Podcast
The Life & Business On Purpose Podcast with Sandy Patterson
Hosted by Sandy Patterson · EN
Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms.
You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid).
Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday.
So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.
You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid).
Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday.
So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.
29episodes
Episodes
Newest firstAll episodes
ep. 139 Business Intimacy, Self-Trust, and Showing Up Authentically Online with Andrea Johnson
3d ago00:46:20Tap to summarizeWhat if your emotions aren’t the problem in your business?In this deeply honest and powerful conversation, I sit down with licensed therapist, intimacy expert, and business mentor Andrea Johnson to explore the connection between intimacy, vulnerability, emotions, relationships, and entrepreneurship.Together, we unpack why so many women feel disconnected from their businesses, how performative marketing creates emotional exhaustion, and what it actually looks like to build a business rooted in authenticity, relationships, self-trust, and emotional capacity.This episode is a must-listen for women entrepreneurs who are tired of forcing strategies that don’t feel aligned and are craving a more honest, sustainable, heart-centered way to grow.In this episode, you’ll learn:The connection between intimacy, relationships, and businessWhy “doing business the right way” can disconnect you from yourselfHow performative marketing impacts visibility and confidenceThe difference between Alpha and Omega energy in businessWhy emotions are not a block to success or salesEmotional capacity, self-trust, and allowing yourself to be fully humanVulnerability, shame, and authentic connection onlineMotherhood, identity shifts, and navigating emotional honestyHow to build a values-aligned business rooted in relationshipsWhy being deeply seen requires revealing your real selfThe power of slowing down and creating a business that actually feels goodConnect with Andrea ⬇️Andrea’s Niche Please workshop Andrea’s InstagramResources & Links:➡️ Book your free Growth Gap Audit Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 138 How Perfectionism Is Secretly Slowing Down Your Coaching Business
1w ago00:32:07Tap to summarizeAre you exhausted from overthinking every caption, reel, offer, or business decision? In this episode I’m breaking down why perfectionism is not actually the problem in your coaching business- and why your high standards may be getting directed toward the wrong things.If you’re a high-achieving woman constantly tweaking, editing, refining, and “working hard” but still feeling stuck, overwhelmed, or behind, this episode will help you understand the hidden ways perfectionism slows business growth.I share how so many women unknowingly pour their brilliance into low-leverage tasks that feel productive but don’t actually create clients, demand, momentum, or revenue. Instead of lowering your standards, this episode will teach you how to redirect your excellence toward the things that truly compound in business and make you money & impact. In this episode, you’ll learn:Why perfectionism often disguises itself as productivityThe difference between high-leverage work vs. low-leverage control loopsHow over-editing content and endlessly tweaking offers can block momentumThe hidden relationship between perfectionism, control, and visibilityHow to identify where your business is “leaking momentum”The “High Leverage Standards Framework” for redirecting your energyWhy self-trust matters more than finding the perfect strategyHow to stop hiding in preparation mode and start leading your business like a CEOResources & Links:➡️ Book your free Growth Gap Audit Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 137 How to Simplify Your Business and Increase Your Income in 15 hours a Week with Sara Vezensek
3w ago00:37:51Tap to summarizeIn this episode I’m sitting down with business strategist Sara Vezensek for a powerful conversation about simplifying your business, redefining success, and making money in a way that actually supports your life.Sara shares her journey from chasing money in the luxury yachting industry to building a scalable business rooted in freedom, alignment, and ease. Together, we unpack the deeply ingrained belief that “making money has to be hard” and offer a refreshing perspective on what it really takes to grow a profitable, sustainable business.If you’ve ever felt stuck in hustle mode, overwhelmed by strategy, or like your results aren’t matching your effort, this conversation will help you recalibrate, refocus, and step back into your power. In this episode, you’ll learn:Why making money doesn’t have to be hard- and how to start rewiring that beliefThe difference between being busy vs. doing true revenue-generating activitiesHow to identify your own “CEO checklist” and simplify your daily business tasksThe role of alignment, energy, and self-trust in attracting clientsWhy perfectionism may be holding you back from making more money (and how to shift it)How to measure success beyond money and clients (this is a big one)The importance of choosing one aligned platform instead of trying to be everywhereHow to stay consistent and trust yourself during slow seasons in businessWhy fun, ease, and flow are actually powerful business strategies Connect with SaraSara’s free masterclassSara’s InstagramSara’s websiteResources & Links:➡️ Book your free Growth Gap Audit Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 136 How to Talk About Your Coaching with Confidence (Without Overthinking Your Words)
