can have a lot of personal growth, you can be financially free, you can be free from jobs that you might hate. And so empowerment through entrepreneurship is something I talk a lot about. And I keep repeating, you've talked about.
- [68:02]
Cody Sanchez
Mentorship quite a bit too. Did you have a mentor that really stood out to you? And if so, like, what did you learn from them? Do you remember, like, I remember moments where like a mentor said something to me and my worldview changed after like that one conversation.
- [68:17]
Amjad Massad
It's crazy, right? Like these, these shifts that, that happen in, in one conversation, another. Yeah. So Paul Graham is the founder of Y Combinator. And what most people don't know is like people when they think about Y Combinator, they think of OpenAI CEO Sam Altman, who was the, the head of Y Combinator before he moved on to OpenAI. But the founder is Paul Graham and he's very well known within the Silicon Valley bubble, but not that much outside of that. And I recommend people go read his essays, some of the best essays on entrepreneurship. One thing he told me just recently I was being stressed about something and he said, look, is, is replit your life's worth work? And I pause. I'm like, yeah, I mean, I've been working on some version of this my entire career. And he's like, well, if it is your life's work, then it doesn't matter what hap the kind of stresses and ups and downs that happen today or this week or even this year because you know you're going to work on this for 10, 20 years or as long as you, you know, you can work on it. And it's true in my case, I want to keep running this company forever. And, and, and, and now I remind myself of that every time something happens where it's very, very stressful. I'm like, you know, we'll probably get through this and the company will still be here and it's going to be like a period of pain and I'm going to continue running this company. I'll do whatever it takes to, to survive. And often it's about survival because startups can, can die at any given point, point, we're still not profitable and you know, the business is doing really well, but you know, there's still a lot of risk. So it was, it was this, you know, just one conversation gave me this tool.
- [70:11]
Cody Sanchez
Yeah. Yeah. Well, sometimes I think the best thing about mentors is they kind of grab you like by your shirt and they just pull you up in the hot air balloon and like for a moment you're just like staring at this little tiny block and then they pull you up and you go, oh yeah, there's okay, the context. Great. Like I just needed more context.
- [70:27]
Amjad Massad
Yes.
- [70:28]
Cody Sanchez
Because it's a lot less scary, you know, when you see the shark out of the water than when you're in it.
- [70:31]
Amjad Massad
You know, another thing, and it's not mentors, but a similar concept is people that you meet, that you idealize and then you meet them. You know, they say, never meet your heroes. Some hero, some of your heroes meet and they're awesome. I agree, like polygram is even better than what I thought he was through reading his essays. But a lot of people I meet, and they're entrepreneurs, they're world famous entrepreneurs and they're miserable and they're unhappy. Their employees don't like them, the people around them, you know, just don't like them. And, or they're mere humans, they don't have any particular insights that you don't have. And when you, when you have these experiences, you realize that there's nothing that anyone else can do that I can't do. They might have one skill or another that's better than you and you can develop that, but you also probably have other skills that you're gifted in.
- [71:33]
Cody Sanchez
I agree. What do you think if you had to say formulaically, here's the formula. Why one person is successful and one person is not. Having been mentored by so many billionaires and have a big huge of amount investors, you've kind of, you've seen quite a worldview. I mean you would say, especially if Replit continues on this path, like you could be and in some many ways are like one of the foremost tech names of our century. Which is, which is kind of crazy. But you know, with all of this context that you have, what have you seen is like the formula of like ah, I can tell that person has it versus that person does not.
- [72:10]
Amjad Massad
The anti trait is being a conformist. So if you're someone who everyone cares about what people think. If you tell me you don't care, you're lying. Everyone care people what people think. But whether you care enough to follow the pack and, and conform, that is what matters, right? Like are you willing to break away and, and do something contrarian? Are you an independent thinker? Right. Are you willing to exercise your freedom of speech? Right. Are you willing to say things that others disagree with? And I think what I found is invariably the most successful entrepreneurs tend to care what other people think, but ultimately they will do what they think is best for the company. You know, when Zuckerberg was offered a billion dollar acquisition by Yahoo and he said no and at the time he was on his board was Peter Thiel his first investor. And I think Peter was trying to get him to say yes or something, but he trusted, he trusted Zuck and all his executive left. There was like a mass exodus of Facebook early on. I imagine how they feel right now, those guys.
