← Black Entrepreneur Experience
Black Entrepreneur Experience
BEE 498 Founder of Universal Media X, Jamal Jay Salter
00:38:22
Jamal "Jay" Salter, transforming the music landscape for independent artists as founder of Universal Media X, it is more than a platform, it's a movement. Info:
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- [00:00]
A
Welcome to the Black Entrepreneur Experience podcast. Inside the business buzz and brilliance of black entrepreneurs. Here is your host, Dr. Francis Richards. What happens in Vegas goes all over the world on Black Entrepreneur experience, episode number 498. Thank you for joining us as we elevate the Black Entrepreneur experience by interviewing CEOs, thought leaders, innovative thinkers and black entrepreneurs across the globe. I'm your host, Dr. Frances Richards. Our next guest is transforming the music landscape for independent artists. As founder of Universal Media X. It is more than a platform, it's a movement. Welcome Jamal J. Salter.
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B
Pleasure to be here.
- [00:47]
A
I've given our audience such a brief bio. Why don't you fill in the gaps and share with our audience what you want them to know about you and your business.
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B
What started with myself. I've been in the music industry for since I was a child. I was pretty much a protege of my father whose name is William Salter, multiple Grammy award winning songwriter and producer himself. So I've been exposed to as a child many of musicians and songwriters and artists and hit makers and all that stuff since I was a child. So I kind of have a, if that makes sense, a little silver spoon in my mouth, a little advantage, you know, to be able to see and experience what it's like to do things. The more the correct and professional way of doing things and making his and so on, so forth. I'm also a multi talented musician. I played multiple instruments, including piano, keyboards. Of course they weren't the same in a sense, drums, violin, trumpet, saxophone. So I've been trained to play all those different types of instruments from different classes. I've been a DJ as well. I still get called here and there to rock the crowds and everything. Even, even to this day. That's great as well. That's fun work, you know, I mean it's good work but it's also fun work. But when it comes to business and being in the industry and working with different labels and artists and managers and things like that, over time there's been a common message, a common complaint, a common concern. And that common concern all had to be related to how do we as independent artists get our chance to really break through? How can we compete with the major labels? How can we have a voice that will really be heard? How can we get the exposure that we need? That question has been looming and trying to. People been trying to figure this out for the longest of time by using multiple different types of marketing, promotion, advertising, many different ways of trying to get themselves exposed as best as possible and trying to get a deal and so on and so forth, by any means necessary. And it's always been like the world, one of the world's biggest challenges. And I would hear these complaints all the time. And I would talk to labels and A and R people as well. And you know, they have their thing and the artists have their thing and it's just business is business and artistry is artistry. So as an independent person myself and working with the majors in the past as well, I tried to figure out a way to bridge the gap. Since I had the exposure and experiences working with major artists and A list musicians and so on and so forth. But then also working a lot with independent people, artists and managers and DJs and across the board, the question was, how do we bridge this all together? How can we make the small guy be able to compete and have a decent level of exposure as the major label artists without having to spend your life savings? Let's put it that way. And in the past it's been almost impossible because, you know, we all know that budgets are our key thing. It takes money to make money and exposure is not for free, and so on and so forth. About a year ago, I had a dream. It came out of nowhere. And this dream, in this dream, it showed me what I had to do. And I woke up out of this dream like, whoa, whoa, wait a minute, how am I going to do this? Basically what the vision was was like what UMX is about. Being able to bridge the gap with major artists, with independent artists. Being able to expose to the world for the first time in a platform like this. A way to everyone to share and to be able to be seen and to be able to make money and to monetize and so on and so forth. I just was like, well, I don't know how I'm going to pull this off. It's a great dream, but how I'm going to make this work. You know, this is very intense, but I had a lot of experience. I talked to a lot of people in the industry, both major and independents from different aspects of the the entire industry, and they said, listen Jamal, if you can pull this together, it'll be phenomenal. We got to see it because we never seen anything or heard anything like this. But if you can make this work, we're all behind you. So that was the next challenging part, how to make this all work. So then I put together a team of people. I found a bunch of great, highly skilled, technical people who were very skilled and knowledgeable about having to put all this technology together to be able to build