From Survival Mode to Self-Mastery

Summary

BILFPOD — From Survival Mode to Self-Mastery
Host: Mara Dorn
Guest: Brendan Boyd
Date: January 1, 2026

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Episode Overview

This episode of BILFPOD dives deep into the journey of Brendan Boyd—a multi-hyphenate entrepreneur, productivity advocate, and founder of Imperfect Action Media. Host Mara Dorn unpacks Brendan's compelling backstory of overcoming trauma and loss, his evolution through various businesses, and the valuable lessons he imparts on self-mastery, adaptability, and thriving in today's "content economy." Listeners will find a rich tapestry of hard-learned wisdom, actionable business nuggets, and honest reflections on resilience, creativity, and the power of modern leverage.

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Key Discussion Points & Insights

1. Early Lessons: The Power of Not Following the Script

• Brendan’s upbringing amid trauma & loss
  • Brendan describes witnessing repeated cycles of addiction and death in his family, which led him to make a conscious choice not to follow in those footsteps.
  • "If I use drugs, what's the outcome? My dad used drugs, he sold drugs, he died. My mom used drugs. She died. My brother...was still in the streets. So he died. I just knew right away, like, I'm not doing those things. So it was an easy decision." (00:00)

2. Providing Value Before the Personal Story

• Brendan advocates “earning viewership” by giving actionable value up front.

  • "People don't know me yet, so they may not be as interested in my story unless I give them some value first." (01:57)

• Key industry nugget:

  • We are in the “content economy”—abundance of monetizable opportunities everywhere.
  • "We're really in abundance land right now. Literally everything that we see around us is money." (02:23)

• Creative monetization:

  • Example of $1.1M/year smog business and turning street interviews into income streams. (03:44)

3. Leveraging Credit and Capital

• Explains importance of financial leverage over bootstrapping.
  • "If people can understand—if I can find a way to thrive in this content economy, and I can use leverage...now I can self fund whatever my dreams are." (05:24)
• Discusses credit building for youth, teaching his daughter early, and the importance of the U.S. credit system (06:46).

4. Roots of Entrepreneurship and First Major Wins

• Grandma’s influence:
  • Grandmother’s side-hustle as a bail bondsman and leaving him a six-figure insurance policy planted entrepreneurial seeds (07:50).
• Early lessons from losing inheritance and learning from mistakes (“I spent it on cars and stuff...but also invested back into the business.” (19:01)).

5. Turning Trauma into Drive

• The “movie” lesson:
  • Facing the outcomes of destructive behaviors up-close made Brendan immune to temptations of the street.
  • "If I watch the movie and it all end in tragedy...I'm not doing that because I see how it ends. So to me, it was a very easy decision for me to go the other way." (15:00)

6. Entrepreneurship: Basketball Leagues, Streetwear & Lessons from Failure

• Created an adult basketball league, solving unmet market needs and monetizing through sponsorship models taken from Little League and the NBA (16:15).
• Launched a streetwear brand—achieving rapid success, but ultimately undone by ego, lack of structure, and interpersonal drama.
  • "The ego and then women...And then we didn’t have a structure. Not having structure, having egos...it was a recipe for disaster." (23:59)

7. Evolving & Reinventing: From Fashion to Real Estate

• Pivoted to real estate, leveraging property to pay for licensing, quickly closing his first deal. Saw parallels in relationship-focused business models (26:27).
• Discovered personal development through books (Rich Dad, Poor Dad; Think and Grow Rich) and later through investing in coaches and programs, seeing mentorship as essential.
  • "Once I knew you could hire someone or buy a course, I just started doing that like crazy." (30:00)

8. The Digital & Content Economy: Modern Monetization

• Brendan details how “digital products” and intellectual property represent new-age entrepreneurship, where innate talents and learned skills are easily monetized (31:35).
  • "Whatever that thing is that you like to do, you can monetize that. People will pay you for that." (32:03)
• Highlights value in unsexy, high-demand businesses (scooper pooper services, credit repair, etc.), referencing voices like Cody Sanchez (33:35).

9. Taking Imperfect Action: Media Agency & Exposure

• Imperfect Action Media:
  • Specializes in helping entrepreneurs (esp. financial sector) get podcast exposure to grow brand and sales.
  • Shares the agency’s approach and ideal clientele.
  • Describes development of an AI DM-setter tool, underlying the importance of embracing technology for business communication (35:06; 38:58).
• The power of podcast exposure:
  • "If the President is doing a podcast run, if the VP...was doing a podcast run...why would someone not think that going on a podcast run or going on an exposure tour makes sense for your business?" (38:31)

10. AI & Remaining Relevant

• Cuts through jargon:
  • "All AI is, is Google now...Technology is always going to move us forward." (39:40)
  • Urges listeners not to be “Blockbuster” and get left behind (40:24).
• On learning:
  • "You can use AI to learn AI...just type it in chat." (41:09)

11. Actionable Advice for Struggling Entrepreneurs

• Audit your circle & habits:
  • "If you’re having...the sports game conversations...you’re going to stay exactly where you are. You need to be around people that every time you talk, you put money in their pocket." (41:28)
• Get a coach or mentor, and pay for their wisdom or study their breadcrumbs on YouTube (42:24).
• Leverage capital—use credit, don’t use personal money for business (42:55).
• Buy existing businesses and modernize them—instead of reinventing the wheel (43:27).

12. Legacy, Health & Staying Inspired

• Brendan wants to be remembered as "someone that's caring, someone that's thoughtful...a man of their word...that wants to continue to grow and evolve...inspiring, and just help as many people as possible and then just be healthy." (45:27)
• On health:
  • Surprised at stats about health among men over 31:
  • "Most men over 31 can't do 10 push ups, 10 pull ups, and 10 dips. That already puts you in like the top 5%." (46:33)

13. On Tapping Into Creativity & Content

• On his ongoing journey:
  • "Even though I do make content and am creative, I feel like I haven’t fully went into my creative bag. I feel like I have way more to give." (48:48)
• Mara’s closing homage:
  • "If people did not get a million nuggets today, they didn't listen carefully. Just listening to you in your brain and how quickly you're thinking...you have a million nuggets and a lot to offer." (49:46)

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Notable Quotes (w/ Timestamps & Attribution)

• On escaping generational cycles:

  "If I watch the movie and it all end in tragedy, but these are all characters that you grow to love during the movie...I'm not doing that because I see how it ends."
  — Brendan Boyd (15:00)

• On the new economy:

  "We're really in abundance land right now. Literally everything that we see around us is money."
  — Brendan Boyd (02:23)

• On financial leverage:

  "Now you can self fund whatever your dreams are, or I can use this funding to purchase cash flow. And now I can do the things I really want to do."
  — Brendan Boyd (05:24)

• On failure in partnerships:

  "Not having structure, having egos...I was using all my money. Then you have some resentment. I'm saying it was recipe for disaster."
  — Brendan Boyd (24:09)

• On exposure & podcasting:

  "If the President is doing a podcast run, if the VP...was doing a podcast run to be reelected, why would someone not think that going on a podcast run or going on an exposure tour makes sense for your business?"
  — Brendan Boyd (38:31)

• On learning & adaptation:

  "All AI is, is Google now. So if you look at it like that...Just type it in chat."
  — Brendan Boyd (39:40, 41:11)

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Timestamps for Important Segments

• Content Economy Mindset & Monetization Tips: 02:16 – 05:49
• Leveraging Credit & Capital: 05:24 – 07:07
• Backstory: Inspiration from Grandma & Handling Loss: 07:50 – 11:42
• Turning Trauma into Drive: 14:13 – 16:05
• Basketball League & First Entrepreneurship Win: 16:05 – 18:07
• Streetwear Brand: Rocket Rise & Fall: 18:19 – 24:47
• Transition to Real Estate & Learning from Mentors: 26:01 – 31:03
• Digital Products & Unsexy Businesses: 31:30 – 33:35
• Imperfect Action Media & Power of Podcast Guesting: 35:06 – 38:31
• On AI & Business Tech Evolution: 38:48 – 41:16
• Actionable Entrepreneur Advice: 41:28 – 44:39
• On Legacy, Health, and Creativity: 45:14 – 49:46

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Final Takeaways

• The journey from survival mode to self-mastery is non-linear but possible, regardless of your beginnings.
• Value, adaptability, and leveraging today's abundance of resources are key to thriving.
• Financial leverage, mentorship, and creative problem solving are pillars for rapid acceleration.
• Exposure—especially via new media—is a necessity, not a luxury, in the business world.
• Consistent self-audit (of both people and habits) and tapping into your unique creativity lead to long-term fulfillment and success.

