
We’re bringing back our inspiring interview with Troy Vincent—former NFL star, executive, and visionary founder of Love Thy Neighbor Community Development and Opportunity Corporation, as well as Vincent Country. Troy’s organizations champion...
Loading summary
A
Welcome to the Black Entrepreneur Experience podcast. Inside the business buzz and brilliance of black entrepreneurs. Here is your host, Dr. Francis Richards. What happens in Vegas goes all over the world on Black Entrepreneur experience, episode number 520. Thank you for joining us as we elevate the black entrepreneur experience by interviewing CEOs, thought leaders, innovative thinkers, and black entrepreneurs across the globe. I'm your host, Dr. Francis Richards. Our next guest is creating permanent keepsakes for every occasion. He is an expert in business entrepreneurship and the founder of the engraving house. Welcome, Troy Vincent.
B
Welcome, welcome. Good afternoon. Good morning. I'm sorry, how are you?
A
Well, this is the beauty. It's morning, afternoon or night somewhere, so you can't make a mistake.
B
That's right. That's right.
A
I've given our audience such a brief bio. Why don't you fill in the gaps and share with our audience what you'd like them to know about you and your business?
B
Okay, sure. So I started the engraving house back in 2008. I got introduced to the engraving business back in 2005 and had a mentor. I learned under my mentor, who's still my mentor today, learned under him for three years and took the leap of faith back in 2008. So when we first created the business, we focused primarily on keepsakes for weddings, anniversaries, birthdays, all different occasions. 2013, we purchased a monument company that we merged with the engraving house. And that monument company primarily focused on stone. So headstones, commercial signs, anything granite, marble. So once we acquired that company, that took us more in the direction of focusing more on the stone side and memorials. So right now, today, in 2022, 75 to 80% of our business comes through creating headstones for families. We work with cemeteries and we work directly with families as well. So 2021 and 2020 were two of our busiest years since existence. So that's a direct correlation with us being in a pandemic which has truly impacted our business. I'd say it's been a bittersweet scenario. We've lost a lot of loved ones, but we're fortunate that we've been able to help these families give their loved ones a proper send off. That's where we are today.
A
Talk about finding a mentor.
B
Yeah, finding a mentor is. It's essential and you have to be intentional about it. Whatever industry, whatever you decide to do, I would strongly suggest you find someone who you deem as successful in that industry. And you have to approach them and ask them point blank, hey, listen, I admiring what you're doing. I respect it. I'd like to someday be where you're at. Would you be willing to spend some time with me? So you have to be intentional and it's okay to have more than one. And. Yeah. So whether it's in a personal relationship, whether it's professional relationships, having someone that's a little further along in the process to you than you are connecting with them is essential.
A
A lot of us, we don't really think about dying. We know it's going to happen. Being in the monument business, is there a lot of African Americans in that business?
B
That's a great question. And no, there is not. And funny story, my. So my mentor, he's Caucasian, and he told me early on in our relationship, he said, listen, there's not a lot of African Americans in this industry. He said, I just wanted to. Before agreeing to really mentor you, I wanted to spend time with you to see if you have the heart for this business. And now that I know you have the heart for this business, I'll teach you everything you need to know about the business. But the fact that there's not many African Americans, you have a natural niche that you can start with. Now he's like, that's not the only communities that you'll end up serving, but there's not a lot of people like you. So he's like, I have no doubt that you'll be successful. And for someone who I would not consider a peer or somebody that would be in my natural sphere of influence, for him to tell me that, and I just. I trusted him and he's. Everything he said at this point has came to fruition.
A
That's a really emotional moment. People losing loved ones. And we know you talked about with the pandemic, it's even heightened. What is something that we don't know about the monument business as consumers that we should know?
