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Dr. Ernest Duncan Jr.
Hey, it's Ryan Reynolds here for Mint Mobile. Now, I was looking for fun ways to tell you that Mint's offer of unlimited Premium Wireless for $15 a month is back. So I thought it would be fun if we made $15 bills, but it turns out that's very illegal. So there goes my big idea for the commercial. Give it a try@mintmobile.com Switch upfront payment
Dr. Francis Arlene
of $45 for three months, $90 for six months or $180 for a 12 month plan. Required $15 per month equivalent taxes and fees Extra initial plan term only greater than 50 gigabytes. Me slow when network is busy. See Terms Foreign. Welcome to the Black Entrepreneur Experience Podcast. Inside the business buzz and brilliance of Black entrepreneurs. Here is your host, Dr. Francis Arlene. What happens in Vegas goes all over the world on Black Entrepreneur experience, episode number 555. Thank you for joining us as we elevate the Black Entrepreneur experience by interviewing CEOs, thought leaders, innovative thinkers and black entrepreneurs across the globe. I'm your host, Dr. Frances Arlene. We welcome you back to the Black Entrepreneur Experience Podcast, the ultimate space where vision meets execution. Today we are closing the gap between potential and peak performance with a powerhouse leader built for this moment, Dr. Ernest Duncan Jr. Dr. Ernest is a Gallup certified Strength coach, the creator of the Bridge approach, and the visionary author of the Third Mirror. As an elite accountability coach for Black men in leadership, he specializes in helping high impact executives and founders break through their ceiling and dominate their space. If you're ready to stop playing small, master your strength and elevate your leadership, your this is your moment. Welcome, Dr. Ernest.
Dr. Ernest Duncan Jr.
Thank you, Dr. Francis. Great to be here today.
Dr. Francis Arlene
You're welcome. I've given our audience such a brief bio. Why don't you fill in the gaps and share with our audience what you'd like them to know about you and your business?
Dr. Ernest Duncan Jr.
Sure, I'd be happy to. So there's so much that I could tell you about my background and things I've experienced. But what I want to leave your audience with today is that I'm a storyteller. I'm a doctoral mentor, student mentor. I also am a real estate investor. I'm a brother. I'm an uncle. I'm a husband. So there's so many aspects to what makes up who I am and I just wanted to share that with your audience today.
Dr. Francis Arlene
Okay. I want to talk to you about did you marry entrepreneurial ship or did Entrepreneurial Ship marry you?
Dr. Ernest Duncan Jr.
Actually, I think it was in my DNA as I Look back at my ancestors. I think about my grandparents who have their side hustles. They had their nine to fives, and they did things outside of their nine to five. I think about my parents as well. And in addition to their nine to fives, they've had their side hustles. So I grew up in a family that really looked about just being and living up to our potential. So I think it's in my DNA.
Dr. Francis Arlene
Let's jump into the book. Tell me about why did you write the book and what stood out? What was that message that you wanted to send when you wrote the book? Tell our audience about the book.
Dr. Ernest Duncan Jr.
In my coaching practice, I came across many instances where people were chasing their dreams, chasing their potential, and they had this image of themselves that they had to project as being perfect, as being having it all put together. But as you peel back the layers, there's what they projected, what people saw, and then the actual reality. And I found that there was a gap there. That gap really focused on connecting people together in a way that helped people elevate. And I found by telling this business parable story about three experiences from some, a composite of some of my coaches, I was able to convey the premise that community really supports black business. And that's what we need to focus more on.
Dr. Francis Arlene
When you think about business, there are so many businesses that are dominating. Talk about a business or a brand that's dominating. Dr. Earnest, that you admire and why we
Dr. Ernest Duncan Jr.
have those famous brands such as Google or McDonald's. But I like to focus on individual brands. And I think about brands such as one of my heroes, one of the people that I follow is Magic Irving Johnson. And the fact that he took his talents to a level that he was able to leverage that into business. He owns several franchises, he's investors in a lot of different industries. And I found that the individual entrepreneur is what really when I think about the American dream, is that it's coming from nothing and growing into living into your potential. And there are other entrepreneurs that I follow as well, but Magic Johnson is one of my favorites.