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How to Find Brendan Boyd:

• Free Podcasting & Marketing Workshop: podcastmasteryworkshop.com
• Social: @brendanboyd (Instagram, YouTube, TikTok)

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For listeners seeking depth, actionable guidance, and lived-in wisdom, this episode delivers a masterclass in resilience, reinvention, and extracting joy (and profit!) from imperfect action.

Transcript

[Brendan Boyd]

If I use drugs, what's the outcome? My dad used drugs, he sold drugs, he died. My mom used drugs. She died.

[Mara Dorn]

Yeah.

[Brendan Boyd]

My brother, even though he was a victim of. Of gun violence, he was still in the streets.

[Mara Dorn]

Right.

[Brendan Boyd]

So he died.

[Mara Dorn]

Yeah.

[Brendan Boyd]

I just knew right away, like, I'm not doing those things. So it was an easy decision. I just. I wasn't deliberating, you know, it was just like, all right, that. That ain'

[Mara Dorn]

foreign. Welcome back to the BILF Pod, where authenticity trumps authority. My name is Mara Dorn, and we are here at the BILF pod with Mr. Brendan Boyd. But before we begin, do you even know what a BILF is?

[Brendan Boyd]

Listen, I think it's a boss I like to follow.

[Mara Dorn]

Yes. You know, you should hear the crazy that comes out of people's mouths.

[Brendan Boyd]

What'd they say?

[Mara Dorn]

Boss, I'd like to, you know.

[Brendan Boyd]

Oh, really? I mean, yeah, that makes sense.

[Mara Dorn]

Whatever. Listen, I'll be a boss. Whatever. I like to follow, though. But I'm so excited that we have you here today. Brendan Boyd is a entrepreneur. Yes.

[Brendan Boyd]

Yeah.

[Mara Dorn]

You also are a productivity coach. You have your own podcast. You're showing people how to make money and monetize utilizing podcast strategies. I mean, you're really a jack of all trades.

[Brendan Boyd]

The productivity thing, I don't know if I'm coaching that. I think that's more like lifestyle.

[Mara Dorn]

Okay, listen, I see your videos that I have seen. I've seen your videos. They look dopey. Looks like you're living life over here, so you must be doing something good. You are the founder of Imperfect Action Media as well. So you have a whole array of just all kinds of leadership skills. You have all kinds of things going on in your life right now. But. But I really just want to dig deep right now and start from the beginning because your story is so interesting. And I think the most important thing that people don't know is they see the after product. They never know the behind the scenes and the story of what took you here and how you are here and what motivated you. So do you mind if we dig deep ever?

[Brendan Boyd]

No, we could definitely dig deep. Um, I. I would love to do something different, though, if I can start. I feel like people don't know me yet, so I feel like they may not be as interested in my story unless I give them some value first. So I definitely want to give some value and allow. Allow me to earn people's viewership.

[Mara Dorn]

I love that.

[Brendan Boyd]

You know what I mean?

[Mara Dorn]

You're teaching me too, because I'm new to the game also. So we're just gonna. You just teach me. You just gave me a good nugget.

[Brendan Boyd]

Yeah, let's do it. Let's do it. So, like, if I could give anything just, just, just off the rip, right. What I realized is, like, right now we're in a heavy content space. This is like the content economy. So. So we're. We're really in abundance land right now.

[Mara Dorn]

Yeah.

[Brendan Boyd]

So literally everything that we see around us is money. I. I don't think that previous to the time that we're in now, you would just be like, oh, that's a chair.

[Mara Dorn]

Yeah.

[Brendan Boyd]

It's like, no, you can make money with that chair. Absolutely. Because you can resell this chair. Right. You could drop ship this share, you know? You know, I'm saying somebody. Somebody right now probably needs a chair, but they just don't know that chair exists.

[Mara Dorn]

Right.

[Brendan Boyd]

So there's just. There's just an abundance in array of an opportunity that we can monetize, whether it's, you know, your ip, things that, you know, things that you're willing to learn. Right. So I'll give example. Like, yesterday I was just shooting three street interviews. I can give a break. I. I can give a crazy play how someone can make $25,000 just off of, like, street interviews. But anyway, me and two of my friends, we was. We were shooting street interviews, and I had a client in town. So I was.

[Mara Dorn]

That's where you're just on the street talking to people.

[Brendan Boyd]

Yeah, on the street talking to people. I had a client in town, so I want to interview him, and then I put him on a couple of podcasts and stuff like that. And then what, what. What I realized is that. And you. You know this to be true. When you interview people, you just learn so many. So many things.

[Mara Dorn]

Absolutely.

[Brendan Boyd]

Right. So I met this. I met this gentleman that. That is netting $1.1 million a year in a business that is not sexy. And people probably don't even think about it. Right. But he found a problem and his business solves it, and it's smog.

[Mara Dorn]

Oh.

[Brendan Boyd]

So there's 34 states right now of the 50 that have a smog problem, and then his business solves that. So basically, he partners with, like, gas stations and he creates, you know, the small containers, you know, so like, if you need to get your car checked for smog, you pull right in there. And then he. He. He's able to monetize that because of that partnership. And I'm like, bro, how much does it cost to get started. Yeah, he's like 10K.

[Mara Dorn]

I was like, no overhead. Wow.

[Brendan Boyd]

Right. And now this is the thing. Okay. So now we're in a content economy. The other economy is the capital economy. So money has always, I feel like, been readily available, but I think the information behind how, how actual. How easy. Well, easy I would say, yeah, it is to obtain based off of, you know, how your structure is set up.

[Mara Dorn]

Right.

[Brendan Boyd]

It is for you to get. And I think before we didn't really know that because I remember when I, when I started my previous businesses, I used my own money. It was like you had to use cash like that, that was like the thing. But now you don't. You use leverage. So I think if people can understand, if I can, if I can find a way to thrive in this content economy. And I can use leverage.

[Mara Dorn]

Right, Leverage, meaning like bartering or.

[Brendan Boyd]

Yeah, so on all levels, but we're just talking about financial leverage.

[Mara Dorn]

Okay.

[Brendan Boyd]

So let's say I'm leveraging my credit score and I'm. And I'm structuring LLC and I can get access to business capital and business funding now I can self fund whatever my dreams are, whatever my projects are, or I can use this funding to purchase cash flow. And now I can do the things I really want to do.

[Mara Dorn]

That's such a good nugget.

[Brendan Boyd]

You could do that in six to 12 months.

[Mara Dorn]

People don't know. People have no idea.

[Brendan Boyd]

That's what I'm saying. You could do almost whatever you want. Right. I think prioritizing your life in terms of how much it costs for you to afford you and the people that you love that are in it, once you solve that problem, then you can actually experience life.

[Mara Dorn]

Right.

[Brendan Boyd]

I think that people need to pay more attention to that.

[Mara Dorn]

Yeah.

[Brendan Boyd]

And now you can, you can do, or you can, you know, you're free to discover why you're on earth and what actually makes you happy and you

[Mara Dorn]

can kind of gauge.

[Brendan Boyd]

Yeah, you can't really do that if, if you have to worry about paying bills every day.

[Mara Dorn]

Right.

[Brendan Boyd]

But I think because the economy that we're in and what's actually heavily available to us, you can do that.

[Mara Dorn]

Yeah, I think so too. I think people don't realize it. And part of that is, number one, they don't teach that in school.

[Brendan Boyd]

No, you're not going to get that.

[Mara Dorn]

No, you're not.

[Brendan Boyd]

School's just a babysitting.

