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Méliuz ($CASH3) — a leading Brazilian e-commerce platform with 42+ million users — has transformed itself and become the country's first bitcoin treasury company. In this episode of the Bitcoin for Corporations Show, host Pierre Rochard sits down with Méliuz Chairman Israel Salmen and Director of Bitcoin Strategy Mason Foard to break down how they took a zombie company and turned it into a growing bitcoin-backed business.They explore Méliuz's market crash and its subsequent re-invention inspired by Strategy (MSTR), and how the regulatory and financial backdrop of the Brazilian market (high inflation and high interest rates) presents unique opportunities and challenges for corporate bitcoin adoption.Chapters:00:00 – From IPO to Bitcoin: The Méliuz Origin Story01:30 – Méliuz's Core Business Explained04:43 – Market Collapse to BTC Treasury Transformation10:34 – Mason Foard: Méliuz Director of BTC Strategy15:45 – Brazil’s Macro Landscape: Challenges & Opportunities22:05 – Derivative Strategies & Capital Efficiency29:06 – Brazil's Crypto Regulation and Tax Policy32:59 – Fintech + Bitcoin: Integrating Treasury and Digital Banking39:12 – Risk Management & Long-Term Bitcoin Strategy Outlook40:44 – Closing ThoughtsConnect with Israel Salmen on X: https://x.com/IsraelSalmenConnect with Mason Foard on X: https://x.com/MasonFoardConnect with Pierre Rochard on X: https://x.com/BitcoinPierreLearn more about Méliuz: https://www.meliuz.com.br/Follow Bitcoin For Corporations X: https://x.com/BitcoinForCorpsLearn more about Bitcoin For Corporations - the executive network for corporate bitcoin adoption: https://b.tc/corporationsJoin us November 13-14 at Bitcoin Amsterdam 2025 to connect with Bitcoiners and the leaders shaping the next phase of Bitcoin adoption! Tickets on-sale now: https://www.bitcoin.amsterdam/Don't miss the Bitcoin for Corporations Symposium, Amsterdam on November 12th. Learn more: https://www.bitcoin.amsterdam/bfc-symposium#Bitcoin #Meliuz #BitcoinForCorporations #CorporateBitcoin #BitcoinTreasury #BTC #BrazilBitcoin #BitcoinStrategy #MSTR #Inflation #HedgeAgainstInflation #BitcoinStock #CryptoMarkets #BalanceSheet #PierreRochard #Hyperbitcoinization #FiatDebasement #EmergingMarkets #CASH3 #Fintech #Ecommerce #BitcoinEducation

In this episode of the Bitcoin for Corporations Show, host Pierre Rochard sits down with Alexandre Laizet, Board Director of Bitcoin Strategy at Capital B, to unpack one of the most important – and most misunderstood – forces shaping Bitcoin’s future: reflexive demand.Laizet explains why a self-reinforcing feedback loop is emerging in the Bitcoin market, where corporate demand drives price, rising price drives further adoption, credit worthiness and financial development, and the cycle accelerates. With just a handful of Bitcoin treasury companies already absorbing more BTC than miners produce, he argues that the next phase of Bitcoin’s bull market will be defined not by retail speculation, but by structural corporate demand.Chapters:00:00 – Intro: Demand Dynamics & Treasury Outperformance01:44 – Alexandre’s Bitcoin Journey05:20 – Corporate Adoption vs Individual Sovereignty10:33 – ECB Skepticism & European Rollout14:46 – Positioning Capital B & Bitcoin-Denominated Convertibles19:18 – Why There is Hope for Europe25:21 – Managing Risk, Leverage, and Cash Buffers34:12 – Media Strategy & Educating Shareholders39:34 – Long-Term Execution vs Short-Term Noise46:21 – Defining a "Bitcoin Treasury Company"51:22 – Credit Markets Built on Bitcoin59:00 – Catalysts: Treasury Demand Crushing Miner Supply01:07:01 – Closing ThoughtsConnect with Alexandre Laizet on X: https://x.com/AlexandreLaizetLearn more about Capital B: https://cptlb.com/Follow Bitcoin For Corporations on X: https://x.com/BitcoinForCorpsLearn more about Bitcoin For Corporations – the executive network for corporate Bitcoin adoption: https://b.tc/corporations#BitcoinForCorporations #AlexandreLaizet #BitcoinReflexivity #BitcoinDemandShock #BitcoinTreasury #CorporateBitcoin #BitcoinAdoption #BitcoinInstitutions #BitcoinStrategy #HyperbitcoinizationDISCLAIMER: The views and opinions expressed in this show are those of the participants and do not necessarily reflect the official policy or position of BTC Inc., Bitcoin Magazine, Bitcoin for Corporations, or any affiliated entities. This content is provided for informational and educational purposes only and should not be construed as investment, legal, tax, or accounting advice. Nothing contained in this show constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any securities or financial instruments. Viewers should consult their own advisors before making financial or business decisions.