Dr. Francis Arlene
And speaking of individuals, businesses that you follow, talk about your top two mentors, influencers, and what lessons do they teach you.
Dr. Ernest Duncan Jr.
One of my favorite mentors, and I've listened to his talks and I haven't yet met him in person, but is Dr. Eric Thomas the motivational speaker. He talks about his humble beginnings and his ultimate goal is to win the Nobel Peace Prize. And I think that's so aspirational, that's pushing yourself to achieve to a level that you believe in. He's one of my mentors and the late, great Kobe Bryant. I'm a big fan of athletes and how they've transformed themselves. And Kobe had this what he called the mamba mentality, and that was just the relentless pursuit of self improvement, resilience, and work ethic. And I think I've modeled a lot of the things that I do based on those principles as well.
Dr. Francis Arlene
Dr. Ernest, I want you to have a monologue. I want you to name this person, living or not, and they've inspired you so much. Who is that person, and what specifically are you saying to that person?
Dr. Ernest Duncan Jr.
Repeat the first part of that question again. Dr. Art Francis.
Dr. Francis Arlene
It was name a person, living or not. They've inspired you so much. Who is that person, and what are you saying to that person?
Dr. Ernest Duncan Jr.
Growing up, I had this relationship with my father that until late in life, I never appreciated. My father was the type. I was the firstborn. I was named after him. And he had this drive of wanting the best out of his. He had two sons. He wanted the best out of them. And as a child, all I wanted to do was play and enjoy myself. And I really never appreciated that work ethic that he tried to instill in us until later in life. And upon reflection, I see that all the lessons that he taught me and me and my brother, I'm a living embodiment of all the things that he instilled in us. The hard work, being loyal to your family, being leaders in your community. Those are all the things that my father showed me that I didn't truly appreciate until later in life. And it's just funny sometimes that you. You never appreciate the people early in your life until you get put in the same set of shoes that they're in.
Dr. Francis Arlene
Absolutely. And thanks for sharing that. And did you get an opportunity to share that with your dad?
Dr. Ernest Duncan Jr.
Unfortunately, I did not. He developed cancer relatively at the point in his life where I was away from family and didn't really get a chance to connect with him. Like, I really wanted to, to thank him for all the lessons that he shared with me, but with family, which is an extension, because, again, he was an influence with a lot of us. Been able to appreciate and share my love and appreciation for everything that he did for us with family.
Dr. Francis Arlene
In honor and legacy of your father, say his name.
Dr. Ernest Duncan Jr.
He is Senior. Ernest Duncan. Senior. I am Junior, and I miss him, but I feel like he's always with me wherever I go.
Dr. Francis Arlene
Yeah. Thank you for that.
Dr. Ernest Duncan Jr.
Thank you.
Dr. Francis Arlene
There are so many rewards and Risks in business. And when we talk about risks, we like to say opportunities. Share a risk or an opportunity in business that you experienced and what lessons did it teach you? Dr.
Dr. Ernest Duncan Jr.
Earnest over the course of my life I've had a lot of opportunities to explore entrepreneurial efforts and I think back to probably about the most recent one outside of this coaching experience that I'm having now. I started a IT boutique shop here in Atlanta and everybody was telling me don't do it, don't do it. Because their picture of me was I sort of go all over the place. But I grew up and became a CPA and I was very good endeavor, but I didn't have passion for. But I had passion for technology and computers. I jumped into that IT business where I did repairs, sold refurbished products because I thought there was a great market for selling specifically Apple products because of the ecosystem from watches to tablets to desktops to laptops. Thought that was a great market to be in. But people kept pushing me away because you're not a tech person, you don't know enough about it. And I jumped into the field anyway and there was element of truth to me not knowing enough about the ecosystem with technology. But I thought passion and the love of the brand would be enough and sufficient to carry me to success. And I did have success early on. What I didn't understand truly was all of the different components that go into owning your own business, the marketing, the sales, all of those elements that weren't my strengths. So again, tying back to the book I wrote, the Third Mirror, I didn't have that community that was able to help and support me through this endeavor. And eventually about seven years later, I ended up closing the business. It was disappointing because when you jump out there you want success. But upon reflection, I think about all the lessons I learned and those lessons are reflected in the book the Third Mirror, in terms of being able to build that community, build that ecosystem around you and working together to support each other towards your goals. And I think I wouldn't have learned that lesson in that sense if I didn't go through the trials and tribulations with this IT business.