[Mara Dorn]

Yeah, for sure. You don't get that. So people come out and they don't realize that there are different ways that you can financially start your own business.

[Brendan Boyd]

100%. Yeah.

[Mara Dorn]

Outside of going to a lender, if you have a good credit score. So it's important for. For somebody that's in high school. Even my daughter, I talk about it with her now, to open up a credit card, a line of credit, so at least she has it when she's. Because credit scores. Like you said, having a good credit score really allows you financial freedom 100%.

[Brendan Boyd]

And I think we're one of the only countries that have this credit system set up.

[Mara Dorn]

Yeah.

[Brendan Boyd]

You know what I mean? So it's available for us to utilize it. But I feel like. I feel like they might be a little interested now. You know what I'm saying?

[Mara Dorn]

I feel like, listen, I think off rip, you just came at them strong. You told them some good. Just an easy nugget that people don't know. You know, if somebody's sitting at home right now and they're thinking, you know, I want to start this business, I don't really know how I'm going to do it. Where am I getting the capital? I can't borrow from friends and family, but holy, I have a great credit score. I have a good idea. That's where you start.

[Brendan Boyd]

100%.

[Mara Dorn]

So there you go.

[Brendan Boyd]

Yeah.

[Mara Dorn]

Now you have to take it because you're very entrepreneurial. I mean, just thinking of that in general, you know, looking at a chair and knowing that you can monetize it and there's so many ways that you can do it. But let's talk about where that started for you, because your. Your backstory is really interesting as well.

[Brendan Boyd]

Yeah. As far as being entrepreneurial, I feel like you and I talked about it off, Offline a little bit, but it probably goes back to my relationship with my grandma, who was my guardian. I think seeing her be a bill's bondsman in the evening after her day job, that probably planted a seed. Even though I didn't know what it was, I just knew that we're gonna take a ride. And we always took rides to the jail.

[Mara Dorn]

Yeah.

[Brendan Boyd]

You know, and then, you know, she'd be scaring you. She was at the window. Well, we didn't actually go inside the jail. We just went to, like, the desk. She passed a paper. Five, ten minutes later, somebody was released. That was it. She got paid, you know. You know what I mean?

[Mara Dorn]

Yeah.

[Brendan Boyd]

But I would remember going to, like, we would go to one jail consistently because it was near the house, but occasionally we might go to, like, another one that was, like, a town over.

[Mara Dorn]

Right.

[Brendan Boyd]

But I think that seed planted in me, like, okay, she's doing something to make money, like, outside of her. Outside of her 100%. And then when she passed away when I was 16 of lung cancer, she left me, like, an insurance policy. So I'm like, whoa, what is this? And then I found out, okay, well, you know, I'm the beneficiary on the policy, and it was, like, six figures.

[Mara Dorn]

Wow.

[Brendan Boyd]

You know what I mean? So I think, like, even though I didn't have a lot of time with her, she, like, made. She planted these seeds that I was able to kind of, like, discover what they were as I got older.

[Mara Dorn]

All the tools.

[Brendan Boyd]

Yeah. 100. So I think without her overtly teaching me and going over and educating me, she planted, like, little nuggets for me to find. It's almost like Easter.

[Mara Dorn]

Give you on the job.

[Brendan Boyd]

It's like an Easter egg.

[Mara Dorn]

Yeah. And then she gave you on the job.

[Brendan Boyd]

They see me with the real life. I'm out. I did my job. I'm out. You 16, you good? Now I'm out.

[Mara Dorn]

She gave you all the nuggets? Yeah, yeah, but with a nice reward. And then. So here you are. You're 16 years old. You have six figures. I just remember I was 17 when I went to college. So had. I had six figures. Good luck to me.

[Brendan Boyd]

Oh, you already know what I did with that. We already know what I did with that.

[Mara Dorn]

So. So how did you come back from it? But you did go to college.

[Brendan Boyd]

Yeah, yeah, so I went to college. That was, like, her last dying wish for me to go to school, because her and I kind of, like, we argued about that. I wasn't trying to go to school, but she passed away, so I felt compelled. So I went, graduated. I got an English degree. I was. I was very into, like, writing, and I think it was perfect for me because it actually helped me process a lot of the pain I was going through.

[Mara Dorn]

Yeah.

[Brendan Boyd]

Because, you know, she passed. My mom and dad passed, one of my brothers passed, a best friend passed. Aunt, uncle, a lot of grandma. There's a lot of death. Right. So the writing helped me process it. You know, I didn't hold any betterment or resentment. You know what I mean? It was just like. I remember when my dad died, my aunt on my father's side asked me if I was gonna go to the funeral. And I remember being really upset at that time because I'm like, why am I gonna go to the funeral? Like, he. This dude never came to see me when he was alive.

[Mara Dorn]

Yeah.

[Brendan Boyd]

So I didn't go. You know what I mean? But the rider helped me kind of process that. And then I think when I was in school, like that senior year of college, that's when I had my first, like, entrepreneurial idea, which was to start a basketball league.

[Mara Dorn]

That's amazing. But going back real quick to what you said about Seth, because I also face death, like, really young. And you know, when you're young, you can't process it.

[Brendan Boyd]

There's a lot going on until.

[Mara Dorn]

But I. But later on, you know what happened. Like, for me, I don't know if this happened in sidebar on this one, but when people die so young, I feel like there's a greater reason. And it helped. Like, it's sad. It's very sad. But it also gives you a learning lesson and it also allows you to kind of to navigate life differently than as if it didn't happen. And I always say, like, yeah, it's sad that my dad died, but there was a lesson behind it, and it definitely created. It allowed me to become who I am today because of it.

[Brendan Boyd]

Yeah, I. I definitely agree with that. And it also helps you to help other people because if you have a friend or let's say a colleague, and they have a relative pass away, you can really be there and support them like they wouldn't expect. Because you've been through it and it's been maybe a year or a few years, so you have now the tools and resources to navigate that. That situation in those experiences. And I feel like I wish that our culture presented that truth more readily.

[Mara Dorn]

Yeah.

[Brendan Boyd]

Because I don't think death needs to be such a. So like, it doesn't have to be like such a sorrow surprise every single time. Because, like, we all go in there.

[Mara Dorn]

Yeah.

[Brendan Boyd]

Every day we bring. We going closer.

[Mara Dorn]

Oh, don't tell me this. But yes, I know.

[Brendan Boyd]

You know what I'm saying? So it's like, I feel like it should be more of a celebration, almost like a going home versus, like everybody sad and stuff.

[Mara Dorn]

I like that glass full rather than.

[Brendan Boyd]

No, but I mean, it's the truth because this. This what happens. I remember going to funeral, everybody sad. Next day, everybody watching the game.

[Mara Dorn]

That. Exactly.

[Brendan Boyd]

You know what I'm saying?

[Mara Dorn]

Yeah.

[Brendan Boyd]

So it's kind of like life is going to move. The public bus is going to. Is ride. People going to be on WI Fi.

[Mara Dorn]

Yeah. So now let's. People are scrolling forward.

[Brendan Boyd]

So it's like, if it's gonna happen anyway, then you might as well have the tools and resources. And then Celebrate and appreciate the life of that individual.

[Mara Dorn]

It's a good point.

[Brendan Boyd]

Together one last time.

[Mara Dorn]

I. I agree.

[Brendan Boyd]

I think instead of everybody just leaving. Sad.

[Mara Dorn]

Yeah, I think that. I think that's perfect. And. Well, I mean, ultimately, whether you. I'm sure you do know this, that the death around you and all the choices, because you didn't talk about how, you know, you grew up in the inner city and you saw drugs and, you know, you're faced with all kinds of things. And that, that was just the time that we were in also.

[Brendan Boyd]

I mean. Yeah. What's the time we were in? I don't know if everybody went to crack houses, though.

[Mara Dorn]

No, no, but you did. I love how you're laughing about it for real, but using all that. And I asked you earlier, I said, you know, in the inner city, and this is, this is fact, is that you don't have as many resources outside of living outside. Because I, I didn't grow up in the inner city, but I went to school in the inner city.

[Brendan Boyd]

Yeah.

