On BizBlend, Dominic Levesque—CEO and co-founder of Next Wave Solutions and author of Avoiding Avalanches in Big Mountain Adventures—breaks down how leaders can prevent avoidable failures in fast-changing markets. We compare big-mountain prep to business transformation: timing, team health, culture, and market conditions matter as much as strategy. Dom’s A-to-B model, “Know Before You Go,” and Five Whys approach help founders, operators, and executives choose when to move, how to de-risk, and when to course-correct. We get practical on burnout, layoffs, simplicity vs. consultant complexity, CEO accountability, and why prevention beats reaction without ignoring calculated risk. If you’re scaling, restructuring, or trying to stop disasters before they start, this is a clear, tool-heavy play.

About the guest:

Dominic Levesque is a Montreal-based HR visionary, operator, and snowboard/backcountry enthusiast. After 18 years leading lines of business across Canada and the U.S., he founded Next Wave Solutions and authored The Wave Model and Avoiding Avalanches in Big Mountain Adventures.

Key Takeaways:

Preparation is everything—whether scaling a peak or transforming a company, the right team, timing, and resources are critical before starting.
Know Before You Go—Dominique’s framework emphasizes assessing conditions, commitment, and competitive landscape before acting.
Risk can’t be eliminated, but it can be managed—failures from past crises taught him to take calculated risks, course-correct quickly, and prevent preventable disasters.
Simplicity scales—frameworks must be clear enough for a five-year-old to understand to ensure adoption under pressure.
Culture fuels transformation—even the best strategy will fail without the right people and an engaged culture.
Business should still be fun—despite risks and challenges, finding joy in the process keeps leaders and teams motivated.

How to connect with the guest:

Book: Avoiding Avalanches in Big Mountain Adventures (Amazon)
LinkedIn: Dominic Levesque (Next Wave Solutions) — https://www.linkedin.com/in/dominiclevesquecria/
Instagram: https://www.instagram.com/dom_levesque/
Facebook: Dominic Levesque

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Avoiding Avalanches in Business: Simple Transformation Frameworks, Risk, and Culture — Dominic Levesque