B
Well, one thing that I would say is as a consumer in this industry, you have rights. Okay? We get. A lot of times families, they walk into a funeral home or they'll walk into a cemetery in the cemetery. Not all, but some cemeteries will lead you to believe that you have to buy the products directly from them. Like that's your only option, which that's not the case. It's really legal for them to tell you that, but some still bend the rules or they just imply or infer that you have to get come through them. Well, the reality of it is, as long as the monument company that you're buying your headstone from is licensed and insured, that you can buy from them. You don't have to buy from us from the cemetery. So you would, I would say, do your research. Pre planning is important. So whether you walk into a funeral home, you want to understand what's going on ahead of time. So when that time does come, you're not making emotional, rash decisions. You can make thoughtful, knowledgeable decisions that are going to be financially in your favor because oftentimes I've seen it over and over again. You're emotional, you're dealing with the business of things. You sit down in front the wrong type of company and they're selling you all of these things and you're just drained. And at this point, you just want to sign a document because you just can't deal with this anymore. We're going into with that mentality can cost you hundreds, if not thousands of dollars. So know your options ahead of time. And like you said something, Doc, people, we don't really want to talk about death. But it's not if it's going to happen, it's when it's going to happen. So if we know it's going to happen, it will be in your best interest and your family's best interest that you address these things ahead of time or at least start doing some homework so you have some sort of idea. Because when you're doing a business of death, you really can't grieve. And when you're holding all of that in and when it manifests itself and it comes out, it comes out in lots of ways. And a lot of relationships get damaged because we don't know how to handle navigating through situations that are special as this can be.
A
Fill in the blank. Thank you Pandemic, because.
B
Thank you Pandemic because in the midst of this madness, you still given us lots to be thankful for. You have given us an opportunity to think about how important family really is to us. Many of us were not able to spend holidays without families these last couple of years. And now that we're trying to do that again, I'm reminded of how important my loved ones really are. Thank you Pandemic because a lot of people I know wanted to go into business for themselves, but for one reason or another, whether it was fear or lack of confidence, we never did. But now, Pandemic, you've pushed a lot of us into entrepreneurship because the jobs that we thought were secure are gone now. So now I'm forced to take some of these ideas that have been birthed inside of me. It's time for me to let them Manifest themselves. So thank you, Pandemic for that.
A
Troy, take us on this journey. How did you end up here? What is your backstory?
B
It's my backstory, I like to say. I mean, I've been an entrepreneur since I was 12. When I was, I used to buy candy wholesale from the store and then I take it to school and sell it to all my friends and, you know, classmates. I didn't think about it as entrepreneurship back then. It was just a way for me to make. For me to make money. Well, I don't have entrepreneurs in my family. I have a family of educators and a family of people that, whether they work in government or work for corporations. So I really didn't have people around me that would really help me nurture my entrepreneurial spirit. So I did what I thought I was supposed to do, which is go to school, get a degree, go get jobs. So I had several jobs. You know, I worked in the finance industry for years, but never really felt fulfilled. And, you know, I've gotten fired from several jobs. And I used to always complain about I would be the victim of why me would happen to me. But then it was a shift, there was a shift in mindset that I came in contact with my purpose, which it no longer felt like what happened to me, but it was what happens for me. So every job that I was separated from, I learned something from it and all of those opportunities. Finally, after the last time of being separated from a company, I said, this is it, there's got to be more. And I told myself, if I'm going to get fired, it's going to be because of my clients are going to fire me, my customers are going to fire me, but it won't be because I'm just a casualty of business by something much greater than me. So, yeah, so for me, that was my turning point where I had to go against the grain of even my family members. I love them, love all of them. But it was always, yeah, go do that, that job that you're doing, go do that business thing, but just make sure you keep your job so you can have your benefits. I heard that for about 10 years and I think that just delayed my destiny of being an entrepreneur. So it wasn't until I got around people who were entrepreneurs that could pour into me and help me with my self confidence and the belief that I can do it and I can make it happen. And so here we are now. And I'm not sad that it took so long. I'm just thankful that it actually happened.
A
What was that pivotal moment or that shift that when you decided, I'm going to fire myself from the job?