[Mara Dorn]

So I know factually that the kids that I went to school with did not have the same resources that were accessible to me. So therefore, you know, you're. You're going through the same repetitive cyc. Here you are, you're faced with it. You're going to crack houses now you're 16 years old, your grandma dies, your mom had already died, your dad had died, brother was in jail, incarcerated. Well, how the did you not end up there?

[Brendan Boyd]

Because they showed me the movie.

[Mara Dorn]

Not many. A lot of people would have been like it. It's easier, it's easy come, easy go. Money. Because at that time, selling drugs was a big thing. Nobody was.

[Brendan Boyd]

But it's different. It's like.

[Mara Dorn]

And it was cool.

[Brendan Boyd]

When you see the movie and you see the outcome.

[Mara Dorn]

Yeah.

[Brendan Boyd]

Then you know what, you know where you could head if you do it. Yeah, Right. If I use drugs, what's the outcome? My dad used drugs, he sold drugs, he died. Right. My mom used drugs, she died.

[Mara Dorn]

Yeah.

[Brendan Boyd]

Right. My grandmother, aunt and uncle, they smoke cigarettes. They died.

[Mara Dorn]

Yeah.

[Brendan Boyd]

And they got lung cancer from the cigarettes. Right. My brother, even though he was a victim of. Of gun violence, he was still in the streets.

[Mara Dorn]

Right.

[Brendan Boyd]

So he died.

[Mara Dorn]

Yeah.

[Brendan Boyd]

Right. So that's trauma to me. So if I watch the movie and it all end in tragedy, but these are all characters that you grow to love during the movie.

[Mara Dorn]

Yeah.

[Brendan Boyd]

I'm not doing that because I see how it ends. So to me, it was kind of. It was a very easy decision for me to Go the other way. The other thing, I guess, was traumatic to me, which is kind of funny. But it's interesting. But I remember everyone in my family not being in shape.

[Mara Dorn]

Yeah.

[Brendan Boyd]

And they weren't like, out of shape.

[Mara Dorn]

Yeah.

[Brendan Boyd]

But everybody was just kind of like, you know, this was. This was, you know. Right. This is like during the Jane Fonda workout day.

[Mara Dorn]

The Jazzer size. The Jazzer size, yeah. But it wasn't like a huge. I don't remember anybody around.

[Brendan Boyd]

Richard Simmons. You know. Remember Richard Simmons?

[Mara Dorn]

Of course.

[Brendan Boyd]

I don't.

[Mara Dorn]

Rest in peace. Yeah, of course.

[Brendan Boyd]

So. So it was like that. But I. I also processed that. And I told myself, I'm never gonna look like that.

[Mara Dorn]

Yeah.

[Brendan Boyd]

So that with me experiencing and seeing the death, like, watching this movie, I just knew right away, like, I'm not doing those things. So it was an easy decision. I just. There was. I was not compelled to. I wasn't deliberating. You know, it was just like, all right, that. That ain't it.

[Mara Dorn]

So it didn't even make sense. So then you go to college, you go working at Sprint, and now your whole entrepreneurial life goes into check because now you're starting this basketball league.

[Brendan Boyd]

Yeah, basketball league was cool. So the reason why I started that was because in New York, they have a league called Rucker Rucker Park. Right. And Boston, we didn't have nothing like that. We had, like, the Boston Shootout for a couple years, but then they stopped it. So if you were over 18 in Boston, there wasn't any public leagues. Like, we had the Boston Neighborhood Basketball League, but it stopped at, like, 19 and under. So after 18 plus 19 plus, there was no public basketball leagues. It wasn't like. It wasn't really, like, a thing like that. So that was something that I picked up on. So it was a problem that I solved. And then I created my first tournament, and then I turned it into leagues that I ran three times a year. And I got the idea to monetize it by playing Little League. Because Little League baseball, this is in every city across America. There's, like, you know, Joe's Cargo Wash. No, Sarah's. You know, Sarah's Bakery. Every. Every Little League team has some local business on the back with the phone number, the email or something. And then I used to be inquisitive. Like, why is that? But I realized, oh, they was. They're sponsoring the team. This is marketing. This is advertising. So I took that, and every single team I had had a sponsor. So I was charging teams, like 1200 to be in the league. But then I was. I was charging sponsors either 1200 or 500 to sponsor either a banner at the park or a team. Right, right. And then I gave trophies. So then. And I got this from the NBA because every, every all Star game event or award had a sponsor. So when I did my three point event, it had a sponsor.

[Mara Dorn]

Smart.

[Brendan Boyd]

When I did my, my, my dunk contest, I had a sponsor. When I had my trophies, they all had different sponsors. So these were just the different ways I was able.

[Mara Dorn]

They' for it. You're running your l, you're running your league. So I ran Monetizing also.

[Brendan Boyd]

I ran it. I did a marketing the business and then I played in it too.

[Mara Dorn]

Amazing.

[Brendan Boyd]

So it was cool.

[Mara Dorn]

So how long did that go for?

[Brendan Boyd]

I did that for. I did that for about six years. And I definitely should have kept it going, but my brother and one of my best friends from high school, they introduced me to this individual and then him and I became close friends. And then we launched a clothing company, the Street Wear. Yeah. And that's, that's, that's what really gave me, I would say at that time, my most entrepreneurship success because we grow 7. 7 figures. But we didn't know what the hell we was doing.

[Mara Dorn]

That's always a problem too. So it's always, it's easy come, easy go so you can make the money, but if you don't know what to do with it or how to strategize with it, you can call your business goodbye.

[Brendan Boyd]

And I was going super crazy with the spin because I was leveraging my assets to invest in the company.

[Mara Dorn]

Got you.

[Brendan Boyd]

So you know how earlier we talked about and because of the age that we're in and how you can set yourself up to fund your dreams or whatever you want to do. So I, I used. I had a piece of property that my grandmother also left me. So I use that to invest in the business instead of leveraging the asset. You know what I'm saying? Because I didn't know. Yes, right. So boom, another. I lose that. Then I have, I have part of the money that I got from her. So a lot of it, I spend it on cars and stuff, but a lot of money I got from that, I also invested back into the business. You know what I mean? So I just didn't have the, the financial wherewithal in the knowledge, the business acumen at the time with the strategy that I had. But somehow it worked.

[Mara Dorn]

Listen, it does work. But I think the big thing that you're. That people should also Hone in on is if you're not good at that and that's not. Then you hire someone that 100%.

[Brendan Boyd]

Yeah. You know, you remove the ego.

[Mara Dorn]

Yeah.

[Brendan Boyd]

Like, I don't think that I had e. I just.

[Mara Dorn]

You just didn't know.

[Brendan Boyd]

I just didn't know. Yeah, I. I didn't know. And I think if I would have known, of course I would have learned my credit. If I would have known, of course I would have got a business coach. If I would have known, of course I would have found someone. I was running a successful clothing company, you know, that we could. We could be our mentor and stuff like that.

[Mara Dorn]

Yeah.

[Brendan Boyd]

But somehow the joint worked. Somehow.

[Mara Dorn]

How long did it go for?

[Brendan Boyd]

10 years.

[Mara Dorn]

10 years.

[Brendan Boyd]

And somehow we were in, you know, one of the most renowned streetwear companies. I mean, streetwear clothing boutiques in the world, which no longer exists. It's called Colette. It's in Paris. It was like, renowned. We did a collaboration with them. I flew to Paris. The clothes was on the shelf. I bought my own stuff. That was. That was a vibe. We did a collab with Mountain Dew. We did one with Pepsi. You know, we did one with B. With this BMX company called DK Bikes. We were in the video game. You know, a lot of athletes wore our stuff. A lot of the people. A lot of, you know, the top entertainers of. Of now wore our stuff back then. So, like, the weekend before he was fashionable, he used to wear colors. You know what I'm saying? So he wore our brand. Chris Brown, Justin Bieber. Just tons of athletes and artists. Wiz Khalifa. He actually put us in a couple of his videos back in the day. Chance to rapper Childish Gambino.

[Mara Dorn]

So now you're at the height. And then what happened then?