this. So essentially this is what I would call the Netflix of the music industry. Anybody's familiar with Netflix or television streaming or anything like that, you do understand that you have a platform and then on that platform you can choose different movies and different types of content to be able to view on multiple different types of distribution platforms such as Apple TV or Roku or Amazon prime for example. But how can I put this together with music that's never been done before. And how can I put that together where it's going to make sense? How is it going to be advantageous for the small guy? Well, now it finally is. And after months and months, and I'll say a whole year of going through a painstaking process of trial and error, of course, and prayer and feeling and understanding what people want even in this day and age and seeing all the issues that are going on with the industry, there's a lot of noise going out there, a lot of chatter about the industry's dead, is dying, you know, nobody's, there's no money anymore. Well, there is, there's no such thing as there's no money in this anymore. There is, it's just a matter of how to tap into that resource. It's like if I can give you a treasure map and show you exactly where the gold is. Well, you would follow that map and you would go right to the gold and you would find a treasure and then you'd be happily ever after. So, so to speak. Well, with umx, this actually creates that. This is the treasure map I believe to be able to give the independent artists and major artists a way to not just be, I would use the word handcuffed to a ridiculous contract. You can actually now take your music videos, take your concerts, take your podcast, anything that has to do with music or entertainment related basis and, and expose it to the entire planet as long as they have an Internet connection and be able to broadcast it, whether it's on a web app, mobile apps, Amazon, Roku, excuse me, and Apple tv. And so if you put together, because it's so full feature rich with radio stations, with on demand content, with television stations like reminiscences of MTV back in the days, if I had to sum it all together, if you put together Spotify or Apple Music, if you put together SiriusXM, if you put together music television, now we have Universal Media X, it's inexpensive to join, it's easy to join and subscribe to and you finally get a chance to Expose your music to the world and you can connect your social media directly with the world. And we also offer a payment plan, monetization plan, where it's actually more competitive than Spotify. And we also have the ability to do what's called pay per view. So there's endless amounts of monetization, there's endless amounts of exposure. There's no reason why the artists of today and even yesterday cannot have an opportunity to be able to expose themselves, their branding, their music and everything that they have as an artist to the entire world at a relatively low cost of entry.
- [08:34]
A
So someone is listening and they're interested in putting their content on the platform. Tell them the process.
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B
The first thing that we recommend that an artist does is to sign up on the platform. The first thing you want to do is subscribe to the platform. That way you're going to be able to be able to see what all is there. Okay. And to be able to see where your placement is and so on and so forth. You have to have access to. After that we have another form, a submission form for you to submit your music. Submitting your music. That process is basically like this. You would fill in the information just like you would do anything else. Your name, address and so on, so forth. Upload your WAV files or MP3 files. If you have a music video, for example, it'll be relatively an MP4 file or something like that. You want to put all your information that's relative to the material, the single or the album that you're trying to upload. Once you do that, you choose the type of package that you would like to choose from as far as your level of exposure that you would like to have. That's it. Then we go through a process of going through your material. Make sure everything is legitimate and solid and everything. We make sure that your music is properly licensed with the performance rights organizations like, such as ascap, BMI and csac if you're a member of those, and we take care of all that for you guys. And after that we give you a release date, when it's going to be released and then it goes live. At that point, since you'll have an account, we recommend and encourage the artists to connect their social media, which is can be done internally and connect their social media with a platform, their account with the platform. That's one of the biggest keys with this because now it's one to one. A lot of people out here starting to talk about direct sale, selling direct to the artist. Well, this is one of the ways to do that. Because now you're not going through a whole bunch of other channels. You're actually now being able to directly send your links and your videos and whatever other content that you have in relation to your music throughout your whole profile directly with all your fans. So every time you have something going on and whether it's new or an update or anything, it's direct, one to one, peer to peer. Right? Just like that. And then after that, sit back and monetize, guys, make your money. And we pay every 30 days. So we're looking forward to giving you that Check my sleeves on, you know.