Dr. Francis Arlene
And speaking of IT and technology, let's talk about artificial intelligence. What is your take on artificial intelligence and how are you incorporating that if you're incorporating it within your business?
Dr. Ernest Duncan Jr.
Oh, absolutely. I think it's a double edged sword and AI has the ability to amplify what you're doing, but if you're not knowledgeable enough, it can also be a detriment. I'll give you an example. In my coaching business, I've been able to use it to help me build my framework for my approach to helping Black men with success and overcoming imposter syndrome, which is great. It's a thought partner. It can help me examine the good and bad in terms of how to approach Black men in terms of helping them. But at the same time, you have to understand that AI is there to support you in a way that it may not be able to point out the shortcomings of your plans. At least the current version of AI is. The generative piece is there to support you, to build you up. But if you're in business, you need to understand where the pitfalls are as well. And unless you're savvy enough to know what types of questions, what type of information to put into this generative model, you may not get a true picture of how to market and how to present your business to your consumers.
Dr. Francis Arlene
Advice you wish you had followed I
Dr. Ernest Duncan Jr.
wish I had followed my heart and my passion early on. And I look at it from the standpoint I was the first grandchild of my generation and the expectation was I had to be a role model for my family members, my cousins and others who followed me, which made me make decisions that may not have truly served me well. I sort of like thought, what should I do? As opposed to what am I passionate about? What did I want to achieve? And it wasn't until later on in life I realized that true happiness comes from pursuing your passions as opposed to living up to the expectations of others. And that is a lesson that I'm grateful that I learned because I could be today still trying to live up to other people's expectations. But I feel in this season of my life, I feel like life is beautiful because I get to pursue my heart's desires.
Dr. Francis Arlene
And speaking of passion, what are you passionate about today?
Dr. Ernest Duncan Jr.
I am very passionate about legacy. I am very passionate about sharing my knowledge with others so that they can benefit and prosper and thrive. And one great example is one of my nieces. I think she's sort of. She doesn't fit the Duncan mold because she has a variety of interests, she has lots of passions, she wants to go off and do so many different things. And you can feel that tug of her trying to conform to what I call the Duncan standard, which is, you know, the Duncan standard is not bad, but not everyone feels comfortable with it. So I've been spending time with her, asking her questions about what is she passionate about? What does she want? And encouraging her to pursue that and understanding that sometimes it will work and sometimes it won't work. But the fact that you're giving it your all, you're following your dreams and your desires, you're going to come out so much better than trying to fit in within a box that the Duncan standard would put you in.
Dr. Francis Arlene
I like that. What problem exists in the world today, Dr. Earnest, that you would like to solve
Dr. Ernest Duncan Jr.
in this particular climate that we're in in the United States? I think we're pitted against each other. I hate to go down this. The political scene is such that the majority population is pitted against the minority population, genders are pitted against each other. And I think there's an opportunity, if we can step back and look and see how we can support and grow, all of us, that we would be better off. Just recently in Atlanta, we're having this discussion about there's an artificial line in Atlanta where life Expectancy decreases about 20 years depending on what side of that line you're in. And life expectancy for most of African Americans below that line is 20 years less than north of that line. And just want to be able to be able to support and help all of us have life expectancies that isn't drawn from a line or based on some arbitrary thought about who should thrive and who should survive in this country.
Dr. Francis Arlene
Absolutely. Absolutely. Let's take a snapshot of the last 30 days. What was your biggest win?
Dr. Ernest Duncan Jr.
I volunteer in the community on a group of same gender loving men of African descent and we're planning our 40th summer summit, our retreat, and I get the opportunity to be the president of this group. And watching the actual planners put that program together, it's just been filled with joy because in that process, in the 40 years, 40 years ago, the AIDS crisis was ravaging the Black community. And 40 years later, we get to look and see the progress that we made and still understand that there's still more to happen. But at the same time, economic, health disparities, all of these other issues are emerging as well. And the organization I work with is called Adobe. It is doing its part in terms of helping black men thrive in this country as we speak. So over this last past 30 days, we're putting together a fabulous program that we're going to be in Philadelphia next month. And I get to see the joy on all the faces as we share and celebrate 40 years of existence.
