Black Entrepreneur Experience – Episode 537

Reinventing Luxury Lambrusco: Myisha Moore on Building Saint Enzo Into a Modern Celebration Icon

Release Date: February 25, 2026
Host: Dr. Frances A. Ince (“Chief Encouraging Officer”)
Guest: Myisha Moore, Founder of Saint Enzo

Episode Overview

In this episode, Dr. Frances Ince sits down with Myisha Moore, the dynamic founder of Saint Enzo, a modern, Black-owned luxury Lambrusco brand. Myisha shares her entrepreneurial journey, discusses the intersection of family, love, and business, and explores how Saint Enzo is redefining what it means to celebrate and connect over wine. The conversation touches on the intentional design of her brand, the value of community, challenges in the wine industry, and Myisha’s passion for elevating the experience of her target audience—modern, fashion-forward women.
The episode is inspiring, insightful, and filled with actionable wisdom for aspiring Black entrepreneurs.

Key Discussion Points & Insights

Founding Story and Brand Genesis

• Origin Moment:
  • "This was born out of a very authentic moment... I was a new mom and went out for brunch with friends, but nobody agreed on what to order. The drinks didn’t match the magic of the moment." (03:11, Myisha)
  • Her husband Armand, with a background in high luxury and wine in Asia, saw an opportunity for a “brunch wine” that facilitates connection, not just pretension.
• Brand Name:
  • “Saint” references the Lambrusco grape's roots (predating Christ); “Enzo” is traditional Italian, inspired by their second son and Enzo Ferrari. (05:12)
  • "It was a gift to women... but a little masculine in itself—Enzo is a prominent boy's name in Italy and our son's name." (05:12, Myisha)

Family, Partnership, and Entrepreneurship

• Family Dynamics:
  • Myisha and Armand (husband/business partner) bring together tech and PR/marketing backgrounds.
  • Describes the balance of marriage and business as strengthening their bond:
    "We're able to see the best of each other in a different way... and that brings us back to love and a true mutual respect." (06:23, Myisha)
  • Their children are meaningfully involved—from color selection to joining on campaign sets (07:40).
• Advice from Therapy/Marriage Counseling:
  • "Finding something you're building together is very important." (07:11, Myisha)

Funding and Ownership

• Self-Funded:
  • "We are fully funded. We didn’t go out and raise capital, we didn’t want to dilute the business...We made personal cuts and prepared to launch wholeheartedly." (09:07, Myisha)

Influences and Mentorship

• Grandmother’s Legacy:
  • Myisha’s inspiration and imagined audience for her legacy:
    "She was keen on ensuring that girls, and then me, were seen and were brought up to know that entrepreneurship—ownership—is important." (09:54, Myisha)
• Top Influencers:
  • Mentor: "If you’re going to put your name out there, go for the top 1%... know your demographic." (10:55)
  • Women in their 30s–40s and chefs have deeply shaped the brand through honest conversations about wine and connection (11:35).

Industry Insights

• The ‘Luxury’ in Wine:
  • "Luxury isn’t just about price. St. Enzo is 100% Grass Barosa grape, and that purity is luxury—no fillers, not watered down. That’s rare." (12:53, Myisha)
• Educating Consumers:
  • Many consumers still have misconceptions about Lambrusco ("thought it was sweet"), unaware of the dry, sparkling red experience Saint Enzo offers (22:36).
  • "We're reintroducing something, which is a lot of education, and helping people rethink how they plan for celebratory moments." (22:36, Myisha)
• Challenges of Wine Distribution:
  • Unlike fashion or accessories, wine is highly regulated; Saint Enzo is mostly sold online and through select hotels/restaurants (21:50).

Customer and Market Focus

• Who is the Ideal Customer?:
  • Fashion-forward women, late 20s to mid-40s, who love functional day drinking, value what they consume, and are thought leaders (14:34).
  • "I'm obsessing about her... my day-to-day is to drum up what is my girl thinking about? What does she want?" (25:15, Myisha)

Entrepreneurial Wisdom

• Biggest Obstacle:

  • "One of the biggest obstacles I've overcome is not worrying about being traditional... When you’re trying to fit in, how are you creating surprise and delight?" (19:27, Myisha)

• Key Learning:

  • "Some days I’m learning to ride a bike all over again... With strategy and communication, we’ve made strides." (13:48, Myisha)

