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Why not buy a house instead? Logan was just 18 years old with no credit and only $15,000 to his name. So could he really buy rental property? After mailing over 200 handwritten letters, he landed a four bedroom townhome in his dream neighborhood. And then he rented out three of the rooms to his friends. Now, all of a sudden, he wasn't just living for free, but he was also saving a little extra money each month that he could put towards his next deal. From there, he snowballed from one property to the next. And today he owns a 14 unit rental portfolio that cash flows nearly $8,000 a month. And Logan's not doing anything that the average person can't do. He's just doing the things they usually won't do, like pulling lists of sellers, sending direct mail and picking up the phone and talking to people. He's doing all this while he's still working his day job. You too can build a cash flowing rental portfolio much faster than you think. And if you use the simple, proven strategies, Logan's about to share. What's going on, everybody? I'm Henry Washington and today we've got a great story with investor Logan George from Tallahassee, Florida. So let's Bring him on. Mr. Logan George, welcome to the podcast.
B
How's it going, Henry?
A
It's going fantastic, man. I'm glad you're here, man.
B
I'm excited to be here, man. I'm one of your biggest fans.
A
Oh, I'll take that. I love compliments. I appreciate it. But it seems like you've, you've got some pretty decent and experience early on in your investing career. So why don't you start at the beginning and tell us about how you first got into real estate.
B
Yeah, man. So my name's Logan, grew up around real estate. My, my family's been in it. My dad had some rental properties back in the day.
A
What's back in the day mean to a guy like you?
B
What back in the day to me means probably, probably 2006, 2008.
A
You know, dude, I was in my prime then. That was prime time.
B
So I was probably like 12 years old then. I remember going around, you know, my dad had a little lunchbox he kept in his truck and, you know, it was cash back then. And he'd say, all right, we're going to collect rent, you know. But anyway, long story short, he sold all those and it was time for me to move away for college. And I was looking at what rent was going to cost me, and I was like, okay, so for a one bedroom, one bathroom apartment that I probably don't want to live in, I'm going to Pay, you know, $1,000 a month in rent. At the time, this was about six years ago, and my dad was like, you know, you ought to look at trying to buy something. I didn't have any Credit. I was 18. I was working a $15 an hour job at a gym, saving every penny I made. And he gave me kind of the. These are three neighborhoods close to Florida State, which is where I go to school. And I got down, started writing handwritten notes, wrote like 200 handwritten notes. One guy got back to me and was like, hey man, you wrote me a note about a month ago and I want to sell my townhouse. Oh, what do you want to give me for it? So from there we, we worked out a deal. I couldn't go get a loan. I had, you know, 15 grand in my name, no credit. So we worked out an owner financing deal on that. I gave him 10 grand down, paid 110 for the townhouse. Yeah, so this was a four bedroom townhouse. I rented out the other three bedrooms to some of my buddies. So I was living for free, making a little bit off of it. And it snowballed from there.
A
Heck of a first deal. You did several things here that I think almost anyone can do. First and foremost, you selected or your dad helped you select some areas of town that would be close to the school. And I assume those were chosen for, obviously proximity for you to get to school, but also future value, I'm assuming.
B
Correct. These were actually communities that were built when he was in school here. So these are, these were built in the late 80s, early 90s. The community that I actually ended up buying in. So, you know, they had some age on them, but they're not, you know, 100 years old. There's still some appreciation to be had. So that's how we kind of chose that. And I wrote a note to every single person in there.
A
So essentially what you did was an off market deal finding strategy called direct mail marketing. And that strategy usually involves you building a list of people who you would like to offer to buy their house. And then you send them a piece of direct mail. Most of the time people have some sort of generic messaging or they use some print house to send mail. You actually wrote the letters yourself because you were doing it to a smaller list of people, it sounds like. So you hand wrote 200 letters. First of all, that's an effort in itself because that takes time and effort. What did you actually say in the letter?
B
It was very basic, you know, and I did want to make it somewhat personal. So, you know, it was. It was like, hey, I'm Logan, young guy moving to Florida State for school. Really just looking for something in the neighborhood. Would love to chat with you if you're at all interested in selling.