[Brendan Boyd]

The ego. The ego in the.

[Mara Dorn]

That ego.

[Brendan Boyd]

Yeah. So me and my business partner. This story is kind of crazy. And. And, you know, him and I. Him and I, definitely, we. We've healed from this, but I was a different person back then. You know what I'm saying? And. And I guess what I'm saying when I say that is I wasn't as patient and I wasn't as. I. I. Okay. I mean, I still think about myself.

[Mara Dorn]

That's okay.

[Brendan Boyd]

Yeah.

[Mara Dorn]

We're only. Disclaimer.

[Brendan Boyd]

But it was all. It was all really about me, for real. Like, you know what I'm saying?

[Mara Dorn]

Disclaimer. You are an only child. This is what happens, unfortunately, you know,

[Brendan Boyd]

so I was really in that mold for real. But the thing that I think separated us. Separated Us was ego and then women. So the weird thing about this is I always. I always had women around, right? Because I, you know, I really get along with women a lot. A lot. Pretty well. I have a lot of female relationships, especially back then, So I would always have women around the office, right. And to me, they were, like, inspiring for me. You know, I could work, you know, or just hang around, chill, whatever. But that. And a lot of them were. They weren't even girls I was dating. They was just, like, friends come through, and we had. What we were doing was cool. So they wanted to be, you know, around. People want to be around. But he. He used to always want to, like, be with my friends, you know, I'm saying.

[Mara Dorn]

Yeah, that's.

[Brendan Boyd]

And to me, I care, but it was just kind of, like, awkward until

[Mara Dorn]

it gets weird sometimes.

[Brendan Boyd]

And it was. And it was this one girl who I didn't even. I didn't even like this girl. We just met. We met at a bar. She worked at the bar. Cool vibe. You know what I'm saying? And everyone in the city was cool. And I was like, yeah, just come through. They ended up liking each other. And then I saw her maybe three weeks later, and I said hi. And somehow she went back and told him that I was trying to, like, take her out or something. And I'm like, I just met you. I linked y' all up. I literally said hi to you. And then I got him texting me, talking about something that has to deal with you, you know, saying, not situation 100%. So it was just weird things. And we were younger, obviously, so it was a combination of just, like, the egos, and, you know, we were doing well, but our egos are actually swelling. And then that weird relationship that involved

[Mara Dorn]

and the company fell.

[Brendan Boyd]

Yeah, women. And then we didn't have a structure. Right. So not having structure, having egos, having this way of energy and distension. I'm using all my money.

[Mara Dorn]

Yeah.

[Brendan Boyd]

Then you have some resentment.

[Mara Dorn]

You know, I'm saying it was recipe for disaster.

[Brendan Boyd]

100%. So. So the year we made seven figures, never did it again. Yeah, yeah, yeah.

[Mara Dorn]

I mean, I think that's a big. That's a huge lesson for people, too, is when there's distinction between people in the leadership or the key, key players, it doesn't work. It will flatline. And I've seen it a million times. I say that. I've run teams. So when you have dissension within the leadership team and, you know, someone's doing this, this way, this one's pissed. It never works. I've seen teams implode. I've seen them go completely done.

[Brendan Boyd]

Yeah, 100% and that. And that's definitely what happened. That's. That's definitely what happened.

[Mara Dorn]

So it's the ego. You got to put your ego aside. Iron it out. You know, I always say, go to the table. Iron it out. Say whatever it is. I'll respect you more if you say fuck you to my face. I'm behind my back.

[Brendan Boyd]

But you have to have discernment. Yeah, you gotta have discernment. You gotta have wisdom, and you have to have people around you that could give you some experience.

[Mara Dorn]

Absolutely.

[Brendan Boyd]

I didn't have that at my age.

[Mara Dorn]

No. This is all a learning process. I think that's what people don't know. This is an evolution of who you were versus who you are now. And it doesn't come like, you don't just. This is all through trial and tribulations and from going all. You have to go up in order to come down.

[Brendan Boyd]

Definitely.

[Mara Dorn]

You have to. It humbles you. So now you go all the way down. And now what, you flatline?

[Brendan Boyd]

Yeah. So I was praying to God because it got to the point where I knew I was transitioning, and we weren't really speaking like that, like, towards the end. And I know it's transitioning, but we're making good money, you know, in fashion. So I was praying to God, asking him to, like, I want to sustain my lifestyle, you know, show me something that I can do that could allow me to kind of move and shake. Yeah, I'm currently moving and shaking. And Monopoly was always my favorite game growing up.

[Mara Dorn]

That's my favorite game.

[Brendan Boyd]

Is it? So maybe we should be playing Monopoly.

[Mara Dorn]

I know. I love Monopoly. I'm always trying to be on the blue, though. You know, Boardwalk Park.

[Brendan Boyd]

That makes sense. So I woke up one day and I looked at my phone and I saw this email, and it said real estate school. I was like. And it was like a promo. It was all like, Groupon or something. So it was like 99. Right.

[Mara Dorn]

Done.

[Brendan Boyd]

I looked at my closet. I had, like. I had like, two boxes of Kobe tens and Jordan nines. So I think total, the value is probably like 500. 500 bucks. And they were unworn, so I just resold them. Right. Got the money, paid for the real estate school and then for the license and all of that stuff. And it took me three weeks to get my. To go through school and then get my license.

[Mara Dorn]

Amazing.

[Brendan Boyd]

And then. And then that same month, I Did my first real estate deal.

[Mara Dorn]

That's a tough. Real estate's tough. Yeah, it's really tough.

[Brendan Boyd]

Yeah.

[Mara Dorn]

That is a tough gig because you're not just. I mean, you're not just waiting on yourself. You're waiting for the mortgage company, the bank.

[Brendan Boyd]

There's a lot of moving parts. Yeah.

[Mara Dorn]

And then if the deal goes flat on one end, then it's over. Done.

[Brendan Boyd]

But there was some similarity. So what. What. For me, what I realized I was parallel between, you know, fashion and real estate, at least for me, was the relationships.

[Mara Dorn]

Yeah.

[Brendan Boyd]

And. And. And the networking and. Okay, cool. If I have this. If I have. We have this shirt or we have this hoodie or something, and we need to make some sales. Well, I need to potentially see this product with someone that has an audience. Yeah, right. They. They probably want the clothes because they like it. We can collab and then we can do something like, I can get an audience. We can sell this and this before

[Mara Dorn]

social media is big.

[Brendan Boyd]

Yeah, yeah. This is before it's big.

[Mara Dorn]

So this is just your entrepreneurial mind

[Brendan Boyd]

going click, click, click, click.

[Mara Dorn]

So this one has it, and there's like a high need and, you know, like, you know, with Khalifa's wearing it and his audience, then obviously they're going to wear your stuff. The same thing goes into. It applies. It's relationships in real estate.

[Brendan Boyd]

In real estate, it's the same way you got a buyer, you got a seller, property needs to be marketed, they got a need for a home, they got a need to sell or. Or. Or this person may have a need to rent. This person. You know? You know what I mean? So. So to. To me, it was like, okay, it's the same thing. I've been doing this. It's just. It's just a different game, but it's the same concept. So that was. That was very easy for me. So I think I was. I was focusing on rentals, like, the first year because those were just so easy to just kind of like rentals really hustling, though, for real.

[Mara Dorn]

Yes, I know, right? The rental gate.

[Brendan Boyd]

Yeah, Rentals is hustling. There's some states that are, like, good for it because they'll give you, like, full commission or whatever rent is. But there's some states where it's like, it ain't worth it. Like California.

[Mara Dorn]

Yeah.

[Brendan Boyd]

So, yeah, I started doing that, and then that second year started transitioning to representing buyer, represent sellers and was selling homes, and that was cool. I really liked that. Got the license in California, was doing California and Massachusetts, and then I was like, I can't do this one.

[Mara Dorn]

Done.

[Brendan Boyd]

Yeah. It was just too much time. That's so going through personal development, you realize how much more your time is valuable.

[Mara Dorn]

So question you say you do personal development. Is this something you were doing on your own or you hired a coach and somebody was helping you, like coaching you through all that?

