Podcast
The Life & Business On Purpose Podcast with Sandy Patterson
Hosted by Sandy Patterson · EN
Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms.
You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid).
Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday.
So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.
You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid).
Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday.
So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.
35episodes
Episodes
Newest firstAll episodes
ep. 145 How to Build Business Momentum Without Constantly Starting Over
1w ago00:17:37Tap to summarizeIf you've ever felt like you're constantly starting over in your coaching business, here’s why. Maybe you've rewritten your offer... changed your messaging... switched niches... bought another course... or convinced yourself you just need a better strategy.But what if your business isn't struggling because of your strategy?What if it's because you're unintentionally interrupting your own momentum?In this episode, I'm sharing the four stages of intentional momentum building and why so many online coaches unknowingly restart before their strategy has had enough time to work. If you've been stuck in cycles of overthinking, perfectionism, strategy hopping, or constantly looking for certainty before taking action, this conversation will help you see your business in a completely different way.In this episode, we talk about: Why constantly changing your strategy keeps your coaching business stuckThe hidden pattern of self-interruption that prevents momentum from compoundingThe difference between productive action and momentum-building actionThe four stages of intentional business momentum: Expose, Interrupt, Simplify, and SustainHow to make business decisions from data instead of panicWhy consistency isn't your problem- and what actually isHow to stop restarting your business every time things feel uncertainWhat it really takes to build recurring revenue that compounds over timeIf you're tired of feeling like you're always back at square one, this episode will help you understand why- and show you a different way forward.Resources MentionedReady to stop self-interrupting and start building momentum that compounds?The Momentum Sprint is a private four-week coaching experience where we'll apply these four stages directly to your business so you can make confident decisions, stop restarting, and build sustainable momentum.Connect with me on Instagram and let me know your biggest takeaway from today's episode. I'd love to hear what resonated with you. And if this episode helped you, I'd be so grateful if you'd leave a quick review- it helps more women building coaching businesses discover the show.Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 144 Build Momentum in Your Online Coaching Businesses in 90 Days with This One Simple Question
2w ago00:18:38Tap to summarizeIf you've ever found yourself rewriting your offers, changing your messaging, buying another course, or convincing yourself that your strategy isn't working… this episode is for you.In this episode, I'm introducing a concept I've been seeing over and over again with coaches: self-interruption.Most online business owners don't struggle because they lack strategy. They struggle because they interrupt strategies that haven't had enough time to work.Every slow month, quiet launch, or low engagement post feels like proof that something isn’t working. So we change direction before we've gathered enough data & evidence. We create a new offer, pivot our niche, rewrite our messaging, or invest in another program; when what we really needed was more time, more data, and more trust.In this episode, we’re chatting about:Why constantly changing your strategy resets your business momentum every time.The difference between making data-driven decisions and emotion-driven decisions.The simple question that can keep you from abandoning a strategy too soon.How to separate facts from feelings when evaluating your results.How consistency compounds when you stop restarting.The cost of strategy hopping on confidence, authority, and revenue.How to know whether it's actually time to pivot or whether you're simply uncomfortable.Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 143 How to Build a Personal Brand That Attracts Dream Clients with Farah Bazzi
3w ago00:50:50Tap to summarizeHow do you build a brand that feels authentic, attracts the right clients, and creates lasting business growth?In this inspiring conversation, I’m sitting down with brand strategist, entrepreneur, former teacher, mom and mastermind client Farah Bazzi to talk about the journey from classroom teacher to successful business owner, the power of personal branding, and why self-trust is the foundation of sustainable success.Farah shares how starting a luxury stationery company during motherhood led her to uncover hidden strengths, develop a powerful brand, and eventually help other entrepreneurs clarify their message, position themselves as experts, and attract dream clients.In this episode, we dive into:The transition from teacher to entrepreneurHow business reveals hidden strengths and untapped potentialWhy personal branding goes far beyond logos, fonts, and color palettesThe role of self-trust in business growth and leadershipHow to stop chasing validation and start owning your expertiseThe difference between selling and attracting aligned clientsBuilding a business that supports your values, family, and lifestyleWhat makes a mastermind community so powerful for growthLetting go of perfectionism and detaching your worth from your resultsCreating a brand that feels like an authentic extension of who you areFarah’s first episode - 9/9/2024Connect with Farah ⬇️Farah’s IGFarah’s website Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 142 The Hidden Cost of Good Girl Conditioning in Business