- [10:58]
A
So, Jamal, there's so many other platforms that have started and I don't know if it's similar. And then some of them specifically African American, I know that they've tried to do something similar. What do you find makes yours different?
- [11:18]
B
Well, there's quite a few things that are different. But here's one of the things to start off with. Where most streaming platforms are basically like a catalog warehouse, where they have pretty much as many titles in the world as possible, ours is more so focused on new content. If you think of it like a radio station or what are the new hits that are out now for the last week or month, so and so forth, that's what this is more so focused on. Now, yes, we do have a large catalog of content, but with this, it's about, hey, I got a new release, I want to expose it. This is what's going on and this is the place to go check all that out. Similar, if you're listening to the radio, you're not going to listen to turn the radio and hear all of last year's music on a regular basis. They're playing current hit music. UMX is designed like that as well, to give everybody current hit music. So it is the go, it will be the go to, or I should say designed to be the go to for people to hear and experience new content. Now the other difference that we have is that we're not just music, we're also videos. We're also concerts, well recorded cinematic concerts as well. And we're also podcasts. And we have the room and the bandwidth and everything to even take that a lot further. So UMX is going to be an entire entertainment experience. It's not just one thing. Whereas that's where most people are used to. So they'll go on YouTube to watch a video, or they'll go on Apple music or Spotify to hear a song, or they'll do whatever to Find whatever else that they're looking for at the time. But here's the place where they can get all their content that they're interested, entertainment wise, all in one place.
- [13:14]
A
What do you find was the biggest challenge for launching this platform?
- [13:22]
B
That's a good one. The biggest challenge had to do with the learning curve because I'm not a technical person. Maybe I am to a degree, but I'm not the engineer. All right. One of the biggest challenges was to I have my idea and I want the team to be able to do things the way I want them to do it. I want it to be designed the way I wanted to do it. And I actually pushed them further than they were used to be. So they were like, well, we got to figure out how we're going to do what you want, Jamal. Well, I know you can do it, so let's figure out how to do it. And this is what I want, and this is what I know the world wants, because this is the feedback that we're getting. So I guess the best answer that it's the biggest challenge was making sure that the design was not only user friendly, but also the experience is going to be great and to be able to implement the technology properly and make it all work.
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A
Jamal, there are so many brands and businesses that are dominated. Talk about a brand or business that's dominate that you admire and. And why?
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B
That's a good question. Let's talk about AI, for example. Artificial intelligence. Artificial intelligence is one of the biggest things right now, period. All right? Everything is going AI. If you don't have AI in any type of implementation, in any type of even a small way, you're kind of like in the past. You might as well be operating pre pandemic. Okay, I'm kind of partial with it because the thing with AI is that it is something that's growing so fast that the average person cannot keep up with it. Okay. And that's a good thing and a bad thing, but it's one of those things where you're going to have to use it to your advantage. But I like it because. And I admire it because it's a tool. I wouldn't say that people should use it as something to do everything for them. I think people should still use their brains and still put themselves in things, but utilize artificial intelligence as a tool. I mean, we're already using like Siri, for example, on our iPhones and, you know, an Alexa for androids and so on and so forth. There are assistants. They're tools to make Your life a little easier, and that's how you want to do that. You don't want to let that take over everything. Otherwise you're not going to be. It's not yours anymore, you know, I mean, so I do respect it, and I know it's not going anywhere. So that industry right there and that brand, I embrace it. That's the best way I can say about that. It's proper to embrace it.
- [15:55]
A
I'm a podcaster, and I have, like, eight years under my belt, and you talk about new content. So if I wanted to come onto your platform, how would that happen? Are we looking at episodes that I record from tomorrow on, or. Or are you bringing on content from eight years ago? Tell me, specifically for podcasters, listening creators, how would that work for them?
