Biohack-it with Iman Hasan
Episode: Why I Left a 22-Year Career to Save Lives: A CEO's Raw Q&A
Date: February 12, 2026
Episode Overview
In this introspective solo episode, Iman Hasan opens up about her personal and professional transformation—leaving a 22-year career in luxury branding to lead in the health and wellness industry after a heartbreaking experience with her mother's illness. She answers audience questions candidly, touching on grief, biohacking journeys, ayahuasca, relationships, the wellness industry’s flaws, nervous system regulation, fashion, leadership, and her non-negotiable health supplements. The tone is raw, compassionate, and irreverent, blending personal storytelling with actionable advice and unfiltered industry commentary.
Key Discussion Points & Insights
1. Origin Story: From Luxury Branding to Wellness
- Trigger: Mother’s rapid illness (turbo cancer) and passing in 2022 led to a major life reevaluation.
- Decision to Pivot:
- “I am in service to people and situations that I just don’t… I’m not sparked or encouraged by the why. I really wanted to be in service to people that were changing people’s lives.” [02:40]
- “In hindsight, I would have never have allowed her to get the jab because that completely immune compromised her, and she just died within 90 days of receiving it.” [04:41]
- Agency Shift:
- Pivoted her company’s focus: from 97% luxury to 99% health and wellness.
- Motivation: Prevent others from experiencing similar loss and confusion about healthcare.
2. Supplements: Where to Start
- Core Message: Focus on cellular health first—other interventions are ineffective if cellular function is compromised.
- “If your cells are not healthy, nothing you put in can be retained.” [06:50]
- Recommended Brand: Body Bio – specifically PC Phosphatidylcholine.
- “Your cell membranes have this gooey, gushy layer… over time… that cellular layer is getting eroded.” [07:19]
- Actionable Tip: Fix cellular health first for optimal absorption of all other biohacks/supplements.
3. What Drives Iman?
- Purpose: Sharing expert voices and instilling curiosity to empower audiences.
- “Our motto at Biohack-it is curiosity heals.” [11:14]
- “If just one significant change can create so much impact… that’s how I get inspired.” [10:43]
- Bringing Others Home to Themselves: Encourages open-mindedness and relentless questioning.
4. Personal Transitions: Divorce & Moving
- Dubai vs Miami: Candid response about her divorce and choice to live primarily in Dubai.
- “How did you get your husband on board? I didn’t. I got divorced.” [12:28]
- Middle East Vision: Praises UAE leadership and opportunities for wellness expansion.
5. Navigating Difficult Emotions
- Advice: Rely on brutally honest friends/family for accountability.
- “Surround yourself with people that keep you accountable and… honest to yourself.” [17:02]
- Reflect on Feedback: Emphasizes digesting and applying truthful feedback in personal growth.
6. Astrology & Plant Medicine
- Astrology: Enjoys but doesn’t strictly follow; identifies as Taurus Sun, Virgo Rising, Leo Moon.
- “Do I follow astrology down to a T? Not really.” [19:28]
- Ayahuasca’s Impact: Shares transformative, closure-giving experiences around her father.
- “My dad at the time hadn’t spoken to me for nine years… he comes through for me in my ceremony.” [20:19]
- “The beauty of psychedelics and plant medicines, done with intention, not recreationally… is very different to doing any psychedelics recreationally.” [25:28]
7. Wellness Industry Critique
- On Unwell Doctors: Difficulty applying their own advice because of lifestyle demands.
- “Sometimes we know what’s right…but life just happens and we don’t prioritize things.” [35:57]
- Mental Stability & Narcissism:
- “Some of these people… are so hyper intelligent they can almost be like on the spectrum… Maybe to you it may look like they’re not stable, but they’re like geniuses in their own right.” [37:13]
- “Surgeons can be so narcissistic… they know the power that they have in their hands.” [39:07]
- Best/Worst Practitioners: Avoids naming, but shares behind-the-scenes of scrapping a podcast episode with an uncredible guest.
8. Nervous System Regulation
- Morning Sunlight Exposure:
- “Getting natural light into my eyes as soon as I wake up… tells your body what time of day it is…” [49:47]
- Breathwork (Box Breathing):
- “The more times you can use breath for the body, it signals to your brain to rest and relax.” [51:01]
- Modern Stress: Criticizes constant fight-or-flight mode and emphasizes restoring balance.
9. Fashion & Personal Brand
- Styling Approach:
- “Love your outfits… I did have a background in fashion… I style myself a lot, but…work with stylists for big trips.” [54:02]
- Fashion Double Standard: Notes expectations for female vs male podcasters.
10. Leading & Delegating Across Companies
- Leadership Style:
- “You have to be really intentional how you hire… I create room for trust, hold people accountable to their roles…” [57:29]
- “Hire slow and fire fast. And I'm the queen of that.” [59:49]
- Division of Focus: Established agency runs more independently; Biohack-it is her current “baby.”
11. Peptide & Supplement Real Talk
- Foundations First: Sleep, hydration, whole foods come before peptides.
- “Peptides… are not the first place that you should start if you’re focusing on your health.” [01:01:35]
- Current Peptide Stack: Combining GHKCU, BPC157, TB500, and nighttime growth hormone inducers (Epimorelin, Tessamorelin).
- Non-Negotiable Supplement: “Body Bio… their science is so tight… their products are super unique to them.” [01:05:18]
Notable Quotes & Memorable Moments
- “I really wanted to build brands, voices, personalities, and products in the space that can completely change your life.” [03:25]
- “Curiosity heals.” [11:14]
- “You have to get really uncomfortable with yourself in order to get comfortable with yourself.” [28:57]
- “No, let’s cut the bullshit… I want to bring you people that either I really believe in or even if I don't agree with everything that they say, they have a strong viewpoint and… data.” [43:27]
- “If your foundational health is not good, peptides are just… you’re pissing your money away quite literally.” [01:01:38]
- “Hire slow and fire fast. And I'm the queen of that. Believe me, if I don't like you, you’ll be gone very quickly.” [59:49]
Timestamps for Key Segments
| Timestamp | Topic | |---------------|------------------------------------------------------------------------------| | 02:40 | Life-changing catalyst: Mother’s death and pivot to wellness | | 06:50 | Where to begin with supplements: Cellular health | | 10:43 | Iman’s inspiration and mission | | 12:28 | Divorce and move to Dubai | | 17:02 | Navigating emotions: Role of honest friends | | 19:28 | Iman’s (casual) approach to astrology | | 20:19 | Ayahuasca heals her relationship with her father | | 25:28 | Plant medicine done intentionally vs. recreational use | | 35:57 | Why wellness experts can be unwell themselves | | 39:07 | Surgeons, power, and narcissism | | 49:47 | Regulating the nervous system: Sunlight and breathwork | | 54:02 | Fashion, styling, and visual storytelling | | 57:29 | Leadership, delegation, and running two companies | | 01:01:35 | Peptide stacking: When and why | | 01:05:18 | Top supplement: Body Bio |
Takeaways
- Personal adversity can fuel purpose-driven career pivots.
- Foundational wellness—cellular health, sleep, nutrition—trumps trendy supplements or peptides.
- Courageous self-work (through plant medicine, therapy, and accountability) is as important as any biohack.
- Critical thinking and curiosity are essential in navigating health decisions and industry noise.
- Effective leadership in wellness means transparency, trust, and adaptation.
For More
Follow Iman Hasan and the Biohack-it podcast for more on biohacking, integrative health, and authentic wellness industry conversations. Send questions or wish-list guests for future raw Q&A episodes.