Podcast
The Life & Business On Purpose Podcast with Sandy Patterson
Hosted by Sandy Patterson · EN
Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms.
You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid).
Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday.
So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.
You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid).
Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday.
So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.
32episodes
Episodes
Newest firstAll episodes
ep. 142 The Hidden Cost of Good Girl Conditioning in Business
1w ago00:07:21Tap to summarizeHave you ever stayed committed to something that no longer felt aligned simply because you already told people you were going to do it?In this IG live, I'm taking you behind the scenes of a real-time business decision. What was originally planned as a five-day Good Girl Collapse Experience became a three-day experience; and that pivot became the perfect example of what happens when you stop leading from people-pleasing and start leading from self-trust.If you've ever found yourself afraid to change your pricing, evolve an offer, set a boundary, or make a decision because you're worried about disappointing people, this episode is for you.You'll learn why so many women believe they have a strategy problem when they actually have an identity problem, and how Good Girl conditioning quietly influences your content, sales, leadership, pricing, boundaries, and decision-making. In this episode, you’ll learn:Why pivoting is often a sign of stronger leadership- not inconsistency.The hidden ways Good Girl conditioning shows up in your business.How people-pleasing can make content creation, selling, and launching feel heavier than they need to.Why strategy alone won't create lasting business growth.How rebuilding self-trust allows you to make aligned decisions without seeking permission.The mindset shift that helps you lead your business with confidence instead of obligation.Join the Good Girl Collapse Experience beginning on June 29th (free 5-day challenge)Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 141 The Real Reason You're Doing Everything Right But Not Getting More Clients
3w ago00:19:35Tap to summarizeIn this episode, let’s talk about the hidden impact of Good Girl conditioning on women entrepreneurs and how people pleasing, perfectionism, overgiving, and the need for approval can quietly sabotage your sales, content, pricing, boundaries, and leadership.You'll learn why adding more strategies, courses, or marketing tactics won't solve the underlying problem if you're still building your business from an identity rooted in proving, performing, and seeking validation. In this episode, you’ll learn:Why your business may feel exhausting even when you're doing everything "right"How good girl conditioning shows up in content creation, sales, pricing, and client deliveryThe hidden cost of people pleasing in your coaching businessWhy self-trust is more important than finding the perfect strategyHow to stop outsourcing your authority and start leading with confidenceThe difference between building a business from self-betrayal versus self-trustA behind-the-scenes look at the Good Girl Collapse MethodIf you've ever softened your message, undercharged for your work, struggled to hold boundaries, or waited for permission before making a move in your business, this episode is for you. Join the Good Girl Collapse Experience beginning on June 29th (free 5-day challenge)Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 140 Why "Selling Is Serving" Isn't Enough (And What Actually Works)
4w ago00:35:12Tap to summarizeDo you know you need to sell your coaching offer, but every time it's time to make an invitation, follow up, or talk about your services, you freeze?Maybe you've been told that "selling is serving" and while you understand the concept, it still doesn't make sales feel natural.In this episode, I’m breaking down why selling feels so uncomfortable for so many women entrepreneurs, coaches, and recovering perfectionists- and why the real solution isn't simply changing your thoughts about sales.Instead, you'll learn how sales become easier when you step into leadership.I’m sharing my powerful 3 C's Framework for selling coaching with confidence, helping you move from passive hope to clean, aligned leadership that attracts clients without feeling pushy, manipulative, or sleazy. In this episode, you’ll learn:Why "selling is serving" doesn't fully solve sales resistanceThe hidden beliefs that make selling feel uncomfortableHow good girl conditioning impacts your ability to sell confidentlyWhy leadership (not persuasion) is the key to salesThe difference between being a cruise director and being the captain of the ship in sales How to make direct invitations without feeling awkwardThe 3 C's Framework for selling coaching naturally and confidentlyHow to stop making rejection mean something about youWhy conviction in your work is essential for consistent salesHow to attract coaching clients through leadership and self-trustResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 139 Business Intimacy, Self-Trust, and Showing Up Authentically Online with Andrea Johnson
