Live from the Max & Stacy Invitational 2026! Max Kaiser sits down with Lina Seiche—creator of The Little Hodler comic series, head of marketing at Bean of Fire coffee, and a driving force behind El Salvador's groundbreaking financial education program. Broadcasting from El Salvador, Lina shares her unexpected journey of becoming one of Bitcoin's most influential creative voices.

What started as anxiety-reducing comic strips has evolved into a multi-faceted Bitcoin education empire. Lina discusses how she went from creating adorable Bitcoin plushies (in a male-dominated finance space where "from a business perspective it was probably really stupid") to developing the world's first nationwide public school Bitcoin curriculum—currently being piloted with 1,000 students and rolling out to all Salvadoran children.

But Lina's work extends beyond education. She's transforming 500+ schools from "4 walls and a roof" into inspiring learning environments designed for self-directed education. She's marketing presidential coffee brand Bean of Fire with subliminal advertising prowers. And she's doing it all in a country where, as she puts it, "you can just do things."

This conversation explores why a German nerd who lived in a dozen countries chose El Salvador, how Bitcoin maximalism translates into children's books, and what it means to find purpose in a place where "all the currents are aligned towards a better future." If you're interested in Bitcoin education, creative entrepreneurship, or what happens when an optimistic government meets ambitious Bitcoiners, this episode is essential listening.

About Lina Seiche
Creator of The Little Hodler, a globally recognized Bitcoin comic series
Head of Marketing at Bean of Fire, El Salvador's presidential coffee brand
Co-developer of "What is Money?"—the world's first nationwide public school Bitcoin curriculum
Designer and project lead for El Salvador's school transformation initiative (500+ schools)
Self-described "Bitcoin maximalist" who "doesn't care about anything other than Bitcoin"
Former digital nomad who lived in a dozen countries and traveled to 40+
German-born "nerd" who found her purpose in El Salvador
Believer in self-directed learning and creating inspiring educational environments
Creator of Little Hodler plushies (proving business assumptions wrong)

Episode Highlights:

The accidental birth of The Little Hodler comic series
How social media anxiety led to creative breakthrough
Making Bitcoin maximalism accessible through storytelling
Why plushies in a male-dominated finance space actually worked
The "What is Money?" book: Bitcoin education for 7-year-olds
World's first nationwide public school Bitcoin curriculum
Transforming 500+ Salvadoran schools into learning sanctuaries
The philosophy of self-directed education and rabbit-holing
Why El Salvador exports its premium coffee instead of selling locally
Finding purpose after living in a dozen countries
"Common sense leadership" vs. governments you're embarrassed by
How childhood books shape character (Are You My Mother?)
The longest German word and what it actually means
Why things in El Salvador happen "5 times faster" than expected
Progress, optimism, and good news vs. constant government embarrassment
"You can just do things" culture in El Salvador

Chapters:
0:01 - Welcome to Bitcoin Sports Network and introducing Lina Seiche
1:41 - Accidental viral success with no business plan whatsoever
2:17 - Bitcoin maximalism made subtle through character storytelling
2:52 - The plushie revolution: Making toys in a male-dominated finance space
3:35 - Why the "stupid" business choice worked: Families, pets, and secret plushie lovers
4:09 - "What is Money?" book: Bitcoin education for glue-eating six-year-olds
4:52 - Moving to El Salvador, meeting Stacy, and the project that grew from 1 to 5 books
5:36 - World's first nationwide public school Bitcoin curriculum launching
6:33 - Bitcoin Historico breakout and the 500 school transformation vision
8:44 - Creating inspiring environments vs. Max's "gulag chic" aesthetic
9:53 - Self-directed learning philosophy: Building rooms where kids teach themselves
11:48 - Subliminal advertising mastery: "You're manipulating my subconscious!"
12:45 - Coffee recipes, marketing team, and the Cocoax premium
14:43 - Bean of Fire's US export market and the Lena Sachet concept
15:38 - Future focus: First 21 classrooms scaling to 500, then thousands
16:34 - German nerd background and the longest word challenge
17:39 - El Salvador's leadership environment and 5x faster development
18:34 - Living in a dozen countries: Where all currents align toward progress
19:43 - Finding purpose, not being embarrassed by government, and final thoughts

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