O'Reilly Update Morning Edition – February 11, 2026

Episode Overview

In this brief morning edition, Bill O’Reilly analyzes the enormous profits generated by major Internet media companies, connecting their influence to pop culture and sports. He highlights a backdoor business deal between Apple and the NFL centered on Bad Bunny’s Super Bowl halftime performance, offering listeners an inside look at the financial motivations behind the scenes.

Key Discussion Points & Insights

1. The Surging Wealth of Internet Giants

• O’Reilly opens with commentary on the scale of profits currently being amassed by established Internet media corporations.
  • Quote: "The enormous wealth being generated by establishment Internet media companies has never been seen before on the planet. Hundreds of billions in profits are being generated." [00:09]
• He frames this as unprecedented, setting the stage for how this wealth is being leveraged in entertainment and sports.

2. Bad Bunny and the NFL Halftime Show

• O’Reilly reveals that international pop star Bad Bunny performed at the Super Bowl halftime show, but:
  • Quote: "The bad guy was paid nothing by the National Football League for his halftime performance, not a penny." [00:20]
• Instead, Bad Bunny received about $1,000 per day only for rehearsal expenses.
  • Quote: "He received about a thousand dollars a day for rehearsal expenses." [00:25]

3. Apple’s Quiet Business Deal

• The real payment came indirectly through Apple, not the NFL.
  • O’Reilly describes a “quiet deal” orchestrated by Apple CEO Tim Cook, in which approximately $100 million flowed from Apple to the NFL.
    • Quote: "CEO Tim Cook cooked up a deal with the NFL whereby close to $100 million apple dollars flowed to the league for advertising, but most of all to feature Bad Bunny at halftime." [00:31]
• The core motivation: post-show, the demand for Bad Bunny’s music would spike on Apple Music.
  • Quote: "Cook understands the demand for whatever the Bunny is shouting about will explode on his Apple music service after the halftime show." [00:43]

4. Global Music Distribution & Cultural Impact

• O’Reilly quips that, thanks to Apple’s investment, Bad Bunny’s music will soon trend globally in previously untapped markets.
  • Quote: "So now they'll be rapping about Puerto Rico in Thailand. Cha Ching back in in a moment." [00:56]

Notable Quotes & Memorable Moments

• On unprecedented Internet profits:
  "The enormous wealth being generated by establishment Internet media companies has never been seen before on the planet." [00:09]

• On NFL’s direct payment to Bad Bunny:
  "The bad guy was paid nothing by the National Football League for his halftime performance, not a penny." [00:20]

• On Apple’s behind-the-scenes deal:
  "CEO Tim Cook cooked up a deal with the NFL whereby close to $100 million apple dollars flowed to the league for advertising, but most of all to feature Bad Bunny at halftime." [00:31]

• On Bad Bunny’s global reach post-Super Bowl:
  "So now they'll be rapping about Puerto Rico in Thailand." [00:56]

Important Timestamps

• 00:09: O’Reilly on unprecedented digital media profits
• 00:20: NFL did not pay Bad Bunny for halftime performance
• 00:31: Tim Cook’s $100 million Apple-NFL deal
• 00:43: Apple’s motive: spike in Apple Music demand
• 00:56: The punchline: global spread of Bad Bunny’s music

Tone & Style

O’Reilly employs a signature wry, skeptical tone—using wordplay (“the Bunny will soon hop on over to the bank”) and playful jabs (“whatever the Bunny is shouting about”) to convey both amusement and critique of the entertainment industry’s business machinations. He positions himself as providing inside information:

• "And it was a quiet deal. I learned about it and I'm telling you." [00:50]

Summary

This Morning Edition dissects how Big Tech’s vast resources are shaping major cultural moments, like the Super Bowl halftime show, through shrewd, often hidden, business deals. O’Reilly pulls back the curtain on how Apple, not the NFL, is profiting from the global reach of performers like Bad Bunny—emphasizing the intertwining of music, technology, and sports in the modern digital economy.