Dr. Francis Arlene
Okay, thank you for that. If you lost everything and you had to rebuild in 30 days, in what industry would you rebuild and why?
Dr. Ernest Duncan Jr.
I Think if I had to rebuild in 30 days, I would go back to teaching. My mother was a teacher, and I saw the joy in her life from being able to help support young people. And I think me being a doctoral student mentor is something that I would just gravitate back to without a hesitation because it gives me great joy to see people be able to grow and achieve their goals. So anything that allows people to thrive is something that I want to be in, and I think I would be just fine.
Dr. Francis Arlene
And Dr. Ernest, what would you say your zone of genius is?
Dr. Ernest Duncan Jr.
That's a tough one. Zone of genius. I think it's my willingness to learn, never miss an opportunity, to jump into something that I don't know much about and be willing to learn about that and then be willing to listen in the process of that learning. Because I think from that, I think if you could feel my heart just flutter because I'm thinking about just learning and growing from those experiences, I think that's where I would love to be.
Dr. Francis Arlene
You've talked about being a cpa, coaching IT Real estate. You've had a lot of experiences in different industries. Right. What was that aha moment that you knew that you were going to be successful in business?
Dr. Ernest Duncan Jr.
Business? I never thought I wouldn't be successful. I talked about that. Duncan Standard. And it's hard to describe, but my grandparents, my parents, instilled that success gene in me and my brother. I think for those of us who are African American, you know, we've been told we have to be twice as good as the majority population. And I think my grandparents and parents took that and made sure that my brother and I did as much as we could, as best as we could, so that we would be successful. That's a great question, because I sit here and think, would I have pushed myself as hard if I didn't have individuals who believed in me? And I think hopefully I would. But I think that gave me a head start having grandparents and parents who definitely believed in that.
Dr. Francis Arlene
I like that. The audience that are listening to this conversation and they're saying, what's in it for me? What is that takeaway that you want them from this conversation?
Dr. Ernest Duncan Jr.
Dr. Ernest, I would tell your audience, don't defer your dreams. Within you, there's a spirit. And you've got to get to the point that you got to let that spirit speak to you. It's easy to allow people to tell you who you should be, but truly, you know who you should be and have that courage to step out in there in faith. And pursue your heart's desires.
Dr. Francis Arlene
And I'm going to tap into your coaching. And someone's listening, and they're saying, Dr. Ernest, that's easily said than done. And what I'm hearing you say, I believe, is about your inner self. You already know what you should do or be, and you just need to execute on that passion. But how do you rise above the noise and how do you rise above the imposter syndrome?
Dr. Ernest Duncan Jr.
In my coaching practice, what I get my coaches to go through is to close their eyes and plant themselves, their feet on the ground and take a moment and suspend all judgments and just say, what would you like to happen, regardless of whether or not you can do it? And then once they talk about what that is. Okay, let's just take a moment and talk about what is one step that you can take towards that dream. And keep in mind that you boldly sharing this with me is the first step. What's the next step that you can take? And from that, we build that momentum to get to the point that they're taking action, and that action will hopefully build momentum, and that momentum will get them closer to achieving their goals. And it takes some time to get to that point. But really, I think the fear is that we. We dream big and don't see the steps that it takes to get there. And if we can just step back and just take small steps and build that momentum, they'll get a little bit closer and hopefully build the confidence that they can keep that progress going to get to their dream.
Dr. Francis Arlene
And in your coaching practice, who is your ideal client?
Dr. Ernest Duncan Jr.
I would say my ideal client is someone who is struggling with whatever their. Their goal, their dream is, and they recognize that they need help, know quite what that help looks like, but they realize that it's something that I can't do on my own at this particular moment. And to me, it sort of ties back to the premise of the book in terms of building that community, building that accountability, helping people get that confidence in order to move forward. So someone who recognizes that they're stuck or they're not where they want to be and they're willing to get help.
Dr. Francis Arlene
Okay, thank you for that. What would you say, Dr. Ernest, is your best discovery in life or business?
Dr. Ernest Duncan Jr.
