In this episode of Biz/Dev, we talk with Katie Garwood, founder of One Eleven Group, about what it looks like to build marketing that actually fits the business it is meant to support.

Katie takes a hands-on approach, working closely with teams, staying in the details, and designing strategies based on real data, not assumptions.

We get into why one-size-fits-all marketing falls short, how being close to the work leads to better decisions, and what it takes to create campaigns that reflect how a business actually operates.

LINKS:

One Eleven Group Website

Katie on LinkedIn

Free Headshots with One Eleven Group

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David Baxter - CEO of Big Pixel

Gary Voigt - Creative Director at Big Pixel

The Podcast

David Baxter has been designing, building, and advising startups and businesses for over ten years. His passion, knowledge, and brutal honesty have helped dozens of companies get their start.

In Biz/Dev, David and award-winning Creative Director Gary Voigt talk about current events and how they affect the world of startups, entrepreneurship, software development, and culture.

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Music by: BLXRR

No Templates, Just Strategy w/ Katie Garwood | Ep. 217