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Bloomberg Audio Studios Podcasts radio news.
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You're listening to Bloomberg Business Week with Carol Massar and Tim Stanvak on Bloomberg Radio. Our next guest in the software space, Sukinder Singh Cassidy, CEO of the cloud based accounting software maker Zero Trades in Australia. Sukinder, welcome back. It's, it's nice to have you back on here. We want to start with, with everything that's been going on over the past few days. The concern that was really sparked by Anthropic's Claude coming out with this tool that allowed legal analysis that for a long time was really the remit of specialized companies. And it got this conversation started, hey, some of these SaaS companies are really at risk, some say because of what AI and AI tech can do. Is your business at risk?
C
We think for us AI is a net TAM expander including the tools offered by many of the power powerful alarms. Now the question is why? I think when you think about companies like Zero, we are the system of record. We are the collector of data for the SMB's who work with us. So it is not just about the software, it is about the data you provide. It is about your domain expert expertise in your vertical. It is about your ability to take the power of these tools and translate them for your customer and your customer needs that. And of course it's about the trust privacy kind of layer that I would say the 99% of SMBs in the world who are not builders of technology will look to companies like Zero to make accessible to them. So we see an opportunity for TAM expansion in our markets.
D
And when you say TAM expansion you're talking about total addressable market. And when you talk about SMB, you talk about those small and medium size businesses which you guys cater to. Please go ahead.
C
Yes, sorry, I sorry for the acronyms. And to your point, I think we see all of these powerful tools, including from the horizontal players, as technology we need to take advantage of as well as building proprietary technology in order to make it understandable for the 99% of SMBs who don't go to work in the morning thinking I am going to build tech software, they're thinking about their.
D
Business to be fair. I mean everybody that we talk about with this impact that we've seen on some of these SaaS companies, these software as a service companies and we've talked with our own Mandeep Singh of our Bloomberg Intelligence team who says software is not dead. Like, you know, let's have some perspective at the same time in terms of the AI spend, build and impact in particular, we're early on in this game and this change and this disruption. So is it fair to say that there is going to be some disruption? That maybe some of what you do may be replaced by AI or some of these AI chat programs, if you will?
C
You know, I think I would, I would say it differently. I think that AI technology is something we at Zero also take advantage of. So we're, you know, building our vertical domain LLMs on top of the powerful technologies coming out today because what our customer needs. Again, I'm going to come back to where financial operations backbone from small businesses who 99% of the day don't wake up, think about technology or quite frankly financial operations, they want to spend the majority of their time think about their business. And for them we need to be a force multiplier. So think of us as the translation layer for that small business taking advantage of both proprietary data and the power of these horizontal technologies.
E
So zero stock slid close to 16% in Wednesday's session in Australia, bounced back a little bit today, up 1.6%. Yesterday's sell off as over concern. Was that overdone?
C
You know, I think that the market right now is not distinguishing between the many types of software companies in the position they play with their customers. So I do think that the broad sell off does not really distinguish between the value propositions of different software companies. So for us, I mean we did an investor briefing on Monday about how excited we are about using AI technology and being the layer that brings that to our customers with a domain specific use case that can be multiplied, we would think with the use of this technology.
D
You know, it's interesting and there was, I think it is Financial Review where you gave an interview and they did a story on you guys just this week and in a presentation to investors you were cited as saying that you used Anthropic's cloth coding, Claude, excuse me, coding tools to try to clone Xero. Tell us about that. Tell us about investor reaction and what are the questions you are getting from investors?
C
Sure. So first of all, I mean I use all the tools. I think if you're a CEO in today's age, use the tools, understand the power and the limitations of the tools today and how they're going to get more powerful. So when I used it, it was very easy to build a simple reconciliation. But when I tried to have multiple agents, they prompted me to go build much of the technology Zero has. A good example would be, hey, it's great that you gave me your bank statement, but I need you to be able to plug in multiple bank feeds. Well, of course, that's the data layer I'm talking about at Zero. So I like using these tools because I think my job, our job is to understand the power of this technology and harness it, not be afraid of it. Now, in terms of other questions investors are asking us, look, we have had and continue to enjoy, I think strong long term shareholder shareholders in Zero. I think when we gave the investor briefing on Monday, I think they were excited to hear us talk about our differentiators and excited to hear us quite frankly talk about AI adoption on our own platform. We use multiple LLMs behind Zero's own AI technology, we call it JAX. And we shared with them the early adoption figures on Xero. 300,000 of our customers are already using new AI gen AI features we launched within the last year and of course over the last 20 years we've used traditional AI and have well over 2 million customers using traditional AI at Xero. Again we all, you know, all harnessing the powerful technologies being built, you know, and so I think this is again very critical in understanding our position in the market.