- [16:24]
B
In a case of a podcaster, the more content, even the more content that's there from day one to today, whatever, let's say eight years ago to today, we want to have that up there because as people listen to your content and watch your podcast and they enjoy what they see and they want more. The natural thing is they want to see more. Let's say, for example, of you, Dr. Francis Richards. So they're going to want to see what was the episode last week? Who was on last week. So in the case of podcasts, that's not something that we want to take off and just keep brand like the latest. No, we want to keep all of the content that's on there because it's an archive, but it's a way for people to get to understand you even more. With music, it's a little bit different because music can be hot for a week and then nobody really wants to hear the song no more. Or it could be great for like a whole year. You know what I mean? With music, it's a little different, but with podcasts, no, we're going to treat that totally different. We're that if you got something from eight years ago and it's great, we want to keep it on there. And that's what we want for your listeners as well.
- [17:29]
A
I want you to have a monologue. I want you to name this person, living or not, and they've impacted your life, Jamal, so much. Who is that person and what are you saying to that person?
- [17:40]
B
Okay, I'll start with a man that has passed away recently, Quincy Jones. All right. I had a pleasure of meeting him, you know, many years ago, let's put it that way. And he was such the coolest guy. And the one thing he told me Personally, he says, whatever you do, Jamal, don't stop the music. And I told him, I said, I never will for the rest of my life. I never will. He says, you know, that's one thing I want to make sure that you, you understand, don't stop the music. Don't stop the music. Okay? But I respect him because he was multi talented. He was very brave and he was the type of person that if a challenge was come upon him, whether it's music or things in life or his relationships, he always found a way to turn it around and make it work to his benefit. And the genius of that is, you know, you don't find it every day. You don't find that people have the guts to really go out there and to go out on their own and be, become a titan as the way he, he has become. And he was multi talented as well. So that's all he embraced everything that he touched. He felt that if I can think of it and I can hear it in my head, then it's possible to be done. And he would act on that and he would just make it happen one way or another, you know what I mean? The second person would be, I gotta give a big shout to my father. My father had played a very intricate role in my life. He's the person that's given me this part of my strength, tenacity, courage, willpower, my drive. And he showed me how important it is to not quit. You're going to start something, you finish it, you don't do half. You know what, okay, you're going to start something, you take it the whole way until the wheels fall off, whatever that is. But he gave me a whole lot of encouragement growing up. And to this day I honor him as my father.
- [19:43]
A
That's a blessing. Did he want you to go down the road of music? Did he encourage that?
- [19:50]
B
Yeah, I would say so, because I can remember him holding my hand, going to recording studios in Manhattan on 46th street and Times Square and 46th street and Broadway. He's pulling me in the studio, I'm watching Roberta Flack and you know, Grover Washington Jr. And I'm like, you know, before I really understand what's going on, like I'm sitting there like, sleep, spending the night in the studios multiple days and nights. I'm like, when we gonna go home? But I realized as I got older that he was doing that to see if I was going to be like him or. But he wanted to instill that in me, to show me that listen again, you got to do the work. If it's going to take some things take five minutes, something things take five days, some things take five years. You know, I mean, I figured that he, he wanted to, he wanted me to be like that as well. So I'm cool with that.
- [20:39]
A
Jamal, what is your zone of genius?
- [20:43]
B
My zone of genius comes from. Well, first of all, comes from God. Okay, let's start with that. Second of all, I feel that I have the ability to think. I like to use the expression, the words. I have the ability to be able to look at the forest and the trees. And in order to do that, you have to be able to have a lot of foresight and you have to have a lot of patience as well. So I would say that I hope that answers that question. And I feel that I have those. And I think you have to have those things and you have to have courage to be able to expose your genius, to dive into learning more about how to solve problems. If you get it wrong. Okay, I'll try again. And to get up and try again and try again. And to perfect and to perfect. And then when you have your masterpiece all done. Okay, now what do we have here? You know, sometimes it's not. It doesn't make sense, but that's okay too, because there's a lot of people who don't. Who look at things and it doesn't make sense. But as they see or hear that it's, it's being successful, then they're all like, hey, I know this guy. He was doing this. Yeah, he's my friend. Now everybody wants to be your friend. Being a genius, I think it's a flattering word. But being a genius takes a lot of patience and it takes a lot of tenacity, trust, and a lot of guts. You really got to be serious about getting the job done and accomplishing what you have set forth to do.