I would say health is wealth. At this particular point in my life, I'm experiencing some health challenges that if I had, again, if I had listened to this part of what my parents told me and my grandparents told me, I probably would be healthier. And I'll go into a little bit more Details. I have an enlarged prostate and that's common in African American men of a certain age. And I realized that my diet probably contributed to that. And I think the fact that I have started to examine what I'm actually eating and how I'm eating it is enlightening in the sense that now I feel better because now I'm eating more organic, non processed foods. I'm a vegetarian, so I'm making those steps towards a healthier life. And I wish I had known some of those things early on. But at the same time I understand that the world has changed, at least in the United States, and we have so many processed foods available to us and they appear to be cheaper, but at the same time that cheaper food turns into more expensive bills later on in life. So I'm happy that I've learned it. I'm happy that I'm feeling better now that I've changed my eating habits. But those are the things I think we need to be able to share with others so that we can make better choices.
Dr. Francis Arlene
Okay, and are you doing any kind of. I know you said you're doing more plant based, vegetarian. Are you doing any beet juice?
Dr. Ernest Duncan Jr.
Beet juice, ginger, turmeric. I've got a regimen. If we can have another conversation at some point, we can talk about all the things that consuming now. And the important part is that it's as close to me purchasing them from the farmer as opposed to there's nothing wrong with grocery stores, but by the time it gets to the grocery stores, it has been sprayed, it has been done many things done to it. So I'm trying to get as close to the person who's growing the food in order to improve my health.
Dr. Francis Arlene
Right? Absolutely. And just for someone. And the only reason I mentioned that the beet juice piece is mainly for someone who is listening if in fact they're dealing with that. Doing beat shots can be very important to help with that. And that's not medical advice, that's just for informational purposes only. So thank you for sharing that.
Dr. Ernest Duncan Jr.
I agree. In fact, just, you know, you think about beets, you're like, ooh, the taste juice, some apples, something carrots into it to sweeten it up a little bit. It really tastes great. So I would advise people to consider beet juice as well.
Dr. Francis Arlene
Yes. And I've experienced and we could have a whole conversation. I do a lot of holistic things and even taking the whole beets and cutting off the stems and sauteing them and eating all is absolutely amazing. So we could spend the whole hour talking about that, but we won't. Let's talk about that first wound. And in life or business, what was that costly wound that you can share?
Dr. Ernest Duncan Jr.
I would go back to a instance. I know my mother would not appreciate me telling this story, but I think it's just emblematic of how being able to pursue your passion just speaks volumes to me. Being a young person, I would probably say probably eight or nine. And I was into arts and crafts. I don't know why I was into arts and crafts. And I created something out of yarn that I wanted to put on my blue jean jacket. And I was like, mom, help me. Please help me put this on my jacket. And she remarked that boys don't do that. And my grandmother's. I remember her distinctly saying, let the boy be himself. Just support him. And that stuck with me, that at a young age that there was a certain way that I needed to be. And I think that just snowballed into me, you know, going to college, wanting to be a teacher and being told that teachers don't make money. I needed to be a accountant. I needed to be an engineer. And pursuing that and not feeling happy and fulfilled. So I think those are some pivotal moments in my life where I can think back to what would life be different if I just felt comfortable just being able to pursue whatever I wanted to pursue? And I think it's important for children to be able to explore and not necessarily be pigeonholed a certain way. But overall, I think I turned out pretty well. I think I did. I think I am much happier now than I have been probably in the last 15, 20 years. And I think that's important that I've gotten to this point as opposed to not getting to this point.
Dr. Francis Arlene
And thank you for sharing that story and being very authentic. And what my takeaway from that, Dr. Ernest, is, is that your passion was propelled by the pain that you experienced, not being able to freely go in the direction that you wanted to go into. But the beauty of it is, is because all the different pivots, the CPA and real estate, and you wanting to find yourself or find that inner person, which is what I'm hearing you say, that is what you're wanting for people to experience that. Because on the other side, when you can really go down that lane that you should be in, that's when you feel the most fulfilled and the most. That's where your happiness come from, is from that. And sometimes in life, we do have to take different pivots because of historically whatever our parents or grandparents have felt. And the beauty is that you were able to end up where you should be. And so because of that, you're helping others to mitigate going down that road but actually getting to it a lot faster. So I appreciate the work that you're doing. Because of what you experienced, you now have a greater platform and volume to. It's a heart centered work I can feel.