A
I love that. I love that because it adds some personality to it. A lot of these direct mail pieces people get, like I said, they're typically generic. They all say the same thing or a very similar thing. So if you're going to send direct mail, you do have control over the messaging. I think that young people investing in real estate have such an advantage because there's a lot of older people looking to get out of the game, and they see themselves in a lot of these younger folks who are getting into it. And so it's a great way to not just buy property, but build relationships with. With seasoned investors. So you sent 200 letters and then you got one response. But you mentioned that you owner finance this because you didn't have credit built up yet. So talk about the loan structure. What did that look like?
B
Basically how it worked was what, Whatever I ended up paying him, he had a $6,000 deficit on his loan.
A
Okay.
B
But he had the cash to cover it.
A
So he just essentially paid the six grand and then took the monthly income from you just as cash flow in his pocket.
B
Correct.
A
And what were you paying him per month?
B
I want to say it was like 500 bucks at the time. Oh, man, it was like nothing.
A
You put 10 grand down, though. So you did put some skin in the game.
B
Right, Right. So I put some skin in the game. The property didn't need anything. I was able to refi it, and luckily it was, you know, late 2020 at the time, and I got it. I still have that loan. It's a 3.15, I want to say. So, you know, with. With taxes and insurance and everything at this point, I think. I think my payment's right around 750 bucks.
A
You know, what were you charging your buddies to live with you?
B
So I think we started at $335 a room. So, you know, they were getting a good deal. They were my boys. And then we split the power bill. So, you know, I was happy because, you know, at the end of the day, 18 in college or 21 in college, you know, paid for the beer on the weekends, and all my bills were paid.
A
So you went from thinking you're going to pay $1,000 a month for a two bedroom to getting paid about $500 a month.
B
Right.
A
To live in this townhome, which is amazing. And I've spoken to colleges before, real estate groups and colleges, and they've always asked like, what should we do? What should we be thinking about? How do we get into this space? And I all the same thing. You should be looking for something that you can buy right now that you can live in and house hack and rent to your friends. Because you're paying something to live now. You might as well use that money, buy something in a college area that's going to have appreciation and then rent to your friends and you can live for free. Eliminating your largest living expense that early on allows you to start to save a lot of money. So I think that was a really, really cool strategy that you pulled off for your first deal.
B
Yeah, absolutely. And then, you know, I lived there for four years, but two years later I looked at it and I'm like, okay, this place is worth 160 now.
A
Yeah.
B
And you know, that that kind of snowballed and I'm like, okay, if I can repeat this, how many times does it take before, you know, I don't need to worry about anything else at that point, you know.
A
Yeah, cool. Great interest rate, cash flowing. Great. What does that place rent for now?
B
2,000amonth.
A
2,000amonth. You're paying about 700 in a mortgage. I would say you're making some decent cash flow. That's amazing. We've got to take a quick break, but we'll be right back with more from investor Logan George right after the break.
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A
right, we are back on the BiggerPockets podcast with Logan learning about his portfolio. Let's jump back into it. Awesome first deal. You did a lot of strategies that took some work but maybe didn't have systems built behind them. So how did you move from that to your second deal?
B
So after that I started selling cars when I got into college. It was making a good income. You know, I'm a hustler.
A
Seem, he seemed like the kind of guy who could sell cars.
B
Yeah. So, you know, I was, I was seeing these big checks coming in and I, I wasn't spending any money. I mean if, if anybody here knows about the car business, you know, you go to work, you eat and sleep and that's it. But this is about three years after my first deal. 2023, another townhouse popped up in the same community. And this one was a three bed, three bath. They listed it for 160. It was immaculate on the inside. They just got done redoing it and I was like, you know what? I think I can get seventeen hundred dollars a month out of this thing. That's, you know, beats the 1% rule. I have some money to spend. I'm going to go buy it. So that was on the mls. This was at peak of everybody going and buying everything without negotiating, no inspections. Yeah. So I actually was like second in line and they told me they had a full price deal and I was like, no big deal. They called me back two days later, buyer backed out. So I actually bought that with an FHA loan.
A
Oh, okay.