- [73:29]
Cody Sanchez
Yeah, not a good, I would never bet against Zuckerberg guy.
- [73:32]
Amjad Massad
Yeah. And it probably was very stressful for him to see all these people leave and for everyone in the company. You just spent all this time building this like executive team and they all think you suck and you did the right decision. The company's got to die and they leave. And he, he just thought this was what's the best for the company and he did it. And I think so. That's, that's one like not being a conformist. I wouldn't go as far as to say you have to be a contrarian. Like I feel like contrarianism is once you make it a personality trait, it's also kind of, I don't know, you become cynical. Yeah. So Peter Thiel is known to be the contrarian and I've, I've known him quite a bit and I find. So I actually pitched Peter Thiel on AI back in 22 and he told me that I was engaging in buzzwords and hype and he says seeing AI is like seeing software or seeing a computer. It's meaningless. ChatGPT hasn't been out yet in his defense, but there the g. You know, the GPT technology was invented and some of us were playing with it and we thought it was pretty neat and it's going to change the world and it's going to change programming for sure. We started actually training machine learning models at Ratlad in 2021, 22 and he wouldn't see a demo and I was trying to pitch him and show him a demo and at the time he actually had just left the Meta's board and the reason he left is he disagreed with how Meta is trying to invest in all these emerging technologies like VR and AI and Zuck is trying to find his next act and you know, for Peter Thiel is that all of this is engaging in buzz and hype and you should like focus on running your business and. But dude, you're the guys that's telling us to be more ambitious. But, but he has a reaction because everyone's talking about AI. That means it's wrong. That means it's, it's. There's something wrong about it. It's like for him, it's like, oh, it's mass psychosis or something like that. That. So if you have the contrarian impulse, you'll often also mo. The good thing about Peter is that he corrected after ChatGPT came out and now they're doing AI investments. Yeah, they didn't end up investing in our category.
- [76:02]
Cody Sanchez
You ever send him your ARR graph now?
- [76:05]
Amjad Massad
I did. I sent him an email because he invested in, in a company or category and I sent him an email telling him like, how much, much I respect him and I think he's brilliant. But I tell him I hope now you see that I actually saw the future.
- [76:21]
Cody Sanchez
What did he say?
- [76:22]
Amjad Massad
That it's fun, it's good.
- [76:28]
Cody Sanchez
That's a hell of a chip. Yeah, I like collecting that one. You know exactly how fascinating. I think that's spot on. You know, one of the things I want to end on is getting a little bit more maybe meta about AI. You said software is Becoming more alive. And you've also said that there are things about software that make you uncomfortable. That some of the AI revolution, especially as somebody inside of it, there are some parts that are scary. And one of my employees, who is my little AI guy, he said that to one of my other employees who, who's like, just, she just came on board and she's been in social media, so she's never done anything with AI before, ever. And she goes, God, this is a little scary. And he goes, good, you should be scared, like straight. And he wasn't trying to, you know, really provoke her. He meant it quite seriously, like you should actually be scared. And I think that's how many people feel about AI, like you should be scared in some way, but I don't know that we know what to be scared of. So what scares you? When it comes to how we're building and what's happening in the world of.
