Dan is Founder & CEO of Create, the first modern creatine brand, hitting a $25M run rate in 19 months.

With Create, Dan is looking to de-stigmatize and modernize creatine usage and has been able to scale the business fast based on a re-framing of the benefits, through a gummy vs the traditional powder intake, leaning heavily into a subscription model - the holy grail for CPG.

Covered in the full Episode:

How his background in finance led to founding Create: and what it taught him about the DTC model.
Modernizing and de-stigmatizing Creatine usage.
Building and scaling a successful Subscription model for CPG.
Marketing tactics used to scale the brand to $25M run rate in 19 months, without an internal team.
How coming from a family of entrepreneurs shaped his thinking.
The journey of expanding from DTC to Retail / omni channel.
Product expansion and navigating FDA.
2024 DTC predictions.
+ much much more

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