BACKGROUND

His first job out of college was running a nuclear power plant! Overachieve much? He’s always been an ambitious guy and entrepreneurship is in his blood. It’s just who he is. But he’s an entrepreneur of a different breed. You see, he views things just a little bit differently than most others.

He’s an inbound marketing expert who see’s endless opportunities in delivering extraordinary value to your clients and connecting with them in the most intimate of ways. That is why he’s been so successful in the online world. Most recently, he led the growth of Goodbye Crutches (a direct patient private pay eCommerce business) from a regional player to a national leader in under 3 years with his strategies.

Meet Tom Schwab. In todays conversation, we go deep on all things inbound marketing. Tom reveals some KILLER strategies to not only grow your business but send your conversions through the ROOF!!

FACTS

Currently resides in Kalamazoo Michigan with his wife Karen
Is an author, speaker and inbound marketing expert
Is leader of the eCommerce HubSpot user group

THE TAKEAWAYS

What is inbound marketing and why it is the future of every growing business
The importance of listening to your customers and how one customer was able to make a significant impact on Toms business
The #1 secret to winning long term clients (its probably not what you think)
Toms Secret Weapon for increasing conversions anywhere from 25% to 75%
How to identify and eradicate most of the challenges that plague us entrepreneurs
Toms eye opening takeaway after attending Podcast Movement 2015
Blogging vs. Podcasting: Are the days of blogs over?