In Episode 17 of the Bitcoin for Corporations Show, Steven Lubka, VP of Investor Relations at Nakamoto, joins host Pierre Rochard to discuss Bitcoin treasury strategy and the growing BTC bull market.Steven explains why he believes this time is truly different — and that the current market cycle is a departure from historical norms. Could gold, fiscal dominance, and Bitcoin treasury companies set the stage for the long-awaited Bitcoin supercycle?Connect with Steven Lubka on X: https://x.com/dzambhalahodlConnect with Pierre Rochard on X: https://x.com/BitcoinPierreLearn more about Bitcoin for Corporations: https://b.tc/corporationsFollow Bitcoin for Corporations on X: https://x.com/BitcoinForCorpsLearn more about Nakamoto: https://nakamoto.com/Chapters:00:00 – Intro: It’s Different This Time01:18 – Steven's Bitcoin Journey03:25 – Nakamoto’s Strategy and Playbook07:43 – Global Market Opportunities11:35 – Intelligent Leverage Explained18:30 – Dividends, Dilution, and Shareholder Value22:00 – The Evolution of Treasury Companies25:59 – Mining vs. Treasury Companies30:32 – What Comes After Treasury Companies?33:19 – The Capitalization Rush38:44 – Are We in a Super Cycle?46:02 – Altcoin Treasuries in Perspective56:05 – Pushback from Wall Street and Washington62:11 – Bitcoin Philosophy Meets Corporate Reality#Bitcoin #BitcoinForCorporations #Supercycle #BitcoinTreasury #StevenLubka #Gold #BullMarket #BTC #CorporateBitcoin #BitcoinAdoption #MacroFinance #BitcoinStrategy #BitcoinCycle #BitcoinMarkets #InstitutionalBitcoinDISCLAIMER: The views and opinions expressed in this show are those of the participants and do not necessarily reflect the official policy or position of BTC Inc., Bitcoin Magazine, Bitcoin for Corporations, or any affiliated entities. This content is provided for informational and educational purposes only and should not be construed as investment, legal, tax, or accounting advice. Nothing contained in this show constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any securities or financial instruments. Viewers should consult their own advisors before making financial or business decisions.