[Brendan Boyd]

So in the beginning, I was just reading a lot of books. So I was reading a lot of books on personal development at that time. I think my first book was probably like, Rich Dad, Poor Dad.

[Mara Dorn]

Yeah.

[Brendan Boyd]

And then Think and Grow Rich. Probably the first.

[Mara Dorn]

Yeah.

[Brendan Boyd]

So those are like my first two that I can remember. And I. And I know that I started waking up earlier, so I think I started my day at the time of like 5am So I wake up at 5am read, walk, go to the gym, workout, come home. So I was just doing that in the beginning. Once I knew that you could hire someone or you could buy a program or a course or whatever. This one, I'm in California now, I just started doing that like crazy.

[Mara Dorn]

Yeah, yeah.

[Brendan Boyd]

Because I'm like, oh, they have this information. I don't know it. I want it. If I buy it, I can get it. So I'm gonna do that.

[Mara Dorn]

Yeah.

[Brendan Boyd]

Yeah. So that's what helped me really transition out of real estate. Because I'm like, I need to learn something new. I went to this event with. With Neo on Nehemiah Davis. He's probably one of the first high ticket coaches that I invested in.

[Mara Dorn]

Right.

[Brendan Boyd]

And then two things happened. The first thing was he made me believe that you could think bigger. Right. So that was. That was one. The second thing was he had Myron Gold in there. This is. This was years ago.

[Mara Dorn]

He's a trip. I saw Myron.

[Brendan Boyd]

This is like 2022 trip. Right. So actually, three things. Actually three things. One, Nehemiah made me see, like, you could think bigger. Two, he made over $3 million in like 40 minutes. Right. And then three, Myron showed me that you can make more money in a little bit of time that you can make in a lot of time.

[Mara Dorn]

He's all about his time. That's his big thing. Yeah.

[Brendan Boyd]

So once I realized that, I was like, oh, money and time aren't the same. They're independent of each other. So once that was revealed to me, it was kind of. I just started to see life way different.

[Mara Dorn]

So then. So now you quit real estate and then you go, then. Then what?

[Brendan Boyd]

You have to real estate. Like I said, I go deep into personal development. I buy Neo's program, and I start learning about this thing called, like, digital products.

[Mara Dorn]

And essentially, what year is this that you're doing?

[Brendan Boyd]

This is. This is, like, in the end of 2021, early 2022.

[Mara Dorn]

Gotcha.

[Brendan Boyd]

You know what I mean? So I'm learning, like, the information that you have. So I'm pretty sure, like, there's things that people probably call you about to text you about. They're just innately you. Like, you just do it. Well, they're like, oh, it could be listening.

[Mara Dorn]

Whatever it is.

[Brendan Boyd]

Yeah, whatever it is. It could be one of your gifts. Yeah, But. But most people, like, they just discard it. It's like, I just do this. Yeah, I'll do your hair. Whatever I do, I like doing here. But whatever that thing is that you like to do, you can monetize that.

[Mara Dorn]

Yeah.

[Brendan Boyd]

Like, you can make money with that. Right. People will pay you for that. But then you can actually go out and get some information that most people are either too lazy to get, they don't know how to get, or they just won't do it. And then you can monetize that by just putting a structure around it. Like, for instance, most people don't do their taxes. Right. So if you learned about.

[Mara Dorn]

Yeah. Or you can do. Yeah, you can.

[Brendan Boyd]

Right. So you can either partner with somebody, you can learn how to do it, but then you would have a lot of customers, because most people don't do that.

[Mara Dorn]

Yes.

[Brendan Boyd]

Right. Most Americans don't have good credit. So if you learn how to fix credit, you have a lot of customers. Right, Right. So there's just certain things that aren't sexy that most people don't want to do that. If you just learned how to do it and you learned the flow, you can capitalize on it. And now you could do that with. With anything.

[Mara Dorn]

You can. You want to hear? Like, it's funny that you keep saying that. I just keep thinking about the scooper poopers. So I don't. Do, you know. Do you know for dogs? But it's genius if you think about it. They charge. I think it's like 20 bucks. 20 bucks two times a week or whatever. And if he has every house in the neighborhood, how long does it take him to scoop poop? Not that long. I mean, there you go. You have a business, and who doesn't want. Who does not want their poop scooped? I don't want to do it. I don't want to do it at all. So as soon as I heard about it and then I put. I put my friends on so then I gave him three more customers. So. Yeah, I mean, but I was just laughing because you had said, like, not so pretty. It's not pretty, but it's a great business.

[Brendan Boyd]

Yeah. Most businesses I'm learning that are not sexy. Those, those. Those typically are the most profitable ones.

[Mara Dorn]

Yeah. Because no one wants to do it.

[Brendan Boyd]

No one wants to do it. And it's. And it's such a high need for it. And those are businesses that now, like, if you follow people like Cody Sanchez or business builder bees, you know, there's a desire for those businesses to be sold. Right, Right. So you could, you could acquire some. Some of those businesses. You know? You know what I mean? So I think we're just in a. In an amazing time that you can solve the financial problem way easier than

[Mara Dorn]

before if you have the resources. So. No, but hold on real quick.

[Brendan Boyd]

In a wherewithal, you have to want to do it, too.

[Mara Dorn]

Yeah, of course. That's the other. You can't just be talking about it. You got to be about it. So many people. I don't know about you, but I meet so many people. They're just talking about it. They don't want to be about it.

[Brendan Boyd]

Yeah.

[Mara Dorn]

You know, it's a lot easier to just talk, but you got to put some action. I saw who was talking. I think Layla Hermosi. I saw her say something like, you know, the first thing you need to do is put it into action.

[Brendan Boyd]

Yeah.

[Mara Dorn]

Like, stop talking about it. Stop. Get out of your head and just execute. It's not going to be perfect off rip. And it's okay, you know, because, like, my husband is super analytical and he's always wanting to dot his eyes and cross T's. I'm like, let's just roll with it. Roll it out. What's the worst that's gonna happen? We just, you know, the worst has

[Brendan Boyd]

already happened, which is nothing. Yeah.

[Mara Dorn]

Right. And having done nothing, it's already worse. Yeah. It's horrible. But at least we execute and then we could see how it rides out. I always like to fly by the seat of my pants, and then from there I can adjust 100%.

[Brendan Boyd]

Or you can see what's needed to adjust. You would never know that sometimes you

[Mara Dorn]

don't even need to adjust. It works out 100. I like those times. Those are my favorite times. But the. You have this media company, right. It's called Imperfect Action Media.

[Brendan Boyd]

Yeah.

[Mara Dorn]

So the whole mission behind it is. Is monetized. Right. Taking. Is it like taking everyday things and monetizing or what's the big mission behind it?

[Brendan Boyd]

So, so with, with our media company, what we do is we help business owners and entrepreneurs solve the exposure problem. So specifically, if you're a business owner or entrepreneur that's in the financial space or financial adjacent. So that might be, let's say credit funding, investing, you know, real estate, wholesale hedge fund, crypto. Right. Or maybe a high six figure or seven figure earner in whatever your category is. We can help you get in front of more people so you can get more exposure, grow your personal brand and sell more products of your services. And we do that through podcast guesting.

[Mara Dorn]

That's amazing. How many clients have you helped?

[Brendan Boyd]

So right now we have about, we have about 30 clients.

[Mara Dorn]

30 clients. And how do they get in touch with you? We'll ask at the end, but you can say a little bit, right?

[Brendan Boyd]

Yeah, yeah, for sure, for sure. So whether it's an ad, it could be ad organic outreach. I talk on stages a lot, so sometimes, you know, we get, we get class that way as well. But yeah, it's just the podagency co. Yeah.

[Mara Dorn]

And that's your specific clientele. So outside of that arena, you don't really.

[Brendan Boyd]

Yeah. So this is just from me realizing, dealing with a lot of customers over time. The customers that do well are customers that one, are educated, that they know the value of exposure and then two, they're already selling a product or service.

[Mara Dorn]

Gotcha.

[Brendan Boyd]

Right. If you're just starting off and your product, you know, doesn't have like, it's not tested, like you don't have customers, you don't have a proof of concept.

