In the fall of 2023 a woman entered a bar and asked if they could put on the final regular season game of the WNBA’s New York Liberty. The bartender told her “I don’t think anyone here wants to see that.” She used that frustration to start organizing. Three years later, it feels like women’s sports are everywhere, especially (but certainly not exclusively) women’s basketball. The WNBA has grown by leaps and bounds in recent years and this spring, the WNBA and the players’ union agreed to a monumental collective bargaining agreement that is a major step towards equitable pay with the men’s league players.

Central to this success is the work of fan organizing like this week’s guests. From 23,000 fans signing a petition demanding better play for WNBA players to an in-game protest of thousands of fans chanting “PAY THE PLAYERS” at a Unrivaled league game in Brooklyn this winter, fans have been showing up for the athletes (and workers) they follow and cheer on, on the court and at the bargaining table.

This was the result of her work building Women’s Sports Rally, an organization for women’s sports fans to collectively build authentic, powerful women’s sports communities and align as active allies rather than just consumers of the sports they love. They are committed to actions that help to fairly and inclusively distribute the social, financial, and cultural benefits that come with the growth of women’s sports.

Our guests this week are the very woman who was told off by that bartender three years ago and the founder of Women’s Sports Rally, Caroline FitzGerald and digital communications and campaign strategist Kathy Plate. Kathy has worked on organizing sports fans as a political and cultural constituency which began in her previous work with Ultraviolet, a feminist organizing coalition representing all women, in all arenas – including sports and culture.

@Womenssportsrally on Instagram.

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Women’s Sports Rally w/Caroline FitzGerald and Kathy Plate