An interview with Michael Saylor like never before. On the future of global credit markets with bitcoin at their core.Michael lays out a vision of how bitcoin will disrupt capital, redefine corporate balance sheets, and become the foundation of 21st-century economics. From the rise of bitcoin treasury companies to the creation of bitcoin-backed credit instruments, this discussion maps the future of money, banking, and economic sovereignty.In conversation with Bitcoin for Corporations Managing Director George Mekhail♟️Subscribe to Bitcoin Magazine Print for exclusive content and images in "The Finance Issue": https://store.bitcoinmagazine.com/collections/magazines/products/bitcoin-magazine-annual-subscription🟧 Learn more about Bitcoin for Corporations, the executive network for Bitcoin strategy: https://bitcoinforcorporations.com/⭐ Read more in Bitcoin Magazine: https://bitcoinmagazine.com/business/why-michael-saylor-is-building-toward-a-trillion-dollar-bitcoin-balance-sheet#MichaelSaylor #BitcoinTreasury #Endgame #BtcoinMagazine #BitcoinForCorporations #Strategy #MSTR #Bitcoin

In this episode of Bitcoin For Corporations, host Pierre Rochard sits down with Christian Lopez, Managing Director at Cohen and Company Capital Markets, to explore the future of bitcoin treasury companies. Lopez explains why NOT holding bitcoin is becoming “irresponsible” for corporate treasurers, how inflation erodes fiat reserves, and why Strategy's 'strategy' has reshaped the corporate finance playbook.🔶 Connect with Christian Lopez on X: https://x.com/ChristianL_opez🔶 Connect with Pierre Rochard on X: https://x.com/BitcoinPierre🔶 Learn more about Bitcoin for Corporations: https://b.tc/corporations🔶 Follow Bitcoin for Corporations on X: https://x.com/BitcoinForCorpsChapters:00:00 - Introduction03:49 - Corporate and Institutional Bitcoin Adoption Landscape10:40 - Different Corporate Strategies for Bitcoin Treasury Management22:33 - PIPE Transactions and Convertible Notes Explained28:23 - Investor Relations 2.030:07 - Impact of Financial Products on Bitcoin Market Volatility32:17 - Factors Influencing mNAV and Market Correlations35:44 - Bitcoin's Four-Year Cycle and Capital Flow Dynamics38:28 - Competition and Overlap Between Bitcoin and AI/HPC Capital40:46 - Macro Economic Factors Affecting Bitcoin and Inflation42:55 - Passive Flows: S&P 500 Inclusion Outlook48:26 - Is Leverage A Concern?50:04 - Institutional Bitcoin Custody Standards51:49 - Asset Management Strategies: Cold Storage vs. Yield Generation56:47 - DCFs on a BTC Standard: Impact on Real Estate, Technology Investing, and Debt Markets57:42 - International Bitcoin Treasury Opportunities and Market Arbitrage60:20 - Closing Remarks#BitcoinTreasury #BitcoinforCorporations #investmentbanking #BTC #MSTR #Markets #ChristianLopez #PierreRochard #BitcoinMagazine #CoehnandCompanyDISCLAIMER: The views and opinions expressed in this show are those of the participants and do not necessarily reflect the official policy or position of BTC Inc., Bitcoin Magazine, Bitcoin for Corporations, or any affiliated entities. This content is provided for informational and educational purposes only and should not be construed as investment, legal, tax, or accounting advice. Nothing contained in this show constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any securities or financial instruments. Viewers should consult their own advisors before making financial or business decisions.