[Mara Dorn]

Right.

[Brendan Boyd]

You're not, it's not going to work for you. You or if you're someone that still doesn't understand like how valuable personal brand and exposure is, it's not going to work for you. Right. I created a podcast ROI calculator. So when the sales reps on a call, they can visually show someone. If you invest, you know, let's say this amount in getting on podcasts and your product is this price, the minimum amount of views you need, the minimum close rate you need. Right. The minimum engagement you need for you to ROI.

[Mara Dorn]

Perfect.

[Brendan Boyd]

And generally it might be like 20 sales.

[Mara Dorn]

Yeah.

[Brendan Boyd]

30 sales, 40 sales, 15. You know, depending on what it is. I just show. Yeah, I just show them. And then that way they're like, oh, I could get it. Oh, I get it now.

[Mara Dorn]

Well, I think a lot of people don't know that too. It all breaks down to dollars and cents. If you don't have some kind of tracker and you're just shooting in the wind, then you have no idea what you're doing and what it costs.

[Brendan Boyd]

Yeah, 100. I mean, think about like this. Most people probably discount this, but when Donald Trump was running for office against Kamala, right. They both was on podcast runs. Right. Trump went on 13 different shows. Kamala went on six. The last time that I was actually doing the numbers, her total views with all six of those shows was a little, a little over 6 million. Right, right. He had three of the 13 that he did that were over 3 million just individually. So he got way more exposure. Right. So if the President is doing a podcast run, if the VP at the time was doing a podcast run to be reelected, why would someone not think that going on a podcast run or going on an exposure tour makes sense for your business?

[Mara Dorn]

Oh, say that again. This is, you know, it's so hard because when you work in a company that is, you know, that might not be as tech savvy or as up to date, I don't think people understand the value of exposure in what period of time we're in.

[Brendan Boyd]

Yeah.

[Mara Dorn]

This is a time of social media. This. I, I mean, and I'll ask you this, I'm sure I know the question. I mean, I know the answer. Would you say that social media and AI are going to be the wave of the future?

[Brendan Boyd]

Yeah, 100%. I mean, I'll tell you what, I'll tell you what. We're building right now. Literally, literally, we're building a AI model that's a DM setter. So basically, like we already demoed it last week. It. Will, it, will you respond to it? Yeah, it's gonna, it's me. It's me.

[Mara Dorn]

Yeah.

[Brendan Boyd]

In there, right? It's, it's like talking like me.

[Mara Dorn]

Yeah. Texting, like already. Oh yeah.

[Brendan Boyd]

Like leaving my voice memo.

[Mara Dorn]

Yeah.

[Brendan Boyd]

Based on, you know, setting the appointments, doing the follow ups.

[Mara Dorn]

Yeah.

[Brendan Boyd]

It's doing all of that in a matter of seconds.

[Mara Dorn]

If you don't know AI and it's

[Brendan Boyd]

working 24 hours a day, I think

[Mara Dorn]

if you don't know AI and I'm, and I'm not tech sav at all, but the more that I like understand AI and how it's going to work AI, this is where it's going.

[Brendan Boyd]

All AI is, is Google now.

[Mara Dorn]

Yeah.

[Brendan Boyd]

So if you look at it like that. Right.

[Mara Dorn]

Yeah.

[Brendan Boyd]

Because everyone understands Google, everyone understands the Internet for the most part and people

[Mara Dorn]

are just scared of AI.

[Brendan Boyd]

This is just a new wave. So this is what's relevant now. Technology is always going to move us forward.

[Mara Dorn]

Yes.

[Brendan Boyd]

So you have to understand that is here and you don't have to. You maybe don't need to fully understand it or conceptualize it, but if you can learn how to use this tool or resource in your field, you're going to be able to service. Well, first off, it's not your. You're going to close. You're going to close your competitors. And then second off, you're going to be able to service more clients. Absolutely. Or. Or actually maybe even open up a new line of. I mean a new revenue stream because some of your competitors may need this thing that you can set up for them.

[Mara Dorn]

I agree.

[Brendan Boyd]

I think it's the same thing. What happened Blockbuster.

[Mara Dorn]

Yeah, well, that's true. That went out. They didn't happen.

[Brendan Boyd]

You know, Netflix gave my opportunity to. To. To be acquired. They didn't see the Vision was streaming and they dinosaurs.

[Mara Dorn]

That's.

[Brendan Boyd]

It was the last time you rented a video. I mean a dvd?

[Mara Dorn]

Never.

[Brendan Boyd]

You got a DVD player?

[Mara Dorn]

I don't have one.

[Brendan Boyd]

That's what I'm saying.

[Mara Dorn]

I don't. I know it's probably in my old school room back in south like you

[Brendan Boyd]

watch the movies on your phone.

[Mara Dorn]

Yeah. That's all. I think if you're not with the times, then you're not going. Then, you know, you're shooting yourself in the foot. And people say, well, you know, I'm older, I'm not with that generation. I mean, I would have to say it's bullshit. You better get with the time because AI is taking over.

[Brendan Boyd]

Got a role.

[Mara Dorn]

Yeah. And there's enough education going back to like personal development and everything that you're saying there's enough resources online that are free.

[Brendan Boyd]

You can use AI to learn AI?

[Mara Dorn]

Absolutely.

[Brendan Boyd]

Yeah.

[Mara Dorn]

Just. Just type it in chat.

[Brendan Boyd]

It'll tell you whole thing is there 100%.

[Mara Dorn]

I love that you said that. I mean, you really hit the nail on the head with that. So what kind of advice would you give to an entrepreneur right now that is. Is stuck? They can't seem to move forward in their business. What would be like the best advice you would give to them?

[Brendan Boyd]

I think the first thing I would tell the entrepreneur is you have to do an audit of your circle and an audit of your habits.

[Mara Dorn]

Yeah.

[Brendan Boyd]

So like who are your friends and what type of conversations are you having? Or who's your family? What type of conversation are you having? If you're having the. The sports game conversations and this happened on XYZ show and what you doing this weekend you ain't doing. You're not. You're going to stay exactly where you are. You need it. You need to have friends that every time you talk, just people that every time I talk to them, I put money in their pocket.

[Mara Dorn]

Yeah.

[Brendan Boyd]

They're like, oh, Brendan, just text me, I'm about to get some money. Like, you know, I'm saying, like, those are the type of friends you want, of course. Like, oh, here's an opportunity. Here's something that we can do. Here's a collaboration that we can. Here's an event that we can go to. Like, you need to be around people that's going to feel like that. Oh, here's a book I just read, you know. Oh, this is how you can actually make more money doing your thing. This is how I think we can make some money together. Right. You need those type of individuals in your life. So you don't have that. You need to do an audit on that.

[Mara Dorn]

Yeah.

[Brendan Boyd]

Second thing is, I would. I would run as fast as possible and get a coach in any area that maybe I'm currently in or I'm thinking about going in. You need to find someone that's already successful doing what you're doing because they already got the blueprint and I would pay them as much as. As much as it. It cost to get the mentorship. And if you don't have the. The money, they might have a course and have a program or maybe you could just learn following the breadcrumbs that this person might have left on YouTube. Because most people have.

[Mara Dorn]

They definitely have it on YouTube. Absolutely.

[Brendan Boyd]

Those are the first two things I would do. The third thing that I would do is I would get access to capital because that's going to be your extreme leverage. So clean your credit, put yourself in position, start a business, make sure your business structure is set up properly, and get access to capital so you can remedy any of the issues that you might have or you can get some new resources or hire someone. Right. That can help you because now you have the ability to do. To do so. And if you have a business, most businesses, especially small businesses, they're not really leveraging credit.

[Mara Dorn]

Right.

[Brendan Boyd]

They're still using their own. Their own money. The last thing I would say is you don't even have to start nothing new. Like, you don't have to. You don't have to build a business from scratch.

[Mara Dorn]

Don't reinvent the wheel.

[Brendan Boyd]

Yeah. There's businesses that are already out here that just need you. You to come in and Modernize it. Right. And there's people that are wanting to get out of. Let's say there's a dry cleaners where you live at and. Or in your neighborhood. And they're just doing. They're still doing the paper, you know.

