You’ve written a great book. You’ve poured your expertise onto the page. But then what?

Too often, books end without guiding the reader to take the next step. Whether that means joining your email list, signing up for a training, or starting a conversation, that missing link is a lost opportunity to turn interest into action and readers into clients, collaborators, or champions of your work.

Your book should be more than informative. It should be an invitation. I help entrepreneurs create books that not only educate but also offer a clear path forward. When you know what comes next, your readers will too. That’s how a book becomes a business asset.

If you’re in the early stages of your book journey and want to make sure it supports your business goals, let’s talk. Schedule a complimentary 30-minute book launch brainstorming session to learn more about The Author ROI Program, a small-group experience that helps you map your message, define your outcomes, and plan for long-term impact. Visit www.BookLaunchBrainstorm.com to get started.

And now, let’s meet today’s panel:

Jeremy Shapiro wrote “Your Business Growth Playbook: Breakthrough Strategies to Scale Your Business for Business Owners Who’ve Outgrown Hustle,” a clear and actionable guide for entrepreneurs who are ready to stop grinding and start scaling through smarter systems, team support, and sustainable growth strategies.

Laura Biewer co-wrote “Beyond Loan Signings: The Ultimate Guide to Monetizing Your Notary Commission with Specialty Work,” a comprehensive roadmap that helps notaries expand beyond general signings and discover profitable niche services that align with their skills, lifestyle, and professional goals.

Lisa Ryan wrote “Gear Up for Greatness: How to Transform Workplace Culture with the Six Gears of Grategy,” a dynamic leadership guide that equips professionals to build thriving workplace cultures by shifting from reactive engagement to strategic, gratitude-driven transformation.

Please join me in welcoming Jeremy, Laura, and Lisa.

In this episode, we discuss the following:

🟠 Make The Book An Invitation: A book should guide readers to the next step, not end at the last page.

🟠 Build Reviews Before You Promote: Collecting advance reviews changes launch momentum and credibility right away.

🟠 Learn The Order Of Operations: A clear sequence prevents the catch-22 of wanting reviews before the book is published.

🟠 Use A Kindle Flash Sale Strategy: 99-cent cross-promotion can create a spike, and the follow-up plan matters.

🟠 Treat Marketing As Ongoing Work: Long-term visibility comes from consistent effort, not a single campaign.

🟠 Focus On A List And Relationships: The most reliable growth comes from direct connection with readers and supporters.

Links for Jeremy Shapiro

Links for Laura Biewer

LinkedIn
https://www.coachmelaura.com
“Beyond Loan Signings: The Ultimate Guide to Monetizing Your Notary Commission with Specialty Work“ by Laura Biewer and Bill Soroka

Links for Lisa Ryan

Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com

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Tune into Biz Book Pub Hub Podcast for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

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HUB 498 AUTHOR PANEL - Jeremy Shapiro, Laura Biewer, and Lisa Ryan