B
I remember that moment because I thought I'd had the job that I would be satisfied with. I was making good money, had a decent schedule, had a nice title, all of the things that I thought were important to me, but this particular company asked me to move to a different location and I wasn't prepared to do that. And shortly after that, they made it to where I wasn't going to be able to stay there. And I remember when I had the final conversation, I was driving home and I remember I cried and I said, God, there's got to be. What is this? I know there's a reason for all of this, but what is this? And I just, I took some time, I meditated, I prayed, and I was doing the business part time, kind of playing with the idea, and then decided, no, this is. This is it. I'm a smart guy. What's my worst case scenario? And if I could bear my worst case scenario, then that's what I needed to say, okay, that's enough. And for me, the worst case scenario is I do the job, it flops, and then what? Okay, I can go back into the corporate world if I had to do that. So once I figured out that was my worst case, I said, you know what? You got to do it. And then the other side of that is I. I said, do I want to be on my deathbed talking about, I would've, I could've, I should've, I wish this, I wish that I said, I'm more afraid to go through life never having tried than being afraid to try and have it not work. So, yeah, so I had that. It was those types of conversations that I have with myself. And after meditation, after prayer, I said, I've got to do this. And that was it for me.
A
Thank you for sharing that very authentic story. There's a lot to unpack there. You talked about the worst moment. What's the worst that could happen to date? What is the worst that has happened and what was your takeaway?
B
Being in business, there's all kinds of. And I don't look at them as worst moments. I look at them as great as opportunities to correct. I invested a lot of money into a coach that beyond my mentor. I met someone who just sold me on a story of how they can help take me from one level to the next. And I believed it. And so I was sharing with them some ideas that I was wanting to do for the business and they ended up taking those ideas and giving them to someone else because at the time I didn't know anything about signing non disclosure agreements. So I'm just freely talking about all these ideas and yeah, they took them and had somebody else implement that was a tough one.
A
What makes you vulnerable?
B
What makes me vulnerable? I care, I care a lot about people. I care a lot about the success of people. I care about other people's happiness and there are times where that has been taken advantage of so that yeah, that people, they've taken that, that kindness for weakness and yeah, I've been burned a couple times because of that.
A
Talk about raising capital, how did you raise the money to start your business?
B
Well, the majority of it I was fortunate that I've never been a huge spender. So from my corporate life I put money aside. So I had that money and then I had my brother, probably my biggest supporter. He saw me from the ground up, these visions of what I saw for the business and he was ready to invest in me. So he did. So between my own money and my brother's money, that was the scene. I had it.
A
So when you were putting this money away, were you putting the money away with the idea of being an entrepreneur or did that just happen?
B
It just happened.
A
Okay.
B
I think I knew what I needed before I did. I never was a big spender, didn't need a lot of luxurious things. I lived very meagerly and yeah, I just put it away. Being in the banking and investment field, it was, I was just conditioned to always make sure tomorrow is taken care of. So today, as long as I was comfortable, I always had a mind on. At some point I'm going to retire or at some point I'm going to want to make some major purchases. I just didn't know what that was at the time.
A
You talked about being in the banking field in finance, what is something as business owners that we should know that we don't know? Give us a jewel, something that would help us?
B
Well, several things. One, there's a lot of money that's out there that's available to us that we don't know how to go out and find. But there's a lot of grant money, there's low interest loans. You just have to talk to people, you just have to talk to people in the banking industry. You just have to network with other business owners because there's a lot, especially post pandemic or in the midst of the pandemic, there's a lot of money that are out there. And as you grow, you want to use other people's money. You don't necessarily want to use your own money like I did when I didn't know. You just have to be resourceful. And a lot of times there's a lot of red tape, but it's worth it if you just take your time. Whether it's a grant or a forgivable loan or a low interest loan, there's plenty of funds out there for you.
A
Talk about legacy. When it's all said and done, how do you want to be remembered?
