You have a real service, steady demand, and genuine impact, yet growth still feels unpredictable, like a piece is missing between effort and outcome. This is for founders who generate leads but watch too few become customers.

Jody Layne joins Sana to unpack why leads stop converting in a noisy market, and how her POWER method, Positioning, Operations, Workforce, Experience, Revenue, builds steadier, more aligned growth.

About the Guest:

Jody Layne is an entrepreneur with about 25 years in business and 30 in marketing, and co-founder and CEO of Accelerated Medical Practices. She helped grow a hormone clinic from $500K to $4.2M, and hosts the podcast Beyond Hormones.

Key Takeaways:

Leads are easier than ever to get and harder to convert; attention is short and trust takes many touches.
See your own business as a consumer would; people must know, trust, and experience you before they buy.
Match content to the buyer's stage. Asking someone to buy before they are ready loses them.
The POWER method sequences growth: Positioning, Operations, Workforce, Experience, then Revenue.
More leads do not equal more profit. Your data shows where the real leak is.

Connect With the Guest:

Website: acceleratedmedicalpractices.com

Podcast: Beyond Hormones, The Business of Wellness

Socials: @AcceleratedMedicalPractices (Instagram, LinkedIn, YouTube)

Free training: acceleratedmedicalpractices.com/WLDC

Episode Chapters: (approx.)

[00:00] The gap between effort and outcome: when growth feels unpredictable

[02:00] What's different for founders today: overwhelm and too many channels

[05:00] Why wellness clinic owners are accidental business disruptors

[07:00] Why leads don't convert: short attention and the many touches trust takes

[12:00] The buyer's journey and why content must match the stage

[16:00] The POWER method: Positioning, Operations, Workforce, Experience, Revenue

[22:00] Let the data show the leak, and a grounded message for tired founders

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