B
And moved into it. Yeah, so that's when I originally rented that first four bedroom, took two of my buddies with me, lived there for about a year, and then in that timeframe, I ended up buying two more duplexes later that year.
A
So where the heck does that come from?
B
So later in the year I knew that I was looking to get out of the car business. You know, I was just driving myself nuts, working 60 hours a week and I had all this cash saved and I had not spent any time looking at the market or finding deals or anything. So kind of sat down one night and I was like, you know, I've been listening to the BiggerPockets podcast. So I was like, you know what, I need to move into some sort of, you know, small multifamily and maybe get a little more bang for my buck. So I pulled a list. This time I put in there, you know, two to four units was what I was looking for. Yeah, I wanted the, you know, the ugly duckling on the street. Yeah, ideally. And sure enough, after making probably 250 phone calls, I spoke with this older lady who lived in a duplex. Her son lived in the unit next door. Wasn't paying her any rent and she's like, you know, I just want to move. This place needs some repairs that I can't afford. To make. I'd love to chat with you about it. And literally, I was like, cool, well, hold on one second. Pulled out my phone. You know, the address was 15 minutes away from where I was. I was like, can I come see it in 15 minutes? She's like, sure. So I swung by, met her, walked through it. You know, we chatted about everything about her life, and, you know, we became good friends very quickly. And I was like, look, I have no clue what this is worth. I just kind of started looking. Let me kind of figure out what I can give you for it, and let's meet up on Monday. And this was like a Friday, you know.
A
Yeah.
B
So over the weekend, I pull some comps and go to sit with her. And she's like, look, I kind of had tentatively in my mind between like 180 and 200 was what it was worth as it sat. And she's like, you know What? Give me 170 for it, okay? I was like. I was like, kind of surprised, right? And she's like, you know, but. But I'm going to need to talk to my, you know, son, and we're going to have to really contemplate really pulling the trigger on this. And I was like, you know what? I'm going to give you 180 for it, but you just got to do the contract with me now. Let's just go ahead and make it happen and we'll go from there. Are you comfortable doing that? And sure enough, she was happy doing that. I actually went and got a conventional loan on that property.
A
Okay.
B
So I had to put 20% down, and I put about 20 grand into it after they moved out. That was in 2023. And I still have the same folks living there, But I get 2,300 in rent out of that property every month.
A
You pulled your list from Pop Stream. I'm sure you had to go and skip Trace and get phone numbers. So you got your list, you've got your phone numbers, you know, the areas you want to market to. So you start dialing. What do you say to these people when they answer the phone?
B
So, you know, coming from sales, it's, it's. It's another sales call, you know. Hey, Henry, real quick. My name's Logan. Is this you over here off of, you know, Capstone Drive with that duplex? Is that you? You know, they'd say, yeah, yeah, that's me. I own it. Well, awesome. Hey, I'm a young guy in the area, you know, getting into investing. And one thing that I do kind of put out there. I'm not a realtor. And some realtors get their business. I got a little more traction by adding in there, you know, hey, I'm not a realtor. I don't want to sell your property. I'm actually interested personally. Have you ever thought about selling it? If the money was right and you know, after 200 times of getting told no, you know, the next phone call hurts a little bit, but all of a sudden, boom, you get. You get that one. Yes. And, you know, you feel like you hit the lottery. Yeah. You know, it's a good feeling.
A
Cold calling is an excellent way to get a deal because not many people do it. The harder it is to find a deal, the more profitable that deal can eventually be. Because there's not a lot of competition when you're marketing that way. There wasn't a lot of investors just picking up the phone, calling people. Right. And there's still not today. But back then there was even less.
B
Best part of the whole deal is we get. We sit down at her table and I actually brought a paper contract with me and she pulls out this stack of mail. This thick. Yeah. And she's like, she's like, Logan, you wouldn't believe. I get these letters, you know, weekly. And I've been saving them because I've been thinking about selling and you just happen to call me and nobody's ever called me before. And it was literally letters. You know, people, hey, I want to buy your property.