Apr 1300:35:47Tap to summarizeEver been asked, “What do you do?” and suddenly found yourself rambling, shrinking, or second-guessing your words? In this episode, we’re diving into why that happens; and more importantly, how to fix it.If you’re a coach (new or experienced) who struggles to clearly and confidently talk about your work, this episode will show you how to move from overthinking your “perfect pitch” to speaking with grounded conviction. You’ll learn why confidence isn’t something you think your way into- and what actually creates it.Through a simple but powerful framework, you’ll walk away knowing how to anchor into the transformation you create, build real evidence of your impact, and speak about your work in a way that feels natural, clear, and powerful. In this episode, you’ll learn:Why most coaches struggle to explain what they do (and why it’s not a messaging problem)The real reason your “elevator pitch” isn’t workingHow to stop overthinking and start speaking about your coaching with clarityThe Grounded Confidence Framework to help you communicate your work with convictionHow to anchor into the transformation you create for your clientsThe importance of collecting and stacking evidence that your work is impactfulWhy repetition (not perfection) is what builds confidence in your messagingHow to stop downplaying your business and start owning your role as a coachResources & Links:➡️ Book your free Growth Gap Audit Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 135 The Magnetic Niche Framework: How to Attract Clients Who Instantly Get It
Apr 700:45:37Tap to summarizeIn this episode, I’m breaking down one of the biggest misconceptions in the online business space: thinking your niche is a wording problem.If you’ve been tweaking your bio, rewriting your “I help” statement, or trying to find the perfect elevator pitch- but your content still isn’t landing & your conversations leave you and the other person feeling confused- this episode will shift how you see your niche & messaging entirely.I'm introducing you to the Magnetic Niche Framework, a powerful approach to clarifying your niche so your messaging leads to content that creates instant recognition, deeper connection with dream clients, and more aligned clients.You’ll learn why broad messaging keeps you stuck in the “almost” zone, and what to do instead to become clear, confident, and magnetic in how you speak about your work. In this episode, you’ll learn:Why your niche isn’t about wording; and what’s actually missingThe real reason your content isn’t creating connection or conversionsHow “shape-shifting” your message is confusing your audienceThe moment of recognition that turns followers into clientsWhy trying to appeal to everyone is hurting your brandJoin the 3-day live Magnetic Niche Challenge HERE and turn your niche into a magnet for the right people. This is for you if:• You want clear language that positions you as the obvious coach for your specific type of client, making your content easier to create and your offers easier to sell.• You want to build a business where your niche naturally filters in aligned clients and filters out the wrong ones, so your audience grows with people who already want what you do and are ready to buy.Resources & Links:➡️ Book your free Growth Gap Audit Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 134 How to Explain What You Do Without Overthinking Your Niche
Apr 100:15:05Tap to summarizeMost coaches think their problem is their niche.They think they need to tweak the wording, refine their “I help X do Y,” or finally land on the perfect elevator pitch to describe what they do.But if you’ve ever been asked, “So… what do you do?” and immediately felt your brain short-circuit… you already know:It’s not a wording problem.In this episode, I’m walking you through what’s actually going on when your content isn’t landing, your conversations feel unclear, and you find yourself over-explaining your work.I’m sharing a real story (yes…Thanksgiving, Aunt Karen, and a full-on internal panic moment) to show you exactly how this shows up- and why so many coaches dilute what they do without even realizing it.We’ll talk about:Why nobody actually cares about your niche (and what they do care about)The real reason you feel unclear when talking about your workHow trying to “make it make sense” is watering down your messageThe difference between knowing what you do and being able to confidently communicate itWhat it really takes to have people instantly recognize themselves in your workThis is the shift from trying to say it “right”… to actually leading with clarity, conviction and leadership.Join the Magnetic Niche Challenge April 6, 7, and 9th ➡️ HEREResources & Links:➡️ Book your free Growth Gap Audit Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 133 The No-Brainer Offer Test: 4 Questions That Make Clients Instantly Say Yes
Mar 2300:26:57Tap to summarizeMost coaches believe that if their offer isn’t selling, the price must be the problem. So they lower it. They create a cheaper workshop. They make something free. They add bonuses and stack more value.But here’s the truth: cheap doesn’t automatically equal a no-brainer.If someone can’t instantly see why they need your offer, the price almost doesn’t matter. It could be $20 or completely free and they’ll still scroll right past it.In this episode, I’m breaking down what actually makes an offer feel like a no-brainer to the right client and introduces a simple framework you can use to instantly test whether your offer is clear enough to sell.Because when your offer is crystal clear- who it’s for, the problem it solves, and the result it creates- dream clients recognize themselves immediately. They reach out, ask how to get started, and sales conversations become dramatically easier. It’s a no brainer. In this episode, you’ll learn: Why lowering your price does NOT automatically make your offer a no-brainerThe real reason most coaching offers struggle to sellWhat dream clients actually need to see before they decide to buyThe No-Brainer Offer Test that reveals whether your offer is clear enoughHow to make your offer instantly recognizable to the right clientWhy clarity (not price) is the real driver of easier salesResources & Links:➡️ Book your free Growth Gap Audit Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 132 How to Attract Dream Clients Through Content That Actually Converts
