Most business advice online is built for companies that do not exist in your town. Cloud based, asset light, scale from your laptop.

Tim Beynon built a 2,500 member fitness community in real rooms with real people. He joins host Sana on what it actually costs, including the business he lost first.

About the Guest:

Tim Beynon is the founder of Elite Ladies Kickboxing, Dance and Yoga in the south west of the UK, serving over 2,500 members. A martial artist of 33 years, he also coaches small business owners.

Key Takeaways:

As life gets more digital, physical community becomes more valuable, not less.
He lost a business, house and marriage first. That failure built the second one.
In the weeds, remember this is the point where most people quit.
Confidence comes from doing what you said you would do, not from feeling ready.
Tenacity and courage are muscles, buildable without a martial arts past.
Build a room where anyone can belong, whatever shape they arrive in.

Connect With the Guest:

Website: https://elitekickboxingacademy.co.uk

Instagram: @tim.beynon

YouTube: Tim Beynon Coaching

Episode Chapters:

[00:00] Advice built for businesses that do not exist in your town (approx.)

[02:30] Why AI makes in-person community more valuable, not less (approx.)

[03:40] A room where anyone can walk in and belong (approx.)

[09:00] The unglamorous part nobody puts in the highlight reel (approx.)

[10:45] Losing the business, the house, the marriage (approx.)

[13:00] Opening a year before lockdown, and the last payday in the account (approx.)

[18:30] Tenacity as a muscle, and where confidence actually comes from (approx.)

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