E
Sukhinder, just in the last 30 seconds that we have with you. One of the reasons we like speaking with you is because you have these small and medium sized businesses all over as clients. What can you tell us just about the current health of their businesses and different areas of strength geographically in this economy?
C
Yeah, you know, look, I would say small businesses are sharing, are showing durability in this economy. I'd say in the southern hemisphere where Zero was originated, Australia, New Zealand, you know, the last, over the last year our own data shows some final real time return to growth in the U.S. you know, you have a remarkably durable S and P. As you know, despite tariffs, despite uncertainty, the optimism index by the NFIB remains at, you know, close to all time highs. So we would see, we see durability in the UK where we operate, you know, small businesses continue to need and get a lot of support from the government on.
Date: February 9, 2026
Hosts: Carol Massar & Tim Stenovec
Guest: Sukhinder Singh Cassidy, CEO of Xero
This episode explores the perceived existential threat facing software-as-a-service (SaaS) companies in the era of advanced AI, particularly after the release of Anthropic's Claude AI tool, which stirred concern across the sector. Sukhinder Singh Cassidy, CEO of Xero—a global cloud-based accounting software company serving small and medium-sized businesses (SMBs)—joins to discuss how Xero approaches AI disruption, the market’s reaction, and the ongoing health of their SMB customer base worldwide.
AI Expands Market Potential:
Sukhinder Singh Cassidy frames AI as a “net TAM expander,” meaning it increases the total addressable market, especially for Xero’s SMB clientele.
Trust and Accessibility:
Xero positions itself as a trusted partner, ensuring privacy and translating complex AI for SMBs not focused on building technology.
Domain Expertise Matters:
Xero builds on top of major AI platforms with bespoke solutions that leverage their domain expertise.
Market Overreacts to AI Fears:
The hosts note that Xero’s stock fell almost 16% in a single session. Cassidy argues the sell-off was indiscriminate, lumping all software firms together.
AI as a Differentiator:
Xero explained to investors how their embrace of AI positions them for growth, underlining their specific approach, including proprietary tech and tailored use cases.
Hands-On with Anthropic’s Claude:
Cassidy tested if Claude could “clone” Xero functionality:
Role of the CEO:
Cassidy emphasizes that modern CEOs must engage with emerging tools, not fear them:
Investor Confidence:
Xero's long-term investors are reassured by their AI strategy and successful adoption so far, citing:
On AI as an Enabler:
“Think of us as the translation layer for that small business, taking advantage of both proprietary data and the power of these horizontal technologies.”
— Sukhinder Singh Cassidy (C, 03:29)
On the SaaS Stock Sell-Off:
“The broad sell-off does not really distinguish between the value propositions of different software companies.”
— Sukhinder Singh Cassidy (C, 04:26)
On CEOs Using AI:
“If you're a CEO in today's age, use the tools, understand the power and the limitations...harness it, not be afraid of it.”
— Sukhinder Singh Cassidy (C, 05:17)
On Testing Claude AI:
“It was very easy to build a simple reconciliation. But when I tried to have multiple agents, they prompted me to go build much of the technology Xero has.”
— Sukhinder Singh Cassidy (C, 05:21)
Confident and forward-looking, Sukhinder Singh Cassidy underscores Xero’s proactive embrace of AI as an opportunity rather than a threat. She stresses the importance of trust, domain expertise, and the company's focus on translating complex technology for its SMB customers. Cassidy projects stability amid market volatility and highlights the critical role SaaS providers play in making powerful tech accessible and useful for the businesses that drive the economy.