A
You know what's cool about that is all those people warmed up that lead for you and then you called at the right time. Look, marketing for deals is just a function of you getting on the phone with somebody in the exact moment they're considering selling. Sometimes we manufacture that moment. Sometimes you sending the mail manufacturers the moment that they're thinking about selling. And then you send another piece of mail and they answer. One of the things that I did when I started to mix up my off market deal finding strategies, I started to get better results. In other words, I would pull a list and I had been sending mail to it. Instead of me pulling a new list and calling it, I used a cold calling company. I just started having them call the same list I was mailing. The first time I did that, I bought two deals from people I had been mailing for months. They had just never responded to my mail. But they responded to the phone calls. And so you're just gonna find that people connect differently. Some people will answer mail, some people will answer the phone so if you can reach out in more than one way, that's a good way to increase response rates. So awesome. You, you cold called the lady, said, yeah, I'd like to sell you the house. And then the other thing you did that was very smart was you set the appointment immediately. I think a lot of people, when they're making calls or when they're answering calls from direct mail, there's some fear, there's some uncomfortability. I got to go get in these people's face and look at their house. And so, and so they do one or two things. Either they delay the meeting to give themselves time to mentally get in the right headspace, or they let the seller dictate when they meet. And the seller isn't thinking, I want to make a deal right now. Most of the time what they're thinking about is, I don't want to be embarrassed. So how do I get my house cleaned up? How do I get prepared for this meeting? And speed delete is so hugely important when you're doing off market deal finding. And so I like that you like pulled up the address and said, I can be there in 15 minutes, can I come look at it? I do the same thing. If I can get there within the hour, I am there. And I always tell them, look, don't clean for me, don't pick up nothing. I've seen crazy houses, I've seen houses with no roof. Like, I don't care about your stuff, I just want to see the house. I'll be in and out of there in five minutes. Don't waste time. Picking up for me kind of releases some of that tension that sellers have. But if they're ready to sell, the sooner you can get there, the better. I love that you had speed to lead. And then the other quality that I think was very good was that you went and you were personable. So you showed up and you started to be human with her, chat with her. I always tell people, when you're in somebody's home, when you're in their space and you're evaluating that property, yes, you should be looking at the property, but you should also be looking around at the stuff. What can I use to relate to you on? Do you have something that I can. That I can show you that I'm a human being about? You know, I was in a house one time and the guy was a painter, my dad was a painter. So we started talking about painting and it really humanized me, me and that humanizing starts to build that trust and helps people see you as just another human being and not some yahoo trying to come in and lowball offer on a house.
B
100%.
A
And you said you guys became friends and that that helps.
B
I actually. She's. She was an older lady stressing about moving, too. So I actually had a buddy who worked for a moving company at the time, and I was like, no, no worries. Don't stress about the moving. I'm going to send my boy over here on whatever day you decide to move.
A
Yeah.
B
And you don't have to worry about that. So I actually paid for her moving, too.
A
So that's it, man. Look, solving problems. This is exactly what deal finding is about. It's about solving people's problems. Her problem was, I want to sell. I'd like to sell fairly quickly with less hassle, and I don't want to move. Cool. Got it. I can handle all of those things. Right. Super. Great. So I love that you did that. You bought the property, conventional loan, 20% down, and then you spent 20 grand on the rehab. Sounds like a pretty cosmetic rehab. It's a duplex. So you rented both sides out, and you were getting a total rent of how much?
B
2300 starting out.
A
And what was your About. What were you paying per month on that mortgage?
B
About 1300 bucks.
A
Attaboy, man. What a cool story. Logan, you've employed a lot of strategies that people think are challenging or difficult, and you just did them by being yourself, being trustworthy, and genuinely just trying to be a good dude, Building a portfolio. And it's turned out to help you get some awesome deals. And I just want to say to anybody who's thinking about making phone calls, don't think about it from the perspective about how scary it is. But it took you 250 calls to get a deal. So everybody is listening. If you knew that you had to make 250 cold calls, but on the 250th one, you were going to get a deal, that you were going to be able to cash flow over $1,000 a month and start to build true wealth, or what would you do? You'd start calling immediately.
B
Two phones, one in each hand.
A
That's right. That's the game. People don't want to do these things because they're worried about what if it doesn't work. It does work. There's proof that it does work. So every no is one no closer to your yes. The more calls you make, the closer you are to getting that deal. So did you do it again for your next One or did you try something new?