Dr. Ernest Duncan Jr.
Thank you for sharing that. I appreciate you synthesizing all of that because I still wrestle with it. So this is great to hear that perspective from you.
Dr. Francis Arlene
Yeah, thank you for that. We can learn from successful entrepreneurs and people. Right. Who's an entrepreneur or business owner that you admire and why? And I know you mentioned Magic Johnson and I like how you had mentioned about athletes. I like when they reinvent themselves. Is there another entrepreneur or a business that you admire and why?
Dr. Ernest Duncan Jr.
Absolutely, absolutely. And there are tons of heroes here in Atlanta, and I think about one specifically is Herman J. Russell. Mr. Russell started his construction business in Atlanta when it wasn't in his odds in terms of having a business and having a construction business. And you look at the projects that he was a part of working at Atlanta Airport and other endeavors, and now he's not here, but his relatives have now transformed his original construction business into an incubator and helping support other black businesses in Atlanta. I think that's a testament of, I wish I could have that type of influence in our communities. And again, I suppose, you know, he did it because he needed to take care of his family and support his family. But the ultimate result is that he is an icon here in Atlanta and the things that are still happening because of his contributions is just immeasurable. So Herman Russell is one of my idols as well.
Dr. Francis Arlene
Thank you for that. And speaking of legacy, when it's all said and done, Dr. Ernest, how do you want to be remembered?
Dr. Ernest Duncan Jr.
That's for me, that's hard to put into words, but if I had to sort of describe what I would want my legacy to be is that I cared enough to share. And I hope that others can emulate that by sharing their lessons, their successes and their pains as well to help help the greater good.
Dr. Francis Arlene
Dr. Ernest, if you conducted this interview, what is the one question you would have asked yourself? I want you to ask the question and answer it.
Dr. Ernest Duncan Jr.
I probably would ask myself, why did you think it was important for you to approach Dr. Francis to share your message? And that question is loaded in the sense that I'm an introvert by nature. I get my energy from within and my approach has always been sharing one on one. But your platform allows me to share to many and I'm puzzled by why I wanted to share this story with many at this point in my life. I think I'm more than halfway through my life. I think it's important for there to be more positive, more encouraging voices in the spaces that people can appreciate and learn from. I don't necessarily want to badmouth all of the other negative influences in the world, but I think we need to start making a bigger effort to balance that with more positive, more encouraging stories. And so I would answer myself that I just think that it's important to put out more positive messages. And your platform is a great platform to do it on.
Dr. Francis Arlene
Thank you. I appreciate that, Dr. Ernst, for you sharing that. We're going to come to the part of our interview and it's called Fun Facts. And I'm going to ask you a series of questions and I want you to give me very quick answers. And if there's something you desire not to answer, feel free to say pass. Are you ready for the Fun Facts?
Dr. Ernest Duncan Jr.
I think I am. Let's try it. Your first job My first job was cutting grass for neighbor.
Dr. Francis Arlene
Your favorite comfort food, black beans and rice. And what food you eat every week. No matter what.
Dr. Ernest Duncan Jr.
Black beans and rice.
Dr. Francis Arlene
Your ideal car or Corvette. You relax. Doing what reading your favorite singer or rapper singer probably will downing your favorite dance song.
Dr. Ernest Duncan Jr.
I'll pass on that one.
Dr. Francis Arlene
Workout or hit the couch workout. Dr. Ernest Duncan Jr. Thank you so much for joining us on Black Entrepreneur Experience Podcast. Before we let you go, share with our audience the best way for them to connect with you and to do business with you. Feel free to leave all your social media handles and share where they can purchase the book professionally.
Dr. Ernest Duncan Jr.
I can be reached that coach by Ernest on all the major platforms. And if you're curious about my personal life on the social media platforms, I can be reached at Blueprint for Life. That's B L U F O R L I F e. Am I missing something?
Dr. Francis Arlene
Blueprint B O U E P R I N T for F O R L I F e dot com.
Dr. Ernest Duncan Jr.