• “Action kills anxiety. Just keep at it.” —Advice to younger self (31:13)

• Pivotal Moment:

  • Decided to leap into business full-time after realizing she couldn’t split focus:
    "At some point, I can't split myself anymore... You better go for it. You can always go back to the day job, but you can't always come back to this when you've got momentum." (17:00, Myisha)

• Zone of Genius:

  • "Communication. I can read the room and know who I need to talk to." (28:37, Myisha)

• What Drives Her:

  • "Purpose and my family... I have something I want to hand down, to imprint on them." (29:01, Myisha)

Brand Experience & Design

• The Saint Enzo Bag:
  • More than a wine—it's about “connection moments and fashion moments.”
  • Designed as a chic, functional accessory that carries wine and essentials, creating buzz and belonging when brought to gatherings (22:36).
  • Label design was done by Domo Wells, a fashion designer, reinforcing the brand’s style-forward ethos (31:28).

Vision & Goals

• 1-year goals:
  • Launch ambassador program and partner with cricket as it gains popularity in the US. (27:24)
• 5-year vision:
  • Expand into new wines (possibly a Bianco), venture deeper into fashion, and grow Saint Enzo as both a brand and community (27:24).

Social Impact

• Big issues she’d like to tackle:
  • Strengthening American community and resisting the normalization of struggle; sustaining the American Dream for immigrants and entrepreneurs (15:31).
• What makes Saint Enzo special:
  • "This is not your mass-produced wine... a curated, small-batch wine. There isn’t an unlimited supply." (30:18, Myisha)

Memorable Quotes & Moments

• On partnership in marriage and business:
  "Having something that you're building together is very important." (07:11, Myisha)
• On breaking tradition:
  "The obstacle is to not worry about being traditional... Those are the things that make you unique." (19:27, Myisha)
• On consumer obsession:
  "I am obsessing about my client. Through that, I’m able to chime into these moments." (25:15, Myisha)
• On advice to her younger self:
  "Action kills anxiety. Just keep at it." (31:13, Myisha)
• On women and community:
  "Women, especially in their 30s and 40s, and chefs have really helped shape this brand." (11:35, Myisha)
• On family legacy:
  "There’s something I want to hand down to them... I have to get up every day and show that." (29:01, Myisha)

Notable Timestamps

• 00:22: Dr. Frances introduces the episode and guest
• 03:11: The authentic brunch moment that sparked the idea
• 05:12: Story behind the name “Saint Enzo”
• 06:07: Balancing motherhood, marriage, and entrepreneurship
• 09:07: Discussing self-funding, not raising external capital
• 10:55: Mentors and top influences
• 12:53: Insights about true luxury in wine
• 14:34: Defining the target audience
• 19:27: Biggest challenge: not being boxed in by tradition
• 21:50: Wine business complexities and launching the luxury Saint Enzo bag
• 25:15: Myisha’s creative, customer-obsessed mindset
• 27:24: Vision for 1 and 5 years ahead
• 28:37: “Zone of genius”—Myisha’s communication acumen
• 29:01: What keeps her going: purpose and family
• 31:13: Advice for a younger Maisha
• 31:28: The fashion-forward, detailed label design
• 32:29: Admiring the WNBA’s branding strategy
• 35:20–36:42: Rapid-fire fun round: food, movies, music, relaxation
• 36:57: Where to find and follow Saint Enzo

Brands & Inspiration

• WNBA:
  • “They’re not just focusing on basketball. They’re doing a really strong job of creating experiential moments. That’s how you build a community outside of just one vertical.” (32:29, Myisha)

How to Connect & Order

• Order Saint Enzo: saintenzo.com
• Instagram: @DrinkSaintEnzo
  "DM us, message us. We're very chatty." (36:57, Myisha)

Key Takeaways for Entrepreneurs

• Authenticity and community are as important as product quality.
• Deep understanding (and obsession) with your user/demographic is essential for strong branding.
• Innovate by reimagining old categories—don’t be afraid to defy industry norms.
• Have a clear purpose—beyond profit, legacy and impact matter.
• Build with care: everything from naming to packaging should feel intentional and aligned with your customer.

For more inspiration and wisdom from Myisha Moore and other trailblazing Black entrepreneurs, subscribe to Black Entrepreneur Experience and visit beepodcast.com.