B
Yeah. So within a month after we wrapped up that first deal, got right back on the phone. You know, I was like, duplexes seem to be working. You know, there was some good cash flow there. Started making my calls. And this time it was like 15, 20 calls in, talked to a gentleman named Curtis, and he had a duplex. Big, huge duplex actually, with a giant garage attached to it, which I thought was kind of cool, you know, about five minutes away from my house. So we actually met up same way the. With the first lady. I was like, curtis, you know, how far away are you? You're five minutes from me. And we met over there about 20 minutes after we got off the phone. And Curtis is a more seasoned investor. He's in his late 60s at this time. He's like, look, man, I got this portfolio. I'm at the point, I'm tired of screwing with it. I've had this since 1999 is when I bought it. It's been great to me. You offer me something fair. He's like, I get these calls all the time. I get mail all the time. He's like, today's your day, so tell me what you think. And we walked through, we agreed on a number, and at the end of it, he's like, hey, I'm going to have a lot of taxes to pay here. I might even be willing to finance some of it for you, you know, with a. With a decent down payment. You know, my ears kind of lit up. I'm like, okay, well, maybe we can move a little a little quicker than we could otherwise. Anyway, Curtis and I met up two more times after that. We've become good friends since. But we worked out an owner finance deal on that. We settled on a purchase price of 230 for one duplex and a garage attached. A vacant 1200 square foot garage. Okay, so one unit was vac vacant. One unit, he was getting 900amonth out of the place. Didn't need any work. Had a brand new roof on it. So I was able to put a tenant in there for 1200 bucks in the vacant unit.
A
Okay.
B
Shortly after that, I put someone else in the other unit that the tenant paying 900 had moved out. We bumped that rent to 1250, and then I actually rented out the garage for 250amonth for storage.
A
200 on the garage, 1200 per unit, 1250 in one of the units. So you're at 26.50 and you paid 230, no money into it. It was all in good shape already.
B
No money into it. I did have to put a big chunk down. I put roughly 25% down, which allowed it to cash flow.
A
What kind of interest rate did he give you?
B
He gave me six and three quarters.
A
Okay.
B
This was the very end of 2023, so I would have been staring at a seven and a half percent.
A
Yeah.
B
Otherwise, man, how cool.
A
Awesome. He did it again, folks. Hopped on the phone, made a phone call, speed the lead, went and saw the property, made an offer, landed yourself a deal. I love that. And the other thing I want to highlight about this is you've. You just did a strategy that I tell people to do all the time. Look, if you're listening, you need to be taking notes because I'm gonna go through this quick. Pull a list of people who own small multifamily. You put on any list building tool you want. Small multifamily, right. In whatever parts of town you want. But you want to make sure that a, these people have equity 60 to 80% or more. And if you don't have an equity filter, then use some sort of length of ownership filter. So you want 15, 20, 25 years plus of ownership. Right. And then the real key is you want these properties owned in a personal name or a trust. No LLCs. Because what you're looking for is the mom and pop senior owner who's looking to get out of the game. And I like that list for three reasons. One, small multifamily deals. Great list for two, great list for owner finance because exactly what you said. This guy said, I'm gonna have a big tax bill. I'd be willing to finance this. It is a great list to pitch owner financing for, for that reason. Because a lot of these landlords are already savvy to the idea of owner finance because they're in this space. And if they're not savvy about it, it's easy to to educate them because they will understand that they're going to have to pay some capital gains taxes. And the third reason I really like this list is because of the relationships that you get to build with these seasoned real estate investors. Even if you don't buy a property from the people who reach out to you, there's an opportunity for you to build a relationship with these folks. Because if they don't have a property to sell, you mom and pop owners know all the other mom and pop owners in town. So they may say, hey, Logan, I think they, you're awesome. This is cool. You're so cool doing this at a young age. I want to help you. I'm not selling my property, but, oh, Bob down the street's looking to get out of the game. Let me connect you with Bob. Right. Like, this is just a great list all the way around. Great properties, great financing, great list for mentors. You nailed it on all three fronts, it sounds like. Because it sounds like this guy became somewhat of a mentor to you.