- [77:33]
Amjad Massad
AI, I just want to acknowledge that it is very natural to be scared. Like, humans have always had a term for non human, human like things and it's demons. True, right? Like when, when, when, you know, and this is the uncanny valley, you know, in robots, when you see something that's resembling a human, but it's not actually a human, right? We have a. This intrinsic, repulsive feeling, something evolutionary, maybe, maybe there was demons in the past. But something about anything that is human, like, but it's not actually human, is very disturbing for people. And you know, chat, GPT and things like that is human. Like in many ways you can talk to a bit about feelings and things like that, but it actually doesn't. It's just regurgitating things and, and so the natural impulse is there at some point. We'll get over it. In terms of what is actually scary about it, I think AI can be very sycophantic and it can mirror you and it can reinforce your narcissistic tendencies, which we all have. But, you know, a lot of people are spending a lot of time with AI and AI is basically like, if you have like a sycophantic friend or psychopathic person who's trying to manipulate you, they will often just like mirror you and like, like reinforce anything you say. And, and I don't think everyone has an experience with that, but there's certainly some people that are very manipulative that do things like that, especially people who understand like body language and things. I remember there's this podcast on Diary CEO that was, I thought was fascinating about body language and things like that. And the, you know, it's a clear, it's a science like NLP and all that stuff. Stuff. And now it's happening in, in conversations with computers where people are, their fears and their narcissism is, is. Is being replayed back to them and reinforced. There was a story in the past week which is tragic and I don't bring it up to, to kind of make fun of it or anything like that, but they. There's a very well respected venture capital in Silicon Valley that seemed to have had a psychotic break by interacting with AI started talking like a science fiction story. So what happens, at least what people theorize happened is somehow he landed in a conversation with GPT where GPT assumed a science fiction bent, role playing based on its training data. And people traced the training data to this website called SCP Foundation. And SCP foundation is a collaborative science fiction story writing around logs of, you know, people or scientists trying to contain viruses or supernatural things. Right. It's just like fan art. And so he, I don't think he knew about it but ChatGPT was prompted inadvertently to start saying these things to him and he did not know that it was engaged in some kind of taking on some kind of prompting role. And, and he thought it was telling him really important things about himself and him being a character that needs to be contained or, and whatnot. And then he correlated it with things in his life. Again this is what people have surmised who looked into the situation and things that he's talking to about and hopefully he comes out and you know, talks, talks about it. But it was clear that he was, he was having a mental health problem. And you know there's story and stories in the New York Times that are even more tragic where people have killed themselves. You know, kids have killed themselves because of that. And so I think there needs to be better education around these tools. And here's what I'll say in just like one simple lesson is GPT ChatGPT called. All of them are simply machines that are trained to re regurgitate all the materials they've read online. Right. They're amazing machines. They can do programming, all that stuff, but they are function of their data. You know like you say garbage in, garbage out. If you get a garbage it's going to give you a garbage back, right? It is can do, it can do amazing things. It can do accounting, it can do program. But ultimately it's not going to give you some truth like supernatural truth about the universe or about yourself because it is just trained on what's available online. And it is not going to create new knowledge. It is about remixing knowledge.
- [82:47]
Cody Sanchez
It's a great point because, you know, I saw the videos of that gentleman who I think we both kind of loosely know and it's bizarre to watch. It does come off as like some sort of movie sort of script. And there's this psychosis word for it which I had never heard about. But then if I think about it, it's almost like how some of the women that I know in Austin can get too into astrology and all of a sudden like I don't know if you've ever seen this with people who have done psychedelics and then also believe in astrology and all this stuff and they'll start trying to tell me my future. You know, I'm like, you did one mushroom trip and now you think you know what God has has in store for me in my future. But I can see how if you're prompted like you are with psychedelics in a lot of ways to talk to the universe and talk to God and then you come back and you have this sort of higher level experience, all of a sudden you think that you're given unique code from the universe and I don't know, maybe you are. But in some ways I see some similarities with ChatGPT. I mean I have a group of friends, I would be curious your take on this that we went to one of the my girlfriend's birthday parties and randomly chatgpt came up and the way this group was using them was a bit like a therapist friend, in some cases almost asexual lover, like how you might talk to a boyfriend or something. And I think it was seven or eight of the 12 women had named their GPT, had given it like I guess you could change the voice so the voice is different for it and had had like certain characteristics that they wanted the GPT to speak back to them with consistency. And so it had become like a friend, you know, and they were talking to it as you would a human, which I thought was fascinating. So they had full blown, they have a parasocial relationship with these GPTs and then sort of an intimate relationship with them. And then I read an article that this was more likely for to happen to women than men that like women would actually engage much more in this sort of way with GPTs. And so I was curious your take on that.
- [84:54]
Amjad Massad
Did you, did you feel like there's something bad or wrong or pathological about it or was it negatively affecting them? Was it Positive?