B
Troy and that's a great question, because I think about legacy every day. I always say life is built on what you acquire, but your legacy is built on what you can leave behind. And for me, being in this industry, I always say every day I'm writing my obituary. So I want to be remembered as a person who wanted those around him to become the best version of themselves in anything that I can do to help them with that, whether it be personally or professionally, I want people to say that I lived it. I walked the walk. I didn't just talk the talk. I want people to know that kind words, kind word can go a long way, and you never know the impact that it would have. And words are free for us to give out. So why not just give kind words out freely? But the value of the recipients can have just. They can be invaluable. So any chance that I get, I want to try and pour into those who I come in contact with on a personal or professional level when my time comes and they're having a celebration of life for me. No matter who gets up and speaks about me on my behalf, I want them to be able to share that same message.
A
Your engraving business, the monument business, and I know you may have many talk about the most impactful story to give our listeners an insight into your business. What is the most memorable story regarding your industry, what you do, your craft?
B
A couple years ago, I mean, it was right around this time, it was for Dr. Martin Luther King. It was commemorating his life. There's a small city here in Georgia, the city of Carrollton. And the city had come to me and said, hey, we want to do this monument of Martin Luther King in Carrollton. And Carrollton is a city that it's had some challenges. It's a typical southern small city that has a racial divide. So there's a lot of history that's there. Originally, I looked at it, okay, this is another monument. You know, we'll create it, we'll go erect it and then move on. Well, when we went to erect it, I didn't realize they had a big. They had a big ceremony and we got there and there were. I had. I mean, there were multiple generations of African Americans, people of all races. I mean, there were brand new babies out there. And I was able to connect with a lady who was 98, and the sheer appreciation that they shared for my company and what we were doing. I didn't realize the importance and the significance of having this type of monument right in downtown Carrollton, right near the courthouse. That was a huge, momentous moment for that city. And so I quickly realized that this is not just another project for us. We are part of history for this city and hopefully pivoting to continue to make, you know, to bring this community together. So, yeah, that happened, I want to say, maybe two years ago, but yeah, that one stands out to me because of the. Just the significance of it and the wide range of people that was there to witness this happen.
A
You're talking about Martin Luther King, who was an amazing junior. Martin Luther King Jr. Who was an amazing man. And I could hear him say, go be great, Troy. Go be great. What does that mean to you and how will you exemplify today being great?
B
Yeah. So whenever I talk to people, I always wonder whether it's an email or whether it's a conversation. It's always make it a great day or create a great day. It's never have a great day, because in my mind, having it is. You're just hoping. Making it or creating it, it's a mindset. So for me, go be great is living with intention, understanding my purpose, and living in that purpose on a daily basis. So I know what my life, I know why I'm here, I know who I am, and I know why I'm here. So for me to be great is exemplifying that in my interactions. So at the end of the day, when I'm laying my head on the pillow, I reflect on my day and I just. I want to try and ensure that I made a great day. That doesn't mean that I won't have challenges throughout that day, but I let my challenges, they might be challenging moments, but I don't let those moments take turn into days. So when someone tells me, oh, I'm having a bad day, I always question them. I'm like, what does that mean? Oh, something just happened. Okay, that just happened. But that was then. This is not. You had a bad moment, but you didn't have a bad day. You know, you went to bed, you woke up this morning that wasn't bad. You got food in your mouth that wasn't bad. So there were things that happened in the day that was good. You just had some challenges in the that moment. So for me, being great, like I said, understanding what my purpose is and knowing that I've walked in that purpose for the day.
A
What is your purpose?
B
My purpose is to be a leader in my community, pour into young people, help them become the best version of themselves. As a mentor, I kind of COVID up the potholes for them so those who are coming behind me can have a smoother track to run on. My purpose is also entrepreneurship. Sharing my story, sharing my struggles with other aspiring entrepreneurs to help if they're in neutral, help get them out of neutral in the drive and just be somebody who just will continuously build this legacy by just pouring into other people.
A
Data is king. How do you use data for your business?
