Blood Origins Podcast Summary

Episode: Episode 557 - RJ and Aubrey Cianciarulo || Thinking Will Save Hunting
Release Date: May 8, 2025
Host: Blood Origins Inc.

1. Introduction

In Episode 557 of Blood Origins, Robbie engages in a thought-provoking conversation with RJ and Aubrey Cianciarulo. As the next generation stepping into the hunting industry, RJ and Aubrey bring fresh perspectives while honoring the legacy of RJ's parents, Ralph and Vicky Santorulo, stalwarts in the outdoor and hunting space.

2. Guest Background and Industry Legacy

Robbie introduces RJ and Aubrey, highlighting their deep roots in the outdoor industry. RJ shares insights into his upbringing and involvement in the family business.

• RJ Santorulo (04:02):
  "We've been in the outdoor industry space for decades. My parents started videotaping back in the mid-80s, and it's been phenomenal for our family."

RJ explains that his father, Ralph, was instrumental in establishing their presence, starting with an archery shop in Chicago and later expanding into media with shows like "Archer's Choice" and "The Choice."

• Aubrey Santorulo (04:14):
  "We moved to southern Colorado about five years ago and now live in Trinidad. It's been a significant shift, but we're embracing it."

3. Perceptions and Challenges in Modern Hunting

Robbie steers the conversation toward the evolving landscape of hunting, emphasizing the impact of social media and changing public perceptions.

• Robbie (02:38):
  "There's a perception around who hunters are and what they're supposed to be. Modern hunters, especially those active on social media, face unique challenges that weren't present in past decades."

RJ and Aubrey delve into how the hunting community is often misrepresented and the internal conflicts that exacerbate these misconceptions.

• RJ (19:16):
  "Our industry is fairly cannibalistic. We tear each other apart over different hunting methods, which weakens our collective message."

• Aubrey (20:43):
  "Sharing that hunting is not just about killing animals but about stewardship and conservation is crucial for the industry's survival."

4. The Importance of Unified Messaging

A significant portion of the discussion revolves around the necessity for a cohesive message within the hunting community to improve its public image and ensure future sustainability.

• RJ (19:16):
  "If we can push out one strong, concise message across our entire industry, it would translate to the general public that hunting is about caring and conservation."

• Aubrey (20:43):
  "We need to work together rather than against each other to convey that hunting serves a purpose beyond the act itself."

Robbie underscores the concept of "thinking" as a pivotal strategy to navigate the complexities of modern hunting.

• Robbie (27:00):
  "The thing that's going to save hunting is thinking. Every decision, from taking the shot to posting on social media, requires thoughtful consideration to maintain integrity and respect."

5. Practical Strategies for Positive Influence

Robbie challenges RJ and Aubrey to implement critical thinking in every aspect of hunting and its portrayal, particularly in media.

• Robbie (28:16):
  "Thinking happens at every single junction of the hunting process. From deciding whether to take a shot to how you post about it, each step requires deliberate thought to prevent negative repercussions."

Given the rise of social media, the trio discusses how hunters can influence public perception positively by being authentic and thoughtful in their interactions.

• RJ (37:04):
  "Confidence in what you believe and how you communicate it is essential. It's about leaving a mark that reflects our values and dedication to conservation."

Robbie encourages RJ and Aubrey to utilize their platform to foster meaningful conversations and challenge negative stereotypes.

• Robbie (37:15):
  "You have the opportunity to take the platform your parents built and use it to advocate for thoughtful and respectful hunting practices."

6. Addressing Controversial Topics

The conversation touches on sensitive areas such as predator hunting and the controversial nature of certain hunts, emphasizing the need for respectful discourse and transparency.

• Robbie (55:43):
  "For instance, when hunting bears, it's crucial to acknowledge the differing perceptions and address them openly to build understanding and trust."

• Aubrey (54:22):
  "We strive to explain the rationale behind hunts like depredation elk hunts, emphasizing their role in protecting farmland and maintaining ecological balance."

7. Building Confidence and Influence

Robbie and the Cianciarulos explore ways to build confidence in discussing and defending hunting practices, especially against criticism.

• RJ (43:05):
  "It comes down to confidence in whatever you believe in and being consistent in your messaging across all platforms."

• Robbie (50:45):
  "Influence people by being genuine and thoughtful in your actions and communications. Your responses set an example for others to follow."

8. Conclusion and Future Directions

Towards the end of the episode, Robbie reiterates the importance of RJ and Aubrey's role in shaping the future of hunting through conscious thinking and unified messaging. The episode concludes with an invitation for listeners to connect with RJ and Aubrey through various social media platforms and their television show airing on Pursuit Channel and Wild TV.

• RJ (58:10):
  "For more information about us, visit ContentKingMedia.com or follow us on all major social media platforms @RJandAubrey."

Notable Quotes

• Robbie (27:00):
  "The thing that's going to save hunting is thinking."

• RJ (19:16):
  "Our industry is fairly cannibalistic. We tear each other apart over different hunting methods."

• Aubrey (20:43):
  "We need to work together rather than against each other to convey that hunting serves a purpose beyond the act itself."

• Robbie (28:16):
  "Thinking happens at every single junction of the hunting process."

Key Takeaways

• Unified Messaging: A consistent and positive message across the hunting community is vital to improving public perception and ensuring the industry's future.

• Thoughtful Actions: Every decision in hunting, from the moment of the shot to social media interactions, requires deliberate and ethical consideration.

• Influence Through Authenticity: Building trust and influence is achieved by being genuine, respectful, and transparent in all hunting-related activities and communications.

• Addressing Controversies Openly: Engaging openly with controversial hunting practices helps in building understanding and dispelling misconceptions.

• Empowering the Next Generation: RJ and Aubrey's involvement signifies a commitment to evolving the hunting industry's narrative through thoughtful leadership and innovation.

For more insights and ongoing discussions about hunting and conservation, tune into future episodes of Blood Origins or connect with RJ and Aubrey Cianciarulo on their social platforms.