That's it. Yes, absolutely. And then my most recent book, the third mirror can be purchased@Amazon.com and we
Dr. Francis Arlene
want to make that a number one Amazon. So we encourage the listeners to definitely not only pick up the book, read it, but leave a review for Dr. Ernest about what you thought about his writing so he'll know exactly what we're thinking. So we appreciate that. Any closing remarks.
Dr. Ernest Duncan Jr.
Dr. Ernest well, I just encourage you, Dr. Francis, to continue to do what you're doing. I think when I discovered your podcast, I was like, wow, I never knew it existed. But now that I'm a fan, we'll definitely spread the word. Thank you.
Dr. Francis Arlene
Thank you. And that's a wrap. I appreciate you. Thank you for listening and subscribing to Black Entrepreneur Experience. We would love for you to leave a review and rating on itunes and share with you with your friends. For show notes and more episodes, go to www.bepodcast. com. Join us next Wednesday. And remember, green is the new Black, so keep your bank accounts and your business in the.
Title: The Third Mirror: Self-Awareness That Changes Everything
Host: Dr. Frances A. Ince
Guest: Dr. Ernest Duncan Jr.
Date: July 8, 2026
In this episode, Dr. Frances A. Ince sits down with Dr. Ernest Duncan Jr., Gallup-certified Strengths coach, creator of "The Bridge Approach," and author of The Third Mirror. Together, they dive deep into themes of legacy, self-awareness, the power of community, overcoming imposter syndrome, and charting your authentic entrepreneurial journey—particularly within the Black community.
"Community really supports black business. And that’s what we need to focus more on."
— Dr. Ernest Duncan Jr. [04:35]
Dr. Eric Thomas (the motivational speaker) and the late Kobe Bryant, for aspiration and relentless self-improvement ([06:00]).
"Kobe had this what he called the Mamba Mentality, and that was just the relentless pursuit of self-improvement, resilience, and work ethic."
— Dr. Ernest Duncan Jr. [06:23]
Discusses the late appreciation of his father's work ethic, loyalty, and community leadership ([07:18]-[09:13]).
Shares the regret of not having thanked his father directly but honors him through family and legacy ([08:36]-[09:13]).
"I am Junior, and I miss him, but I feel like he's always with me wherever I go."
— Dr. Ernest Duncan Jr. [09:13]
Shares the story of opening and ultimately closing an IT boutique after lacking necessary support and know-how ([09:44]-[12:22]).
Emphasizes the importance of a supportive community in sustaining business.
"What I didn’t understand truly was all of the different components that go into owning your own business, the marketing, the sales, all of those elements that weren’t my strengths… I didn’t have that community that was able to help and support me through this endeavor."
— Dr. Ernest Duncan Jr. [10:51]
Wishes he’d followed his passions rather than family and societal expectations ([14:02]-[15:08]).
Now seeks to support others in breaking out of boxes created by family standards and expectations ([15:13]).
"True happiness comes from pursuing your passions as opposed to living up to the expectations of others."
— Dr. Ernest Duncan Jr. [14:41]
Cites stark disparities, such as the 20-year difference in life expectancy across Atlanta's neighborhoods ([16:32]).
"There's an artificial line in Atlanta…life expectancy for most of African Americans below that line is 20 years less than north of that line."
— Dr. Ernest Duncan Jr. [17:05]
Encourages listeners not to defer their dreams and to listen to their inner spirit ([22:16]).
Practical coaching advice: break big dreams into actionable steps and build momentum ([23:21]-[24:49]).
"Don’t defer your dreams. Within you, there’s a spirit. And you’ve got to get to the point that you got to let that spirit speak to you."
— Dr. Ernest Duncan Jr. [22:16]
Recounts a childhood moment of being discouraged from creative expression, reinforcing the need to support children’s unique interests ([29:31]).
"Let the boy be himself. Just support him."
— Dr. Ernest, quoting his grandmother [30:03]
Dr. Ernest Duncan Jr. delivers a heartfelt, practical masterclass in combining the pursuit of entrepreneurial goals with authenticity, resilience, and community support. The episode is packed with actionable mindset shifts and a call to support each other’s dreams, providing guidance and soulful encouragement for entrepreneurs at every stage of the journey.