Jun 2600:07:21Tap to summarizeHave you ever stayed committed to something that no longer felt aligned simply because you already told people you were going to do it?In this IG live, I'm taking you behind the scenes of a real-time business decision. What was originally planned as a five-day Good Girl Collapse Experience became a three-day experience; and that pivot became the perfect example of what happens when you stop leading from people-pleasing and start leading from self-trust.If you've ever found yourself afraid to change your pricing, evolve an offer, set a boundary, or make a decision because you're worried about disappointing people, this episode is for you.You'll learn why so many women believe they have a strategy problem when they actually have an identity problem, and how Good Girl conditioning quietly influences your content, sales, leadership, pricing, boundaries, and decision-making. In this episode, you’ll learn:Why pivoting is often a sign of stronger leadership- not inconsistency.The hidden ways Good Girl conditioning shows up in your business.How people-pleasing can make content creation, selling, and launching feel heavier than they need to.Why strategy alone won't create lasting business growth.How rebuilding self-trust allows you to make aligned decisions without seeking permission.The mindset shift that helps you lead your business with confidence instead of obligation.Join the Good Girl Collapse Experience beginning on June 29th (free 5-day challenge)Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 141 The Real Reason You're Doing Everything Right But Not Getting More Clients
Jun 1500:19:35Tap to summarizeIn this episode, let’s talk about the hidden impact of Good Girl conditioning on women entrepreneurs and how people pleasing, perfectionism, overgiving, and the need for approval can quietly sabotage your sales, content, pricing, boundaries, and leadership.You'll learn why adding more strategies, courses, or marketing tactics won't solve the underlying problem if you're still building your business from an identity rooted in proving, performing, and seeking validation. In this episode, you’ll learn:Why your business may feel exhausting even when you're doing everything "right"How good girl conditioning shows up in content creation, sales, pricing, and client deliveryThe hidden cost of people pleasing in your coaching businessWhy self-trust is more important than finding the perfect strategyHow to stop outsourcing your authority and start leading with confidenceThe difference between building a business from self-betrayal versus self-trustA behind-the-scenes look at the Good Girl Collapse MethodIf you've ever softened your message, undercharged for your work, struggled to hold boundaries, or waited for permission before making a move in your business, this episode is for you. Join the Good Girl Collapse Experience beginning on June 29th (free 5-day challenge)Resources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 140 Why "Selling Is Serving" Isn't Enough (And What Actually Works)
Jun 900:35:12Tap to summarizeDo you know you need to sell your coaching offer, but every time it's time to make an invitation, follow up, or talk about your services, you freeze?Maybe you've been told that "selling is serving" and while you understand the concept, it still doesn't make sales feel natural.In this episode, I’m breaking down why selling feels so uncomfortable for so many women entrepreneurs, coaches, and recovering perfectionists- and why the real solution isn't simply changing your thoughts about sales.Instead, you'll learn how sales become easier when you step into leadership.I’m sharing my powerful 3 C's Framework for selling coaching with confidence, helping you move from passive hope to clean, aligned leadership that attracts clients without feeling pushy, manipulative, or sleazy. In this episode, you’ll learn:Why "selling is serving" doesn't fully solve sales resistanceThe hidden beliefs that make selling feel uncomfortableHow good girl conditioning impacts your ability to sell confidentlyWhy leadership (not persuasion) is the key to salesThe difference between being a cruise director and being the captain of the ship in sales How to make direct invitations without feeling awkwardThe 3 C's Framework for selling coaching naturally and confidentlyHow to stop making rejection mean something about youWhy conviction in your work is essential for consistent salesHow to attract coaching clients through leadership and self-trustResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 139 Business Intimacy, Self-Trust, and Showing Up Authentically Online with Andrea Johnson
May 1800:46:20Tap to summarizeWhat if your emotions aren’t the problem in your business?In this deeply honest and powerful conversation, I sit down with licensed therapist, intimacy expert, and business mentor Andrea Johnson to explore the connection between intimacy, vulnerability, emotions, relationships, and entrepreneurship.Together, we unpack why so many women feel disconnected from their businesses, how performative marketing creates emotional exhaustion, and what it actually looks like to build a business rooted in authenticity, relationships, self-trust, and emotional capacity.This episode is a must-listen for women entrepreneurs who are tired of forcing strategies that don’t feel aligned and are craving a more honest, sustainable, heart-centered way to grow.In this episode, you’ll learn:The connection between intimacy, relationships, and businessWhy “doing business the right way” can disconnect you from yourselfHow performative marketing impacts visibility and confidenceThe difference between Alpha and Omega energy in businessWhy emotions are not a block to success or salesEmotional capacity, self-trust, and allowing yourself to be fully humanVulnerability, shame, and authentic connection onlineMotherhood, identity shifts, and navigating emotional honestyHow to build a values-aligned business rooted in relationshipsWhy being deeply seen requires revealing your real selfThe power of slowing down and creating a business that actually feels goodConnect with Andrea ⬇️Andrea’s Niche Please workshop Andrea’s InstagramResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 138 How Perfectionism Is Secretly Slowing Down Your Coaching Business
