What if the secret to building a firm people know, like, and trust wasn’t a slicker pitch deck… or a better track record?

What if it was the audacity to just be yourself?

Sweta Singh didn't wonder. She just built it.

Before she was a founder, she was on the other side of the desk entirely, issuing bonds for the State of New York, watching how public money moves through communities, hospitals, schools, and retirement funds. Most portfolio managers never see that side. Sweta did. And she never forgot it.

Twenty-five years later — Wellington, Income Research, Thornburg — she took the leap. City Different is what happened next.

In this episode, Stacy Havener sits down with Sweta to talk boutique building, muni bonds, and why being "boring" in the right part of the portfolio is actually the goal.

Listen in to hear:

Sweta’s backstory – From India to full scholarship to Albany bond issuer
How she got hooked on finance (and why the policy/markets/human behavior collision lit her up)
What issuing bonds before managing them taught her about how muni debt connects to real voters, real communities, and real consequences
The City Different origin story: why the name is a love letter to Santa Fe (and a reminder to stay different)

More about Sweta Singh:

Sweta Singh is a fixed-income portfolio manager and co-founder of City Different Investments, with more than 25 years of industry experience. Her desire to constantly learn and adapt has been her greatest gift, and the thread that connects every chapter of her career.

After immigrating to the U.S. and earning degrees from the University of Massachusetts (summa cum laude), the University of Texas at Austin, where she was awarded the Barbara Jordan Fellowship, and SUNY, she began her career in New York State's Debt Division, learning every aspect of bond issuance from the ground up.

That other-side-of-the-desk foundation carried her through roles at Wellington Management, Income Research and Management, Breckinridge Capital Advisors, Thornburg Investment Management, and Wilkins Investment Counsel, building expertise across municipal bonds, corporate credit, agencies, and treasuries along the way.

Sweta believes investing is dynamic and that its future belongs to the best of both human and machine. It's a belief she brings to life every day at City Different Investments.

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