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A
Speaking of problems, what problem exists in the world today that you'd like to solve?
- [22:25]
B
I wish we can solve the problem of racial diversity. I wish we can solve the problems of global hunger. And I wish that we can all just get along. But there are powers that be that kind of want these things to happen. And I understand it. I don't necessarily agree with it, but I understand it. They have their own agenda. My agenda is to live the best life I can possibly live. And if I can share that with people who are like minded and like life spirited, then it's a home run for me. And I hope it's a home run. And I aim for it to be a home run for them as well. So those will be the things.
- [23:04]
A
What was that aha moment when you knew that UMX was going to be successful?
- [23:11]
B
When I started seeing it come to life and then I started showing it to a couple people. I saw their face and I heard their expressions and said, oh, my God. When I started seeing and hearing those reactions, that's when I said, okay, yeah, this is gonna work. You know, this is gonna work. Then I spoke to some. A few artists about it in general, and they were like, there's something out there that can do that. If there's something out there that could do that, let me know right now. So I was excited about that. And that's what I said, Aha. We got this. We got something here. Because now you see the demand that people are really looking for something like this.
- [23:53]
A
And talk about raising capital to launch umx. How did that come to fruition?
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B
Raising capital came from savings, and it also came from family members as well. We currently do not have any outside investors. We are open to that. But right now, we launched UMX based upon what we have, and we're happy about that.
- [24:17]
A
And if investors are listening, what is the best way for them to connect? If that is something you're interested in?
- [24:24]
B
The best way is to email me directly. The email you want to use is the letter J. Salter. S as in Sam A L, t e r. @universalmediax.com I'd be glad to talk to anybody that serious that would be have a like, interest to want to take part of the future. Because whether you like it or not, this is the future. Everything is going this route.
- [24:49]
A
Absolutely. Talk to a younger you. What advice would you give to a younger Jamal?
- [24:56]
B
I would tell the younger Jamal, it's going to be all right. You're going to make it. Just have some patience and hang in there. This is not a race, a sprint. This is a marathon. When I was young, I wanted to get everything done fast, as fast as I could. And like most kids, I guess. But again, I would tell my younger self, you got this, but this is a marathon, not a sprint. Just hang in there and run the course. You'll make it.
- [25:25]
A
Let's take a snapshot of the last 30 days. What was your biggest win?
- [25:32]
B
That's a good question. I would say in the last 30 days, my biggest win was I achieved more acceptance about umx and I was also able to overcome some business challenges that I didn't think I was going to make the deadlines for. And Somehow, some way I was able to do that and not only do it, but do it well. I didn't sleep much, but I still made it happen. But the end results came out fantastic and I'm still feeling great about those results.
- [26:03]
A
Yeah, talk about mental wellness and entrepreneurial ship.
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B
Any entrepreneur out there, you have to have a way to keep your body in shape. You have to keep your mind in shape as well, okay? Because your body is a machine. You can't look at it like, oh, I can just do this and do that and then everything is fine. No, this is an all moving entity, okay? And everything, every one thing you do affects something else. You want to keep yourself in shape as best you can. You want to eat right, you want to keep your diet as well as you can. I mean, we're not perfect out here, but you know, you want to, you want to do the best you can because being an entrepreneur, it takes you to your mind, to different places. And a lot of times you find yourself isolated a lot as well. You find yourself working alone sometimes late at night. The only way you're going to be able to get through this and accomplish your goals is you can't do that with a terrible diet or in a bad headspace. You don't want to be thinking about a lot of negative things. You know, if you have something that you, if you have a God that you, that you praise, whatever your religion is, then if that works for you, then fine. If it's the loved one and that person is an asset in your life, let them be closer into your life. Include them in the things that you do. Weed out the things that are not for you, whether it's people, places or things, and keep the things closer to you that are going to be an asset to you. Those are some of the things that's going to keep you healthy and strong and give you the ability to go further as an entrepreneur.
- [27:44]
A
What can we do right now to support umx?