Mar 1600:36:20Tap to summarizeIf you’ve ever opened Instagram and felt like there must be a “right” thing to say to finally get engagement, replies, and sales this episode is for you!So many online coaches believe that if they could just find the perfect hook, the right wording, or the best content strategy, everything will finally click. But that belief is exactly what keeps your content stuck.In this episode, I’m breaking down why trying to craft the “perfect” post often leads to overthinking, watered-down messaging, and inconsistent momentum in your business. When you focus on saying the right thing instead of standing behind what you actually believe, your content becomes neutral- and neutral messaging rarely moves people to action.Instead of chasing approval, I’ll share how shifting into clear leadership and conviction in your messaging is what actually attracts the right clients and creates real conversations that lead to sales.In this episode, you’ll learn: Why believing there’s a “right” thing to say on social media is slowing down your business growthThe real reason your content may feel watered down or unclearHow trying to appeal to everyone causes your messaging to land with no oneWhy conviction in your message converts more clients than perfectly crafted contentHow to stop overthinking captions and start leading clear conversations onlineThe messaging shift that helps your content create momentum, conversations, and salesI also share the exact framework I use with clients to help them create messaging that attracts aligned buyers instead of chasing engagement.Resources & Links:➡️ Book your free Growth Gap Audit Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 131 How to Feel Safe Being Visible Online (even if it feels cringe to post)
Mar 900:31:39Tap to summarizeIf you’ve ever thought, “I know what to say… I’m just scared to actually say it,” this episode is for you.Visibility isn’t actually about creating better hooks, mastering reels, or finding the right trending audio.The real reason showing up online feels hard is because it doesn’t feel safe to be fully seen.In this episode, I’ll break down why visibility anxiety has nothing to do with consistency or confidence, and everything to do with nervous system safety, clarity, and self-trust.If you're an online coach who feels like you're holding back in your content, filtering yourself, or waiting to “feel more confident” before fully stepping into leadership… this conversation will shift everything for you.In this episode, you’ll learn: Why visibility feels unsafe (and why it’s not a willpower problem)The connection between your nervous system and content creationWhy “just post more” advice actually makes this fear worseHow vagueness in messaging increases anxietyThe emotional labor of trying to be liked by everyoneWhy confidence is the result of self-trust; not the prerequisiteHow to stop outsourcing safety to engagement, likes, and reactionsA simple 3-step framework to build internal safety before, during, and after postingAnd this episode is for you if: You struggle with fear of judgment onlineYou overthink every post before publishingYou feel drained after showing up on social mediaYou soften your message to avoid criticismYou want your content to attract buyers, not just engagementYou’re building an online coaching business and want sustainable visibilityResources & Links:➡️ Book your free Growth Gap Audit Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 130 The Offer Audit: How to Choose Your Offer and Finally Create Consistent Sales
Feb 900:34:09Tap to summarizeIf you feel like your offer isn’t selling, and your first instinct is to change it, tweak it, or create something new, this episode is for you! In this episode, I’m breaking down how to know if your current offer actually makes sense for the season you’re in and will sell- so you can stop offer hopping, stop re-deciding, and start creating real momentum in your business.So many coaches assume inconsistent sales mean they haven’t found the “right” offer yet. But more often than not, the real issue isn’t the offer- it’s a lack of commitment, clarity, and leadership long enough for anything to work.Inside this episode, I’ll walk you through my Offer Audit, the exact process I use with my clients to simplify their offers, build confidence around what they’re selling, and see big results without burning everything down every few months.In this episode, you’ll learn:How to tell the difference between a bad offer and an offer that’s simply too earlyWhy constantly pivoting keeps you stuck in decision mode instead of leadership modeHow to choose one offer to lead in this season of your life and businessThe three steps to committing to an offer without panicking when results aren’t instantIf you’re tired of feeling scattered, second-guessing your offers, or wondering if you should be doing something else instead, this episode will help you slow down, zoom out, and make grounded decisions you can stand behind confidently.Resources & Links:➡️ Book your free Growth Gap Audit Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
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