For episode 760 of the BlockHash Podcast, host Brandon Zemp is joined by Jason Hitchcock, CEO of Greenlane. Mr. Hitchcock is a technology executive with over 15 years of experience building and scaling revenue engines across SaaS, blockchain infrastructure, and decentralized finance.

Mr. Hitchcock most recently served as Head of Business Development at thirdweb, a leading open-source Web3 developer tools and infrastructure platform. In that role, he built and led the company's enterprise go-to-market strategy, scaling a program across more than 150 blockchain networks and structuring channel partnerships to drive developer tool adoption among startups building in web3.

📣 This episode is brought to you by Sumsub.

Sumsub is a leading full-cycle verification platform purpose-built for the crypto industry, chosen by 8 out of 10 of the biggest global exchanges. It helps VASPs, exchanges, and DeFi platforms prevent fraud, stay compliant, and scale globally. From instant KYC and KYB to automated crypto transaction monitoring, as well as full Travel Rule compliance. With over 1,800+ VASPs in their Travel Rule ecosystem, their no-code platform adapts to evolving threats, market demands, and global regulations.

Trusted by over 4,000 clients in fintech and crypto, Sumsub combines blockchain intelligence, identity verification, and behavioral fraud detection in a single orchestration layer. This allows you to screen, score, and monitor at every step of the customer journey without adding friction for trusted users.

You can learn more about Sumsub at https://sumsub.com

Check out Sumsub’s YouTube channel here: https://bit.ly/SubscribeToSumsub

⏳ Timestamps:

(0:00) Introduction

(1:55) Who is Jason Hitchcock?

(4:41) What is Greenlane?

(7:41) Shift toward real yield

(10:44) Changing incentives to drive real value

(13:34) Navigating a publicly listed crypto company in a bear market

(16:19) Sentiment of the crypto market

(20:51) Sumsub

(22:30) Future of agentic commerce and crypto

(29:35 Roadmap for Greenlane

(32:23) Greenlane website and socials

🎙 Greenlane Links:

🔗 Website: https://investor.gnln.com/

🔗 Website: https://investor.gnln.com/company-information/management-team

📢 Disclaimer:

None of our content constitutes, nor is intended to act as financial advice. It’s important to always do your own research and due diligence before making any investment decision. Digital Assets and Cryptocurrencies are highly volatile and carry a considerable amount of risk.