- [27:48]
B
Well, you can subscribe. I would encourage every to support UMX right now. The first thing I would tell anybody to do is check out the platform, see what it has going on for it, check out the diversity that we have on there and experience the magic. But the first thing you can do is go in there, subscribe. It's right now the subscription rate monthly is 7.99amonth. It's very inexpensive. We have an annual rate of $79 for the year. Again, these prices are very, very competitive. And it's really nothing. But you're getting way more value than you would get on any other platform for that price. So that's what I would encourage people to do. Subscribe and enjoy, enjoy the ride.
- [28:35]
A
And who is your ideal client for umx? And I'm talking about from a content creator standpoint.
- [28:45]
B
Okay. First and foremost would be the artist that's trying to get their music out there. That artist, that singer, that rapper, the one that can't get. They've been trying to get that record deal. They can't for whatever reason to get. They got all these doors closed in front of them. Come over here. Now's your opportunity to show them, show the world that you have something and let the people, let the public decide. But I want to add something to that as well. Is with that is because I want people to understand this. This is no slight to any other platform. But this is important to understand. When you submit your music as an independent artist to Apple Music, Spotify, Tidal, whatever it is, you have to understand that you are literally a raindrop in the Pacific Ocean. No one's going to see you. Then you have to spend tons and tons of money to try to make a dollar. And that's if the algorithms work properly in your favor. And a lot of times people are buying, paying for bots and faking the streams and just so they can get something. Look, I get it. I get what you guys trying to do. You're trying to get ahead. Look, I'm happy for you. But in this day and age, you guys are also realizing that's not really working anymore. As a matter of fact, Spotify in the news in the last few months, they've been saying, look, we're gonna cut back on paying you guys unless you reach a certain threshold. So you have to make at least a hundred dollars or a thousand, whatever the amount of money is. You have to meet a certain threshold before they start paying you on a point of a point, 0000 cent per stream. Okay, so they're just taking your money. With Universal Media X, we pay you from stream number one. I don't care if you got 100 streams, a thousand streams, a million streams, every stream counts. And you don't have to fight so hard to be able to get your attention. And the way we have it set up is that you can actually. You're connecting with real people in real time around the world. Real fans, not robots. So I don't know about some of you guys out there and I get it. That's what, that's what people have been used to. It works. You Making some noise. Okay, great. Problem is, you go out to a major label, try to knock on the door, hey, I got a hundred thousand streams in a week. Really? And then when they go back door, that what happens? They find out that it's all fake or most of it's fake. And then they're looking at you like, okay, really? So that's not working. Then on top of that, you're saying you got all that, and let's say you do convince somebody, or let's say a concert promoter, for example, and he said, well, you got that many people, then we should put up some shows. Okay, great. And the artists are saying themselves, I hope this works, but they're not going to tell them. And then they set up these shows, these concerts, and they're predicting that, okay, if they got a hundred thousand subscribers of streams per week and it's supposedly real, now they're thinking, all right, well, we should be able to sell. Put you in a concert hall that's in about 5,000 seats, and then they book it and they spend the money for 5,000 seats, and then 10 people come. How does that even work? Okay, you know why that doesn't work? Because it's obvious that those are not real. That's a total disaster. It's just bad. Okay? So instead of going that route, umx is designed to connect you with real people in real time. Real fans who are listening, who want to learn more about you, who are listening to your music, who have subs. And here's the thing, they've already subscribed. So these are paying live people who are actually listening and interested in what you have to offer. They're checking you out. This is your audience. This is real. You'll make more money and be more successful with a hundred people than you would with a hundred thousand supposed streams on Spotify. Because a lot of that doesn't matter. It's. So I shouldn't say it doesn't matter, but. And I know I'm going off on this, but it's important to understand this change has come to the music industry. It's called Universal Media X, or UMX for short.
- [33:01]
A
In layman terms, when you're talking about streaming for someone, what does that equate to? Because, like, when someone is on YouTube and they're like, okay, we need so many views. And if you're on TikTok. And so in all of this different language, what does those numbers really mean in terms of streaming?
