In this BizBlend episode, host Sana sits down with Magdaline Coleman, CEO of Coleman’s Printing, to unpack what it takes to build and run a high-performance manufacturing company from one of Australia’s most remote locations. From Darwin’s tropical climate to Melbourne’s winter chill, Magdaline navigates logistical challenges, harnesses solar-powered innovation, and leads her team with the precision of an elite sports squad. She shares her journey from netball courts to boardrooms, the resilience needed to thrive as a woman in manufacturing, and why investing in people is the true competitive advantage. This is a raw and practical conversation about grit, adaptability, and building a business that punches well above its weight—no matter the postcode.

About the Guest:
Magdaline Coleman is the CEO of Coleman’s Printing, a Darwin-based manufacturing leader delivering everything from business cards to eco-friendly acoustic panels. With roots in elite sport and a career shaped by resilience, Magdaline blends precision operations with forward-thinking sustainability. She champions investing in people, implementing Industry 4.0 solutions, and leading authentically in male-dominated sectors.

Key Takeaways:

Location as Advantage: Operating from Darwin means creative logistics, faster in-house solutions, and solar-powered efficiency in a climate with over 300 sunny days a year.
People Over Postcode: Long-term staff retention (20–30+ years) proves that investment in team culture, training, and respect outperforms constant restructuring.
Female Leadership Reality: Women in manufacturing often prepare harder and face confidence tests—but Magdaline reframes it as earned presence, not a burden.
Technology as an Enabler: AI and advanced machinery increase output and sustainability without replacing people, supporting lean manufacturing without layoffs.
Mindset Matters: Geographic remoteness doesn’t limit success—clarity, adaptability, and authenticity do the heavy lifting in leadership.

Connect with the Guest:
Website: www.colemanprint.com.au
LinkedIn: Magdaline Coleman

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