May 1800:46:20Tap to summarizeWhat if your emotions aren’t the problem in your business?In this deeply honest and powerful conversation, I sit down with licensed therapist, intimacy expert, and business mentor Andrea Johnson to explore the connection between intimacy, vulnerability, emotions, relationships, and entrepreneurship.Together, we unpack why so many women feel disconnected from their businesses, how performative marketing creates emotional exhaustion, and what it actually looks like to build a business rooted in authenticity, relationships, self-trust, and emotional capacity.This episode is a must-listen for women entrepreneurs who are tired of forcing strategies that don’t feel aligned and are craving a more honest, sustainable, heart-centered way to grow.In this episode, you’ll learn:The connection between intimacy, relationships, and businessWhy “doing business the right way” can disconnect you from yourselfHow performative marketing impacts visibility and confidenceThe difference between Alpha and Omega energy in businessWhy emotions are not a block to success or salesEmotional capacity, self-trust, and allowing yourself to be fully humanVulnerability, shame, and authentic connection onlineMotherhood, identity shifts, and navigating emotional honestyHow to build a values-aligned business rooted in relationshipsWhy being deeply seen requires revealing your real selfThe power of slowing down and creating a business that actually feels goodConnect with Andrea ⬇️Andrea’s Niche Please workshop Andrea’s InstagramResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 138 How Perfectionism Is Secretly Slowing Down Your Coaching Business
May 1100:32:07Tap to summarizeAre you exhausted from overthinking every caption, reel, offer, or business decision? In this episode I’m breaking down why perfectionism is not actually the problem in your coaching business- and why your high standards may be getting directed toward the wrong things.If you’re a high-achieving woman constantly tweaking, editing, refining, and “working hard” but still feeling stuck, overwhelmed, or behind, this episode will help you understand the hidden ways perfectionism slows business growth.I share how so many women unknowingly pour their brilliance into low-leverage tasks that feel productive but don’t actually create clients, demand, momentum, or revenue. Instead of lowering your standards, this episode will teach you how to redirect your excellence toward the things that truly compound in business and make you money & impact. In this episode, you’ll learn:Why perfectionism often disguises itself as productivityThe difference between high-leverage work vs. low-leverage control loopsHow over-editing content and endlessly tweaking offers can block momentumThe hidden relationship between perfectionism, control, and visibilityHow to identify where your business is “leaking momentum”The “High Leverage Standards Framework” for redirecting your energyWhy self-trust matters more than finding the perfect strategyHow to stop hiding in preparation mode and start leading your business like a CEOResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 137 How to Simplify Your Business and Increase Your Income in 15 hours a Week with Sara Vezensek
Apr 2700:37:51Tap to summarizeIn this episode I’m sitting down with business strategist Sara Vezensek for a powerful conversation about simplifying your business, redefining success, and making money in a way that actually supports your life.Sara shares her journey from chasing money in the luxury yachting industry to building a scalable business rooted in freedom, alignment, and ease. Together, we unpack the deeply ingrained belief that “making money has to be hard” and offer a refreshing perspective on what it really takes to grow a profitable, sustainable business.If you’ve ever felt stuck in hustle mode, overwhelmed by strategy, or like your results aren’t matching your effort, this conversation will help you recalibrate, refocus, and step back into your power. In this episode, you’ll learn:Why making money doesn’t have to be hard- and how to start rewiring that beliefThe difference between being busy vs. doing true revenue-generating activitiesHow to identify your own “CEO checklist” and simplify your daily business tasksThe role of alignment, energy, and self-trust in attracting clientsWhy perfectionism may be holding you back from making more money (and how to shift it)How to measure success beyond money and clients (this is a big one)The importance of choosing one aligned platform instead of trying to be everywhereHow to stay consistent and trust yourself during slow seasons in businessWhy fun, ease, and flow are actually powerful business strategies Connect with SaraSara’s free masterclassSara’s InstagramSara’s websiteResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 136 How to Talk About Your Coaching with Confidence (Without Overthinking Your Words)