B
Well, it drives my decisions and data comes from so many places. Traditional ways of researching my industry to understand what the trends are. So I'm an avid reader, I'm an avid listener. I don't read a lot of books. I do a lot of audio books because I don't sit still long enough. So I use my vehicle when I'm driving. That's like my mobile library. Data, in terms of just having conversations, I'm very fortunate that I feel like I'm a great listener. So I just talk a lot and I listen even more than that. So, yeah, data drives everything I do in a personal and professional realm.
A
And how are you collecting the data?
B
Well, I haven't. Well, in my business, I have, you know, I have a customer relationship management tool that we put information in the system, have spreadsheets, we have articles that when we find articles, we gather them and we archive them. So, yeah, whatever information that we seem that that seems usable for us, we make sure to document it and so we can always refer back to it.
A
What is your zone of genius?
B
Genius is such a. That's a huge word, right? I am not in a position where I could use my name and genius in the same sentence, but I would say where I know my sweet spot is being able to connect with people of all walks of life, whether it's a boardroom, whether it's a street corner, whether you're American born or whether you're born internationally. I've been fortunate that I have a varied background and lots of experience that I can connect with you and still be able to pour into you and I think that's my sweet spot.
A
I want you to have a monologue. I want you to name this person, living or not. And this person has inspired you so much. Name the person and what are you saying to that person?
B
I would say that person. I would say my grandfather. My grandfather was married to my grandmother 50 years, 50 plus years, had six children, had a fourth grade education. He was an entrepreneur before I even really understood what entrepreneurship was. He had a dump truck business and he died when I was fairly young. But I do remember having some conversations with him and I remember just watching him interact with my grandmother. He very quiet man, didn't say a lot, but when he did say something, his voice rang loudly because you knew that if he's saying something that he. It must be of importance. So I didn't really understand that, although I watched it, you know, I saw him. I know he'd get up at. It was 4 o' clock in the morning. I know everyone was still asleep when he would get up and when he would come back. Everybody was settling in for the day. Just remembering him and just his work ethic. I like to say that that kind of seeped into me. His work ethic, his love for his family. He was a true man's man. And formerly he wasn't highly educated, but extremely intelligent, which I even still think about that today. I am a proponent of education, but I'm more of a proponent of learning. So whether that's in a formal setting or not, we all have the capability to learn and we need to constantly learn. That's how we grow. So yeah, I think so. For I took a lot from him, some of which was intentional, but most of it I think was just subconsciously passed down to me.
A
What is your most memorable moment in life or business?
B
As I really look back, I'll say the most memorable point in my life, the most significant point. I was a teenager in New Orleans and I was starting to make some poor decisions, some poor choices. And my family decided that they were moving me out of the city because they feared for my life. They said the way I'm going, I'm not going to make it and it's not going to happen on their watch. They were moving me. I had a conversation with a cousin of mine who A lot of the decisions that I made that weren't. I was following his lead. He was an older cousin. I looked up to him. So he got me involved in a lot of things. In the last conversation that I had with him prior to leaving, I remember because he had dropped out of high school, and he was just living on his own, selling drugs. And I asked him, I said, man, what are you going to do with the rest of your life? And I remember he went into his pocket and he pulled out this huge wad of money, and he's counting the money, and he says to me, he's like, I got more money than anybody in our family. When it's over, it's over. And for the first time, something clicked in my head. And I said, man, I said, that sounds stupid. I say, you. You 18. What you talking about? And he punched me in the face. And he said, don't ever talk back to me like that. You don't know what you're talking about. You crazy. I left and I moved. And it was actually 10 days later, my grandmother called and told me he had been killed. And it was at that moment something clicked, because I knew that had I not moved, I would have been with him because I was on his coattail. I went everywhere he went. So that was the first time I said, there's a purpose for my life. I don't know what it is at this point, but it wasn't my time to go. And I think from that moment, I had not found my purpose yet. But I understood with the concept of there's something my life means and I'm supposed to be doing with it, and eventually I'm going to find it out. And it was at that point I started at least being cognizant of mortality, of life and what's supposed to happen for me. So, yeah, I would say that's the most significant.