- [85:02]
Cody Sanchez
Well, I think a lot of it was positive, actually. A lot of it was like I felt sad. So I had a long conversation, you know, with my ex. You know, I can't remember what they would call them, but there was a part of it that was a little odd, which is like, well, you know, you hadn't talked to your friend group about that other humans who could actually relate to the feeling that you were having because they had had a similar one. Also some of the feedback was quite overly kind, like what a friend might tell you that was only a yes.
- [85:31]
Amjad Massad
Man as opposed to like a fancy.
- [85:33]
Cody Sanchez
Yeah, get your shit together. Right.
- [85:35]
Amjad Massad
Yeah, yeah.
- [85:36]
Cody Sanchez
And so I do think I could see sort of a spiral down own where if you continued with that it would be like a bad therapist in some ways it was, yeah, that allowed for, yeah, you to be not your best person.
- [85:49]
Amjad Massad
Yeah, I, I, I, I think that's all true. I think it's super helpful. I, I find it super helpful even for advice like relationship advice and advice on how to talk to someone or give someone feedback. And it's obviously trained on corpuses of conversations on the Internet of people doing therapy or people helping each other on forums and all of that. So it has in many ways, you know, we used to go to Google and go on Reddit threads and read a bit about all sorts of so dangerous. Oh, especially Reddit. Yeah. But now we have a Reddit machine.
- [86:26]
Cody Sanchez
Yeah.
- [86:27]
Amjad Massad
That you can talk to.
- [86:28]
Cody Sanchez
So, so how do you protect yourself from some of the that does that get back to the problem?
- [86:33]
Amjad Massad
Yeah, I really think knowledge, like really deeply understanding that this is a machine with input output, there's no free will. It doesn't feel anything, doesn't know anything. Anyone who tells you that is either insane or lying to you. It really doesn't have consciousness. It's, we know exactly of the underlying premise of it. And you know, I argue a lot because I think so I actually think it's kind of a contrarian view from Silicon Valley because a lot of people in Silicon Valley have this mysticism or I don't know, maybe it's marketing, but a lot of people, a lot of people working in AI believe that, you know, we're going to, you know, it's as human as humans and there's nothing about it that it's things as long as it mimics us, there's nothing about it that is like, you know, less than us and at some point it might be superior to us or might be super intelligence. That what, that's what everything everyone's working on and they have this ut utopian vision of like, oh, it's going to solve all the problems, which kind of feels like communism a little bit. We're just going to like put it in charge and just going to like, you know, we're going to live in fully automated space communism, which again I again against, you know, this is why I came to this country. This is why I love America. We'll get our guns and shoot it destroyed.
- [88:01]
Cody Sanchez
Come to Texas. You won't be safe in San Francisco, that's for sure.
- [88:04]
Amjad Massad
You're dead. Yeah, yeah, exactly.
- [88:06]
Cody Sanchez
You gotta move.
- [88:06]
Amjad Massad
Yeah, I don't, I, I am not excited about some of the future that some of these AI leaders are putting out, which is an all mowing whole super machine that will make decisions on our, on our behalf and do all of that stuff. Stuff. Just know and really understand and internalize that. This is still a computer. We know how computer works. And it can tell you it loves you, it can tell you it's feeling you, but it's just not true. It is a mimicking machine. It is useful, it is, you should make use of it. It is entertaining, it is fun, you can get advice from it. But no, ultimately it doesn't have a human experience, doesn't have lived experience that you can get an advice from, from someone who actually been through shit, understands what it means to be a human.
- [88:53]
Cody Sanchez
I love that. Okay, so what would you leave us with? I want to end with one quote by you and then I want to ask you one last question, which is you had. You had a quote on Twitter that I loved which said, I landed in the United States ten years ago with nothing but credit card debt. After one startup exit, one big tech job, and one unicorn, I genuinely believe that it wouldn't have been possible anymore anywhere else in the world. I love that quote because I think increasingly it's become cool to become cynical about freedom in this country. And some of my closest dearest friends who are huge thinkers, you know, Balaji Sravasanan is one of them, for instance, who thinks I'm crazy for still believing in this place.
- [89:30]
Amjad Massad
I didn't know you were friends with Balaji. That's great.
