The most interesting businesses rarely begin with a perfect plan. They begin with a frustration, something inefficient or broken, and then a harder question: what if we didn't work around the system, but rebuilt it?

Sam Berman, founder of LARC, is doing that to packaging, replacing single-use wood crates with reusable systems for high-value tech. He and Sana explore why legacy industries resist change and the psychology of building something new.

About the Guest:

Sam Berman is founder and CEO of LARC (Logistics Advanced Research Center), a packaging and logistics company rebuilding how valuable technology moves. A former Silicon Valley logistician, he is the author of Militant Mind.

Key Takeaways:

Legacy industries often resist change less from incapacity than from a "this is how it's always been done" mindset.
No one builds alone; the confidence to start and the humility to listen are a fine line to walk.
Listen to the customer first, then engineer the solution. Simple is hard, and usually the point.
As the founder grows, the company grows; staying stuck as a person keeps the business stuck.
He's candid that the early grind can become all-consuming, so grounding yourself and your team matters.

Connect With the Guest:

Website: larc.co

Book: Militant Mind: The Psychology of Building What Doesn't Exist

LinkedIn: Samuel Berman

Episode Chapters: (approx.)

[00:00] Welcome to BizBlend: rebuilding a broken system from scratch

[02:00] Why legacy industries resist change, and why that's shifting fast

[05:00] Something broken: loss, resilience, and the entrepreneur's mind

[13:00] No one builds alone: the line between confidence and humility

[16:00] When your inner state shows up in your business

[22:00] The napkin sketch: how LARC began, and listening to the customer

[30:00] Militant Mind: the psychology of building what doesn't exist

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