May 1100:32:07Tap to summarizeAre you exhausted from overthinking every caption, reel, offer, or business decision? In this episode I’m breaking down why perfectionism is not actually the problem in your coaching business- and why your high standards may be getting directed toward the wrong things.If you’re a high-achieving woman constantly tweaking, editing, refining, and “working hard” but still feeling stuck, overwhelmed, or behind, this episode will help you understand the hidden ways perfectionism slows business growth.I share how so many women unknowingly pour their brilliance into low-leverage tasks that feel productive but don’t actually create clients, demand, momentum, or revenue. Instead of lowering your standards, this episode will teach you how to redirect your excellence toward the things that truly compound in business and make you money & impact. In this episode, you’ll learn:Why perfectionism often disguises itself as productivityThe difference between high-leverage work vs. low-leverage control loopsHow over-editing content and endlessly tweaking offers can block momentumThe hidden relationship between perfectionism, control, and visibilityHow to identify where your business is “leaking momentum”The “High Leverage Standards Framework” for redirecting your energyWhy self-trust matters more than finding the perfect strategyHow to stop hiding in preparation mode and start leading your business like a CEOResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 137 How to Simplify Your Business and Increase Your Income in 15 hours a Week with Sara Vezensek
Apr 2700:37:51Tap to summarizeIn this episode I’m sitting down with business strategist Sara Vezensek for a powerful conversation about simplifying your business, redefining success, and making money in a way that actually supports your life.Sara shares her journey from chasing money in the luxury yachting industry to building a scalable business rooted in freedom, alignment, and ease. Together, we unpack the deeply ingrained belief that “making money has to be hard” and offer a refreshing perspective on what it really takes to grow a profitable, sustainable business.If you’ve ever felt stuck in hustle mode, overwhelmed by strategy, or like your results aren’t matching your effort, this conversation will help you recalibrate, refocus, and step back into your power. In this episode, you’ll learn:Why making money doesn’t have to be hard- and how to start rewiring that beliefThe difference between being busy vs. doing true revenue-generating activitiesHow to identify your own “CEO checklist” and simplify your daily business tasksThe role of alignment, energy, and self-trust in attracting clientsWhy perfectionism may be holding you back from making more money (and how to shift it)How to measure success beyond money and clients (this is a big one)The importance of choosing one aligned platform instead of trying to be everywhereHow to stay consistent and trust yourself during slow seasons in businessWhy fun, ease, and flow are actually powerful business strategies Connect with SaraSara’s free masterclassSara’s InstagramSara’s websiteResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
Transcribe →ep. 136 How to Talk About Your Coaching with Confidence (Without Overthinking Your Words)
Apr 1300:35:47Tap to summarizeEver been asked, “What do you do?” and suddenly found yourself rambling, shrinking, or second-guessing your words? In this episode, we’re diving into why that happens; and more importantly, how to fix it.If you’re a coach (new or experienced) who struggles to clearly and confidently talk about your work, this episode will show you how to move from overthinking your “perfect pitch” to speaking with grounded conviction. You’ll learn why confidence isn’t something you think your way into- and what actually creates it.Through a simple but powerful framework, you’ll walk away knowing how to anchor into the transformation you create, build real evidence of your impact, and speak about your work in a way that feels natural, clear, and powerful. In this episode, you’ll learn:Why most coaches struggle to explain what they do (and why it’s not a messaging problem)The real reason your “elevator pitch” isn’t workingHow to stop overthinking and start speaking about your coaching with clarityThe Grounded Confidence Framework to help you communicate your work with convictionHow to anchor into the transformation you create for your clientsThe importance of collecting and stacking evidence that your work is impactfulWhy repetition (not perfection) is what builds confidence in your messagingHow to stop downplaying your business and start owning your role as a coachResources & Links:➡️ Book your free Good Girl Unleashed Expansion Call➡️ Apply for coaching➡️ Connect on Instagram❤️ Leave a review and share with your biz bestie if this episode resonated!
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