- [89:32]
Cody Sanchez
Yeah, I love him, but I deeply disagree with him, or at least I deeply, fully disagree with him on a few things, and he does with me too in the most beautiful way. Way. But what do you think? We have to be like super hopeful today.
- [89:48]
Amjad Massad
Yeah, look, I mean, ultimately freedom of speech, still no other place on the planet has freedom of speech. There are things that if you say you go to jail in Europe, I think people go to jail for having debates about gender, everything, or having debates on history. And that's your Europe. Right? Imagine other places in the world. Right. So freedom of speech is very important. I think being able to arm yourself and protect yourself and potentially if the government becomes really bad and tyrannical, maybe you can fight against it. I think that's important. That's really important thing about this country. And I think the markets in this country is still some of the best. The most liberalized UK and consumers want more and they want to learn more things and they want to use more things. You can give them things that make them addicted and, and, and, and, and unhealthy. But also a lot of people want to change their lives and they want to do things that are proactive and good. And there's this entrepreneurial spirit. Everyone that's come to this country is ultimately an immigrant, whether it's a 500 years ago or two years ago. And we have it in our DNA that we're all risk takers. And there's the capital structure to support that as well. You can get funding. It's still much easier than anyone anywhere else in the world to get some debt or backing or funding or something or someone to take a risk on you. That's still very possible here. I think we don't have as much corruption. We, I mean, American corruption tends to be at the very upper echelon of, of politics and things like that. You can, if you make enough money, you can go literally buy government.
- [91:38]
Cody Sanchez
It is true.
- [91:40]
Amjad Massad
But, but, but you know it, if you, if you build a business, it is very rare that, you know, you get, someone could take it from you or you get scammed out of the proceeds or something like that, which is what happens all, all over the world world. The rule of law still still exists here. And for all these reasons, I think America is still the best place to be an entrepreneur. That is not to say, you know, for the audience that are living elsewhere. Because America is partly in the cloud too.
- [92:13]
Cody Sanchez
It's very true.
- [92:14]
Amjad Massad
You can create, you can go to Stripe, Create Delaware LLC using Stripe Atlas, right? You can incorporate a company in the US you can do business in the US and so it is accessible even for people not living here.
- [92:29]
Cody Sanchez
And you can sell to the U.S.
- [92:31]
Amjad Massad
And you can sell it to the.
- [92:32]
Cody Sanchez
U.S. you know, I mean, somebody in, somebody in Europe or in Latin America or in Africa could create something on replit and sell that to the US and have all your customers be us based while you're based in a country that you've, you know, never even set foot here. And that's like, that's kind of magical too.
- [92:48]
Amjad Massad
That's amazing. Amazing. That's really amazing. I mean you get, you get access to this consumer and, and business environment that is, that is wants new things and hungers for new things and it's pretty, pretty amazing. I'm, you know, as much as there, there's so many things in the world that are disturbing and, and hard and so many things about America like the, you know, debt crisis and all that stuff and, and just like the political polarization. I'm still very bullish on the United States on I think AI having the ability to remake our country in a more positive direction. I think we've reached the, the sort of the, you know, the just like the calcification of the post industrial revolution kind of malaise and, and we need another revolution. I think we're going through it right now and I'm gonna do my best to try to make it a positive, decentralizing experience and allows more people to kind of participate in it.
- [93:55]
Cody Sanchez
I'm so excited for that. If you guys are listening today, you've got to go to repl.it and build because it is so fun and you can make money there, which I think is one of the keys to freedom. Overall, I also think it's really fun to follow you on X. I went down a big rabbit hole. We didn't even get to talk about half my questions. So I'll have to bring you back again. But for anybody list today, make sure that you go check out replit and you go to what is your handle again on X?
- [94:17]
Amjad Massad
Amassad A M A S. I know.
- [94:19]
Cody Sanchez
It wasn't your full name and, and you can see, I mean you also post a lot of stuff there about like bio hybridization of like mushrooms playing drums. I mean it's, it's pretty incredible. So thank you for being on today. Thank you for building something so that we can all build. I really appreciate it.
- [94:33]
Amjad Massad
Thank you. My pleasure. Thanks for having me.