In this episode of Bitcoin for Corporations, host Pierre Rochard is joined by Mike Belshe, CEO of BitGo. Mike shares his journey from Netscape and Google to pioneering Bitcoin custody solutions. They discuss the evolution of multi-sig, fiduciary duty, cold storage, and how institutions protect billions in Bitcoin. Belshe explains why proof of reserves and market structure matter for Bitcoin’s future. This is a must-watch for anyone serious about Bitcoin security.🔶 Connect with Pierre Rochard on X: https://x.com/BitcoinPierre🔶 Connect with Mike Belshe on X: https://x.com/mikebelshe00:00 - Introduction and Context on Bitcoin Custody01:56 - Mike Belshie's Background and Early Bitcoin Experience06:09 - Discovery of Multisig and Founding BitGo09:00 - Entrepreneurial Drive and Early Development of BitGo10:49 - BitGo's Growth and Custody Philosophy13:15 - The Importance of Custody for Businesses and Institutions15:21 - Key Custody Criteria and BitGo's Differentiators16:55 - BitGo's Cold Storage and Security Measures19:23 - Operational Controls and Industry Examples of Failures21:17 - Insurance, Risk Management, and Wallet Segmentation23:01 - Multisig vs MPC and Security Protocols24:46 - Importance of Two-of-Three Multisig and Custody Quorum Decisions26:59 - Public vs Private Company Custody Requirements29:17 - Qualified Custodian Definition and BitGo's Global Custody Network32:18 - Multi-Jurisdictional Custody Benefits and Regulatory Alignment33:40 - BitGo's Custody Services Beyond Storage: Staking and Settlement36:45 - Fiat Custody and Regional Banking Integration38:19 - Transparency, Proof of Reserves, and Market Structure Needs41:26 - Future of Banking and Lending in Digital Assets42:29 - Lessons from Past Lending Crises and Current Market Outlook44:54 - Nation State Bitcoin Custody and Government Challenges48:33 - Big Tech and Bitcoin Adoption Challenges52:40 - Innovation Barriers and Political Considerations in Tech Adoption53:31 - Closing Remarks and Future Outlook on Bitcoin InnovationDISCLAIMER: The views and opinions expressed in this show are those of the participants and do not necessarily reflect the official policy or position of BTC Inc., Bitcoin Magazine, Bitcoin for Corporations, or any affiliated entities. This content is provided for informational and educational purposes only and should not be construed as investment, legal, tax, or accounting advice. Nothing contained in this show constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any securities or financial instruments. Viewers should consult their own advisors before making financial or business decisions.#Bitcoin #BitcoinForCorporations #MikeBelshe #PierreRochard #BitGo #BitcoinCustody #BitcoinSecurity #ColdStorage #MultiSig #MPC #BitcoinTreasury #BitcoinInstitutions #FiduciaryDuty #ProofOfReserves #QualifiedCustodian #BitcoinAdoption #BitcoinInfrastructure

In this episode of the Bitcoin for Corporations Show, Pierre Rochard and Spencer Nichols unpack Strategy’s Q2 earnings: FASB’s mark-to-market EPS, perpetual preferreds (“stretch/stride/strike/strife”), ATM/MAV guidance, and the idea that Strategy could scale from ~4% to ~8% of outstanding bitcoin. They also dig into bitcoin-as-collateral, reflexivity, and treasury risk management.🔶 Connect with Pierre Rochard on X: https://x.com/BitcoinPierre🔶 Connect with Spencer Nichols on X: https://x.com/DeSpencer_00:00 - Introduction and Context of the Episode01:09 - Significance of Strategy's Earnings Call and Bitcoin Accounting Changes05:59 - Importance of Investor Relations in Bitcoin Treasury Companies10:54 - Capital Flow and Bitcoin Treasury Market Dynamics11:22 - Overview of Strategy's Yield Curve and Credit Instruments14:53 - Comparison of Strategy's Model to Central Banking and Commercial Banking19:50 - Market Reception and Scale of Strategy's Offerings24:34 - Distribution Channels and Challenges for Bitcoin Treasury Products28:32 - Marketing and Trust in Bitcoin Treasury Securities30:11 - Macro Perspective on Strategy's Role and Bitcoin Treasury Competition35:47 - Potential Macroeconomic Impact and Competition with Traditional Credit Markets40:14 - Risks of Altcoin Treasury Models Compared to Bitcoin41:50 - Risk Pricing and Market Perception of Bitcoin and Other Collateral45:36 - Discussion