What if the thing that helps you stand out in a digital world… isn’t more digital? In this episode, I sit down with my longtime friend Mark Stern, founder of Custom Box Agency, to unpack how physical products are making a serious comeback in business. From flipping Furbies as a teenager to building immersive onboarding experiences for lawyers, authors, and SaaS companies, Mark shares how analog experiences are becoming the secret weapon in a world flooded with AI and digital noise.