A
That was a great story. And sorry for your loss. Now, did the entire family move or did they send you?
B
They sent my. So my. They just sent my. My father because my parents were split, and then my father was moving. He was actually going to Iowa and to finish getting his PhD. And he's like, no, you coming with me. I was like, iowa? And I'm like, no, you want me to leave New Orleans, all of this and go to Iowa? Yeah. So, yeah, I fought, I kicked, I screamed, because I was leaving my friends, I was leaving the coolness of being in the city and doing everything I thought was hip. But, yeah, I'm thankful for them today that they saw enough in me to say, nah, we're not going to let you be a statistic. And so they up. It was actually my senior year in high school. I had been expelled, and so I couldn't go back. It was. I couldn't Go back to the school that I'd been attending. I would have had to go to another school that. The school that I would have had to go to that I was just District 4. There wouldn't have been a good situation. And they knew that, and they said, no, you need a fresh start.
A
That's beautiful.
B
Yeah.
A
Yeah, that's beautiful.
B
Thank you for making a decision that I hated. I thought they were the worst parents in the world for me to. For taking me as a teenager and bringing me in this foreign territory. But, yeah, that was part of my purpose. The bigger plan that God had set for me that I had no idea about.
A
That's real talk, Troy. Thank you so much for that.
B
Yes, you're welcome.
A
If you conducted this interview, what is the one question you would have asked yourself? I want you to ask the question and answer it.
B
So if I was. So being that this is entrepreneurial based, I would ask, are there any words of wisdom or any advice that you can share with aspiring entrepreneurs? And then my answer would be, if you're an aspiring entrepreneur, you want to remember my three Ds and you want to live by these three Ds. The first D is you. You have to dream it. You have to envision yourself being whatever it is that you want to be, because if you can't see it, then you. You'll never be it. Right? So that's the first D you have to dream. The second D is you have to diagram it. You really have to sit down, you write it out, you make it plain, you make it specific. So it's not enough to say that, hey, I want to be a salon owner. No, it's. I want to be a salon owner on this side of town, by this date, have this many employees. This is the type of customers that I want. You know, you have to write it down. You have to make it as plain as possible so you can always look at it and it's measurable. So the third D is you just have to do it. And that's the part that we get stuck. We are. It's a whole. Ready, aim, fire. When you're shooting a gun well, we. We ready and we aim. But a lot of us stay just aiming. And whether it's fear of not being able to do it or not having the people around you that can pour into you to help you with the confidence to do it, those are all important things. So having a mentor, having the people that can show you that, hey, this is possible, you can do this. Having them around, around you is Important. So a lot of us don't have that. And I even think back in my own family, you know, my father's, he was in education. He was a principal for a lot of years. And just recently we had a conversation, and he told me how proud. How proud of me he was, you know, when he was Actually came and visited one of my offices for the first time. He said, oh, this is a real business. Kind of laughed. And I was like, yeah. He told me. He's like, I wanted to be in business, but my grandmother, she never really encouraged me. And he's like. And he told me the story. He said, when his grandmother, My great grandmother, when she was on her deathbed and he was having a conversation with me, he said, I always wanted to be in business, but I know, you know, you never really promoted me doing that. And he asked her why. And she told him. She said, well, because of the Iceman. He said, the Iceman? She said, yes. The only person I knew in business for themselves was the Iceman. And he said, she told him, I used to see one week he would come and he would make a quarter, but the next week he'd only make a dime. And I just thought that was so bad, and I never wanted that for you. I always wanted you to make sure you can go get a good job and somebody gonna give you some better benefits, and they gonna pay you regularly so you know, what you gonna get. And he remember, he looked at her in amazement, and he said, so you discouraged me from being in business because of the Iceman? And he said, you know, so we had a real conversation after that. He's like, you know, and he apologized to me. He's like, I know I always told you, keep a job and do this business as a side hustle, but make sure you go and work for somebody else so they can give you this and give you that. But he's like, I didn't know how to really support you. And I'm glad that even with that, you still persevere. You took the lighthearted moment of laughing about my great grandmother to really seriously reminding me of the importance of getting the right circle of people around you. I can't stress any aspiring entrepreneur. You have to be intentional about finding people who are doing what you're doing, who want the same things that you want so you all can pour into each other like one big think tank, because that makes all the difference in the world. So that's it. The three Ds. If you don't take anything else from anything that I've said today. Just remember, you, you dream it, you diagram it, and then you just have to do it.