[Mara Dorn]

Right.

[Brendan Boyd]

They're not doing no text marketing or email marketing. They don't got a website. And maybe the owners are a little older. It's a profitable business, but they. They can't get out of the business because they don't have no one that wants to take the business.

[Mara Dorn]

Yeah.

[Brendan Boyd]

And you know what? They will be open for you to come in. But that's an opportunity for you. You don't have to work there, per se. You can retain that one or two people that might work there and you can modernize it. Maybe it needs a sign. Maybe it needs a website. Maybe it needs a text marketing email market. Maybe it doesn't have social media. Maybe you can come up with some cool promo. People still do dry cleaning, but maybe you could put a spin on it. Make some dry cleaning content. Show people how cool it is and why they need to come to you. You know, I'm saying. And that could be done in almost every category.

[Mara Dorn]

Absolutely.

[Brendan Boyd]

You know, so those are things I would do. I went. And sometimes it's harder for you to start something, but it's easy for you to just buy the cash flow.

[Mara Dorn]

Yeah.

[Brendan Boyd]

And then just. Just modernize it and look at the equation like, well, instead of me getting to my first 10k a month, how can I take this business that might already be doing 10k or 20k a month or 50k a month? How could we get this to 100k month?

[Mara Dorn]

Right.

[Brendan Boyd]

That's easier. Because you got cash flow coming.

[Mara Dorn]

Yeah, absolutely.

[Brendan Boyd]

And you already got customers.

[Mara Dorn]

And why reinvent the wheel if it's already working? Just make it better 100%. That makes so much sense. So what do you. What do you want to be remembered for when you're. This is like a serious question.

[Brendan Boyd]

Oh, yeah.

[Mara Dorn]

When you're not.

[Brendan Boyd]

You got to change the tone a little bit. What do you want to be remembered?

[Mara Dorn]

So as we're winding down, so what would you want to be remembered for as a coach, a mentor?

[Brendan Boyd]

I just want to be remembered for just being a good person.

[Mara Dorn]

Yeah.

[Brendan Boyd]

You know, like someone that is caring, someone that's thoughtful, someone that's reliable, someone that's, you know, a man of their word. Someone that loves God. Someone that wants to, you know, continue to. To grow and evolve and just. Yeah, like I said, overall, just Just, just be a good person, inspiring, and just help as many people as possible and then just be healthy. Like, if you're healthy, you could do anything you want. I think that's so important. And now we're, we're in. In a time like with the technology, you could be in the best shape of your life as you get older. You know what I mean? So, like, I'm 44. Most people don't know that. And I feel like I'm in the best shape of my life.

[Mara Dorn]

Yeah.

[Brendan Boyd]

Running, jumping, lifting heavy weight. You know? You know what I mean? Mobile. And that's extremely important. I saw this stat. It was like, men over, like, I think 31, less than 10 can, like, do a sprint. Yeah.

[Mara Dorn]

Really?

[Brendan Boyd]

Huh. And like Most men over 31 can't do 10, 10 push ups, 10 pull ups, and 10 dips. That already put. I already put you in like the top 5%. And this has been over, like 30. Oh, yeah.

[Mara Dorn]

No, I don't like that at all.

[Brendan Boyd]

I don't.

[Mara Dorn]

Because I'm, I'm a huge proponent of health. I like, I love health. I'm into the gym. I go to the gym every single day. I' big into, like, health, fitness, everything.

[Brendan Boyd]

You're in the bubble. You're. You're the exception.

[Mara Dorn]

Oh, that just. No, it's good. It's a good thing because.

[Brendan Boyd]

But it's true, though. Like, if you think about in totality, like the, the population especially, like, I live in Miami and I live in. I live in a certain neighborhood. Where I live at is not indicative of the. Where we live in the country. Everywhere I look is people in shape.

[Mara Dorn]

Yes.

[Brendan Boyd]

You know what I'm saying? Women, men.

[Mara Dorn]

Yeah.

[Brendan Boyd]

Right.

[Mara Dorn]

That's Miami for you.

[Brendan Boyd]

But that's what I'm saying. Yeah, but it gives you this false sense of reality that like, oh, this is what everybody does. Like, it's not.

[Mara Dorn]

Yeah, maybe that's what it is because I'm from South Florida.

[Brendan Boyd]

Well, that's what I'm saying. Everybody, you have a. You have like a certain perspective. I have a certain perspective now because I live here, that it's like, oh, this is common place, but it's not at all.

[Mara Dorn]

But it's. It is important. So if people want to find you, you have. I mean, you have a wealth of knowledge.

[Brendan Boyd]

Yeah.

[Mara Dorn]

And you are doing things go in big places. Where would people. People find you?

[Brendan Boyd]

If people find me right now. So what I want to say is I got a free workshop that they can tap into if they want to learn how to leverage Podcasting to get exposure or. Or just get their marketing plan. Because less than 50 of businesses don't have a marketing plan. They just shooting at the hip. Right? So it's the podcast masteryworkshop.com. i'm sorry, podcast masteryworkshop.com. they can go there and register for the workshop and then we can put, you know, just on Instagram. It's just. It's Brendan Boyd on Instagram and YouTube and tick tock. It's all the same.

[Mara Dorn]

I love it. Your videos are entertaining. So I would tell everybody.

[Brendan Boyd]

Yeah, a friend of mine said that, you know, I'm about to turn it up too, because I go to this men's group once a month and it's just like men of God getting together and we just be talking, whatever. So we did words of the year at the last session.

[Mara Dorn]

Like inappropriate words or any words.

[Brendan Boyd]

No, I mean, no appropriate words.

[Mara Dorn]

Okay. I'm like, not inappropriate. It was God.

[Brendan Boyd]

Really? Yeah.

[Mara Dorn]

These words can't be inappropriate.

[Brendan Boyd]

So my. My three words were leadership, content, and creativity. Because even though I do make content and I am creative, I feel like I haven't fully went into my creative bag and I haven't fully went into my content back. So I feel like I have way more to give. So, you know, now that you said that and I heard that earlier this week that people like my videos, I just need to. I'm just gonna do more, you know, just do more. Just show my range of creativity. Because the interesting thing is, though, I had a clothing company and I had this basketball league. I did not realize I had creativity into 2018.

[Mara Dorn]

I think everybody's creative in their own way, but some people just need to tap into.

[Brendan Boyd]

But that's what I'm saying. Yeah, I looked at creativity like one thing because my business partner in fashion. Yeah, he was a driver, creative director. He made the clothes, he did the sketches. So to me, that, that, that was okay. This is where creativity is. I don't have that. But 2018, I was like, wait a minute, I'm creative like this. So, yeah, I'm, you know, I'm just do more of that.

[Mara Dorn]

I think you're pretty creative. All the ideas. I mean, you spit out a ton. If people did not get a million nuggets today, then they didn't listen carefully. Because just listening to you in your brain and how quickly you're thinking, the chair thing, the dryer, the dry cleaning thing, I mean, I'm sitting here thinking, I'm like, this guy is holy. Like you have a million nuggets. And a lot to offer. So I just want to thank you for coming out and hanging out.

[Brendan Boyd]

No, I appreciate you having me. Appreciate you having me. I think. I think what you guys have here is amazing, and I think it's. It's definitely a gym in the city. There's not a lot of things popping in Orlando that I'm familiar with, you know? You know what I mean? So for Orlando, I think more people need to know about the pod. So hopefully we get a lot of clips that we can collaborate on and share. I'm gonna let more people know about it. And I think. I think you're amazing.

[Mara Dorn]

I think you're amazing.

[Brendan Boyd]

Keep doing what you. You know what you're doing. I think this is. Yeah, for sure. Right?

[Mara Dorn]

That's it.

[Brendan Boyd]

And just keep extending this platform to more amazing people, you know, sharing their stories and asking. Asking fire questions.

[Mara Dorn]

I appreciate you.

[Brendan Boyd]

Yeah, this is good.

[Mara Dorn]

That was good.