Apr 1300:35:47Tap to summarizeEver been asked, “What do you do?” and suddenly found yourself rambling, shrinking, or second-guessing your words? In this episode, we’re diving into why that happens; and more importantly, how to fix it.If you’re a coach (new or experienced) who struggles to clearly and confidently talk about your work, this episode will show you how to move from overthinking your “perfect pitch” to speaking with grounded conviction. You’ll learn why confidence isn’t something you think your way into- and what actually creates it.Through a simple but powerful framework, you’ll walk away knowing how to anchor into the transformation you create, build real evidence of your impact, and speak about your work in a way that feels natural, clear, and powerful. In this episode, you’ll learn:Why most coaches struggle to explain what they do (and why it’s not a messaging problem)The real reason your “elevator pitch” isn’t workingHow to stop overthinking and start speaking about your coaching with clarityThe Grounded Confidence Framework to help you communicate your work with convictionHow to anchor into the transformation you create for your clientsThe importance of collecting and stacking evidence that your work is impactfulWhy repetition (not perfection) is what builds confidence in your messagingHow to stop downplaying your business and start owning your role as a coachResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 135 The Magnetic Niche Framework: How to Attract Clients Who Instantly Get It
Apr 700:45:37Tap to summarizeIn this episode, I’m breaking down one of the biggest misconceptions in the online business space: thinking your niche is a wording problem.If you’ve been tweaking your bio, rewriting your “I help” statement, or trying to find the perfect elevator pitch- but your content still isn’t landing & your conversations leave you and the other person feeling confused- this episode will shift how you see your niche & messaging entirely.I'm introducing you to the Magnetic Niche Framework, a powerful approach to clarifying your niche so your messaging leads to content that creates instant recognition, deeper connection with dream clients, and more aligned clients.You’ll learn why broad messaging keeps you stuck in the “almost” zone, and what to do instead to become clear, confident, and magnetic in how you speak about your work. In this episode, you’ll learn:Why your niche isn’t about wording; and what’s actually missingThe real reason your content isn’t creating connection or conversionsHow “shape-shifting” your message is confusing your audienceThe moment of recognition that turns followers into clientsWhy trying to appeal to everyone is hurting your brandJoin the 3-day live Magnetic Niche Challenge HERE and turn your niche into a magnet for the right people. This is for you if:• You want clear language that positions you as the obvious coach for your specific type of client, making your content easier to create and your offers easier to sell.• You want to build a business where your niche naturally filters in aligned clients and filters out the wrong ones, so your audience grows with people who already want what you do and are ready to buy.Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 134 How to Explain What You Do Without Overthinking Your Niche
Apr 100:15:05Tap to summarizeMost coaches think their problem is their niche.They think they need to tweak the wording, refine their “I help X do Y,” or finally land on the perfect elevator pitch to describe what they do.But if you’ve ever been asked, “So… what do you do?” and immediately felt your brain short-circuit… you already know:It’s not a wording problem.In this episode, I’m walking you through what’s actually going on when your content isn’t landing, your conversations feel unclear, and you find yourself over-explaining your work.I’m sharing a real story (yes…Thanksgiving, Aunt Karen, and a full-on internal panic moment) to show you exactly how this shows up- and why so many coaches dilute what they do without even realizing it.We’ll talk about:Why nobody actually cares about your niche (and what they do care about)The real reason you feel unclear when talking about your workHow trying to “make it make sense” is watering down your messageThe difference between knowing what you do and being able to confidently communicate itWhat it really takes to have people instantly recognize themselves in your workThis is the shift from trying to say it “right”… to actually leading with clarity, conviction and leadership.Join the Magnetic Niche Challenge April 6, 7, and 9th ➡️ HEREResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 133 The No-Brainer Offer Test: 4 Questions That Make Clients Instantly Say Yes
Mar 2300:26:57Tap to summarizeMost coaches believe that if their offer isn’t selling, the price must be the problem. So they lower it. They create a cheaper workshop. They make something free. They add bonuses and stack more value.But here’s the truth: cheap doesn’t automatically equal a no-brainer.If someone can’t instantly see why they need your offer, the price almost doesn’t matter. It could be $20 or completely free and they’ll still scroll right past it.In this episode, I’m breaking down what actually makes an offer feel like a no-brainer to the right client and introduces a simple framework you can use to instantly test whether your offer is clear enough to sell.Because when your offer is crystal clear- who it’s for, the problem it solves, and the result it creates- dream clients recognize themselves immediately. They reach out, ask how to get started, and sales conversations become dramatically easier. It’s a no brainer. In this episode, you’ll learn: Why lowering your price does NOT automatically make your offer a no-brainerThe real reason most coaching offers struggle to sellWhat dream clients actually need to see before they decide to buyThe No-Brainer Offer Test that reveals whether your offer is clear enoughHow to make your offer instantly recognizable to the right clientWhy clarity (not price) is the real driver of easier salesResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
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