B
Yeah. So Curtis and I are buddies now. We go fishing on the weekends, go to lunch once a week. You know, we're tight. And, you know, about a year after that, we did that deal together. I found a townhouse on Facebook. And at the time, you know, I had just spent a bunch of cash, wasn't really looking, wasn't really ready. And I was like, curtis, man, check out this townhouse. I started texting the guy back and forth about. He's like, get in the car. Let's go look at it. And, you know, we're underneath this place. We're in the crawl space. You know, we've got dirt and crawling in the mud. And he's like, man, there's some. This is good construction, I think. I think this could be a really good deal for you. We had a conversation about what I could put into it, and I was able to put about 20% down. And since our financing had gone smoothly on the first deal, he's like, you know what? How about I write you a private note on it for. For the remainder?
A
Love it.
B
So totally made it happen there. And the property didn't need too much. I paid 100,000 for a two bed, two bath townhome. I had to put a roof on it that was seven grand, and I had to put a kitchen in it, which cost me about five. So I actually moved into that property shortly thereafter from the place I was living in. That second townhouse I bought. I sold that property because with the cash flow I was getting and the equity I had, I felt like it was time to use that cash for something different.
A
Man, that's really cool. A Having the mentor who you built a relationship with, who you borrowed money from, who you made sure that you maintained the relationship, made sure you had good standing with the loan that you borrowed from him, and boom. What did that do? Opened up an opportunity for him to want to lend more money to you.
B
Absolutely.
A
Sounds like you sold that second townhome that you bought on the MLS so that you could free up some cash to go buy something bigger. I'd love to learn more about that but we're going to take a quick break. First.
C
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C
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A
All right, we're back on the BiggerPockets podcast with investor Logan George, who is now telling us about how he sold one of his properties to purchase a bigger real estate deal. So what was that deal?
B
So sold this property. I figured that with the equity that I had in it, it had appreciated a good bit. I was going to be able to better deploy that money. So ended up making about 40,000 on that townhouse from, from what I had originally paid. 1031 that I had it in a 1031 for shoot, three months. I was looking, I was looking, I was looking, couldn't find anything, was starting to kind of lose steam from. And I was like, all right, might just have to have to pull this cash out. And a listing popped up on the MLS for a duplex at 225 across town, an area I'm familiar with. And I was like, okay, I probably wouldn't pay 225 for it, but that's, that's pretty close to what I'd pay for it. So I'm going to go check it out. Well, I did some more digging. The realtor that had listed it, I got in touch with him and he was like, yeah, the guy owns the whole street. Seller lived in California, had some management headaches, bad tenants. The properties were not very well maintained. There were four duplexes right next to each other that the seller owned. And I was kind of just throwing a shot in the dark. I said, well, what would he do if we just bought them all? The realtor, he's like, let me call him. I'll call you right back. Calls me back, he's like, look, if you buy them all and you move fast, you know, he'll sell them to you for 185 a piece.
A
Attaboy.
B
So I was, I was pretty excited at that. I knew the numbers were going to work. So that comes out to 750 for four duplexes, eight units. I mentioned. I said, hey, you know, I do have a large amount of cash that I can put down if, if your seller is at all interested in keeping some income from this property over the next couple years, I'd be happy to discuss that with him. And sure enough, he decided to finance about 500 of that 750.
A
Nice.
B
So 6% interest only on day one. The rents were 4 grand. $4,100. Two tenants weren't paying. One unit was vacant. So got the tenants out that weren't paying immediately went into the first unit. And you know, my biggest thing is I'm not ripping down walls. I am not adding rooms. That is not my forte. I'm putting paint on the walls, new appliances, new countertops, and in some cases floors. So we went through, did that. I kept three of the existing tenants that were there that were taking care of their places, bumped their rent a little bit, and we actually just rented the fifth unit that we remodeled. So we're at 100% occupancy, and now the total rent is at $8,700 between these eight units. So my monthly cash flow out of that's 4,600 bucks.
A
This is really cool. I think you have an amazing story. I think you've done a lot of things that people are maybe fearful of doing, and you did them on a small scale, a scale that made sense for you, but you did it with a lot of determination and consistency, which is what it takes to be successful in this business. Can you break down just overall what your portfolio looks like today?