- [33:23]
B
Well, we have a breakdown. We're actually one of the only platforms that actually have a breakdown of all of our numbers from the United States and every country. What our streaming rates are. It's in black and white. Okay. It's actually posted on our, on our, on our website. And we do that for transparency reasons. We don't want anyone to say, well, I thought this and they said that, but we actually posted on there in black and white. We can break it down by every country. You want to know what streams are in Jamaica? It says it right there. You want to know what it pays in France? It shows it right there. You want to know what it says in, in New Zealand? No problem. Check it out. It's right there for you. United States, Canada, we have rates for every country, every island, every domicile that is within reason. Now there are some countries that are not going to play ball because we're not. There's government restrictions, like I'm not going to name them right now, but there's a few out there that they're different, okay? But for the rest of the world, that's playing ball. And they're accepting music from the United States and around the other parts of the world. It's all right there in black and white. So I encourage people to check that out. They'll see what streaming rates are right there. Not even Spotify is going to do that. They'll give you a brief paragraph about what they, how they do it, but you don't really find out until you actually get a so called royalty statement. And that fluctuation, that's never consistent either because it's based upon whatever's really happening. So that's the best way I can say that. To answer that, check it out on our website, universalmediax.com and in there you will see what the streaming rates are for your music. And we have different streaming rates for music. We have higher streaming rates for music videos. We have even higher streaming rates for concerts. And of course with podcasting and everything, there'll be separate rates for that as well. If I were an artist and I had a song, a music video, I was going to put out a concert, I had a post recording of a concert that I did or show, I would take advantage of all this because every single one of these pays more than the majority of these platforms, period. So you can rack up, why not make your money and get your fans, you know?
- [35:36]
A
Jamal, if you conducted this interview, what is the one question you would have asked yourself? I want you to ask the question and answer it.
- [35:45]
B
If I conducted this interview, I would ask myself what in the world made me want to do this, you know? And my answer would be is. And it is. I felt the need to solve the problem. I felt the need to help alleviate and help save and help revive an industry that is so organically emotional. All they want is for their music to be heard and to be seen and to be respected. That's all they ask for. That's what I would ask myself. And that's the. That will be the answer.
- [36:22]
A
We've come to the part of the interview. It's called rapid round of fun. I'm going to ask you a series of questions and I want you to give me very quick answers. If there's something you desire not to answer, feel free to say pass. Are you ready for the rapid round of fun?
- [36:36]
B
All right, let's do this.
- [36:37]
A
All right. What is your favorite comfort food?
- [36:41]
B
Fried chicken.
- [36:42]
A
Your ideal car?
- [36:44]
B
Lamborghini.
- [36:45]
A
What food you eat every week, no matter what?
- [36:49]
B
Chicken.
- [36:49]
A
The last movie you saw.
- [36:51]
B
Oh, boy. I have to pass on that one.
- [36:55]
A
You relax. Doing what?
- [36:57]
B
Fishing.
- [36:58]
A
Your favorite singer or rapper?
- [37:01]
B
Singer. Luther Vandross. Rapper. Kanye West.
- [37:05]
A
Your favorite dance song?
- [37:07]
B
Clarity by Zit.
- [37:09]
A
Relax or hit the couch.
- [37:12]
B
Relax.
- [37:13]
A
Jamal Salter, thank you so much for joining us on black Entrepreneur Experience podcast. Before we let you go, share with us the best way for the audience to connect with you and to do business with you. And feel free to leave all your social media handles.
- [37:34]
B
Certainly the best way to reach me directly is by email. My email address you can use is the letter J. Salter. S as in Sam A L T as in Tom er. @universalmediax.com Social media handles are all Universal Media X. And we're on Twitter, also known as X. We're on Facebook, Instagram, and also YouTube.
- [38:01]
A
Thank you, Jamal. That's a wrap. Thank you for listening and subscribing to black entrepreneur Experience. We would love for you to leave a review and rating on itunes and.
- [38:11]
B
Share with your friends.
- [38:12]
A
For show notes and more episodes, go to www.beepodcast.com.
- [38:19]
B
Join us next Wednesday. And remember, green is the new black, so keep your bank accounts and your business in the black.