on Bitcoin's Drawdown Risk and Capital Structure Resilience45:36 - Final Thoughts on Earnings Per Share, S&P 500 Inclusion, and Future OutlookDISCLAIMER: The views and opinions expressed in this show are those of the participants and do not necessarily reflect the official policy or position of BTC Inc., Bitcoin Magazine, Bitcoin for Corporations, or any affiliated entities. This content is provided for informational and educational purposes only and should not be construed as investment, legal, tax, or accounting advice. Nothing contained in this show constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any securities or financial instruments. Viewers should consult their own advisors before making financial or business decisions.#MSTR #CorporateBitcoin #Strategy #PerpetualPreferred #YieldCurve #InvestorRelations #FASB #EPS #ATM #MAV #SNP500 #BitcoinCollateral #BTCStrategy #MoonMath #MicroStrategy #StrategyEarnings #bitcoinmagazine #bitcoin #bitcoinforcorporations

How do you value a Bitcoin-native corporation? In this exclusive episode of Bitcoin for Corporations, MicroStrategy CEO Phong Le explains how Bitcoin transforms corporate finance—and why MSTR is more than just a software company.Phong breaks down the strategic evolution of MicroStrategy into a Bitcoin treasury leader, the rise of Bitcoin-backed capital markets, and how to understand NAV multiples for Bitcoin equities. He also details how preferred securities like STRF are opening Bitcoin access to institutions and retirees alike. This is the definitive guide to Bitcoin balance sheet strategy, capital structuring, and corporate valuation in the age of digital hard money.⭐ This episode of the Bitcoin for Corporations Show is sponsored by Ledn, a leading provider of Bitcoin-backed loans.👉 Visit their website at https://www.ledn.io/ to learn more!00:00 – Intro: How to Value a Bitcoin Treasury Company01:28 – Phong Le on MicroStrategy’s Bitcoin Thesis04:45 – Why MSTR Isn’t Just a Tech Stock Anymore08:12 – The Role of FASB Accounting in Bitcoin Adoption11:39 – Capital Markets: Equity, Debt & Bitcoin15:20 – Convertible Bonds & Leveraged Bitcoin Exposure19:05 – What Investors Miss When Valuing MSTR23:34 – How Institutions View Bitcoin on the Balance Sheet27:48 – Risks, Volatility, and Shareholder Expectations32:15 – Bitcoin’s Role in Long-Term Corporate Strategy36:20 – Advice for Other Bitcoin Treasury Companies39:12 – Building a Bitcoin-Backed Capital Market43:10 – Addressing Bitcoin Volatility in Financial Products46:00 – Why STRF Is Gaining Market Traction48:30 – Final Thoughts from Phong Le🔶 Learn more about Bitcoin for Corporations and join our Network: https://b.tc/corporations🔶 Connect with Phong Le on X: https://x.com/digitalphong🔶 Connect with Pierre Rochard on X: https://x.com/BitcoinPierreDISCLAIMER: The views and opinions expressed in this show are those of the participants and do not necessarily reflect the official policy or position of BTC Inc., Bitcoin Magazine, Bitcoin for Corporations, or any affiliated entities. This content is provided for informational and educational purposes only and should not be construed as investment, legal, tax, or accounting advice. Nothing contained in this show constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any securities or financial instruments. Viewers should consult their own advisors before making financial or business decisions.#BitcoinTreasury #PhongLe #MicroStrategy #BitcoinEquities #MSTRStock #BitcoinPreferredShares #BitcoinCapitalMarkets #BitcoinForCorporations #BitcoinAccounting #DigitalAssets

Why are corporations turning to Bitcoin as a strategic asset—and how will Bitcoin treasury companies reshape the financial system over the next 20 years?In episode 7 of the Bitcoin for Corporations, host Pierre Rochard sits down with Jesse Myers, Bitcoin Strategy Advisor at UTXO Management (a sister company of Bitcoin Magazine), to break down the emerging playbook behind Bitcoin treasury companies like MicroStrategy, MetaPlanet, and Smarter Web. From intelligent leverage to the rise of perpetual preferreds, Jesse shares why these firms may soon rival sovereigns in BTC holdings—and why institutional capital is now pouring in.Whether you're a corporate CFO, a macro investor, or a Bitcoiner curious about the next big shift in capital markets, this deep-dive unpacks how Bitcoin-native financial infrastructure is being built in real time.