B
Yeah. So as of Today, I'm at 14 units. I collect about 17,000amonth in rent and 7,900 of that is cash flow after I pay all my bills and put some away for expenses.
A
That's awesome, man. Congratulations. Both on the effort it took to get where you are, but on the results you're getting, on the efforts that you put in. You've shown a way that just a regular person can use off market deal finding strategies you don't have. To operate like some giant wholesaling company in order to generate off market leads. You don't have to do what I do and spend the kind of money that I spend to generate leads. You can just be a guy who picks up a phone and calls 200 people until somebody says yes. You can just be a person that finds a community that you like and writes a letter letter to every house in that community that is absolutely still things that work even today in 2026. So one, you should be proud of what you've done. But the other thing I'd like to hear from you is kind of what's going on with the job or the personal life. Are you still working a full time gig? What's that look like in your life now?
B
Yeah, so I left the car dealership kind of right in between those two first duplexes that I bought. The hours were just too crazy. But I've always been a salesman. I'm a hustler. And I did not want to let go of that income because all that does is slow down your real estate growth. So I actually started an insurance agency. So when I'm not dealing with maintenance or remodeling a Property, I am 40 hours a week or more selling insurance, working for myself, you know, but as my clients need me, you know, whether I got a paintbrush in my hand or I'm installing a dishwasher, you know, my phone's always on. I might step to the side and write a policy or help one of my clients with something. But gotta hang on to that W2 until I don't know when I'll stop working. But my real estate portfolio will have to be way, way bigger than what it is now to get me to do that.
A
You don't strike me as the kind of guy who wants to sit still for very long. So I'd imagine that'll be some time. But one thing you said that I, I want to point out is you said that it, it's harder to grow when you don't have the job, right? And I think that that's an important distinction because a lot of people want to get into real estate investing to generate income so that they don't have to work. And I understand it. But once you leave that W2, you leave that security of that W2. It makes it harder for you to grow A, because you don't have an income stream anymore that's consistent. B, you, banks look at you a little riskier now because you don't have the W2 income even if your real estate portfolio pays you more than your W2 did, banks will still not like it as much and you become less bankable, which also makes it harder to scale. And then real estate just becomes a different game. When you've got to feed your family from what your real estate business produces, when it's just additional income and you know, you've got that job where you're going to be able to pay your bills and eat off of, there's a level of security and comfort with that. It helps you be more strategic about the deals that you buy. But when you've got to now feed your family, feed your kids, pay your mortgage with your real estate business, it makes it harder to do the things that we know we need to do to be successful investors, which is to not buy based on emotion or to not buy because we know we need that money coming in, but to buy because we're truly buying a good deal. And so I love that you highlighted that. Hey, I like having a job because it helps me build my business. And I think that that's a perspective that people need to understand sooner than later.
B
And, you know, everybody out there needs to find a mentor. You know, I've got, I've got Curtis, and then I've also got another mentor, my name, Bill. We met in Home Depot, and literally any anytime I ever want a second opinion on a deal, either one of them are right there to look at it. You know, it's good to get advice from somebody who has nothing to gain off of any decision decision you make, you know, so that's a little word of advice I've got for anybody that might be younger trying to start out.
A
I love that. Logan, thank you so much for joining us on the Bigger Pockets podcast again. You should be proud of the progress that you've made in your business at such a young age. I look forward to hearing more about what you continue to build in the future. I love seeing people who are starting to build wealth at a young age. One thing I just like to share with people who are young is remember that this is a business that is. It's not a get rich quick, but it's a get rich for sure. As long as you don't quit. The sooner you start, the more wealth you're able to build. But wealth is a responsibility. And that responsibility is to take the wealth that we build and use it to improve the lives of the people around us, improve the lives of the people in our community. So I just encourage you and I wish you the best and I hope that you take the wealth that you build and you use it to make the lives of people around you better. Because doing this at such a young age is going to offer you so much time and ability to be a blessing to others. We're proud of you man.
B
Awesome. Thanks Henry. I appreciate it.