A
Troy, we come to the part of our interview. It's called rapid round of fun. I'm going to give you some questions. I need you to give me very quick answers. If there's something you desire not to answer, feel free to say pass. Are you ready for the rapid round of fun?
B
Ready as I will be, yes.
A
Your ideal car, Tesla truck. Your favorite holiday, Thanksgiving. Your favorite color, brown. Your first job, checkers. Your favorite dance song, anything from Tupac. Your favorite singer or rapper, Tupac workout or hit the couch workout. Troy Vincent, thank you so much for joining us on Black Entrepreneur Experience podcast. Before we let you go, why don't you share with our audience the best way for them to connect with you and to do business with you. And feel free to leave all your social media handles.
B
Okay. Website is www.engravinghouse.com. twitter is engraving House, Facebook Engraving House and Instagram Engraving House. But yeah, feel free to drop a line even on the website. There's a contact page. If you left me a message, I will get it. But yeah. So thank you. Thank you so much for your time. I really appreciate you.
A
Dr. Richards, that's a wrap. Thank you for listening and subscribing to black Entrepreneur Experience. We would love for you to leave a review and rating on itunes and share with your friends. For show notes and more episodes, go to w www.beepodcast.com. join us next Wednesday. And remember, green is the new black. So keep your bank accounts and your business in the black.
This episode features Troy Vincent, founder of The Engraving House and a former NFL star, who discusses his journey from corporate America and pro football to entrepreneurship in the monument and engraving industry. The conversation covers building a legacy business, the importance of mentorship, financial wisdom, the unique position of Black entrepreneurs in the funeral and monument sector, and lessons in resilience, community, and impact. Troy shares candid stories from his personal and professional life, offering actionable insights for aspiring entrepreneurs.
Early Business Experience:
Career Journey:
"If I'm going to get fired, it's going to be because my clients are going to fire me, my customers are going to fire me." (11:37)
Starting The Engraving House:
"You have to be intentional about it. Find someone who you deem as successful in that industry." (02:50)
"He said, I just wanted to ... see if you have the heart for this business. ... But the fact that there's not many African Americans, you have a natural niche." (03:48)
"When you're doing the business of death, you really can't grieve. ... relationships get damaged because we don't know how to handle navigating through situations that are special as this." (05:08)
"Thank you Pandemic because ... you’ve pushed a lot of us into entrepreneurship." (07:40)
"You want to use other people's money. You don't necessarily want to use your own ... just have to be resourceful." (16:48)
"I don't look at them as worst moments. I look at them as great opportunities to correct." (13:52)
"Life is built on what you acquire, but your legacy is built on what you leave behind." (17:49)
"I didn't realize the importance and significance of having this type of monument ... right near the courthouse. That was a huge, momentous moment for that city." (19:38)
"That was the first time I said, there's a purpose for my life. I don't know what it is at this point, but it wasn't my time to go." (29:03)
"We ready and we aim. But a lot of us stay just aiming." (33:23)
"There was a shift in mindset ... it no longer felt like what happened to me, but what happens for me." (08:53)
"Every day I'm writing my obituary." (17:49)
Troy’s approach is candid, warm, and deeply reflective, blending practical business advice with heartfelt personal stories. Dr. Richards's questions keep the conversation engaging, supportive, and community-focused, emphasizing empowerment, generational learning, and actionable wisdom.
This episode is a powerful blend of practical advice and inspiring storytelling, ideal for anyone seeking insight into entrepreneurship, legacy building, and making a meaningful impact in underrepresented industries.