⭐ This episode of the Bitcoin for Corporations Show is sponsored by Ledn, a leading provider of Bitcoin-backed loans.👉 Visit their website at https://www.ledn.io/ to learn more!Chapters:0:00 - The Bitcoin treasury company model1:20 - Jesse Myers' Bitcoin origin story4:30 - Keynesian education vs. Bitcoin adoption9:00 - Why institutions were late to Bitcoin12:00 - What separates MicroStrategy and MetaPlanet16:00 - Corporate adoption tipping point20:30 - Why Bitcoin is better than bonds24:00 - Equity issuance vs. leverage27:00 - Fair value accounting and balance sheet strength30:00 - Why premium NAVs make sense35:00 - The endgame: perpetual preferreds38:00 - Competing with MicroStrategy42:00 - Capital markets tools only accessible to corporations45:00 - Global race for Bitcoin treasury dominance48:00 - The future of Bitcoin-native financial infrastructure🔶 Learn more about Bitcoin for Corporations and join our Network: https://b.tc/corporations🔶 Connect with Jesse Myers on X: https://x.com/Croesus_BTC🔶 Connect with Pierre Rochard on X: https://x.com/BitcoinPierreDISCLAIMER: The views and opinions expressed in this show are those of the participants and do not necessarily reflect the official policy or position of BTC Inc., Bitcoin Magazine, Bitcoin for Corporations, or any affiliated entities. This content is provided for informational and educational purposes only and should not be construed as investment, legal, tax, or accounting advice. Nothing contained in this show constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any securities or financial instruments. Viewers should consult their own advisors before making financial or business decisions.

In episode 6 of the Bitcoin for Corporations Show, Pierre Rochard sits down with Alex Thorn, Head of Research at Galaxy Digital, for a wide-ranging and high-signal discussion on the emerging wave of Bitcoin treasury strategy companies.Thorn breaks down the mechanics of Strategy's (formerly MicroStrategy) success, the role of financial engineering, and how Michael Saylor created a model that's difficult—if not impossible—for others to replicate. He introduces the concept of a "great filter" facing the next generation of Bitcoin-focused public companies: only a few will pass through it.⭐ This episode of the Bitcoin for Corporations Show is sponsored by Ledn, a leading provider of Bitcoin-backed loans.👉 Visit their website at https://www.ledn.io/ to learn more!Chapters:00:00 – Pierre Rochard & Alex Thorn at the BPI Summit01:45 – From MicroStrategy to MetaPlanet: Bitcoin treasury strategies emerge04:10 – Shareholder value, buybacks, and Bitcoin: shifting capital allocation06:00 – Why miners are becoming treasury companies09:00 – Financial engineering behind Sailor’s success11:00 – Can others replicate MicroStrategy’s playbook?12:30 – The coming saturation of corporate Bitcoin strategies14:00 – Why Bitcoin is unlike any commodity15:30 – IPO window and reverse mergers for crypto firms16:15 – Where we are in the 2025 Bitcoin market cycle17:30 – Why long-term holders are anchoring this cycle21:15 – Final thoughts: retail is still sleeping on Bitcoin🔶 Learn more about Bitcoin for Corporations and join our Network: https://b.tc/corporations🔶 Connect with Alex Thorn on X: https://x.com/intangiblecoins🔶 Connect with Pierre Rochard on X: https://x.com/BitcoinPierre#Bitcoin #AlexThorn #BitcoinforCorporations #Markets #Investing #PierreRochard #Saylor #BitcoinTreasury #MicroStrategy #btcetf #GalaxyDigital #MSTR #CryptoFinance #corporatebitcoin DISCLAIMER: The views and opinions expressed in this show are those of the participants and do not necessarily reflect the official policy or position of BTC Inc., Bitcoin Magazine, Bitcoin for Corporations, or any affiliated entities. This content is provided for informational and educational purposes only and should not be construed as investment, legal, tax, or accounting advice. Nothing contained in this show constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any securities or financial instruments. Viewers should consult their own advisors before making financial or business decisions.