How much of the marketing advice you've heard lately came from someone running live campaigns this week, and how much from what sounded smart on a stage three years ago? There's a real gap, and this episode closes it.

Matt Slaymaker runs a paid media agency working across Google, YouTube, Meta, and LinkedIn, and he's still in the accounts daily. He joins Sana to share what actually drives growth when real money is on the line.

About the Guest:

Matt Slaymaker is the founder and CEO of Slaymaker Marketing, a paid media agency that works across Google, YouTube, Meta, LinkedIn, and more. With around a decade in performance marketing, he focuses on cutting wasted spend and helping brands scale profitably.

Key Takeaways:

Most paid-media advice oversimplifies; the unglamorous fundamentals do the heavy lifting.
Check where your ads actually show; placement waste quietly burns budget on the wrong audiences.
Set up conversion tracking first, so platforms optimize for buyers, not just clicks.
Last-click tools mislead; multi-touch attribution and incrementality reveal what truly works.
Start with free tools, learn what converts, then spend intentionally into what's already working.

Connect With the Guest:

LinkedIn: Matt Slaymaker (linkedin.com/in/matthew-slaymaker)

Website: slaymakermarketing.com

Episode Chapters: (approx.)

[00:00] The gap between stage advice and what works in live accounts

[02:00] Why most paid-media advice is oversimplified

[07:00] Where your ads actually show: the hidden placement waste

[10:30] Conversion tracking first: optimizing for buyers, not clicks

[15:45] Attribution traps: last-click, multi-touch, and incrementality

[20:10] A realistic first move: start with the free tools

[26:10] Sustainable growth: never stop innovating

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