On this episode of BILLIONS, I'm sitting down with elite finance operator Martino Cadoni, current CFO of DeepL (one of Europe's leading AI companies) and the veteran strategist behind one of Central Europe's biggest banking IPOs.Martino cut his teeth in corporate America's legendary "CFO factory" the grueling General Electric leadership program, working relentless 996 schedules to solve high-stakes financial fires across the globe. From being flown to Budapest on a day's notice to re-evaluate multi-million dollar reserves in two weeks during a currency crisis, to managing capital and balance-sheet strategy as deputy CFO at HSBC, Martino knows exactly what it takes to build institutional readiness.In this masterclass, he pulls back the curtain on private vs. public markets, exposing the lethal structural mistakes tech unicorns make during down rounds and explaining exactly how legacy banking giants accidentally funded their own demise.In this masterclass, we break down:

The GE CFO Factory: Inside the intense 996 operational rotation program that builds high-agency, first-principles problem solvers.
The "Zombie Corn" Trap: Why raising capital at massive valuations with high preferred share thresholds completely paralyzes tech startups when the market turns.
The Balance Sheet Obsession: Why optimizing accounts payable, invoice due dates, and basic payment timing yields instant cash flow wins that most tech companies completely step over.
The AI Billing Paradigm Shift: Navigating the massive industry uncertainty around revenue models—from traditional per-seat subscriptions to usage and outcome-based billing.
How Traditional Banking Lost: Why legacy financial institutions wasted billions on stock buybacks and short-term dividends instead of innovating, allowing Revolut and Nubank to ruthlessly strip away their market share.

TIMELINE :

00:00 – Finance as an Accelerator: The core value-creation thesis + who Martino is (from a $749M banking IPO to DeepL).
01:26 – The GE "CFO Factory": Rotations, the 996 schedule, the Budapest currency emergency, and the Toyota/agile principles behind high-agency finance.
10:34 – The Balance Sheet Obsession: Why tech over-indexes on the P&L, and the easy cash wins in accounts payable, invoice timing, and FX.
17:48 – Public Markets, SOX & the Cost of Capital: Building precise guidance, how interest-rate cycles dictate fintech lending, and Revolut's revenue diversification.
27:49 – The "Zombie Corn" Trap: How high preferred-share thresholds freeze startups when the market turns and the common-share advantage.
35:12 – Down Rounds & Cap Table Management: Pitching fresh investors a path to upside, and why a concentrated cap table lets you manage LPs one-on-one.
41:26 – Why DeepL & the AI Billing Shift: Joining Europe's AI race, and the industry struggle to move from per-seat to usage and outcome-based pricing.
50:13 – Defensibility & the Short-Term Trap: Avoiding FOMO, building embedded moats, and how legacy banks burned billions on buybacks while Revolut and Nubank ate their lunch.SUBSCRIBE👇https://www.youtube.com/c/GuillaumeMoubeche?sub_confirmation=1 ----------------------------------------------------------------------------------------Follow mehttps://www.linkedin.com/in/-g-/https://twitter.com/GuillaumeMbhhttps://www.tiktok.com/@guillaumemoubechehttps://www.instagram.com/guillaume_moubeche/