In this episode of BLK on the Scene, hosts Jon Gist and DeDe Brown sit down with Myles Worthington, the CEO and founder of Worthi Agency, an award-winning ethnographic marketing and communications agency that’s revolutionizing how brands connect with historically Underestimated Audiences™.

Myles shares his journey from launching game-changing multicultural campaigns at Netflix, like Strong Black Lead, to building an agency that partners with brands such as Google, Disney, Amazon, Hulu, and Peloton—all while prioritizing authenticity, cultural impact, and long-term business growth.

They deep dive into the following:

How Worthi was built from the ground up in just 18 months with no outside funding
Why Underestimated Audiences™—Black, Latinx, LGBTQ+, and persons with disabilities—are driving Hollywood’s bottom line
The importance of underestimated audiences and how brands should invest in them beyond heritage months
Behind-the-scenes insights on The Blackening campaign and how Worthi’s creative risk turned into a theater-wide activation - watch it Google Play Movies & Amazon Prime Video
The challenges and triumphs of scaling an agency from a one-person consultancy to a 35+ employee firm
How Myles prioritizes workplace culture, ensuring his team feels valued while navigating the high demands of entertainment marketing
Lessons in entrepreneurship, from making tough hiring decisions to the must-have tools for running a successful agency

Whether you’re a marketing professional, creative, or entrepreneur, this conversation is packed with valuable insights on standing on business for the culture and shaping industries that truly reflect our communities.

To learn more about Myles and the Worth Agency you can check them out on LinkedIn.

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