A
Thank you so much everybody for listening and we'll see you all on the next episode of the BiggerPockets podcast.
C
Thank you all for listening to the Biggerpockets Real Estate Podcast. Make sure you get all our new episodes by subscribing on YouTube, Apple, Spotify, or any other podcast platform. Our new episodes come out Monday, Wednesday and Friday. I'm the host and executive producer of the show, Dave Meyer. The show is produced by Ian K. Copywriting is by Calico, Content and editing is by Exodus Media. If you'd like to learn more about real estate investing or to sign up for our free newsletter, please visit www.biggerpockets.com. the content of this podcast is for informational purposes only. All host and participant opinions are their own. Investment in any asset, real estate included, involves risk, so use your best judgment and consult with qualified advisors before investing. You should only risk capital you can afford to lose. And remember, past performance is not indicative of future results. BiggerPockets LLC disclaims all liability for direct, indirect, consequential or other damages arising from a reliance on information presented in this pocket podcast.
A
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Snowballing to 14 Rental Units and $8,000/Month Cash Flow (Starting with $15K)
Date: May 11, 2026
Host: Henry Washington (for BiggerPockets)
Guest: Logan George, Investor, Tallahassee, Florida
This episode features the inspiring journey of Logan George, who began investing in real estate at 18 with $15,000, and scaled up to a 14-unit portfolio generating nearly $8,000/month in cash flow—all while holding down a day job. Host Henry Washington walks listeners through Logan’s step-by-step strategy, focusing on practical, repeatable methods like direct mail, cold calling, owner finance deals, and relationship building. The conversation provides actionable insight for aspiring investors, emphasizing determination, consistency, and genuine human connection.
Second Deal (MLS Buy, FHA Loan)
Cold Calling & Off-Market Duplexes
Repeat & Refine: Building Relationships
On Making a Personal Direct Mail Appeal:
“Hey, I’m Logan, young guy moving to Florida State for school...Would love to chat with you if you’re at all interested in selling.” — Logan, [04:46]
On Cold Calling:
“If you knew that you had to make 250 cold calls, but on the 250th one, you were going to get a deal…you’d start calling immediately.” — Henry, [22:26]
“Two phones, one in each hand.” — Logan, [22:26]
On Relationships:
“He’s like, today’s your day, so tell me what you think…We became good friends since.” — Logan, [22:45]
On the Power of Mentors:
“It’s good to get advice from somebody who has nothing to gain off of any decision you make.” — Logan, [39:51]
On Why to Keep Your Day Job:
“It’s harder to grow when you don’t have the job…once you leave that W2, it makes it harder for you to grow…When you feed your family from what your real estate business produces, real estate just becomes a different game.” — Henry, [38:13]
Final Perspective on Wealth:
“Remember that this is a business that…it’s not a get rich quick, but it’s a get rich for sure as long as you don’t quit…Wealth is a responsibility…use it to make the lives of people around you better.” — Henry, [40:18]
| Timestamp | Segment / Topic | |------------|------------------------------------------------------------------| | 00:00-08:12| First deal — direct mail, owner financing, house hacking | | 11:42-13:05| Transition to second deal; income from car sales & MLS purchase | | 13:23-17:10| Cold calling for duplex, lessons on lead generation | | 20:42-22:45| Taking care of sellers, solving problems, importance of speed | | 22:45-24:57| Another off-market duplex via cold call and owner finance | | 27:30-28:57| Building mentorship, getting private loans | | 33:18-35:57| Multiplex acquisition via 1031 exchange, repositioning rentals | | 36:18-39:51| Portfolio at a glance, day job/business strategy | | 39:51-41:07| Mentorship, mindset, and wealth as responsibility |
The conversation is down-to-earth, practical, but inspiring—an encouraging blueprint for ordinary, hustling people who want to build wealth with methodical effort rather than flashy strategies.
Logan’s story demonstrates that scalable real estate investing isn’t reserved for those with riches or special advantages—it’s possible through persistent action, genuine relationship building, and willingness to do what others won’t. If you start small, stay consistent, learn from others, and don’t fear the grind, you too can build rental wealth faster than you think.
For more actionable advice, visit biggerpockets.com and check out their community resources and newsletter.